AdPushup

SEPTEMBER 26, 2023

They promise not only to enhance the performance of your ad campaigns but also to provide a seamless and lightning-fast experience for your audience. Google launched the Accelerated Mobile Pages (AMP) Project in 2015 with the [.]

Audience 52

Audience 52

VideoWeek

FEBRUARY 28, 2024

The research also found that regional language users account for 57 percent of the total internet user base, creating opportunities to reach audiences outside of English-speaking content. According to the research, internet users were just 29 percent female in 2015, rising to 46 percent in recent years.

Video Ads 105

Video Ads Communications Audience Media 105

Martech

APRIL 18, 2023

. “As the industry demands measurement that is trusted, independent and founded on real viewing from real people, we continue to support the MRC guidelines that set the standard for quality, audited measurement,” Karthik Rao, CEO, Audience Measurement at Nielsen, said in a statement. Also, it has opened the door to competitors.

Audience 90

Audience MarTech Advertising Media 90

Martech Series

MARCH 2, 2023

This is the sixth time Vimeo has been named to Fast Company’s list in the last 10 years, having previously been recognized as one of the World’s Most Innovative Companies in 2013, 2015, 2019, 2020, and 2022. “It

Audience 78

Audience MarTech Marketing 78

MNTN

APRIL 7, 2023

And as audiences continue to shift their viewing habits, more screen time is spent on CTV in general. Connected TV in the News Research: Smart TVs Half of OTT TV Viewing Advanced Television Research from Aluma Insights finds adult SVOD viewers spend half their streaming TV time watching apps on smart TVs, up from 31 per cent in 2015.

Entertainment 98

Entertainment Audience Advertising Media 98

More About Advertising

MARCH 13, 2023

A new IPA TouchPoints report shows that 16+ audiences in the UK are watching 51 minutes per day less than in 2015 (and a quarter of an hour less. Broadcast commercial media is continuing to lose share of viewing as we spend more time with streaming services and generally migrate to online entertainment and content.

Media 45

Media Entertainment Audience Advertising 45

Fuel Lines

MAY 7, 2020

Since 2015 everyone has jumped aboard the content marketing bandwagon. Especially when it’s not being written for a specific audience. This helps to cultivate an audience that is attracted to your writing and becomes the foundation for building your online community. Really Get to Know Your Target Audience.

Agency 182

Agency Communications Audience Media 182

Fuel Lines

MAY 7, 2021

Since 2015 everyone has jumped aboard the content marketing bandwagon. Especially when it’s not being written for a specific audience. This helps to cultivate an audience that is attracted to your writing and becomes the foundation for building your online community. Really Get to Know Your Target Audience.

Agency 140

Agency Communications Audience Media 140

Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. With the rise of agency trading desks, such as Xaxis and Vivaki’s Audience on Demand, Andrew recognized that ad networks would have to change.

Media 52

Media Header Bidding Ad network Cookies 52

MNTN

APRIL 28, 2023

64% of broadband households now have a smart TV in their living room, and adult SVOD viewers spend half of their streaming TV time watching apps on smart TVs (an increase from 31% in 2015). The report also found that the devices viewers use to watch streaming content have changed over the years.

Ad Targeting 98

Ad Targeting Audience Media Marketing 98

Martech Series

DECEMBER 29, 2022

In addition, we have invested in our own identity graph that will allow us to activate client data for campaign execution and glean deeper insights about the audience and who is responding to the advertiser’s message. AVOD continues to expand which is exciting for the industry as a whole. It continues to change rapidly.

MarTech 88

MarTech Marketing Audience Advertising 88

Fuel Lines

NOVEMBER 30, 2015

Most don’t have a target audience thus, no focus for business development efforts. In the fall of 2015, I hosted the Fuel Lines New Business Conference, held at the new Music City Conference Center in Nashville, Tennessee. Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same.

Agency 268

Agency Marketing Media Audience 268

Martech

OCTOBER 5, 2022

Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name. Even in 2015, Episerver was locating itself in the digital experience platform category.

