All About Advertising Law

MARCH 15, 2024

Click here to download the entire Tool Kit , and tune in to the Ad Law Tool Kit Show podcast, to hear the authors of this chapter dive deeper into the issue of payment processing in this week’s episode. Handle payments, refunds, returns, and exchanges properly, and in a timely manner. Use encryption and tokenization to secure payments.

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VideoWeek

APRIL 24, 2024

There’s generally strong awareness in the industry that the European CTV advertising market is very different from the US, and won’t develop in exactly the same way the US market has. Europe’s ‘ad enough On many metrics comparing CTV penetration, the US and Europe aren’t too dissimilar.

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Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

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TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March. State of Texas.).

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Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. form the adtech ecosystem.

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Martech Series

AUGUST 1, 2022

Aurora Mobile Limited (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, announced that it attended the 2022 Data Security Summit on July 28, 2022. Aurora Mobile’s General Manager Mr. Guangyan Chen and Director of Government Affairs Mr. Chao Ma presented at the conference.

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Martech Series

NOVEMBER 30, 2022

Upsolver , the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.

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Digiday

APRIL 11, 2023

Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” Other players in this field, such as Index Exchange, Magnite, and PubMatic, are repositioning to avoid a similar fate.

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Martech

JULY 30, 2021

Shutterstock.AI, a new subsidiary of the widely used creative content platform Shutterstock, has announced the availability of its data on AWS Data Exchange, a service that aims at enabling companies to find and use third-party data in a privacy-compliant way. The Shutterstock.AI subsidiary was announced earlier this week.

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MNTN

JANUARY 16, 2024

New year, new… ad tiers on streaming? Over the last few years, nearly every major streamer has launched an ad-supported tier. Now with Amazon’s recent announcement of an ad tier, 2024 is sure to be a pivotal year for AVOD. Disney+ also added an ad-supported offering at the end of 2022. It’s yet to be seen.

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Digiday

MAY 1, 2023

Last month Amazon Publisher Services contacted ad tech companies that help publishers connect to its advertiser-demand tool informing them of a notable price change starting today, May 1. ” Separate sources told Digiday that SSPs are now entering into talks with Amazon to develop solutions that can deduct the 2.5%

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Martech Series

JULY 26, 2022

FGA is a global exchange platform that unites and cultivates outstanding Chinese talents. The Company will establish a digital collection platform for FGA, and co-release a limited number of FGA’s NFT products, offering services including but not limited to web hosting, digital marketing and content delivery.

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Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! For instance, these can be language preferences, login credentials, products added to the cart, viewed pages, etc. Alternatively, if a user blocks cookies, every new item added to the cart will reset it, meaning that it would be impossible to purchase multiple products.

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Cookies First-Party Cookies Ad Exchange Marketing 56

Monetize More

MARCH 3, 2023

If you’re a small publisher looking for ways to monetize your website, you might be interested in exploring quick approval ad networks. These networks offer a streamlined and easy-to-use approval process, allowing publishers to start displaying ads on their sites within a short amount of time.

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Smart-Hub

JANUARY 30, 2024

Fallacies can be very effective, but mostly in the short run, while for publishers, displaying such ads can lead to serious consequences. In this article, we will tell you more about different types of fallacies used in advertising and explain why and how you should care about them as an owner of an ad exchange.

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VideoWeek

DECEMBER 18, 2023

Meanwhile advertising has made its way onto every major streaming service, putting programmatic TV buying firmly on the agenda for the year ahead. VideoWeek asked 11 ad tech executives what to expect from video, TV and advertising in 2024. As a result, the Open Internet is set to continue to gain share of advertiser budgets.

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Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. What factors will motivate viewers to watch ads on streaming? Premium streamers provide the inventory, price hikes increase the audience for ads.

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VideoWeek

JUNE 6, 2023

UK TV measurement body Barb is exploring the measurement of ads on Netflix’s ad tier, the organisation said in a briefing this morning. The initial phase looks to measure ads on the TV set, where 85-86 percent of SVOD viewing takes place, according to Barb’s data.

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Martech

FEBRUARY 20, 2023

The rise of streaming services and the proliferation of smart TVs are leading more people to cut the cord and turn to CTV. The benefits of CTV advertising With data from streaming services and smart TVs, advertisers can create highly targeted campaigns that reach the right audience based on content and timing. How long they watched it.

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Advertising Audience Brand Awareness Conversion 90

Ad Monsters

JANUARY 20, 2023

Last year, advertisers spent over $327 billion targeting users as they engaged with popular mobile apps, but as HUMAN Security announced yesterday , a chunk of that spending went into the pockets of fraudsters who successfully launched a massive ad fraud scheme. HUMAN discovered the highly sophisticated scheme last summer.

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Martech Series

JUNE 22, 2022

“We’re always looking for ways to make crypto easier, whether through our own development efforts or through integrations with partners,” said Willy Ogorzaly , ShapeShift DAO’s head of decentralization. ” Marketing Technology News: Boostr Names Ad Tech Industry Veteran David Christopher-Morris Head of Product.

