Martech Series

DECEMBER 11, 2022

CY2, leading European Oracle’s PeopleSoft Campus Solutions and a member of Oracle PartnerNetwork (OPN), today announced the formal release of Connect for PeopleSoft, a student communications platform alternative to email. Integration with campus mobile apps and portals. Connect impacts the entire student lifecycle. .

Communications 92

Communications MarTech Marketing 92

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. I hope they will help demonstrate effective uses of immersive technologies to engage with and connect users around the globe.

Education 122

Education Communications Audience Brand Awareness 122

Martech Series

JUNE 14, 2022

a rapidly growing omnichannel business communications platform, has co-developed a video interface with the Santagostino Italian healthcare network to enable several of its clinics to offer remote assistance to patients. ” Marketing Technology News: MarTech Interview with Kirsten Allegri Williams, CMO at Optimizely.

Healthcare 84

Healthcare Communications MarTech Agency 84

Martech Series

FEBRUARY 2, 2023

India is now welcoming all countries to partake in its technologically enabled growth trajectory. In the Online Publishing segment, international brands can now directly communicate with the Indian ecosystem via revolutionary ‘Self-Serve’ access, quickly and precisely. Leading the path is Mediawire from the Bennett, Coleman & Co.

Communications 81

Communications MarTech Audience Media 81

Martech Series

JULY 1, 2022

Countable’s enterprise ESG portal is customizable to help corporations manage, measure and magnify their ESG strategy. Countable, the top SaaS-platform for community management and engagement, announced the launch of its Enterprise ESG Portal, an all-in-one solution for managing, measuring and magnifying ESG strategy.

Brand Awareness 52

Brand Awareness Communications MarTech Marketing 52

Martech Series

JULY 5, 2022

The report said Quadient blends journey mapping and analytics to improve customer experience (CX) and communications. This translates into a roadmap that includes analytics and orchestration capabilities to drive personalized omnichannel communications,” the report said.

Communications 79

Communications MarTech Marketing 79

Martech Series

MARCH 2, 2023

Global leader in providing AI software for inclusive workplace communications joins the ranks of OpenAI, Disney, Tiffany & Co., Textio software is the leading edge of DEI technology and AI. We continue to push the boundaries of innovation in workplace communication.

Communications 92

Communications MarTech Marketing 92

Martech Series

JUNE 7, 2022

Swampfox Technologies, Inc. Avaya is a global leader in solutions that enhance and simplify communications and collaboration. The application is now compliance-tested by Avaya for compatibility with Avaya Aura® Communication Manager 8.1.3, and Avaya Experience Portal 7.2.3. ” Swampfox Technologies Inc.

Communications 84

Communications MarTech Marketing 84

Martech

APRIL 25, 2024

That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits. They spend more than other groups on material goods that cater to quality of life, such as health supplements and assistive technology. Outspend on Temu.

Marketing 70

Marketing Machine Learning Audience Communications 70

Martech Series

JULY 6, 2022

Lionbridge and Twilio work in partnership to help their customers’ customers communicate in their native language. Having the ability to communicate with customers in their primary language helps companies deliver a superior customer experience, reduce call-time, and create localized interaction in all regions around the globe.

Communications 67

Communications MarTech Marketing Media 67

Martech

MARCH 28, 2023

Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. Data clean rooms Data clean rooms (DCRs) use privacy-enhancing technology that allows data owners, including brands and publishers, to share first-party data in a privacy-compliant way.

MarTech 83

MarTech Communications Cookies Marketing 83

Martech Series

SEPTEMBER 23, 2022

It’s an uncrackable digital safe that’s instantly accessible using cloud-based DGMV-ID login technology. Marketing Technology News: Memsource Welcomes Technology and SaaS Industry Executive Jason Hemingway as VP Global Marketing. Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice.