Marketing 100

Marketing Audience MarTech Conversion 100

Martech

NOVEMBER 8, 2023

Since 2015, my team has conducted vendor-agnostic primary research into high-performance account-based sales and marketing strategies. This is critical from a targeting perspective, enabling you to create content and programs aligning with a general homogenous audience’s needs.

Marketing 113

Marketing MarTech Audience 113

Martech Series

JANUARY 25, 2023

Once one has nailed the demographics of the audience they want in their area, Mailbox Power will build them a list of the exact audience for only 10¢ per qualified lead. Brunson decided to bring them together for a seminar back in 2015, and Funnel Hacking Live was hatched, filling what Brunson calls a critical niche. The secret?

Marketing 94

Marketing Pop-Up Non-Profit Retargeting 94

Paleo AdTech

DECEMBER 10, 2023

Wes was the co-founder with Jon Vein of the marketing and media analytics platform MarketShare, founded in 2006 and sold to Neustar in 2015 for a reported $450 million. Wes Nichols (in pink) and Jon Vein, co-founders, frollicking at Cannes in 2015. Wes is currently a Partner at March Capital, based in L.A., How did MarketShare work?

Cookies 52

Cookies Healthcare Ad Tech Media 52

Fuel Lines

JUNE 10, 2015

Identifying and understanding your audiences is critical to new business success. Don will be speaking at Fuel Lines New Business Conference 2015 , which will be held at the new Music City Center, Nashville, Tennessee, October 8-9. STEP 2: Clearly define whom you want to reach through your PR efforts.

Public Relations 275

Public Relations Agency Healthcare Communications 275

Martech Series

NOVEMBER 1, 2022

These short visual stories will be created automatically and at massive scale, in dynamic, adaptive, and personalized forms, and will catalyze content discovery and turbocharge audience engagement. Marketing Technology News: Kibo Spins Out Personalization Business Under the Monetate Brand.

Finance 87

Finance Machine Learning MarTech Education 87

Paleo AdTech

DECEMBER 10, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP). She founded it in 2015 with her sister, Maja, an ad tech vet (AppNexus, Sovern).

Cookies 52

Cookies Ad Tech Audience Data Management Platform 52

Martech Series

FEBRUARY 8, 2023

The report analyzes over $70 million in influencer earnings observed in IZEA’s platforms from 2015 to 2022. Influencers with less than 200,000 followers hit new all-time payment highs, but earnings for those with larger audiences were flat or saw year-over-year declines. Sponsored photo posts on Instagram had an average cost of $1,311.

MarTech 61

MarTech Marketing Audience Media 61

Fuel Lines

MARCH 10, 2017

So many companies jumped on the content marketing bandwagon back in 2015. It isn’t written to a particular target audience.”. But, they’re either creating content about themselves, self promotional type content, or content that is not specific to a particular audience, content that is helpful to their marketing challenges.”. “I’m

Agency 261

Agency Marketing Media Audience 261

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Legacy platforms like Facebook, LinkedIn and Twitter struggle with attracting younger audiences for this same reason. are under 30, accounting for the Gen Z audience and younger millennials.

Marketing 110

Marketing Audience Media Brand Awareness 110

Martech Series

FEBRUARY 5, 2023

Once one has nailed the demographics of the audience they want in their area, Mailbox Power will build them a list of the exact audience for only 10¢ per qualified lead. Brunson decided to bring them together for a seminar back in 2015, and Funnel Hacking Live was hatched, filling what Brunson calls a critical niche. The secret?

Marketing 80

Marketing Pop-Up Non-Profit Retargeting 80

Fuel Lines

JANUARY 4, 2017

It also provide personalized engagement with the media and your primary target audience. Hosting events provides a way to build a positioning of expertise to a specific target audience. You will never build an online audience of prospects without providing value. Creates a Positioning of Expertise and Thought Leadership.

Agency 212

Agency Public Relations Audience Education 212

Martech Series

JULY 19, 2022

Guffanti said, “Recent growth and innovation in consumer goods and retail technology have increased audience demand for high-quality insights and connections. I look forward to working with them in these roles as we create new content offerings for our consumer goods and retail information technology leader audiences.”.

