Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 117

Advertising Marketing Geo targeting Retail 117

PubMatic

APRIL 25, 2024

We began building support for Protected Audience and Topics APIs in 2023 and have been working diligently to evaluate Google’s proposals on their ability to empower addressable and sustainable digital advertising businesses while also protecting user privacy online.

Audience 57

Audience Cookies GDPR Retargeting 57

Martech

DECEMBER 22, 2023

So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions.

Conversion Rate 107

Conversion Rate Conversion eCommerce Communications 107

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner.

MarTech 106

MarTech Conversion Communications Marketing 106

Martech Series

JANUARY 10, 2023

planetRE , the nation’s leading enterprise cloud vendor, announced new CRM capabilities integrating cutting edge AI and Neural network technology to enhance productivity and creativity for marketers. Topics for contents can be graded on a scale from full match to suggestive contents.

ROI 79

ROI MarTech Marketing 79

Martech Series

OCTOBER 31, 2022

Influencer Marketing Technology Company Brings Influencer Profiles Center Stage on IZEA.com. IZEA Worldwide, Inc, the premier provider of influencer marketing technology, data, and services for the world’s leading brands and agencies, announced today that it launched The Creator Marketplace ® on IZEA.com.

Cookies 87

Cookies MarTech Audience Agency 87

Ad Rants

AUGUST 24, 2023

In fact, more companies are now optimizing their websites for international markets after recognizing its potential. So, whether you're a multinational company trying to establish itself in an international market or an e-retail store vying for global expansion, we can help you out.

SEO 186

SEO Audience ROI Retail 186

Martech Series

JULY 13, 2022

Marketers Can Access More Than 15 Million Global Influencers and Search 1.3 the premier provider of influencer marketing technology, data, and services for the world’s leading brands, has launched Discover, an advanced creator and content search toolset powered by AI and machine learning. Billion Pieces of Content.

Machine Learning 86

Machine Learning MarTech Marketing Media 86

Martech

MARCH 30, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. Campaign now allows marketers to get five personalized email subject line suggestions based on the information the user provides about a campaign.

MarTech 111

MarTech Affiliates Conversion Marketing 111

Martech

MAY 31, 2022

With influencers and digital artists leading the way, non-fungible tokens (NFTs) are taking Meta’s Instagram by storm. Data from influencer marketing platform HypeAuditor shows: Over 20,00 accounts with “NFT” in the bio, most (over 40%) U.S.-based. Topic pages about NFTs. Who is running these accounts?

Affiliates 104

Affiliates MarTech Marketing 104

illumin

MARCH 14, 2024

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. More so: what is “Charlie”?

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

The Ad Tech Blog

APRIL 26, 2024

The ability to adapt in real-time to users’ changing needs presents a significant advantage in the fast-paced world of digital marketing. It not only impacts the user experience but also affects advertisers’ return on investment, making it a critical issue in digital marketing.

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. Many on the list are marketers and entrepreneurs themselves. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future. LinkedIn: Tim Crawford (5.9K

Pharmaceuticals 123

Pharmaceuticals Electronics Healthcare MarTech 123

AdvertiseMint

SEPTEMBER 13, 2023

The term “social media influencer” has become quite the buzzword lately. Social media influencers are people who have become super popular on sites like Instagram, TikTok, and YouTube. Influencers share photos and videos about fashion, travel, comedy. Smart brands notice influencers’ power.

Media 52

Media Fashion Audience Food 52

VideoWeek

APRIL 17, 2024

And Flywheel was the major topic of discussion on Omnicom’s earnings call following the results, with Omnicom positioning Flywheel as central to its future prospects. Flywheel was mentioned 64 times on the call, far more than the agency topic du jour generative AI, which came up 13 times. percent organic growth in Q1.

Retail 52

Retail Agency Cookies Media 52

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Marketing 110

Marketing Machine Learning Audience MarTech 110

Martech

MAY 18, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. IZEA has added two ChatGPT-powered features to IZEA Flex, its influencer marketing platform.

MarTech 100

MarTech Machine Learning eCommerce Communications 100

Digiday

JANUARY 10, 2024

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

Media 53

Media Marketing 53

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. It should never be skipped or overlooked.

Marketing 131

Marketing SEO Machine Learning Audience 131

Digiday

DECEMBER 1, 2022

Video analytics firm Tubular Labs recently expanded its artificial intelligence and consumer insights tools to analyze video categories and social audience behaviors across some 1 million topics and 11 billion videos across YouTube, Facebook, Twitter, Instagram, Twitch and TikTok. In the past year, influencer content was watched 13.2

Marketing 83

Marketing Food Audience ROI 83

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Digital analytics provides performance-based metrics based on a campaign in the market. Dig deeper: Marketing analytics: What it is and why marketers should care 2. Reaching buyers today is difficult.

