Martech Series

DECEMBER 22, 2022

By 2015, every month the user base increased to 75 million users and advertisements were becoming pervasive which gave the Company a revenue stream. Additionally, the forward-thinking purchase of Looksery in 2015 assisted in introducing augmented reality to millions of consumers (AR).

Audience 98

Audience ROI Advertising Media 98

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now. “We

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

illumin

JANUARY 9, 2019

One thing is for certain, inundating consumers with a barrage of the same ads over and over again is about as appealing as the day-old bagels in the office break room. And with the post-holiday slump, the pressure for advertisers to reactivate audiences and deliver highly relevant campaigns is at an all-time high.

Brand Lift 40

Brand Lift Video Ads Banner Food 40

InMobi

NOVEMBER 6, 2017

Singles Day or 11/11 as it is known in China, has fast outstripped Cyber Monday and Black Friday to emerge as the world’s biggest online shopping event, raking in over $17 billion in 2016 - a 25% increase from 2015. Importantly, 82% of these transactions were driven by mobile in 2016.

Retargeting 52

Retargeting Fashion Electronics Retail 52

InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. Contrast banner ads with video ads.

CPC 52

CPC CPM Advertising Banner 52

Ad Monsters

OCTOBER 19, 2022

Since the GCPP program was conceived in 2015, OAO has continued to meet the high standards Google has set in place, cementing its legacy of being one of Google’s premier trusted partners. Fully based in the United States and now in its 20th year of business, OAO offers its publishing partners a wealth of experience and expertise.

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

OpenX

OCTOBER 14, 2022

What if you could reach your audiences online with high-quality, high-definition streamed video at scale? With the launch of Video by OpenX, we’re providing premium video on premium inventory in a new way: with streaming. . In developing Video by OpenX, we create an entirely new video opportunity.

Advertising 52

Advertising Audience Viewability Impressions 52

InMobi

JANUARY 6, 2015

Feb 2014 : Announced the launch of our Video Ads platform , that continue to deliver the best performance and quality for our performance advertisers. April 2014: We brought native advertising to the masses , by opening up our native ads platform to self-serve publishers - a week before Facebook announced FAN!

Native Advertising 40

Native Advertising Shipping Video Ads Ad Exchange 40

Single Grain

APRIL 28, 2020

Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns. This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product. Think about how you can create a story and values that your target audience will remember. 3) Anheuser-Busch.

Marketing 141

Marketing Audience Media ROI 141

MobileAds

JANUARY 20, 2021

Samples of mobile video ads in different display modes for varying purposes: (1) autoplay video, (2) square framed video, and (3) verticle video with an image overlay. In-App video advertising has been steadily gaining traction. The expanse of video ads reach on mobile is mind-blowing.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

FEBRUARY 19, 2016

According to comScore, 2015 was the year the number of mobile internet users exceeded that of desktop-only internet users, with over 54% of digital media time spent on apps. We combined this expert input with insights from our own global ad platform that reaches over a billion users and have compiled these predictions for 2016.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

MNTN

AUGUST 24, 2022

Before the rise of streaming services, television ads were the pinnacle of advertising. They allowed companies to reach a larger audience than radio or print promotions, and advertisers could target their efforts by carefully selecting the channels, shows, and time slots for their ads. Although an overwhelming majority of U.S.

Audience 52

Audience Retargeting Advertising Ad Targeting 52

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

JANUARY 26, 2017

The mobile video market is expected to reach over $13 billion by 2020, primarily powered by programmatic video, projected to be more than 60% of total digital video spending in the U.S Of all the emerging markets, China is the most exciting and fastest growing with a huge audience and great purchasing power.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

VideoWeek

AUGUST 26, 2022

TikTok looks to be renewing its efforts to grow its audience for its connected TV app, as the short form video app is looking to hire someone to lead user growth on CTV. The suit covers Illinois residents who have used Snapchat lenses or filters since November 2015. Google DV360 Rolls Out Digital Out-of-Home Ads.