Communications 90

Communications MarTech Marketing 90

Martech Series

AUGUST 23, 2022

The pros and cons of email vs. portal communication with remote patients. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs. Marketing Technology News: MarTech Interview with Chris Savio, Director of Product Marketing at GoTo. New security methodologies to consider.

Healthcare 52

Healthcare Communications MarTech Marketing 52

Martech

FEBRUARY 18, 2022

However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Integrations with other business technology. Marketers can also provide the building blocks that allow salespeople to create customized portals that address a prospect or customer’s specific situation.

Marketing 110

Marketing Communications Education Machine Learning 110

Martech Series

JANUARY 1, 2023

The project is led by Tomato US, a subsidiary of BlueFocus Intelligent Communications Group Co., Players need to play mini-games and collect Tomato Energy, which is a key resource to activate the magical portals that connect the worlds. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation.

Communications 84

Communications MarTech Marketing 84

Martech Series

FEBRUARY 9, 2023

He has experience operating in global businesses, leading go-to-market strategies, sales and strategic partnerships for companies such as ExactTarget/Salesforce, Sinch (formerly CLX Communications), Vodafone and most recently, Marigold’s Cheetah Digital solution where he was recognized as one of the Top 25 most influential in Mobile in the industry.

Communications 89

Communications Education MarTech Marketing 89

Martech Series

NOVEMBER 9, 2022

ENGAGE XR Holdings Plc, a virtual reality (‘VR’) technology company and provider of virtual communications solutions in the metaverse, today announced it has launched the next phase of its metaverse evolution, ENGAGE Link. Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P.

Education 69

Education Communications MarTech Entertainment 69

Martech Series

JULY 14, 2022

Dotgo, a Gupshup company, and the leading provider of Rich Communication Services (RCS) solutions for business messaging, announced the launch of RBM Hub®. Marketing Technology News: MarTech Interview With Brandon Rea, VP of Sales at Vibrant Media. That has been made possible by the support from Dotgo.

Rich Media 81

Rich Media Conversion Communications MarTech 81

Martech Series

FEBRUARY 16, 2023

.” — Angelica Nefertiti Strong Welcome to the World of The MFTs The MFTs are among the pioneers to adopt this breakthrough platform, producing 3D full-body avatars that integrate Metaverse and Blockchain technology with storytelling, adventure gaming, and cartoons. How can you immerse yourself in The MFTs community?

Entertainment 72

Entertainment MarTech Communications Audience 72

Martech

DECEMBER 23, 2022

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? It’s an enterprise website and intranet portal software. It’s an enterprise website and intranet portal software.

MarTech 119

MarTech Marketing Communications 119

VideoWeek

JUNE 29, 2022

The French media operator has spent the last four years building out its publishing group, technology platform and ad sales house Unify Advertising, the company said. The web publishing division includes the health website Doctissimo, recipe portal Marmiton and tech brand Les Numériques.

Food 76

Food Media Communications Advertising 76

Digiday

FEBRUARY 23, 2023

However, these same organizations often need help to reap the total value of their technology investments. Ongoing vendor involvement helps organizations adopt new features, stay up to date with security updates and more, ensuring that the technology solution continues to meet the evolving needs of the business.”

MarTech 67

MarTech Education Communications ROI 67

Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. So improved AI chat technology can lead to greater insights about customers’ needs, and these insights can be used to improve overall customer experience (CX). There has to be a clearly defined use case, and that involves customers.

eCommerce 119

eCommerce Retail Conversion Communications 119

Ad Rants

SEPTEMBER 27, 2022

From traditional marketing to the current age of digital marketing, a lot has changed in the last two decades in terms of adopting customer-focused marketing strategies and bringing in technologies. In addition, technological advancements with the help of AI have further accelerated the process of how industries are looking to market.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Martech Series

JULY 7, 2022

Marketing Technology News: Countable Launches Enterprise ESG Portal to Bring Brand Impact to Life. in 2014, a platform built to transform the way businesses and consumers communicate over messaging applications. Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media.

