Martech Series

SEPTEMBER 29, 2022

Choozle , an omnichannel digital advertising platform and consultative partner to agencies and brands, announced that Adam Woods has been appointed Chief Executive Officer. Data-focused digital media veteran to supercharge next phase of growth as consultative partner to brands and agencies.

MarTech 86

MarTech Agency Communications Advertising 86

Ad Monsters

FEBRUARY 25, 2023

Are demand-side platforms to blame for underperforming traffic? Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Supply-side platforms, like those that sell native traffic, might also take payments per click.

CPC 112

CPC Demand Side Platform CPM Media 112

Martech

FEBRUARY 23, 2022

Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Explore top sales engagement platforms in the first edition of this MarTech Intelligence Report. If so, a sales enablement platform could provide valuable guidance. Click here to download!

Machine Learning 104

Machine Learning Display Advertising SEO Education 104

Martech Series

OCTOBER 7, 2022

TrafficGuard’s Affiliate Protection Product will offer full-funnel ad protection to prohibit the negative effects of invalid traffic and ad fraud on advertising performance. TrafficGuard is a global advertising verification company that helps advertisers to avoid wasted spend and unlock the best outcomes.

Affiliates 89

Affiliates ROI Ad network Cookies 89

Martech

FEBRUARY 25, 2022

But before jumping into the purchase process, you should follow the same steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. Who will use the platform? Click here to download! Training is essential.

MarTech 106

MarTech Display Advertising Communications Marketing 106

Digiday

FEBRUARY 9, 2023

TV advertising used to be a space where media buyers were in charge of securing ad spots and where large brands tended to dominate, but as technologies have developed and connected TV has gained popularity, television has become a performance marketing channel accessible to companies of all sizes.

Geo targeting 64

Geo targeting Retargeting A/B Testing Conversion 64

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target. Marketing Technology News: Cloudflare Wins CISA Contract for Registry and Authoritative Domain Name System (DNS) Services.

Audience 87

Audience Machine Learning Impressions Finance 87

Digital Remedy

MAY 23, 2023

Randall Rothenberg has been a prominent marketing, media, and advertising leader for 40 years. He currently serves as the Managing Director of Compulse, a marketing technology and managed services company built for local media and agencies.

Media 52

Media Agency Marketing Advertising 52

Ad Monsters

FEBRUARY 13, 2023

While this reflects a larger societal problem of systemic racism, these Black professionals are making waves and leaving their mark on the advertising and digital media industry. As Founder + CEO of Mirror Digital, an interactive media and advertising company, she helps Fortune 500 brands tap into the fastest-growing U.S.

Ad Tech 106

Ad Tech Media Ad Ops Ad Server 106

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. As you seek out the best DSP for your business, consider the needs of your app first.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 posted its Q2 financial results on Thursday, with overall revenues up one percent year-on-year, but advertising revenues down by one percent. Top Stories.

Advertising 98

Advertising GDPR Banner Healthcare 98

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Digital advertising: Search, social, programmatic — advertising online can be a nightmare to manage and track.

Marketing 89

Marketing eCommerce Pop-Up Communications 89

Martech

JULY 29, 2021

“We offer a tool for advertisers of all kinds – it could be e-commerce, HR companies, travel agencies – for them to advertise much easier on all sorts of platforms; Amazon, eBay, Google Ads, Google Shopping, whatever. We automate it for them, basically. Building an online customer education hub.

Education 127

Education Marketing MarTech Audience 127

VideoWeek

JANUARY 5, 2024

The company did not give much context for the layoffs, simply stating that “in an effort to focus on the business’ growth priorities and key client needs and services, VideoAmp has made the strategic decision to restructure the organisation” McCray’s departure as CEO wasn’t linked to the layoffs.

Media 52

Media Cookies Entertainment Agency 52

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. billion by the IAB in their Internet Advertising Revenue Report. Digital media experts at Kroger and The Home Depot have spent years developing media networks keeping this key point in mind. RMN revenue in 2022 was estimated at $37.5

Retail 104

Retail Retargeting Ad Inventory Media 104

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. Paramount Enlists iSpot.TV

Retail 97

Retail Media Agency Ad Tech 97

Basis

AUGUST 17, 2023

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. However, despite the complexities involved, the popularity of programmatic in-housing is steady , and brands are building relationships with the technology platforms and the talent they need for in-housing to succeed.

Agency 52

Agency Media Finance Demand Side Platform 52

InMobi

SEPTEMBER 7, 2021

At InMobi, we are committed to empower our app developer and publisher customers with platforms and tools that support their business goals, while also providing the best possible level of customer support. With this in mind, we are thrilled to announce the launch of our new publisher support portal.

Education 52

Education Advertising 52

VideoWeek

JULY 28, 2023

In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements. The company is also lowering ad prices, in a bid to accelerate its nascent advertising business.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

Basis

JUNE 10, 2022

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP). An Example of the All-In Set Up.

