VideoWeek

FEBRUARY 2, 2024

Top Stories Embattled Nielsen Sues VideoAmp Over Tech Patent Violation Ratings giant Nielsen is suing VideoAmp, a rival measurement firm, for alleged patent violation. Previously, only approved influencers and brands could tag products in their posts.

Retail 52

Retail Media Cookies Agency 52

VideoWeek

DECEMBER 21, 2022

Hot on the heels of COP27, the Conscious Advertising Network (CAN) convened for its Conscious Thinking Live Event to discuss responsible advertising, “wokewashing”, and the social and economic imperatives of sustainable media planning. ” Claire Gleeson-Landry, Head of Investment & Sustainable Media, Good-Loop.

Media 98

Media Advertising Impressions Agency 98

VideoWeek

OCTOBER 6, 2023

The telco is expected to sell most of its media assets due to an ongoing fraud investigation in Portugal. The ByteDance-owned company confirmed that tests are being run in a single English-speaking market outside the US, with a proposed price tag of $4.99 The company said publishers can activate A/B testing with a single click.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media.

Video Ads 52

Video Ads Retail Media Ad Tech 52

VideoWeek

MARCH 10, 2023

The measures include a $1.3 Meanwhile in the US, a bipartisan group of senators introduced a bill to mitigate risks from “foreign-owned technology products and social media platforms”. By combining broadcast and broadband, such content can be distributed by public service broadcasters.

GDPR 52

GDPR Ad Tech Media Finance 52

VideoWeek

NOVEMBER 4, 2022

Many across the industry, not least Channel 4 CEO Alex Mahon, argued that privatisation would do more harm than good, while also compromising Channel 4’s ability to fulfil its remit as a public service broadcaster. Top Stories. Channel 4 Sale Plans Set to be Scrapped. Paramount Misses Q3 Expectations. Warner Bros.

Agency 52

Agency Media Entertainment Ad Tech 52

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. When faced with the worst public health crisis in more than a century, U.S.

Machine Learning 105

Machine Learning Marketing Conversion SEO 105

VideoWeek

SEPTEMBER 8, 2023

In this week’s Week in Review: The Media Ratings Council plans to investigate YouTube, Warner Bros. The measurement watchdog is seeking a closer look at YouTube’s first-party data on how many people watch its videos on CTV, and the performance of the Google Video Partners programme, which has come under fire in recent weeks.

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Agency Media Communications Public Relations 52

Clearcode

SEPTEMBER 7, 2022

It is an issue that needs action and one that is top of mind for consumers, brands, media agencies, and investors. Good Publicity. A green ad tag to estimate the emission in digital ad campaigns and plant a tree for every thousand impressions purchased ( Good-Loop ). Good Publicity. Consumer Trust. Cost Savings.

Advertising 52

Advertising Viewability Impressions Ad Server 52

VideoWeek

OCTOBER 1, 2022

Interpublic Group-owned media agency Magna this week released an updated ad revenue forecast running up to the end of 2023, predicting that while CTV revenues are set for a strong two tears, other TV ad revenues will suffer next year due to macroeconomic conditions. Nielsen and Roku Team Up on Four-Screen Measurement. Top Stories.

Agency 52

Agency Media Non-Profit Retail 52

Digiday

MAY 3, 2023

This week’s Media Briefing takes a look at Boostr’s 2023 Pricing & Yield Trend report to understand ad spending in the media industry. Downward spiral So how did 2022 net out for digital media company’s advertising businesses? We’re going back to normal growth rates.

Media 63

Media Non-Profit Advertising Display Advertising 63

VideoWeek

JANUARY 27, 2023

The project, which is a collaboration between Tech Lab, supply chain carbon measurement company Scope3 and sustainability coalition Ad Net Zero, will create a standard for sharing data on carbon emissions through programmatic supply chains. That Ad server is now powering Hulu and is at the heart of the ads on Disney+.”

Ad Tech 59

Ad Tech Media Ad Server Agency 59

VideoWeek

DECEMBER 8, 2023

With this new deal, IPG commits to adding Amazon Prime Video to its clients’ media plans, while also getting a first look at new ad products for its clients. While 29 cents are spent on ad tech intermediaries, 35 cents go to low-quality media, invalid traffic and made-for-advertising (MFA) websites.