Machine Learning 79

Machine Learning Conversion MarTech Communications 79

TechCrunch Ads

JUNE 24, 2022

We will keep a list of advertisers and publishers that you have consented to provide you with personalised online marketing or conduct analytics based on your TrustPid in order to show you this list via our Privacy Portal so you can manage your consent for those parties at any time. ” Frankly it’s exhausting just describing it.

Ad Targeting 104

Ad Targeting Pop-Up Cookies GDPR 104

Martech Series

JUNE 16, 2022

Marketing Technology News: Hootsuite Announces Integration with TikTok, Empowering Customers To Be Fearless Through Video. The company is expanding with key offerings such as Importing External Time, which will support staffing companies by eliminating redundancy and manual errors from VMS tools and other client time portals.

MarTech 82

MarTech Communications Marketing Agency 82

Martech Series

NOVEMBER 14, 2022

Marketing Technology News: Tiger Pistol Named to Inc.’s Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P. With the help of new analytics technologies, healthcare organizations now collect hundreds, even thousands, of data points a day to further inform patient care.

Healthcare 74

Healthcare Pharmaceuticals MarTech Communications 74

Martech

MARCH 21, 2023

In early March, HubSpot announced a new tool that leverages AI functionality within their platform, useful for portal research, market research, writing copy and more. For example, in the sales enterprise version of HubSpot, your portal gains automatic enrollment into sequences and team roles. In your inbox.

ROI 102

ROI MarTech Marketing Communications 102

Martech Series

JUNE 3, 2022

Digital Experience Platforms (DXP) refer to enterprise software, an integrated set of technologies, seeking to cater to the needs of companies undergoing digital transformation. According to Gartner, “Organizations use DXPs to build, deploy and continually improve websites, mobile apps, portals, and other digital experiences.

Marketing 85

Marketing MarTech Communications Conversion 85

Martech Series

JULY 6, 2022

During my 14 years in cloud communications and MarTech, I saw an opportunity to optimize the funnel and increase conversions with a text to buy option for consumers. Marketing Technology News: Countable Launches Enterprise ESG Portal to Bring Brand Impact to Life.

ROI 52

ROI Conversion Rate Shipping Conversion 52

Martech Series

JULY 6, 2022

How 5G and Other Technology Trends Will Drive Digital Marketing to Be More Experiential. Brand marketing continues to experience huge shifts precipitated by the drastic changes in technology and electronic communication. Smart glasses are another example of a technology that can enable a memorable and relevant experience.

Marketing 118

Marketing Pop-Up Banner Electronics 118

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

MarTech 98

MarTech Retail SEO Marketing 98

Brid.tv

MAY 26, 2023

It would be wrong to say that the rapid development of technology hasn’t changed the world. This technology unlocked new channels for marketers to reach consumers. Advances in targeting technology allow marketers to get to know their audiences better and make it easier for them to reach only the most relevant consumers.

Media 52

Media Audience CPM Electronics 52

YieldBird

MARCH 6, 2024

The Quest for the Perfect Timeout Setting If you’re a publisher who has recently embraced Header Bidding technology through Prebid, you might still be operating with the default timeout settings – typically, an Auction Timeout of 1000 milliseconds (ms) and a Failsafe Timeout of 3000 ms.

Header Bidding 52

Header Bidding A/B Testing Impressions Viewability 52

Smart-Hub

OCTOBER 15, 2023

Fortunately, white label technology (WL) is the way to create branded products with ease. Get a Consultation For Free Contact us White-Label: Meaning and 5 Business Benefits Talking about the white label meaning in business, first of all, let us clarify the definition of white label technology. The investment payback time is up to 2.6

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

SODP

JUNE 27, 2023

In simpler terms, it acts as an advanced control center that assembles a wide range of inventory options, including from ad exchanges , ad networks, and SSPs, and offers an effective portal to manage and optimize ad campaigns. These platforms appeal to advertisers seeking a collaborative and more guided approach. How Does a DSP Work?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52