Martech Series

NOVEMBER 4, 2022

Identity’s Gateway Protocol is explicitly designed to fix the shortcomings that plague Web2 applications that surveil and potentially restrict privacy, providing leading blockchain and Web3 projects with the ability to perform identity verification while abiding by the founding principles of security, privacy, and user ownership. “By

Non-Profit 83

Non-Profit MarTech Marketing 83

Ad Monsters

DECEMBER 5, 2022

This past November, the Trustworthy Accountability Group (TAG) released its annual fraud benchmark report for the US. If you’re a brand or publisher, the news is good: the amount of fraud in campaigns that ran through TAG Certified Channels is less than 1%. . Two things in the report stand out. . In 2022, the U.S.

Clickbait 98

Clickbait Ad Exchange Education Pop-Up 98

Martech Series

AUGUST 22, 2022

Founded in 2013 to address the gaps in the low-cost survey solution market, SoGoSurvey quickly positioned itself as the challenger in an industry made up of both big names and big price tags. As a company driven by engineers, the initial survey tool’s feature set grew quickly to the point that it was a strong competitor to existing players.

MarTech 81

MarTech Conversion Marketing 81

Martech Series

JANUARY 9, 2023

Pickcel used a set of custom parameters to sort and tag the Colour Visualizer kiosks. Besides content specificity, the Pickcel software was sentient of when to play the content on the devices. . – SOC2-certified for top-notch platform security. . – SOC2-certified for top-notch platform security.

Marketing 91

Marketing Pop-Up Retail MarTech 91

Martech

OCTOBER 23, 2023

How Plaid uses social data to hone in on brand perception San Francisco-based fintech company Plaid allows consumers to connect their financial accounts to their favorite apps and services without compromising safety and security.

Media 114

Media Education Brand Awareness Audience 114

Martech Series

JUNE 23, 2022

Act-On Software , the only pure-play marketing automation platform, announced an unparalleled focus on serving marketers who have been forgotten or abandoned by the biggest names in the marketing automation space. We’ve invested in ISO27001 Certification (targeting Q2) and 3rd Party Annual ISO27001 Security Audits.

Marketing 101

Marketing MarTech Audience Agency 101

Martech Series

NOVEMBER 6, 2022

The events industry is back with a bang after being heavily affected by the COVID-19 pandemic and 3D modelling is helping venues secure bookings from international and interstate guests. Marketing Technology News: MarTech Interview with Emerson Welch, Vice President of Marketing at Quark Software Inc.

Conversion 52

Conversion MarTech Marketing 52

Martech

FEBRUARY 24, 2022

But since these systems often come with hefty price tags, it’s important to cover all of your bases when navigating the purchase or upgrade process. How easy is it to integrate this software into my organization? How do you protect and secure customer data? Click here to download! Use the following list to help you.

Marketing 113

Marketing Machine Learning ROI MarTech 113

Martech Series

JUNE 16, 2022

Secures $7M in Seed Funding to Accelerate Market Adoption. In tandem with this launch, Workstream has secured $7 million in funding from various institutional and individual investors to accelerate market adoption, including a $4 million round led by Lerer Hippeau in Q2’22 with participation from Xfund. Asset Management. Workstream.io

MarTech 72

MarTech Conversion Marketing 72

Brid.tv

NOVEMBER 11, 2022

Private video hosting entails uploading and storing videos on a secure online platform that will protect them from the public eye and video search engines. Most publishers have huge video libraries, so having access to various content management features like playlists, categories, and tags is essential. Security and Privacy Features.

Header Bidding 78

Header Bidding Communications Video Ads Ad network 78

Clearcode

DECEMBER 12, 2022

Integrating an existing and mature piece of software into a company’s existing systems is an enormous challenge in itself, which is multiplied when that piece of software is an AdTech platform. There are other ways telcos can enter AdTech and build successful businesses, such as developing the software.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

Martech Series

JUNE 7, 2022

a leading content creation and video production software company trusted by customers across the globe, announced the launch of Cartr by Switcher Studio, a Shopify app that seamlessly integrates Shopify products with Switcher Studio’s iOS app to create branded shoppable livestreams on Facebook. Switcher, Inc.,

Retail 92

Retail MarTech Audience Marketing 92

Brid.tv

OCTOBER 21, 2022

Open-Source Video Player vs. Premium Video Player The Price Customer Support Security 15 Best Online Video Players for Your Video Website 1. An online video player is a piece of software that allows us to play videos on the internet. On the other hand, premium software can come at pretty steep prices that not everyone can afford.

