Martech Series

FEBRUARY 16, 2023

Gigopost is a free AI-assisted Ghostwriter & Social Media Manager. Gigopost is a new AI-assisted social amplification tool that launched on February 16th, 2023. It means creating something that people will feel is worth their time.

Machine Learning 92

Machine Learning Audience SEO Media 92

Martech

FEBRUARY 23, 2022

Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Though the sales team is likely to be the primary beneficiaries of the technology, marketers should be very involved with its use, as well. What is the total cost of ownership?

Machine Learning 112

Machine Learning Display Advertising SEO Education 112

Basis

DECEMBER 1, 2023

And, thanks to the benefits inherent to digital technology, video campaigns can now be measured and optimized to maximize a team's return on ad spend (ROAS). Generative AI tools can also assist in the content creation process, either for brainstorming or early creation phases.

Marketing 52

Marketing Audience Education Video Ads 52

Martech

AUGUST 22, 2022

I think Google is going to get it right,” says Nick Duncan, founder and developer of Contentbot.AI, an AI assistant for content creation. And I hope that they do because we shouldn’t be using this technology to take over our job. Duncan says that as of now AI isn’t capable of generating good content on its own.

SEO 101

SEO MarTech Marketing 101

Basis

DECEMBER 1, 2023

Nothing major: just signal loss driven by the continued deprecation of third-party cookies, an uptick in digital advertising regulation and scrutiny , and massive technological advances that stand to redefine the landscape. AI can also assist in personalizing and automating parts of customer communication via websites and call centers.

Marketing 52

Marketing Communications Cookies Audience 52

Basis

APRIL 27, 2023

We’re keeping our eye on a couple of key things: ChatGPT’s ability to act as a personal assistant of sorts, providing the most relevant results for an online shopping experience based on very customized prompts from users. The post The Future of Search Engine Marketing: Our Experts Weigh In appeared first on Basis Technologies.

Marketing 68

Marketing Conversion Search Advertising Media 68

VideoWeek

NOVEMBER 30, 2023

It feels likely this will at some point be legislated against by regulators, and until then can be dealt with on a case-by-case basis. Remember, every technological marvel, from the wheel to the smartphone, demanded a human touch. AI is the uber-assistant, a polymath in creativity, data analysis, and even legal affairs.

Media 59

Media Advertising Ad Targeting Audience 59

Martech

OCTOBER 14, 2022

They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Technology has not only revolutionized the role of the CMO, but also the consumer experience. You most likely have encountered a fractional CFO or legal counsel on a need-to-use basis.

Non-Profit 123

Non-Profit Communications Marketing Public Relations 123

Martech

FEBRUARY 18, 2022

However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Integrations with other business technology. Artificial intelligence can also assist here in suggesting the next-best piece of content that should be shared with the client or prospect. Coaching and training.

Marketing 110

Marketing Communications Education Machine Learning 110

YieldBird

JUNE 27, 2023

Technology In the EEA market, the presence of TCF-enabled tools is of utmost importance. A dedicated account manager can be a valuable asset, providing personalized assistance and guidance tailored to your specific needs. If you need further assistance, contact us, and our team will be happy to allay any doubts.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

Technology In the EEA market, the presence of TCF-enabled tools is of utmost importance. A dedicated account manager can be a valuable asset, providing personalized assistance and guidance tailored to your specific needs. If you need further assistance, contact us, and our team will be happy to allay any doubts.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

Martech

SEPTEMBER 22, 2022

After all, even though CJO involves plenty of technology integrations, anyone that has implemented it knows that there are team members — people— behind the important work of both initial implementation and realizing its potential. One way to help align expectations is to keep that leader in the loop on a continuous basis.

Communications 107

Communications Education Marketing MarTech 107

Lemonads

OCTOBER 6, 2020

TripleLift Review Company Founded in 2012, TripleLift is a technology company rooted at the intersection of creative and media. Their technology will then generate a native placement that always keeps your important focal points in the frame. Let’s discover more about TripleLift ’s Company ! They hate annoying ads.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Digiday

JULY 21, 2022

However, we believe gaming and esports could in fact be relatively much more resilient to macro conditions than some of the other pockets of consumer technology. The only concern would be that the structure of sponsorships in the esports world is that many deals are agreed on a short-term, or event-by-event basis.

