Martech Series

JUNE 1, 2022

Edgemesh joins TAG’s registry of known and trusted players in the digital ad ecosystem and the organization’s Anti-Fraud Working Group. This announcement comes on the heels of Edgemesh’s May 2022 announcement of its new Ad Protect solution, a major feature upgrade to its Edgemesh Server product.

Retail 70

Retail Communications MarTech Advertising 70

Martech

AUGUST 17, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Crossing Minds’ e-commerce data enrichment product makes products more intuitively discoverable to customers.

Marketing 98

Marketing SEO MarTech Communications 98

Martech

MARCH 21, 2023

Firefly uses generative AI with graphics tools like brushes, color gradients and video tools to speed up production and make it easier for creators to make high quality content. The generative AI announcement predictably stole the show although there were some other new product announcements. Adobe’s generative AI.

MarTech 99

MarTech Marketing 99

Martech Series

JULY 28, 2022

Veridium , a leading developer of frictionless, passwordless authentication solutions, announced its issuance of “Addressing the Modern Enterprise Authentication Challenge,” in which TAG Cyber analyzes adoption challenges and offers guidance to overcome these challenges.

eCommerce 76

eCommerce MarTech Audience Marketing 76

Spoton Digital Media

APRIL 18, 2022

Easily sync with Google products. If you use other Google products, such as Google Ads, you can better integrate your data with GA4. Related: The 8 Essential Marketing Assets Every Brand Needs What About Google Tag Manager? GA4 makes it easier to create reports based on data collected from Google Tags.

Machine Learning 80

Machine Learning ROI Audience eCommerce 80

Martech Series

FEBRUARY 13, 2023

One AI, a platform that enables business to utilize the world’s best generative AI in their products and services, announced a multilingual solution, bringing advanced AI capabilities to the 95 percent of the world that does not speak English natively.

eCommerce 74

eCommerce MarTech Marketing 74

Martech

JUNE 6, 2023

Marketers and martech professionals have the option to buy one product or a full platform suite. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. Often, those newly acquired products still need to be worked into the overall ecosystem.

MarTech 110

MarTech Communications Marketing Conversion 110

Ad Monsters

DECEMBER 7, 2023

Two years in the making, the study was conducted with TAG TrustNet. The report recommends that advertisers develop an SSP optimization strategy to hold them more accountable. Those campaigns represented $88 billion. Here are some of the key findings. Not all SSPs offer the same level of transparency (e.g.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Martech Series

AUGUST 19, 2022

Explaining it further, Metaverse is an extensive virtual world so that people can simulate their real-life experiences like selling or buying products, attending events, and more. Meta has been developing Metaverse concepts since the start. The company is developing Metaverse by launching Bimojis, which is a virtual human technology.

MarTech 101

MarTech Marketing Entertainment 101

Ad Rants

AUGUST 2, 2022

The marketing team cannot publish content without a development team, implying an unnecessary waste of time since content and functionality depend on one another. Creative and developer teams mutually contribute to creating SEO-friendly content and UX. Canonical tagging. A headless content management system solves this problem.

SEO 147

SEO Pop-Up Machine Learning eCommerce 147

Martech Series

AUGUST 25, 2022

Talon International is excited to launch breakthrough anti-counterfeit and consumer engagement technology: StegVision functions off an easy-to-use app that helps businesses and consumers combat counterfeit products across all industries and create powerful engagement(s) with their consumers.

Pharmaceuticals 82

Pharmaceuticals Machine Learning Fashion Shipping 82

Martech Series

JANUARY 10, 2023

This SourceKnowledge integration for BigCommerce saves merchants time and development resources by automatically completing the required steps to easily advertise with SourceKnowledge. Once installed, the BigCommerce merchant’s website will automatically be tagged with the SourceKnowledge pixel to serve ads to the store’s visitors.

eCommerce 67

eCommerce CPA Ad network Retargeting 67

Martech

APRIL 1, 2024

Here’s a simple strategy for using retargeting to acquire new customers: Strategy: The goal of the retargeting campaign is to reach potential customers who have shown interest in your products or services but have not yet made a purchase.

