Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.

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InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. Contrast banner ads with video ads.

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Ad Beat

NOVEMBER 20, 2019

Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . When Wyzowl asked over 600 people about the type of video content they’re interested in seeing —. 39% of people cited explainer videos. . Source: Hubspot.

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Advertising Video Ads SEO Brand Awareness 52

InMobi

NOVEMBER 6, 2017

Singles Day or 11/11 as it is known in China, has fast outstripped Cyber Monday and Black Friday to emerge as the world’s biggest online shopping event, raking in over $17 billion in 2016 - a 25% increase from 2015. Importantly, 82% of these transactions were driven by mobile in 2016.

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Retargeting Fashion Electronics Retail 52

MobileAds

JANUARY 20, 2021

Samples of mobile video ads in different display modes for varying purposes: (1) autoplay video, (2) square framed video, and (3) verticle video with an image overlay. In-App video advertising has been steadily gaining traction. The expanse of video ads reach on mobile is mind-blowing.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. CEO Elon Musk started an impromptu video live stream earlier this week (a feature which isn’t currently available to the general userbase). Read more on VideoWeek.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

InMobi

JANUARY 6, 2015

Feb 2014 : Announced the launch of our Video Ads platform , that continue to deliver the best performance and quality for our performance advertisers. April 2014: We brought native advertising to the masses , by opening up our native ads platform to self-serve publishers - a week before Facebook announced FAN!

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Monetize More

JANUARY 2, 2023

Best In-app ad formats till date: Widely used : Playable Ads. Most Engaging : Rewarded Video Ads. With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting.

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Banner Non-Profit Affiliates Conversion Rate 52

Ad Beat

SEPTEMBER 4, 2019

Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. Vimeo doesn’t have these,” to remind people about the ad-free experience they offer. We’re building out our product offering so anyone?—from Publishers.

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Advertising Video Ads Pop-Up Ad network 52

VideoWeek

MARCH 17, 2023

Through this collaboration, we’re helping our buyers make meaningful connections with their audience, in an environment where they are most engaged, while also bringing unique sets of demand from advertisers to our broadcasters.” The email also referenced an “attention recession” which is hurting audience retention.

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InMobi

FEBRUARY 19, 2016

According to comScore, 2015 was the year the number of mobile internet users exceeded that of desktop-only internet users, with over 54% of digital media time spent on apps. We combined this expert input with insights from our own global ad platform that reaches over a billion users and have compiled these predictions for 2016.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

InMobi

JANUARY 26, 2017

The mobile video market is expected to reach over $13 billion by 2020, primarily powered by programmatic video, projected to be more than 60% of total digital video spending in the U.S Of all the emerging markets, China is the most exciting and fastest growing with a huge audience and great purchasing power.

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Marketing Viewability Real Estate Mobile Ads 52

Martech Series

DECEMBER 22, 2022

By 2015, every month the user base increased to 75 million users and advertisements were becoming pervasive which gave the Company a revenue stream. Additionally, the forward-thinking purchase of Looksery in 2015 assisted in introducing augmented reality to millions of consumers (AR).

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Audience ROI Media Advertising 86

Ad Beat

DECEMBER 10, 2019

Given that search accounts for only 21 percent of active users’ time on the internet, it comes as no surprise that businesses everywhere are using video advertising as an avenue to connect with their target audience. As a brand, you can use in-stream ads to customize your video campaigns using different overlay text and CTAs.

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Video Ads Advertising Entertainment Audience 52

Single Grain

AUGUST 19, 2019

If you’re familiar with Google Ads, you probably know all about their Google Ads Quality Score: Like Facebook’s relevance score, Google’s system is designed to measure the relevance and quality of ads that they show to their users, providing a better experience in return. A Simple Hack to Combine Facebook Ads and Google Ads.

Impressions 80

Impressions Audience Banner A/B Testing 80

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Your ad copy is only as good as that USP and how it best addresses your customer’s needs. Video Ads Cost. Get A Free Consultation.

Video Ads 110

Video Ads Conversion CPC Banner 110

Ad Monsters

OCTOBER 19, 2022

Since the GCPP program was conceived in 2015, OAO has continued to meet the high standards Google has set in place, cementing its legacy of being one of Google’s premier trusted partners. Fully based in the United States and now in its 20th year of business, OAO offers its publishing partners a wealth of experience and expertise.

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Ad Ops Ad Server Demand Side Platform Ad Exchange 98

MNTN

AUGUST 24, 2022

Before the rise of streaming services, television ads were the pinnacle of advertising. They allowed companies to reach a larger audience than radio or print promotions, and advertisers could target their efforts by carefully selecting the channels, shows, and time slots for their ads. Although an overwhelming majority of U.S.

Audience 52

Audience Retargeting Advertising Ad Targeting 52

VideoWeek

AUGUST 26, 2022

TikTok looks to be renewing its efforts to grow its audience for its connected TV app, as the short form video app is looking to hire someone to lead user growth on CTV. The suit covers Illinois residents who have used Snapchat lenses or filters since November 2015. Google DV360 Rolls Out Digital Out-of-Home Ads.

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Brand Lift Media Electronics Agency 98

Single Grain

MAY 12, 2020

Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. Now, it’s arguably the most effective strategy you can use to connect with your audience. Especially in the age of mobile marketing, many smartphone users find engaging types of video content difficult to resist.

Audience 145

Audience ROI Marketing Brand Awareness 145

VideoWeek

MARCH 24, 2023

Commercial opportunities within the new format include single slide ads, bespoke video with brand integration and promotion, and carousel takeovers. “We are constantly seeking and developing new ways for our audiences to engage with us,” said Lauren Dick, executive director of media and data services at Mail Metro Media.

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Media Entertainment Ad Inventory Retail 52

Ad Beat

OCTOBER 30, 2019

trillion, according to a 2015 Nilsen report. . Life Takes Visa reinforces our brand promise to deliver innovative products and services that can be used anytime, anywhere and that empower Visa cardholders to experience life and business their way and on their terms,” she added. Echo: Remarket your ads to spur immediate action.

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Finance Marketing Conversion Electronics 52

VideoWeek

JUNE 17, 2022

The companies found that a brand’s optimal media mix should include 30 to 40 percent OTT impressions, and brands ought to be buying at least 20 percent of their impressions against OTT, particularly if they want to reach younger audiences. Triller Calls Off SeaChange Merger and Targets IPO.

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Ad Tech Impressions Media Agency 59

Single Grain

FEBRUARY 21, 2022

Dive Deeper: * 9 Google Ads Trends You Can’t Ignore in 2022. * International SEO: How to Optimize Your Website to Capture a Global Audience. How to Choose a Google Ads Agency. To hire the right Google Ads agency that can provide substantial results for your company, you need to look for the following three factors: Experience.

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Agency SEO Conversion Media 52

VideoWeek

SEPTEMBER 29, 2023

LG Ad Solutions and Affinity Launch CTV Targeting Tool LG Ad Solutions and Affinity, a purchase insights firm, have launched a targeting and measurement tool for CTV. LoopIQ uses purchase data to reach relevant CTV audiences and measure campaign impact on customer spend.

Media 52

Media Non-Profit Advertising Ad Tech 52

Single Grain

APRIL 28, 2020

Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns. This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product. Think about how you can create a story and values that your target audience will remember. 3) Anheuser-Busch.

Marketing 141

Marketing Audience Media ROI 141