Video Ads 52

Video Ads Media Ad Tech Agency 52

AdvertiseMint

SEPTEMBER 26, 2023

Ensure your bio, photos, links, and posts on your social media profiles align with your new brand identity. Show up on the social media platforms consistently. Participate consistently on social media channels where your audience engages. Step 8: Monitor, Measure, and Refine Your Brand Brand-building is never finished!

Audience 52

Audience Education Media Communications 52

Digiday

APRIL 16, 2023

And that end only seems to be getting shorter, as verification firms like IAS and DoubleVerify add more tools and filters for media buyers to use in their campaign planning. Do you think that there is an issue with media buyers cutting bait too quickly when working with news publishers versus trying to remedy the issue?

Media 64

Media Education Advertising Audience 64

Monetize More

MAY 10, 2022

Once programmatic media buying came up, publishers were able to reach a global market and sell their inventory for the highest prices possible. Ad exchanges or ad networks are basically the mediators that match brands/advertisers to ad inventory simplifying the whole programmatic media buying game. Rate Cards and Spec Sheets.

Header Bidding 52

Header Bidding Ad Inventory Ad network Rich Media 52

VideoWeek

FEBRUARY 16, 2024

But the impressive content demonstrated by the demo shows that a future in which quality video can be quickly created and cheaply – by both media companies and creative agencies – may not be too far away. Also this week, The Trade Desk began extending OpenPath, its supply-path optimisation (SPO) product, to CTV media owners.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

MARCH 31, 2023

Top Stories Bertelsmann CEO Pauses Plans for TV Mega Mergers Thomas Rabe, CEO of European media giant Bertelsmann, told the Financial Times this week that he’s putting plans to create national TV giants via mergers between European broadcasters on hold.

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Agency Entertainment Media Ad Tech 52

VideoWeek

FEBRUARY 23, 2024

Top Stories Vice Cuts Hundreds of Jobs and Plans to Shutter its Website Vice Media is planning to cut hundreds of jobs, and to stop publishing content on its website, as it looks to cut costs. The media business, once valued at $5.7 billion, filed for bankruptcy last May, and was bought by Fortress Investment Group.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Martech

SEPTEMBER 28, 2021

These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels. Identity graph.

Cookies 116

Cookies GDPR Mobile Ads Ad Tech 116

Basis

JANUARY 3, 2024

In fact, this is likely one of the most common ways Reddit shows up in the lives of people who don’t participate regularly in one of the social media network’s 100,000+ interest-based communities. Overall, Reddit is chasing some of the more established social media marketing channels. That was a lot.

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

Smart-Hub

JANUARY 4, 2023

Publishers use the SSP to automate the media sales process and effectively manage their advertising space in real time. VAST tags: for great media advertising. VAST is usually used as a tag for video ad customization and is commonly talked about in the context of video ads, too. What can SmartHub do?

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

VideoWeek

JULY 29, 2022

Fifty-four percent of agencies say the industry is facing its worst ever talent crisis, while 48 percent of those surveyed overall (including agencies, advertisers, ad tech companies and media owners) share that sentiment. Incrementality measurement platform INCRMNTAL closed a $4.1 Read more on VideoWeek. INCRMNTAL Closes $4.1

Ad Tech 52

Ad Tech Agency Media Cookies 52

Digiday

JANUARY 11, 2023

This week’s Media Briefing includes a conversation with Bloomberg Media’s CEO Scott Havens about how the publisher is growing its international presence on pace with the economic downturn and why its video business is expected to be a lucrative safety net. How did 2022 turn out for Bloomberg Media?

Media 66

Media Audience Entertainment Advertising 66

Brid.tv

NOVEMBER 11, 2022

But why is a private hosting solution superior to a public one for businesses? Private video hosting entails uploading and storing videos on a secure online platform that will protect them from the public eye and video search engines. And how do you choose the best platform? Swarmify So Which Private Video Hosting Platform Is the Best?

