VideoWeek

DECEMBER 18, 2023

With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential. Meanwhile advertising has made its way onto every major streaming service, putting programmatic TV buying firmly on the agenda for the year ahead.

A/B Testing 122

A/B Testing Non-Profit Audience Ad Tech 122

Martech Series

JANUARY 4, 2023

605 , a global leader in television and cross-platform measurement, planning, analytics and attribution, announced today a partnership with Operative, the preferred business management solution provider for media companies worldwide. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation.

Audience 78

Audience Media MarTech Marketing 78

VideoWeek

APRIL 26, 2024

Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory. billion in ad sales during the first quarter of 2024, up 21 percent year-on-year.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Ad Monsters

JANUARY 12, 2024

” – Dina Roman, SVP, global ad sales, Fubo “No brand wants their ad placed next to inappropriate or unsuitable content, leaving a poor brand association with consumers. However, brands that continue to leverage blocklisting solutions to address brand safety are doing more harm than good.

Viewability 111

Viewability Electronics Retail Audience 111

Martech

MAY 2, 2023

B2B marketers are expected to generate sales pipeline and customer revenue. Beyond marketing, sales and customer success, your product, finance, operations and executive teams are invaluable partners. Not all revenue strategies and tactics work The B2B buying and selling process is not how it used to be.

Finance 100

Finance ROI Brand Awareness Marketing 100

Martech Series

JULY 14, 2022

The Company also promoted Michael Lawlor to Chief Operations and Service Officer and Chris Rouser to its new Head of Human Resources. Chief Revenue Officer, Michael Lawlor as Chief Operations and Service Officer, and Chris Rouser as Head of Human Resources. She began her career at MTV Networks in advertising sales.

MarTech 98

MarTech Media Communications Advertising 98

VideoWeek

APRIL 19, 2024

Discovery have died down, but Skydance Media has been reported recently to be close to sealing a merger. Should Sony and Apollo follow through with a bid and be successful, Paramount would sit as a media brand within Sony according to the reports. This would include streaming service Paramount+.

Media 52

Media Pop-Up Agency Advertising 52

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. Paramount Enlists iSpot.TV

Retail 97

Retail Media Agency Ad Tech 97

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy. Reaching buyers today is difficult.

Marketing 141

Marketing Audience Machine Learning Public Relations 141

MNTN

APRIL 16, 2024

But it can be hard to stand out from the digital crowd, even if you have a beautiful site layout and an incredible product on your hands. As you look for ways to win over new customers, retain existing ones, and boost your sales, making use of the right Shopify app will make all the difference. Download the MNTN App on Shopify 2.

A/B Testing 40

A/B Testing Pop-Up Conversion Advertising 40

Paleo AdTech

DECEMBER 10, 2023

Wes was the co-founder with Jon Vein of the marketing and media analytics platform MarketShare, founded in 2006 and sold to Neustar in 2015 for a reported $450 million. It emerged from Wes’ adventures in direct marketing and media agencies. and of primary use in assessing the trade-off between paid search and digital display.

Cookies 52

Cookies Healthcare Ad Tech Media 52

Martech Series

JULY 6, 2022

Panel of Chief Procurement Officers from leading French companies honors world’s first AI-powered Platform and Marketplace for transforming the way global enterprises buy services. Globality is putting these values at the core of our solution, enabling an intuitive, seamless business user experience from scope of work to project award.

MarTech 82

MarTech Marketing Media 82

Martech Series

AUGUST 18, 2022

Digital Air Strike, the leading consumer engagement and customer experience (CX) technology and services company, has been selected by the Virginia Automobile Dealers Association (VADA) to provide needed Customer Experience technology to its dealer body. Digital Air Strike is honored VADA chose us as one of its dealer partners.

AutoMobile 91

AutoMobile Communications ROI MarTech 91

Martech

AUGUST 16, 2023

Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

Advertising 94

Advertising MarTech Audience Media 94

VideoWeek

DECEMBER 20, 2022

As an industry, we have done a great job at optimising media placements across the entire sales funnel. While omnichannel isn’t a new concept, how we execute a truly omnichannel solution will change. Clients are increasingly recognising that attention is a critical consideration in any media plan. And OpenRTB 2.6

Cookies 126

Cookies Audience Media Ad Tech 126

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app.

Machine Learning 95

Machine Learning Brand Lift Real Estate eCommerce 95

Martech

DECEMBER 21, 2021

AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft. The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides.

Advertising 108

Advertising Ad Inventory Cookies Media 108

Martech

FEBRUARY 18, 2022

The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company having been acquired last year by investment firm Blackstone. We’ve seen the latter happen increasingly in the big box retail space , with Best Buy, Walgreens and The Gap launching their own media shops.

Communications 106

Communications MarTech Retail Marketing 106

Martech Series

JANUARY 2, 2023

Richard Jones, Chief Revenue Officer at Wunderkind comments on the biggest trends that will shape the digital commerce marketplace through 2023: _. I quickly realized that the incentives handed out to IBM salespeople were worth more than my annual salary, so I decided to take a job in technology sales.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech Series

JANUARY 29, 2023

Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the automotive industry, is launching Audience IQ at NADA Show 2023, a key auto industry trade show going on now in Dallas Texas.