Brand Lift 98

Brand Lift Media Agency Electronics 98

Monetize More

JANUARY 2, 2023

Best In-app ad formats till date: Widely used : Playable Ads. Most Engaging : Rewarded Video Ads. With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

VideoWeek

MARCH 17, 2023

Through this collaboration, we’re helping our buyers make meaningful connections with their audience, in an environment where they are most engaged, while also bringing unique sets of demand from advertisers to our broadcasters.” The email also referenced an “attention recession” which is hurting audience retention.

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

VideoWeek

MARCH 24, 2023

Commercial opportunities within the new format include single slide ads, bespoke video with brand integration and promotion, and carousel takeovers. “We are constantly seeking and developing new ways for our audiences to engage with us,” said Lauren Dick, executive director of media and data services at Mail Metro Media.

Media 52

Media Entertainment Ad Inventory Retail 52

VideoWeek

SEPTEMBER 29, 2023

LG Ad Solutions and Affinity Launch CTV Targeting Tool LG Ad Solutions and Affinity, a purchase insights firm, have launched a targeting and measurement tool for CTV. LoopIQ uses purchase data to reach relevant CTV audiences and measure campaign impact on customer spend.

Media 52

Media Non-Profit Advertising Ad Tech 52

Single Grain

FEBRUARY 21, 2022

Dive Deeper: * 9 Google Ads Trends You Can’t Ignore in 2022. * International SEO: How to Optimize Your Website to Capture a Global Audience. How to Choose a Google Ads Agency. To hire the right Google Ads agency that can provide substantial results for your company, you need to look for the following three factors: Experience.

Agency 52

Agency SEO Conversion Marketing 52

Ad Beat

OCTOBER 30, 2019

trillion, according to a 2015 Nilsen report. . Life Takes Visa reinforces our brand promise to deliver innovative products and services that can be used anytime, anywhere and that empower Visa cardholders to experience life and business their way and on their terms,” she added. Echo: Remarket your ads to spur immediate action.

Finance 40

Finance Marketing Conversion Electronics 40

VideoWeek

JUNE 17, 2022

The companies found that a brand’s optimal media mix should include 30 to 40 percent OTT impressions, and brands ought to be buying at least 20 percent of their impressions against OTT, particularly if they want to reach younger audiences. Triller Calls Off SeaChange Merger and Targets IPO.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Single Grain

MAY 12, 2020

Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. Now, it’s arguably the most effective strategy you can use to connect with your audience. Especially in the age of mobile marketing, many smartphone users find engaging types of video content difficult to resist.

Audience 145

Audience Marketing ROI Brand Awareness 145

Ad Beat

NOVEMBER 20, 2019

Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . When Wyzowl asked over 600 people about the type of video content they’re interested in seeing —. 39% of people cited explainer videos. . Source: Hubspot.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. CEO Elon Musk started an impromptu video live stream earlier this week (a feature which isn’t currently available to the general userbase). Read more on VideoWeek.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Ad Beat

SEPTEMBER 4, 2019

Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. Vimeo doesn’t have these,” to remind people about the ad-free experience they offer. We’re building out our product offering so anyone?—from Publishers.

Advertising 40

Advertising Video Ads Pop-Up Ad network 40

VideoWeek

FEBRUARY 7, 2025

Ocado Ads Launches Self-Serve Retail Media Platform with LiveRamp Ocado Ads, the UK grocery companys retail media network, has launched Audience+, an offsite self-serve media platform, in partnership with identity resolution specialist LiveRamp.

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

MAY 2, 2025

In this week’s Week in Review: Zuckerberg believes in an all-AI future for advertising, Banijay considers bidding for ITV, and video ad spend tops 8 billion in the UK. “Were all in on meeting our audiences where they are,” said Peter Elkins-Williams, head of global partnerships at The Washington Post.

Video Ads 52

Video Ads Ad Tech Agency Media 52