Header Bidding 52

Header Bidding Non-Profit Video Ads Media 52

Lemonads

APRIL 5, 2021

Below, we’ll go over the definition of a CPA campaign tracker, the different types available, and give you tips on getting the best tracking software for your media buying ads. What Is CPA Campaign Tracking Software? That said, you should also verify that the options you’re evaluating have implemented robust security features.

CPA 52

CPA Media Affiliates Ad network 52

Martech

SEPTEMBER 28, 2021

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Third-party software integration. Data onboarding. tools and platforms.

Cookies 113

Cookies GDPR Mobile Ads Ad Tech 113

AdvertiseMint

JANUARY 18, 2024

Common SEO Practices Keyword research to pick terms buyers use Adding keywords naturally to page text Optimizing site speed by minimizing files Easy mobile site navigation Getting credible sites to link back Tagging media for search bots to “see” Tracking rankings and click performance Source: techtarget.com #3. Source: contentlabs.co.uk #10.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Smart-Hub

APRIL 1, 2024

Placed through scripts or tags, they are usually used for advertising. That is why more and more users are getting concerned about their privacy; they disable cookies in browser settings or use cookie management software to block them when needed. Can be blocked by a browser or user (via browser settings or software like ad blockers).

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Brid.tv

OCTOBER 3, 2022

An enterprise video platform (EVP) most commonly offers cloud or on-premise video hosting , high-end security features, privacy protection, and a variety of 3rd-party integrations. Also, due to these platforms’ large scopes, security features companies need are often lacking. State-Of-The-Art Security Features.

Header Bidding 52

Header Bidding Video Ads Audience Communications 52

Lemonads

SEPTEMBER 21, 2020

We’ll overview dedicated landing page builders that focus exclusively on page creation and optimization and others that are more of an all-in-one software proving landing pages as part of their offering but are not exclusively specialized in a single area of marketing technology. Instapage truly turns clicks into customers. of the time.

Affiliates 52

Affiliates A/B Testing Marketing Conversion 52

Lemonads

SEPTEMBER 23, 2021

Our team at lemonads has implemented a variety of protection methods to safeguard our partners from fraudulent clicks and other forms of fraud, so we know what steps need to be taken to secure an affiliate program. Avoid Targeting Older Browsers New browsers usually bring robust security updates that prevent bots from taking control of them.

Affiliates 52

Affiliates Conversion Advertising Education 52

Lemonads

DECEMBER 20, 2020

Affiliates who manage a photography-related platform can join Capture One’s affiliate program and help the company distribute its RAW image editing software across the globe. Like Alienware, Razer develops top-notch products that have a huge price tag when compared to their generic counterparts.

Affiliates 52

Affiliates Cookies SEO Fashion 52

Brid.tv

NOVEMBER 29, 2022

Regardless of which monetization method you choose, you will need some sort of software solution to allow you to process transactions or serve ads. And lastly, free video platforms often have insufficient content security in place. Why You Should Choose a Premium Video Monetization Platform Over a Free One. Pricing Overview.

Header Bidding 73

Header Bidding Video Ads Affiliates Ad Server 73

Brid.tv

AUGUST 23, 2022

An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. Lastly, you’d be able to manage the privacy, security, and distribution of your video content. AdMedia 10. Magnite Did You Find the Right OTT Advertising Partner? SpringServe.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Brid.tv

SEPTEMBER 5, 2022

A video streaming platform is a piece of software that allows streaming services such as Netflix or other video-focused businesses to distribute content to their audiences. The privacy and security of your content are paramount , especially if it is meant for a limited audience, such as your subscribers or employees. Uscreen (Paid) 11.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