Audience 101

Audience Marketing Communications MarTech 101

Martech

MARCH 20, 2024

Don’t default to talking about the products or services your company provides or how it delivers them. Start by examining and then articulating your purpose because it’s the “why” that people actually buy. People are hardwired to take action — such as buying hardware and/or software — based on how they feel.

ROI 110

ROI Agency Education MarTech 110

Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). While growth for some subscription services slow down, like for Disney+ , old standbys like Netflix see another surge. More streaming. That’s because viewers bounce around to watch the latest hits, like Squid Game.

Advertising 119

Advertising Ad Server Audience MarTech 119

VideoWeek

JANUARY 5, 2024

In this week’s Week in Review: GroupM launches a new streaming ad format initiative, VideoAmp lays off twenty percent of its staff, and DPG Media buys RTL Nederland. Disney, NBCUniversal, Roku, YouTube, Telly, Brightline, and Kerv are the companies signed up at launch.

Media 52

Media Cookies Entertainment Agency 52

Martech Series

OCTOBER 31, 2022

Admitad develops and invests in advertising and monetization technologies, partner services, money management solutions, media buying and SmartShopping services. It provides brands with the opportunity to clearly plan their advertising budgets, test new sales channels without risk, and generate additional revenue.

Affiliates 90

Affiliates CPA Brand Awareness Marketing 90

Martech

FEBRUARY 9, 2022

Use the following questions to help you decide: Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Marketing automation is often a solution for companies that are growing rapidly and need to scale their efforts.

Marketing 98

Marketing SEO Machine Learning ROI 98

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

Marketing 125

Marketing Machine Learning MarTech Media 125

Martech

DECEMBER 30, 2022

How organizations will transform their martech stacks and digital experiences. Digital media and advertising. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. Dig deeper: Why we care about retail media networks.

Retail 105

Retail Media eCommerce ROI 105

Martech

FEBRUARY 21, 2023

I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digital strategy for The Ricciardi Group, a boutique B2B marketing agency, who spoke at The MarTech Conference. Researching the market can also help identify key prospects.

Marketing 118

Marketing Brand Awareness Machine Learning Communications 118

Martech Series

FEBRUARY 7, 2023

Magnite Streaming empowers media owners to maximize the value of their assets holistically across live and VOD inventory, CTV and OTT environments, and addressable linear, while gaining insights to more efficiently and effectively drive their businesses. Discovery, among others.

Ad Ops 95

Ad Ops Audience Media Entertainment 95

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. The B2B buying process has gone primarily digital; most B2B sellers and teams have not.

Finance 110

Finance Marketing Conversion Media 110

VideoWeek

APRIL 5, 2024

The structure of the deal would likely require Skydance to start by buying National Amusements, the Redstone-owned cinema group that controls Paramount Global. X Hires Heads of Safety and Advertiser Solutions X (formerly Twitter) has appointed Kylie McRoberts as its new Head of Safety, a position that has remained vacant for nine months.

Ad Tech 59

Ad Tech Media Agency Audience 59

Digiday

OCTOBER 4, 2022

Evie, a YouTuber and founder of LongHairPrettyNails, used Linkpop to support her most recent product launch and was able to increase social sale conversions by more than 600%. Her large social following benefited from never having to leave their chosen social media app to make a purchase.

Viewability 66

Viewability Healthcare A/B Testing Food 66

Ad Ops Hero

OCTOBER 2, 2023

Why AI marketing matters AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. However, when it comes to certain aspects of marketing, like predictive analytics and digital advertising, AI is capable of incredible things. Other solutions optimize content for SEO.

Machine Learning 88

Machine Learning Marketing ROI SEO 88

Martech

FEBRUARY 23, 2022

Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Use the following questions as a guideline before beginning the purchasing process: Is your marketing team ready to give the sales team the support it needs to convert more prospects?

Machine Learning 108

Machine Learning Display Advertising SEO Education 108

Digiday

MARCH 6, 2023

Greg Koerner, vice president of vertical sales, Experian Marketing Services Retail media is undergoing a significant transformation as first-party data collection and analysis develop. Global retail media has grown by leaps and bounds and doesn’t appear to be slowing down. The biggest retailers in the U.S.

Ad Inventory 60

Ad Inventory Retail Audience Ad network 60

VideoWeek

JUNE 24, 2022

Ever since Netflix announced its intentions to introduce advertising, speculation has been rife around who the streaming giant will pick to help it build out its ad sales infrastructure. ACR data provides key targeting and measurement capabilities to the buy side,” said Magnite CRO Sean Buckley. “By The Week in Tech.

Ad Tech 98

Ad Tech Agency Media Audience 98

Digiday

NOVEMBER 17, 2022

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. For example, Commerce Layer is among the judges’ picks, winning Best E-Commerce Technology for its API-first checkout solution. Best Attribution Tool.

A/B Testing 69

A/B Testing Ad Server Native Advertising Data Management Platform 69