Marketing 142

Marketing Audience Machine Learning Public Relations 142

AdvertiseMint

JULY 13, 2023

So, if you’re looking to make it big in the world of social media influencers, keep reading this article. Once you’ve done that, you can move on to a marketing strategy. If you want to be famous on TikTok, pick one topic and stick with it. To gain fame on the platform, repeatedly post on a particular topic.

Audience 52

Audience Media Social Advertising Agency 52

Martech Series

DECEMBER 12, 2022

Pixlee TurnTo, an Emplifi company, surveyed influencers on a broad range of topics including payment terms, campaign involvement preferences, actual product use, and the importance of shared values. 30% of the influencers surveyed said they share sponsored posts daily and 45% on a weekly basis. Currently, 74.5% Currently, 74.5%

MarTech 68

MarTech Audience Impressions Marketing 68

Martech Series

NOVEMBER 9, 2022

It’s why we studied the marketing funnel, isolated the channels that truly matter and then developed a new analytics model that can provide signals, literally, on what we should offer the market.”. Example insights from the platform include: 13% of CEOs engaged on the topic of succession planning in the last year.

Healthcare 86

Healthcare Manufacturing Retail Audience 86

VideoWeek

JUNE 12, 2023

In this episode Joe Evea, CEO at Media16, joins Vincent Flood, Editor-in-Chief at VideoWeek, to discuss the CTV advertising market. Media16 specialise in advertising sales, campaign management and content distribution, and bring children’s channels like Pop, Tiny Pop and Pop Max to the market.

Conversion 52

Conversion Advertising Marketing 52

Martech

OCTOBER 5, 2023

Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. Aircall’ s AI Starter Package provides call summaries, key topics, and talk ratios to help sales and customer support teams become more efficient and improve customer satisfaction.

MarTech 119

MarTech Conversion Marketing Advertising 119

Martech Series

DECEMBER 18, 2022

A free platform where marketers, and other professionals, can leverage information for marketing plans, opportunity content and whatever creativity allows to. Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima. Ever wondered what people are talking about?

Machine Learning 88

Machine Learning MarTech Conversion Marketing 88

Martech

MAY 30, 2023

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. Business email address Subscribe Processing.

Audience 122

Audience Education MarTech Marketing 122

Martech

DECEMBER 15, 2021

Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. “We Buyer intent signals. Image: ZoomInfo.

MarTech 110

MarTech Conversion Marketing 110

Martech

MARCH 18, 2024

These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on its side. Only about 5% of B2B buyers are in-market at any given time, so focusing marketing efforts on those active is an incredibly alluring idea.

Brand Awareness 116

Brand Awareness MarTech Marketing Audience 116

VideoWeek

DECEMBER 11, 2023

million on TikTok ads for its “renewable gasoline blend”, marketed as an eco-friendly alternative to “traditional gasoline” The fossil fuel industry also invests heavily in promoting its Carbon Capture and Storage (CCS) technology, a process of underground storage that Chevron claims reduces greenhouse gas emissions (GHG).

Search Advertising 59

Search Advertising Media Communications Advertising 59

Ad Ops Hero

MAY 7, 2023

As a digital marketing agency, staying ahead of the curve and providing top-notch services to your clients is of utmost importance. However, coming up with fresh and engaging ideas for social media campaigns, email marketing, and other digital channels can be challenging. This is where ChatGPT prompts can come in handy.

A/B Testing 79

A/B Testing Finance Audience Education 79

Martech Series

AUGUST 11, 2022

New product updates will help marketers optimize social media strategy and make sense of insights from sources of public feedback. “Customers can share feedback within seconds of a good or bad experience, which has made it critical for Marketing teams to have the most innovative and complete tools at their disposal.

Healthcare 84

Healthcare Conversion Media Retail 84

Martech Series

AUGUST 23, 2022

CXera Marketplace enables CXera customers and partners to share microsite templates that help organizations quickly customize, create and share microsites to stay digitally connected, educate and collaborate with customers on topics such as: New Customer Onboarding. Marketing Technology News: MarTech Interview With Dean Coclin, Sr.

Banner 84

Banner Education MarTech Marketing 84

Martech Series

NOVEMBER 11, 2022

Through authorized content sharing and mutual commercialization support, the cooperation with FutureCar will enable 36Kr to expand its business presence in the North American market and enhance its media coverage of the NEV industry and advanced automotive technologies worldwide. million pageviews.

Media 83

Media Manufacturing Machine Learning Electronics 83

Martech Series

OCTOBER 19, 2022

Escalent, an award-winning human behavior analytics and advisory firm, has cracked the code on the complex topic of trust in technology and how brands can effectively build consumer trust in technology that fuels the products, services and experiences that make the world work better for people.

MarTech 96

MarTech Marketing 96

Basis

MARCH 3, 2023

South by Southwest (SXSW) is certain to be packed full of fascinating conversations and critical insights for digital marketers. With topics spanning from data privacy, to activism and equity, to the turbulent world of social, you’ll level up your marketing prowess by attending just a few of these. In this economy?

Advertising 81

Advertising Cookies Ad Exchange Communications 81