In this episode Joe Evea, CEO at Media16, joins Vincent Flood, Editor-in-Chief at VideoWeek, to discuss the CTV advertising market. Media16 specialise in advertising sales, campaign management and content distribution, and bring children’s channels like Pop, Tiny Pop and Pop Max to the market.
The conversation topics include how Joe got started in the industry, the growth of FAST services and the role they’re playing in the market, the opportunities for new entrants in CTV advertising, the considerations when dealing with the children’s market, the role of data and the growing influence of the various CTV platforms.
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