Retargeting 86

Retargeting Retargeting platforms Conversion Rate Conversion 86

Martech Series

OCTOBER 21, 2022

EIIG’s Qlik extension also delivers augmented data quality and allows users to tag all PII data assets right in Qlik apps for data privacy and regulatory compliance,” said Niu Bai, Head of Global Business Development at Orion Governance. Marketing Technology News: Building A Career in Enterprise Marketing.

MarTech 81

MarTech Marketing 81

Martech

AUGUST 29, 2023

Her “origin story” is one of the coolest, beginning with punk rock, marketing and laser tag, going on to agency work and teaching at Wichita State Tech (Go Shockers!) subscribers) Charles Farina Charles is head of innovation for the ad services company AdSwerve and is always up on the latest GA4 developments. LinkedIn: Simo Ahava (24.8K

MarTech 98

MarTech Agency Marketing 98

Fuel Lines

DECEMBER 21, 2020

Michael: Did you develop this idea because of Covid? I have been developing this concept for about ten years now. I’d get the clients, recruit teams for the projects, brief them, monitor the idea development, present the ideas to the client, and pay the experts. Prior to the pandemic, there were 57.3 But with Ideasicle?

Agency 246

Agency Advertising Marketing Media 246

Martech

JULY 6, 2023

Dig deeper: AI and marketing: What the stats show Now, on to the new products, features, integrations and enhancements. The video analysis tool lets users automatically tag animals, people, objects, and brands in lengthy videos. Mixpanel added OpenAI’s GPT-3.5 Turbo to its event analytics platform. Instoried ’s Cathie.ai

MarTech 110

MarTech Marketing 110

Martech Series

JULY 6, 2022

The Development of 5G Networks and Greater Connectivity. Perhaps the most fundamental trend that will drive marketing––as well as other trends that will propel the push—towards providing more experiences will be the further development and evolution of networks to support these experiences. Functionality and Usability.

Marketing 118

Marketing Pop-Up Banner Electronics 118

Martech

JANUARY 2, 2024

Compare this open-source arrangement to proprietary software, where the code behind the product is the intellectual property of the organization that develops it. Any modifications or customizations will come from the developers of the software, or from a software development kit (SDK) created by the vendor.

MarTech 70

MarTech Marketing Cookies Audience 70

Digiday

DECEMBER 8, 2022

Comscore has solidified itself as a go-to company for solid measurement for more than 20 years, with strong products for media, video, social, and CTV measurement. In addition to expanding product offerings, Comscore has continued improving its collection of data. While the panels vary by country, in the U.S.,

Advertising 57

Advertising Media Marketing Audience 57

Martech Series

JANUARY 16, 2023

Not only that, these are new and efficient ways for both developers and business users to work with a modern digital-experience stack.”. Those users can then control the pagination, the columns in the results, and the display of images and other page content—all without developer support.

Retail 76

Retail Conversion MarTech Marketing 76

Ad Monsters

FEBRUARY 13, 2023

She spends her days partnering with Marketing, Product, Engineering, and other operations leads, productizing innovations and editorial initiatives. Melissa Bonnick, Executive Director, Head of Programmatic, Paid Media Tagging & Trafficking, JPMorgan Chase & Co Melissa graduated from St. The rewards are too great not to.

Ad Tech 106

Ad Tech Media Ad Ops Ad Server 106

Digiday

APRIL 6, 2023

In addition to using the technology on the back-end to create headlines, research keywords, generate meta tags and product descriptions, Ingenio has published more than 1,000 articles around popular search queries on Horoscope.com and Astrology.com using generative AI since the beginning of 2022.

SEO 81

SEO Media 81

Martech

OCTOBER 22, 2021

Other vendors develop and manage a proprietary database of keyword terms. To counter the lack of keyword data, SEO platform vendors are developing more “search intent”-based tools that analyze search intent and predict or recommend the most relevant content that would meet the searcher’s needs. Custom site crawls/audits.

