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Why should brands invest in video advertising?

Ad Beat

Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . When Wyzowl asked over 600 people about the type of video content they’re interested in seeing —. 39% of people cited explainer videos. . Source: Hubspot.

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

Samples of mobile video ads in different display modes for varying purposes: (1) autoplay video, (2) square framed video, and (3) verticle video with an image overlay. In-App video advertising has been steadily gaining traction. The expanse of video ads reach on mobile is mind-blowing.

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Inside Vimeo’s $28M advertising strategy: How Youtube’s artsy, ad-free, alternative is making a dent in the video-sharing landscape.

Ad Beat

Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. Vimeo doesn’t have these,” to remind people about the ad-free experience they offer. from filmmaker to a local business to a fortune 100 brand?—can Publishers.

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Key Learnings and Takeaways from Snapchat’s Growth Journey…

Martech Series

Hence, the users could generate their own Geofilters and buy branded filters for their own use. By 2015, every month the user base increased to 75 million users and advertisements were becoming pervasive which gave the Company a revenue stream. The platform resulted in brand awareness along with improving revenue streams.

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Video advertising: 3 Best practices to capture (and retain) a customer’s attention

Ad Beat

Given that search accounts for only 21 percent of active users’ time on the internet, it comes as no surprise that businesses everywhere are using video advertising as an avenue to connect with their target audience. As a brand, you can use in-stream ads to customize your video campaigns using different overlay text and CTAs.

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Here is an example : This ad type is meant to showcase between 1-3 products in a headline at one time as well as help grow brand awareness (hence the name).

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17 Engaging Video Content Types that People Love to Watch

Single Grain

Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. Now, it’s arguably the most effective strategy you can use to connect with your audience. Especially in the age of mobile marketing, many smartphone users find engaging types of video content difficult to resist.

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