Entertainment 70

Entertainment Audience Advertising Marketing 70

Smart-Hub

JANUARY 30, 2024

Such an ad may claim that the brand’s product is the best in the market while highlighting the weaknesses of the competitor’s offer at the same time (sometimes, this is done on the basis of outdated information). However, this task became much easier to deal with thanks to programmatic technology. Looking For Detailed Case Studies?

Ad Exchange 46

Ad Exchange GDPR Banner Advertising 46

All About Advertising Law

MAY 7, 2018

The new Guidelines provide a Canadian resource, with illustrative examples of “dos” and “don’ts” to assist industry in complying with the Code. On that basis, disclosure of any material connection is necessary to keep the general impression created by the influencer’s content from being false or misleading.

Impressions 40

Impressions Advertising 40

Martech Series

FEBRUARY 3, 2023

Everyone can benefit from video conferencing technology, but it is particularly useful for business users who are spread across multiple geographices because it reduces the costs, hassles, and time required for business travel. But when World War II broke out in 1939, the technology was abandoned.

Communications 73

Communications Healthcare Manufacturing Marketing 73

Basis

OCTOBER 25, 2023

In short: it’s a home run opportunity for brands to hit their goals, assist in the revenue-driving process, and score some big wins. The post Going Deep on Live Sports Advertising Opportunities appeared first on Basis Technologies. And yes, there were seven sports puns in that last sentence. Touchdown.)

Advertising 80

Advertising Audience Marketing 80

VideoWeek

SEPTEMBER 2, 2022

The TVs carry streaming services such as Netflix and Pluto TV, in addition to supporting Alexa, Google Assistant and Siri. The board of directors is an equal split between the two companies, with the chairperson nominated on a rotating basis, starting with BT Consumer CEO Marc Allera. Warner Bros. Discovery/BT Close Joint Venture Deal.

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

Digiday

APRIL 12, 2023

One publisher who was given the opportunity to speak anonymously under Chatham House rules during a working group session at the Digiday Publishing Summit on March 28 called it a “rinse-and-repeat” cycle of ad dollars getting approved and released on a week-to-week basis.

Media 68

Media SEO Ad Tech Food 68

Martech Series

FEBRUARY 24, 2023

Demand forecasting significantly enhances financial planning, capacity planning, profit margins, and risk assessment decisions, which assists organizations in lowering supply chain costs. The top SaaS technologies based on machine learning might be helpful for demand forecasting in the following ways: 1.

Machine Learning 88

Machine Learning Manufacturing Media Retail 88

Basis

FEBRUARY 29, 2024

Additionally, marketers should seek out technology partners that share their commitment to honoring consumer privacy—for example, those that have achieved SOC 2 compliance. Some CRMs can also assist with other functions, such as workflow automation and consent management.

Cookies 89

Cookies Non-Profit First-Party Cookies Audience 89

Lemonads

SEPTEMBER 10, 2020

According to recent data, Nativo’s leading advertising technology platform, with its 109MM monthly uniques on desktop and 173MM monthly uniques on mobile, Nativo rises above Sharethrough with its 96MM monthly uniques on desktop/147MM on mobile and TripleLift with its 91MM monthly uniques on desktop/168MM on mobile. Households, 3.0%

Native Advertising 52

Native Advertising Advertising CPC Banner 52

VideoWeek

MARCH 3, 2023

The FTT found that legitimate interests can be a lawful basis for processing personal data for direct marketing purposes, but Experian was in breach of GDPR for failure to notify a subset of its data subjects. Fox joined the Guardian in 2004 as Assistant Fashion Editor, before moving into the commercial department in 2016.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Martech Series

JANUARY 5, 2023

They can make use of this opportunity to sell their products and services directly, but unfortunately every marketer is not using location based technology in an effective way, one of the things necessary to drive impact through this type of channel… What is location-based marketing? Is location based marketing effective?

