Martech

APRIL 4, 2024

Emplifi added 10 AI-powered solutions to help social media marketing and customer care teams increase efficiency and create more productive workflows. Aarki’s new AI platform optimizes bid prices for mobile marketers. Merchynt’s Paige is an AI-powered marketing assistant for optimizing Google Business Profiles.

MarTech 77

MarTech SEO Machine Learning Impressions 77

Brid.tv

APRIL 1, 2024

Data Privacy on Desktop vs. Mobile Data Privacy Is Now More Important Than Ever Challenges With the Current Privacy Regulations Data Collection Practices for Publishers Your Privacy Resources A Trustworthy Partner With Innovative Advertising Solutions What Is Digital Data Privacy? Monetize your app with a variety of mobile ad formats.

Advertising 75

Advertising GDPR Cookies Mobile Ads 75

Digital Turbine

MAY 23, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! Mobile’s Takeover of the Ad Market is Not Finished. billion global digital ad spending market. .

Conversion Rate 98

Conversion Rate Advertising Conversion Mobile Ads 98

Martech Series

DECEMBER 15, 2022

mPulse Mobile , a leader in conversational AI and digital engagement solutions for the healthcare industry, announced the launch of new content capabilities and streaming courses that address health literacy barriers in a consumer-friendly format. Marketing Technology News: Coveo Announces the Winners of the 2022 Coveo Relevance Awards.

Healthcare 82

Healthcare Conversion Education MarTech 82

Martech

NOVEMBER 16, 2023

This was seen as a direct challenge to Google’s domination of the search engine market. billion to a number of tech and mobile phone companies so that it would be the default search engine on their web browsers. The post The latest AI-powered marketing tech releases appeared first on MarTech. In 2021, Big G paid $26.3

Marketing 112

Marketing SEO Conversion Ad network 112

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 117

Advertising Marketing Geo targeting Retail 117

Admixer

NOVEMBER 19, 2021

With the growth of the mobile market and the broader use of mobile advertising, the demand for more sophisticated technologies is also increasing. In today’s mobile advertising industry, programmatic is one of the urgent topics.

Advertising 52

Advertising Marketing 52

Martech

OCTOBER 5, 2023

Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. Aircall’ s AI Starter Package provides call summaries, key topics, and talk ratios to help sales and customer support teams become more efficient and improve customer satisfaction.

MarTech 119

MarTech Conversion Marketing Advertising 119

Martech Series

AUGUST 31, 2022

Taboola News Hits High Market Penetration in APAC and LATAM; Taboola News Includes Wallpaper, Minus One, Notification and Browser integrations on OEMs. The newest offering from Taboola News brings editorial recommendations, curated beautifully via wallpaper experiences, on mobile device lockscreens.

Manufacturing 85

Manufacturing Entertainment MarTech Audience 85

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. But the solution is much more adaptable in digital advertising settings, making it a sensible (if not increasingly critical) element of modern marketing strategies.

Advertising 76

Advertising Cookies CPM Retargeting 76

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. Many on the list are marketers and entrepreneurs themselves. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future. LinkedIn: Tim Crawford (5.9K

Pharmaceuticals 123

Pharmaceuticals Electronics Healthcare MarTech 123

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Learn more about search marketing at MarTech’s sister site Search Engine Land. Vendors source this data differently, however.

SEO 139

SEO Marketing Machine Learning CPC 139

Martech

MAY 18, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. It finds high-value viewers by promoting content they will want to watch across streaming apps and on mobile devices.

MarTech 100

MarTech Machine Learning eCommerce Communications 100

Ad Colony

MAY 23, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! Mobile’s Takeover of the Ad Market is Not Finished. billion global digital ad spending market. .

Conversion Rate 79

Conversion Rate Advertising Conversion Mobile Ads 79

illumin

DECEMBER 1, 2023

With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Martech

AUGUST 10, 2023

Tim Parkin is a marketing consultant and advisor. He brings a fresh perspective to marketing from his days in technology and game development. Q: How did you get into marketing? A: It’s so funny because I have no experience traditionally in marketing. And so that got me interested in marketing. Then, web 2.0

Shipping 98

Shipping Communications MarTech SEO 98

Martech Series

OCTOBER 20, 2022

A free course available to Shopify retailers, Tapcart Academy helps merchants continuously optimize their mobile apps. Tapcart , a leading mobile commerce platform that enables Shopify-powered brands to launch mobile apps, announced the launch of its new educational platform, Tapcart Academy.

Education 52

Education MarTech Retail Conversion 52

Martech Series

FEBRUARY 2, 2023

The unique approach captures multiple biometrics in the background during chatbot communications to enhance security without complicating the user experience ID R&D has broken new ground in enabling frictionless biometric security, with a patent awarded for a novel approach to securing virtual assistant and chatbot sessions on a mobile device.

Conversion 81

Conversion Retail Communications MarTech 81

InMobi

JUNE 23, 2023

As the mobile app landscape continues to evolve rapidly, it has become crucial to rethink and reimagine various chapters of the mobile user acquisition (UA) playbook. Being creative on various channels and leveraging keyword tools can help advertisers stand out in the ever-evolving digital landscape.

Banner 52

Banner Education Advertising Audience 52

Martech Series

DECEMBER 13, 2022

From this analysis, three themes emerged to define the current state of surveys: the growing inclusion of non-binary gender options, the rise of mobile survey-taking, and the rise and and fall of hot topics from recent years including DEI, COVID-19, and remote work. The global march toward mobile. In the U.S., that use “other.”.

eCommerce 84

eCommerce MarTech Marketing 84

Martech Series

FEBRUARY 2, 2023

Thought leaders in streaming automotive advertising set to join forces around the topic “Leave Broadcast Behavior Behind.” This groundbreaking event is geared towards brands and agencies that manage automotive marketing budgets.