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Header Bidding Communications Video Ads Ad network 76

VideoWeek

NOVEMBER 11, 2022

In this week’s Week in Review: Netflix announced its first live stream amid rumours of sports rights bids, GroupM seeks to accelerate media’s decarbonisation, and Amagi raises over $100 million. GroupM Announces Coalition for Media Decarbonisation. Discovery, NBCUniversal and Vice Media among its clients. “We

Media 52

Media Retargeting Non-Profit Entertainment 52

VideoWeek

AUGUST 19, 2022

Google’s Display & Video 360 DSP announced new CTV solutions on Thursday, adding Nielsen Digital Ad Ratings (DAR) to simplify planning, buying and measurement of entire CTV upfronts. Nielsen to Measure Thursday Night Football on Amazon. The measurement giant plans to launch its cross-platform Nielsen One tool in December.

Media 52

Media Ad Tech Agency eCommerce 52

Clearcode

APRIL 26, 2022

The main media-buying processes. Next up we’ll take a look at the media-buying process. So when we think about how advertising was bought, sold, and even measured before the Internet, everything was a direct, human-to-human process. A brief history of digital advertising — from the very first online ad to today.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Lemonads

SEPTEMBER 2, 2021

By joining an affiliate network like lemonads® for example, you will have access to cool marketing tools for youtube creators and in general social media affiliate marketers. These links can be your affiliate links, links to your website, social media profiles, etc. Before you publish your video you have the opportunity to add tags.

Affiliates 52

Affiliates Marketing Click Through Rate Audience 52

Digiday

OCTOBER 10, 2022

NLP helps publishers enable smoother workflows and production processes with applications like social media listening, text enhancement (e.g. But newer NLP formats, like social media listening (used by 48% of publishers) and voice-to-text (used by 42%), are closing in and could help increase overall usage of the technology.

Machine Learning 67

Machine Learning Audience Ad Targeting Media 67

Martech

MARCH 23, 2022

One of the most frequent cliches in marketing analytics is that there are things that simply can’t be measured. People will say, “Well, you can’t measure some stuff. There’s no way to measure branding, the impact of public relations or any more complex forms of measurement.”

Marketing 110

Marketing Machine Learning Public Relations Brand Awareness 110

Single Grain

SEPTEMBER 22, 2020

And with those same giveaways, they increase social media followers, engagement, build email lists, get referral sales, and more. A single giveaway campaign over a short period of time can drastically boost website traffic, social media followers and email subscribers. Dive Deeper: * The Impact of Social Media on Business in 2020. *

Media 141

Media Audience Conversion SEO 141

Single Grain

DECEMBER 19, 2023

Site Audit – Optimize your on-page SEO, as it checks your website for around 120 technical SEO issues like HTTP errors, content quality, outgoing links, and image alt tags. Social Media – Customize how your posts look on Facebook, Instagram, LinkedIn, and other social media apps.

SEO 98

SEO Click Through Rate Conversion CPC 98

Martech

FEBRUARY 24, 2022

CallRail says its platform provides seamless, real-time, native integration to 45 different marketing solutions and platforms, including CRMs, social media and search engine ad platforms, marketing management solutions and more. Whisper messages, automated tagging, wrap-up panels and call scoring for efficient communication and follow-up.

Marketing 98

Marketing Healthcare Real Estate Conversion 98

Single Grain

JUNE 3, 2021

Interestingly, traditional media still remains the most trusted medium of advertising: 60% of people trust traditional media compared to social media (29%). Content management skills to oversee the optimization and marketing of content on different channels like SEO, PPC, Social Media, Email and Blog. Organize Events.

Marketing 98

Marketing SEO ROI Non-Profit 98

Single Grain

JULY 16, 2020

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. The performance of every company is now measured online (or will be soon), so you can’t really ignore customer loyalty.

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Pop-Up Shipping Fashion Manufacturing 131

Single Grain

JANUARY 10, 2024

Measurable ROI: With PPC, every aspect of the campaign is measurable, from the number of clicks to conversions. They include phrases like “fast-acting” and “visible results in weeks” in the product description, blog posts, and meta tags.

SEO 52

SEO Conversion Rate Click Through Rate Conversion 52