Information Technology 52

Information Technology Real Estate Retail Audience 52

Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. With the rise of agency trading desks, such as Xaxis and Vivaki’s Audience on Demand, Andrew recognized that ad networks would have to change.

Media 52

Media Header Bidding Ad network Cookies 52

MNTN

FEBRUARY 9, 2024

For context on how momentous this turnout is, the last time the game had such a huge viewership was in 2015, when 114 million folks tuned in. And — unlike linear buys — advertisers can even call an audible and tweak their creative plays and audiences in real time based on how their ad performs. million households.

Pop-Up 105

Pop-Up Advertising Food Marketing 105

Martech

JANUARY 22, 2024

In marketing, these algorithms can decide everything from audience segmentation, to the most effective creatives, to the best channels. This is why, as of 2015, white households in the Greater Boston area had a median net worth of nearly $250,000, while for Black households it was $8. Always has and always will. That is not a typo.

Machine Learning 105

Machine Learning Education MarTech Audience 105

Martech Series

NOVEMBER 16, 2022

This enabled us to understand what topics that mattered most to our audiences as they seek to protect their ecosystem” said Linda Rogers, Marketing Director, Earthjustice, a 2022 Ads For Good partner that has reached more than 600,000 devices as a result of Ads for Good. Since its inception in 2015, Aki Technologies has grown organically.

Retail 91

Retail MarTech Impressions Advertising 91

VideoWeek

OCTOBER 4, 2023

She previously worked at Amazon Advertising, becoming Head of Advertising Sales in 2015. “Together we will scale our advertising business and connect our incredible shows and movies with audiences and brands around the world.” Gorman joined Netflix from Snap, where she spent four years as Chief Business Officer.

Advertising 59

Advertising Audience 59

Digiday

NOVEMBER 30, 2022

This year, Spotify has launched its Wrapped presence in Roblox, with the goal of tapping into an even bigger audience. Spotify Wrapped, which has been around since 2015, was created in-house at Spotify. “There’s a reason why it’s such a company priority,” said Alex Bodman, Spotify’s global vp of creative.

Marketing 73

Marketing Brand Awareness Audience Conversion 73

Spoton Digital Media

JULY 18, 2022

Using stories in marketing allows you to share memorable and powerful messages that connect deeply with audiences and customers. Here are a few ways to use storytelling to better reach your audience and convert more customers. When you tell a story, you explain a concept or idea by walking the audience through a series of actions.

Audience 97

Audience Marketing Education Entertainment 97

Martech

DECEMBER 5, 2022

From there she went on to be CMO at Help Scout, the Email Experience Council’s 2015 Email Marketer Thought Leader of the Year, VP of Marketing at Litmus and now head of marketing at Wildbit. Today he is founder and CMO of Alchemy Worx, an audience management agency specializing in email marketing, SMS marketing, and paid social.

Marketing 121

Marketing MarTech Audience Agency 121

Paleo AdTech

JANUARY 26, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP). She founded it in 2015 with her sister, Maja, an ad tech vet (AppNexus, Sovern).

Cookies 59

Cookies Ad Tech Audience Data Management Platform 59

More About Advertising

JANUARY 5, 2016

2015 has set the wheels in motion and influencer strategies are turning out to be a powerful tool for brands to reach target audiences –. I bet you’ve heard that in the last year. It’s true, and it’s no longer a secret. The cat is out of the bag, literally and figuratively.

Audience 63

Audience Media Agency Advertising 63

Paleo AdTech

JANUARY 17, 2023

Wes was the co-founder with Jon Vein of the marketing and media analytics platform MarketShare Partners, founded in 2006 and sold to Neustar in 2015 for a reported $450 million. Wes Nichols (in pink) and Jon Vein, co-founders, frollicking at Cannes in 2015. Wes is currently a Partner at March Capital, based in L.A.,

Cookies 52

Cookies Healthcare Ad Tech Media 52

Smart-Hub

DECEMBER 22, 2023

It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. AdTech Ecosystem: What is it and Who is it For?

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52