SEO 138

SEO Marketing Machine Learning CPC 138

Martech

DECEMBER 22, 2022

From devices that they develop. But the dealers may think that that information is something they should have anyway because it allows them to service your product better. This calculator was developed by the Financial Times and helps you to understand how valuable the information is that you possess. What do you do next?

ROI 114

ROI GDPR Marketing MarTech 114

Martech

AUGUST 15, 2023

Naming conventions: Power DAM search functionality by providing search terms within names that do not require further tagging. Train yourself Get up to speed on how to create search facets, shortcuts, links, useful tags and automated workflows within your DAM that will speed up ingest and archiving.

MarTech 71

MarTech Marketing 71

Martech

JUNE 15, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. This lets developers describe programming functions and have the GPTs create code to execute those functions. OpenAI released new versions of GPT-3.5-turbo

MarTech 73

MarTech Media Marketing 73

MNTN

APRIL 13, 2023

One of the exciting developments that came along with the streaming revolution was the wealth of original content. Despite the price tag and the attachment to one of the most beloved stories of all time, the show performed with mixed results.

Entertainment 98

Entertainment Audience Marketing 98

PrograMetrix

OCTOBER 6, 2021

Your marketing team is leveraging intent data to target high value and in-market accounts for your products and services. To start, you need to generate conversion tracking tags from each advertising platform you are using. A unique tool that our team leverages for our B2B clients is Bombora’s ‘Visitor Insights’ tracking tag.

Advertising 52

Advertising Conversion Impressions Click Through Rate 52

Ad Monsters

JANUARY 3, 2023

Since AMP pages were developed, their load times and speed have continuously improved. AMP pages are not restricted to Google products at all. Since AMPs limit JS tags, it becomes hard for publishers to implement header bidding on their pages. It now takes less than half a second for pages to load. Advantages of AMP.

Header Bidding 98

Header Bidding SEO Ad network Ad Server 98

Martech

MAY 24, 2022

This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. This 3D image can then be inspected in detail to provide customers with a better insight into the product. AR in architecture and design.

AutoMobile 136

AutoMobile Marketing Healthcare Manufacturing 136

AdvertiseMint

SEPTEMBER 5, 2023

Whether you are an entrepreneur starting a side hustle or a seller expanding your online empire, you can monetize your skills, products, and ideas on Amazon. Selling Physical Products One of the simplest ways to make money on Amazon is by selling physical products. Then, you can proceed to source your products.

Affiliates 52

Affiliates Education Shipping Manufacturing 52

Martech Series

NOVEMBER 4, 2022

This tool comes at a time of intensifying online surveillance and increased frequency of hacks and breaches, offering developers the ability to shield their users from having personal identity information compromised. Marketing Technology News: Premion Achieves Trustworthy Accountability Group (TAG) Brand Safety Certified Seal.

Non-Profit 83

Non-Profit MarTech Marketing 83

Martech Series

FEBRUARY 14, 2023

The integration also sends a variety of custom parameters for each event, enabling users to build custom reports based on tags, call duration, and whether the caller was a qualified lead. Marketers are now able to view call tracking data alongside other granular visitor events, all in Google Analytics 4 standard and custom reports.

MarTech 87

MarTech Marketing 87

Martech Series

NOVEMBER 16, 2022

The £3M round will turbo-charge Lumen’s expansion in both the US and Europe, supporting further innovation and technological development in its ground-breaking attention measurement solutions. Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT).

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

Ad Rants

JUNE 29, 2022

And when you consider that 40% of consumers won't buy a product if it's not listed in their native language, international SEO is increasingly important. Once you've gathered relevant knowledge using the method of your choosing, you need to put it to work by concentrating on content development and distribution.

SEO 211

SEO Audience Marketing 211

Martech Series

JUNE 29, 2022

Marketing Technology News: Study Shows 20% Drop in European Ad Fraud Over Prior Year in TAG Certified Channels. AimeSpeech enables developers and users to synthesize natural-sounding speech with male/female voices and accents.

Education 75

Education MarTech Conversion Marketing 75