Clearcode

MARCH 21, 2023

Building an ad network allows you to own the intellectual property (IP), build the features you really need, and help keep your and your clients’ data secure. The publisher places the ad network’s tags on their website either by directly inserting the tags into the page or utilizing a first-party ad server.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Brid.tv

AUGUST 31, 2022

For instance, the OTT space doesn’t support VPAID ad tags, unlike the web and mobile. This communication is established via VAST ad tags , which are mediators in the four-step ad delivery process: Audience Creation — An OTT platform creates an audience based on its subscription data. Let’s look at each of them in more detail.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Clearcode

APRIL 26, 2022

software), processes and players in the programmatic advertising industry. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The key platforms (i.e.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Digiday

JUNE 8, 2022

In the DSP, the publisher and advertiser IDs are matched, providing secure ad placement. Additionally, a user cannot be tracked across publishers because the encryption keys are periodically refreshed every two weeks as an extra layer of security to prevent data abuse, leaking or de-anonymization attempts. It is a one-way process.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Lemonads

APRIL 22, 2020

In addition to its features, Voluum is super-accurate and powerful from a software perspective. Lander Protection Script There is a lot of pressure on all software providers to create a safe environment for users. This tracking software uses a script known as the honeypot to determine the percentage of bots clicking on your links.

Media 52

Media Affiliates A/B Testing Conversion 52

Clearcode

JULY 27, 2022

To ensure the data is secure, you should also implement user access controls for your team members. The financial team has information about customers’ invoices in their financial software, the marketing department has information about customers’ web visits, the support team has information about customers’ tickets, etc. aw, Poland.

Communications 52

Communications Finance GDPR MarTech 52

VideoWeek

MARCH 10, 2023

Also this week, TikTok unveiled a new data security regime nicknamed Project Clover, in response to regulatory pressure from both sides of the Atlantic. The ‘Series’ feature allows creators to make collections of videos available for purchase, eventually providing the company a new revenue stream when it starts taking a cut.

GDPR 52

GDPR Ad Tech Media Finance 52

VideoWeek

DECEMBER 22, 2022

Ross Gerber, president and CEO at Gerber Kawasaki Wealth & Investment Management, said Musk is seeking equity matching the initial $44 billion price tag. After that, I will just run the software & servers teams. I will resign as CEO as soon as I find someone foolish enough to take the job! The Week for Publishers.

Ad Tech 80

Ad Tech Agency Media Retail 80

Lemonads

JULY 14, 2020

With this in mind, we also know that digital ad fraud is growing at a rampant pace, so we constantly work on improving our security measures and look for solutions that can help our members safeguard their campaigns. Instead of using a black-and-white system that tags conversions as fraudulent, it gives each interaction a fraud score.

Machine Learning 52

Machine Learning Conversion CPL CPA 52

Lemonads

MAY 13, 2020

Binom Overview and Notable Features When it comes to tracking software, the three key elements that affiliates want is efficiency, convenience, and accuracy. Lander Protection and Free SSL Certificates Lander protection provides a certain degree of security for landing pages. In the pure tracking essence, Binom does a phenomenal job.

Affiliates 52

Affiliates Impressions Conversion Marketing 52

Single Grain

AUGUST 16, 2023

In this complete guide to SaaS technical SEO, I will explain the best tactics to perform technical on-page optimization on software websites. SaaS Technical SEO refers to the practice of optimizing the different on-page SEO elements of a Software as a Service company’s website to improve the organic presence in the SERPs.

SEO 52

SEO Pop-Up Click Through Rate Conversion 52

Brid.tv

NOVEMBER 22, 2022

They exist to streamline the process of implementing VAST & VPAID ad tags into your apps, allowing you to start monetizing in a matter of hours. Publishers and developers can use the platform’s SDK to easily integrate any third-party software they may need. Premium Google ADX Demand. Omnichannel Monetization. Automated Reporting.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Single Grain

MARCH 9, 2021

For example, if you provide marketing automation software for enterprises, your target audience will comprise only large corporations (that fulfill certain criteria like revenue greater than $100 million or 500+ employees). For example, Freshbooks offers invoice and accounting software to businesses.

SEO 137

SEO CPC Conversion Rate Education 137