Agency 61

Agency Media Demand Side Platform A/B Testing 61

AdvertiseMint

NOVEMBER 15, 2023

Definition of TikTok Creative Challenge TikTok Creative Challenge (TTCC) is an innovative platform that empowers creators and brands to collaborate on engaging and impactful video ad campaigns. Creators, on the other hand, gain access to a platform where they can showcase their talents, reach a wider audience, and potentially earn rewards.

Video Ads 40

Video Ads Brand Awareness Audience Advertising 40

Martech

FEBRUARY 15, 2023

In the past, the platform allowed landlords to target or exclude people from seeing their housing ads based on sensitive characteristics including race, gender and religion. When his relationship status was set to “Engaged,” he got a lot of ads for groom-to-be wedding services like venues, jewelry shops and photographers.

MarTech 97

MarTech Conversion Rate Conversion Ad Targeting 97

Martech

JUNE 29, 2022

Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP). The paid media platforms in GMP have advanced, automated reporting. This includes content creators, SEO teams, and web developers. Search Console.

Media 102

Media A/B Testing Conversion Audience 102

VideoWeek

FEBRUARY 17, 2023

Discovery plans a FAST service, Google rolls out Privacy Sandbox on Android, and TikTok moves to comply with European data regulation. Discovery Plans FAST Service WBTV Further details of Warner Bros. The FAST service is called WBTV and will house less premium content than HBO Max, according to reports. Top Stories Warner Bros.

Viewability 52

Viewability Audience Media Ad Tech 52

Clearcode

JANUARY 26, 2023

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. The main reason for the decline of third-party cookies in the web browsers is the changing privacy landscape in programmatic advertising. ad.doubleclick.net).

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Ad Monsters

MARCH 8, 2024

While professional women face more hurdles than our male colleagues, I try to focus on the advantages you have in the advertising industry. One of the challenges has always been there is an underrepresentation of women in the developer roles, but even there I am seeing a shift recently.

Ad Tech 128

Ad Tech Marketing Electronics Advertising 128

Martech

OCTOBER 14, 2021

Developing these insights and determining what the next-best-action should be for a particular customer is unlikely to occur in real-time without the benefit of artificial intelligence and machine learning, making the use of these technologies key to customer journey analytics. Artificial intelligence and machine learning. Data analysis.

Machine Learning 108

Machine Learning Marketing Demand Side Platform Display Advertising 108

Lemonads

AUGUST 10, 2020

Our AdNow review will dive through the potential of its advertising platform with prices, tips, pros & cons covering targeted personalized information for advertisers and publishers! And publishers can benefit from sponsored content every click and view advertiser content on their website.

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Digiday

OCTOBER 3, 2022

As an example of the disruption, workarounds included: multiple efforts to develop cookieless technologies , with these efforts still underway, and a widespread pivot to contextual offerings. those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.

Ad Tech 77

Ad Tech GDPR Demand Side Platform Conversion 77

Martech

SEPTEMBER 16, 2022

Nearly three-quarters of people will look elsewhere for whatever item or service they need when this expectation isn’t met. Content marketing is a marketing approach or discipline that relies on developing various content types and assets focused on getting people to act (e.g., Why marketers should care about content marketing.

Marketing 132

Marketing SEO ROI Conversion 132

Basis

SEPTEMBER 13, 2022

Programmatic advertising has a brief yet dynamic history. of all spending on US digital display inventory—a broad bucket that includes digital display (obviously!) , digital video , connected TV (CTV), digital audio (as a subset of rich media), and, within that, podcast advertising. Private marketplaces are growing in popularity.

Advertising 88

Advertising Cookies Rich Media Video Ads 88

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. The first consultation confirmed that advertisers support the partial funding of Origin. percent of gross media spend across channels that are measured by Origin.

Ad Tech 98

Ad Tech Media Cookies Audience 98

All About Advertising Law

FEBRUARY 13, 2020

This review will serve as a key opportunity for industry participants to shape what happens next by showing what they are seeing in the marketplace when it comes to endorsements and testimonials, consumers’ understanding of them, and the effects of new technology and platforms. 2) Affiliate Links. 2) Affiliate Links.

Affiliates 59

Affiliates Education Media Agency 59

AdvertiseMint

NOVEMBER 21, 2023

Have you ever wondered how brands serve up eerily precise ads and recommendations just for you? More and more companies are using AI for marketing and advertising in powerful ways. Then it takes this intel to serve up personalized product suggestions for each customer. Have an AI assistant converse naturally with customers?

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

Lemonads

APRIL 29, 2020

This fully integrated online advertising platform is consistently used by thousands of media buyers , affiliates , and marketers alike, including a large portion of lemonads users. Adcash is a well recognised demand-side platform (DSP) , providing mainstream traffic on a global scale. Let’s check out our findings.

Affiliates 52

Affiliates CPA CPM CPC 52

AdvertiseMint

SEPTEMBER 15, 2023

Instagram influencers are powerful forces on social media, thanks to the platform’s vast user base. Her Instagram serves as a marketing powerhouse for these ventures. Aside from her work as a supermodel, Bella Hadid uses her platform to raise awareness about social and environmental issues. Lele Pons has 53.7M

Fashion 52

Fashion Food Entertainment Audience 52