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Ad Tech MarTech Marketing 71

Ad Monsters

MARCH 13, 2023

At its height, VASTFLUX stole potentially tens of millions of dollars in revenue by launching fraudulent SSPs to host auctions for impressions that didn’t exist, and by using ad seats on DSPs to purchase ads that contained their zero-day payload. But at the same time, the bad actors who exist and target our ad system are not in jail.

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Clearcode

AUGUST 13, 2023

In this article, you will learn about mobile advertising, how it’s different from in-app advertising, and how in-app advertising works Key Points In-app (aka, mobile app) advertising refers to displaying ads within mobile apps on smartphones and tablets. How Are In-App Ads Served? The first phone used for email was released in 1999.

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Martech Series

AUGUST 1, 2022

ARTRACX Curator platform provides a suite of free services including Certificate of Authenticity, Catalog management, Provenance, Exhibition history and even wall labels generation. Our ethos is to offer the art ecosystem a secured exchange to track, trace and trade easily hence calling this project ARTRACX.

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MNTN

FEBRUARY 14, 2024

B2B programmatic advertising is a technology-driven method of buying and selling digital ad spaces automatically, targeting specific business audiences based on defined criteria such as industry, job function, or company size, to drive more precise and effective business-to-business marketing campaigns. What Is B2B Programmatic Advertising?

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VideoWeek

OCTOBER 13, 2023

In this week’s Week in Review: ARD and ZDF launch an interesting take of PSB cooperation, Google vows to fight a breakup of its ads business, and Publicis’ hot streak continues. The two say they plan to develop their joint efforts further, working together on a shared login system and streaming player technology.

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Digiday

SEPTEMBER 16, 2022

In simple terms, TAC is how much an ad tech company pays to buy revenue; it’s the variable pass-through costs ad tech vendors pay to the exchanges, publishers and data providers that help them sell more impressions. Most ad tech businesses aren’t just in this business of arbitrage. WTF is TAC? And on it goes.

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Ad Tech Impressions Ad Exchange Ad Inventory 68

Automatad Inc.

MAY 9, 2023

Share Tweet Share Google Ad Exchange, also known as ‘Google AdX’, is an ad exchange from Google that’s been serving both sides of the ecosystem — publishers and media buyers since 2009. Without any further ado, we’ve compiled resources on Google Ad Exchange to answer all your questions.

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VideoWeek

JANUARY 26, 2024

The French firm aims to put AI at the “core” of its business, allowing all 100,000 staff to use “trillions of data points about content, media, and business performance” in order to optimise media planning and ad personalisation. Discovery (WBD) content that poses a flight risk to WBD’s Max service. “I

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InMobi

JUNE 4, 2023

My current focus is developing new relationships and sales pipelines with major Japanese agencies and advertisers. Additionally, I am actively involved in regional service development initiatives, collaborating with cross-functional teams to ensure seamless execution. What made you want to join InMobi?

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Brid.tv

FEBRUARY 23, 2023

With the popularity of OTT platforms constantly high, publishers see video ad monetization as an opportunity to generate more revenue. Customers are increasingly shifting to streaming ad-supported premium content, and we have developed Freevee to deliver them highly sought content with half the commercials of traditional TV.

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Martech Series

DECEMBER 5, 2022

In exchange for membership, Prebid Fellows are committed to providing a specific amount of resources; engineering, code review or marketing support. In addition to networking and educational opportunities, Prebid.org members are able to: Support the community by helping fund Prebid services and events.

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Martech Series

OCTOBER 5, 2022

CycurID has developed imme (I’m me) – a proprietary, closed-loop encrypted identity verification and privacy platform with a person-centric focus that does not use third party software in the authentication or screening of individuals. ” CycurID provides a revolutionary new way of doing business.

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Digiday

JULY 29, 2022

A look into the company’s gaming ambitions provides some insight into its plans to remain viable in the long term — and how an ads business might be scaled using both gaming and Netflix’s original intellectual properties. Increased ad inventory isn’t the only reason why gaming could play a critical role in Netflix’s future.

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VideoWeek

AUGUST 12, 2022

1 Sees Fall in Ad Revenues. The broadcaster said these results were positive, given that ad revenues in Q2 last year were particularly strong, and in light of the current global macroeconomic context. DOJ Prepares to File its Antitrust Lawsuit Against Google over Ads Business. Top Stories. ProSiebenSat.1 The Week in Tech.

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InMobi

NOVEMBER 16, 2021

This article first appeared on The Drum RCTI+, the popular video and audio streaming app from Indonesia, has partnered with InMobi to monetize its video ad revenues while ensuring a non-intrusive content viewing experience. RCTI+ can be accessed programmatically on InMobi Exchange through various leading DSPs from the private marketplace.

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Martech Series

SEPTEMBER 12, 2022

Getting access and exchanging value is still a thing of complex wonder with many layers and 3rd parties involved. Grafting them into existing communications and payments networks has not added much value no matter how many layers of abstractions and UI skins are developed. Billion+ people.

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