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. This article explores why today’s CMOs should prioritize marketing technology strategy and create internal policies for using generative AI. Bad technology choices will impact marketing performance.

MarTech 120

MarTech A/B Testing Marketing GDPR 120

SODP

JUNE 27, 2023

Example: Basis Global Technologies provides managed services alongside its self-serve options and is considered an industry leader. SSPs, meanwhile, are designed to assist publishers in selling their ad inventory and prioritize yield optimization, inventory management and connecting publishers with potential advertisers.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Martech

AUGUST 14, 2023

What we now call “Reports” is intended to be the canonical set of information you’d monitor on a daily basis. But for the web, technologies may have evolved but we expect our customers to still have the same set of fundamental questions. With GA4, we’ve taken a more use-case-centric approach. A: Yes, absolutely. In your inbox.

MarTech 98

MarTech Conversion Media Advertising 98

Monetize More

JULY 12, 2022

Through this technology-driven platform, publishers can receive the highest price possible for their ad spaces while also helping advertisers and agencies target consumers more efficiently. With a clean user interface, AdX brings transparency and efficiency to the exchange through a combination of auction-based technology and price floors.

Ad Exchange 52

Ad Exchange Ad Inventory Fill rate Ad network 52

Martech Series

FEBRUARY 17, 2023

Marketing Technology News: MarTech Interview with Mona Popli, Vice President of Product Marketing at Heap Here’s three overlooked critical metrics that will give you a leg up on the competition. Ensure important buyers receive assistance, listening to their feedback, and generally taking care of those relationships. Revenue growth.

Shipping 84

Shipping MarTech Conversion Marketing 84

Single Grain

JANUARY 3, 2020

First, here's a quick definition : “The term Business Intelligence (BI) refers to technologies, applications and practices for the collection, integration, analysis and presentation of business information.” This is the NLP technology you use every time you ask Siri, Cortana, Echo or Google Voice a question.

Machine Learning 105

Machine Learning GDPR Shipping Marketing 105

VideoWeek

JUNE 23, 2023

Omnicom Continues AI Push with Google and Microsoft Deals Omnicom went on an AI offensive at Cannes this week, announcing two new major deals with Google and Microsoft to leverage their AI technology. The Google deal will similarly see Google Cloud’s AI technology deployed within Omni, but here the focus is more on creative output.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Digiday

JULY 7, 2022

All of this is in addition to Canton consulting on the Walgreens Boots Alliance’s retail media ambitions with Frampton-Calero identifying the newly-acquired outfit’s “independence” from vested interests in specific technology vendors as a unique selling point. An agency buying a consultancy that helps brands in-house?

Agency 68

Agency Marketing GDPR Ad Tech 68

Single Grain

MAY 22, 2023

We’ll also delve into the key benefits that this technology brings to the table and highlight the areas of your business where AI can be most impactful. AI technologies are designed to perform specific functions based on patterns and algorithms, often with speed and accuracy that surpass human skills in certain domains.

Machine Learning 52

Machine Learning Conversion Rate Manufacturing Finance 52

Martech

SEPTEMBER 21, 2021

We heard from 48% of SMBs that they don’t like working with external agencies that don’t provide assistance beyond lead generation. Instead, work with them to improve their stack on an ongoing basis. Another 46% said they dislike when agencies turn out not to be a strategic business partner.

Agency 103

Agency Marketing ROI Communications 103

Martech

DECEMBER 22, 2021

Accessibility for differently-abled individuals or those that rely on assistive technologies is often considered by marketers to be “someone else’s job,” but inclusive organizations recognize that the responsibility is shared by all. This resource will be updated on an ongoing basis. Accessibility.

Marketing 112

Marketing Audience SEO Agency 112

Single Grain

JUNE 25, 2021

The Privacy Sandbox “is a collaborative effort to develop new web technologies that will improve people’s privacy protection and maintain existing web capabilities, including advertising, keeping the web open and accessible to everyone.” However, as with all after-the-fact legislation, GDPR is based on the technology at the time.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64