Media 84

Media Education MarTech Audience 84

Martech Series

OCTOBER 19, 2022

Escalent, an award-winning human behavior analytics and advisory firm, has cracked the code on the complex topic of trust in technology and how brands can effectively build consumer trust in technology that fuels the products, services and experiences that make the world work better for people. Intent: The technology’s ultimate purpose.

MarTech 96

MarTech Marketing 96

Martech

FEBRUARY 24, 2022

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. Online training options for marketers.

Marketing 131

Marketing Communications Audience Media 131

Martech Series

NOVEMBER 13, 2022

Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). Engage through the Avid Link desktop app: Avid Link is automatically installed with Pro Tools, Sibelius and Media Composer, and the free Avid Link mobile app can be downloaded from the Apple App Store or Google Play.

MarTech 87

MarTech Media Marketing 87

MNTN

JULY 22, 2022

For marketers, it can sometimes feel impossible to keep up to date on the industry news released every week. In digital marketing news, consumer loyalty has been a hot topic for the last few years. Research: Latest Digital Marketing Trends To Better Connect With Customers. Why UX Is Critical to Digital Marketing.

Marketing 96

Marketing Advertising Audience 96

Ad Colony

MAY 25, 2022

Paving the way for mobile advertising for years, Digital Turbine once again proved its strength in the industry and shared its knowledge at MMA SMARTIES MENA Innovation & Creativity Days. McDonald’s Grand Chicken – Digital Turbine AdColony Instant Play HD Video Mobile Campaign Customer Experience – Silver.

AutoMobile 69

AutoMobile Non-Profit Agency Advertising 69

Martech

MAY 11, 2022

Marketers of all stripes know this, which may be why, on average, marketers are investing more resources into content and SEO in 2022. Winning high ranks is never guaranteed, but with the right insights, marketers can tip the scales in their favor. Identify topic opportunities, gauge demand and benchmark competitors.

SEO 101

SEO Food Audience Marketing 101

Clearcode

APRIL 4, 2022

To help keep you informed about what’s happening, we’ve put together a list of the main AdTech and MarTech stories, including news about Google Chrome’s new Topics API, the IAB Tech Lab’s Seller Defined Audiences, as well as the latest antitrust investigations and mergers and acquisitions. Top Stories AdTech and MarTech News Stories.

MarTech 52

MarTech Audience Ad Tech Ad Exchange 52

Martech

FEBRUARY 16, 2022

“It was a need that grew as we realized that delivering our content to relevant members was going to create the most value for both us and our user base,” said Katie Perry, Public’s VP of Marketing. Users receive push notifications to join Public Live events which cover relevant topics based on user behavior and other data.

Education 98

Education Marketing Conversion MarTech 98

Digital Turbine

SEPTEMBER 28, 2023

Though some of the insights were shared off the records, we are excited to bring the main discussion takeaways on what the future holds for mobile ad monetization. There is a strong need for the mobile gaming industry as a whole to adapt to privacy and regulatory changes in mobile ads.

A/B Testing 59

A/B Testing Header Bidding GDPR Mobile Ads 59

Martech Series

MARCH 7, 2023

. “Enterprise Connect is a very important event for us each year to drive awareness of the power of creating connections, conversations and customer engagement through solutions built from our communications platform,” said Joy Corso , Chief Marketing Officer for Vonage.

Communications 80

Communications Conversion MarTech Marketing 80

Martech

JUNE 7, 2023

Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Every marketer must incorporate this channel into their strategy. That’s why there’s no excuse for marketers not to create and share video content. Embrace video as a primary marketing avenue. But it doesn’t stop there.

Marketing 113

Marketing Audience Education Entertainment 113

Martech Series

OCTOBER 28, 2022

“Reset Digital’s science and technology-driven approach can help us identify the right content for our audience, and can help us reach diverse audiences that represent the communities we serve,” said Tony Wells, SVP of Marketing, Verizon. “As Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial.

Media 89

Media Audience Communications MarTech 89

MNTN

AUGUST 26, 2022

The world of marketing can move at a pretty fast pace. That’s why we created this weekly marketing news roundup, so you can see all the best stories in one place. In digital marketing news, it looks like data alone is not enough to convince a consumer to convert or a business to work with your B2B brand. A new article from Inc.

Advertising 98

Advertising Marketing Cookies Media 98

Martech Series

AUGUST 5, 2022

Our goal is to help people curate the content they want to see and for people to commune around common interests and topics. Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Chase Palmieri, CEO of Credder Inc.

Brand Lift 96

Brand Lift MarTech Advertising Media 96

Martech

FEBRUARY 16, 2022

Expect the Android Privacy Sandbox to get into the kind of granular discussions that produced FLoC and then Topics. Get the daily newsletter digital marketers rely on. Processing.Please wait.

MarTech 98

MarTech Audience Advertising Marketing 98

Digital Turbine

AUGUST 30, 2022

Up until two years ago, the mobile app industry seemed to have a good grasp on how to grow mobile games. That is until Apple’s update around the IDFA and the introduction of SKAdNetwork presented major challenges for developers and marketers and started a new era in the mobile marketing world. and its changes.

Marketing 52

Marketing Ad network Video Ads 52