Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Live Event Ads. Why we care. Building on video.

Brand Lift 81

Brand Lift Conversion Rate Retargeting Video Ads 81

Digiday

FEBRUARY 22, 2024

Sports media investments are rising as the fragmented media landscape is forcing agencies and advertisers to rethink their content strategies. As WARC noted this month in its sports media report , global ad spending on sports media rights is expected to reach $61 billion this year (up 18.9%

Media 85

Media Agency Ad Inventory Audience 85

Martech Series

JANUARY 16, 2023

ecommerce conference and community, today announced a majority investment from CloserStill Media, the producer of market-leading business events, exhibitions and conferences. Marketing Technology News: Cloudflare Wins CISA Contract for Registry and Authoritative Domain Name System (DNS) Services. “We Europe and Asia.

eCommerce 105

eCommerce Media Retail MarTech 105

Ad Monsters

APRIL 3, 2024

With the swift evolution of the media industry, it’s hard enough for publishers to stay afloat without a news-breaking scandal. Combs launched Revolt in 2013 to create a Black music-focused digital cable television network. We’ve discussed how keyword blocking and blunt strategies have worked against diverse media,” said Jones.

Media 93

Media Audience Advertising Conversion 93

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Marketing 97

Marketing Public Relations Healthcare Media 97

Digiday

JANUARY 16, 2024

Between CES in Las Vegas last week and the World Economic Forum (WEF) in Davos, Switzerland, this week, publishers’ events and sales teams have had a busy start to 2024, arguably even more so than last year. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Agency 82

Agency Media Advertising Marketing 82

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Marketing 94

Marketing Public Relations Healthcare Finance 94

Martech Series

AUGUST 8, 2022

Industry Innovators Amazon, Foxtrot, Instacart, Kroger and More to Keynote Three-Day Event Oct. The event offers a robust conference lineup and networking opportunities crafted to inspire, educate and cultivate new connections with the top experts and industry trailblazers in commerce marketing. 18-20 in Chicago.

Retail 85

Retail Education Manufacturing MarTech 85

Basis

JANUARY 17, 2024

What’s happened recently in the realms of paid search and social media? While this is a small step toward Google's eventual removal of cookies, it is also a reminder for publishers and marketers to move swiftly toward adopting strategies for cookieless advertising. Want to look into the cookieless future?

Social Advertising 76

Social Advertising Advertising Cookies Brand Lift 76

Martech

JULY 13, 2023

Sales came in heavier on the second day of the event, when online customers spent $6.3 The yearly Prime Day summer sales event forces online and brick-and-mortar competitors to roll out their own promotions. Retail Media Networks. A new force this year, retail media networks (RMNs) also contributed to Prime Day returns.

eCommerce 98

eCommerce Electronics Retail Food 98

Digiday

SEPTEMBER 17, 2023

After the hype of Apple’s ‘Wonderlust’ event last week, where it unveiled the updated models of its iPhone and Watch Series, many of the reviews centered on one word: “incremental.” Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech 96

Ad Tech Ad Exchange Search Advertising Ad network 96

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. What do you want to achieve with your event?

Audience 104

Audience Brand Awareness ROI MarTech 104

Martech Series

DECEMBER 7, 2022

Announces Details for Flagship Events Including In-Person Annual Leadership Meeting (ALM), IAB Public Policy and Legal Summit, IAB NewFronts, and IAB Podcast Upfront. Returning Bigger and Better, IAB PlayFronts will be a Two-Day Event Addressing the Growing Gaming Industry. Greg Lyons , Chief Marketing Officer, Pepsi.

Ad Tech 91

Ad Tech Audience Media Cookies 91

Martech Series

FEBRUARY 22, 2023

Wonder Strategic International (WSI), a Singapore-based media technology company, has announced a six-figure Wonder Strategic International (WSI), a Singapore-based media technology company, has announced a six-figure funding round led by AOR Global, Ms. Shirley Wong of TNF Ventures, and Mr. Steve Ting from Gryphus Capital.

Media 88

Media MarTech Agency Marketing 88

Fuel Lines

MAY 8, 2015

The use of hashtags within social media creates a great opportunity it improve awareness and reach prospective clients. Twitter users were the first to use hashtags back in 2007 and are still the primary users, but hashtags are now used a lot on other social media platforms such as Facebook, Google +, Instagram, Pinterest, Tumblr and Vine.

Agency 269

Agency Media Audience Marketing 269

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Marketing 112

Marketing Education Machine Learning Entertainment 112

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. The guidelines will be open for public comment through October 13. Why we care. Guidelines.

Retail 125

Retail Media Cookies GDPR 125

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing.

Media 96

Media Display Advertising MarTech Marketing 96

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. From there, do some digging through the creator’s social network (followers, following, comments and tagged accounts) to find more targeted, niche creators who may have small (but mighty!) Affiliate marketing.

Marketing 135

Marketing Audience Click Through Rate Conversion 135

Martech Series

JULY 19, 2022

Full-motion digital sign pioneer WOW Media is pleased to announce the launch of WOWNOW — a first of its kind technology platform for short-term digital billboard campaigns across the WOW Digital Billboard Network. Marketing Technology News: DataLoop Increases Offerings for Data Annotation for Clients’ Benefit.

Media 82

Media Entertainment Impressions MarTech 82

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. You or your admin can learn more in this video or sign up for this educational event. Learn how it works in this video.

Education 104

Education Media MarTech Communications 104

MNTN

FEBRUARY 15, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. Linear TV advertising refers to the commercials that are broadcast across scheduled television programming via satellite or cable networks. What Is Linear TV?

Advertising 98

Advertising Audience Retargeting Food 98

Digiday

JUNE 11, 2023

If Complex Networks’ ComplexCon has been the paragon of a publisher event, Popsugar’s Play/Ground offers an alternative, more replicable model, especially as companies like Popsugar parent Vox Media ramp up their experiential businesses to span more than 100 in-person events this year.

Conversion 68

Conversion Media Marketing 68

Martech Series

FEBRUARY 27, 2023

TapClicks , the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands and franchises, will participate in a panel at the Borrell Miami Advertising Conference 2023, the premier event for local advertising and marketing executives, held March 5-7, 2023.

Advertising 81

Advertising MarTech Agency Marketing 81

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

Marketing 113

Marketing Communications Education MarTech 113

VideoWeek

AUGUST 31, 2022

TF1 Live sits within TF1 PUB, the media sales arm of French broadcaster TF1. The pairing will enable advertisers to develop campaigns inside Westfield shopping centres, combined with multi-touchpoint media coverage from TF1’s brand content unit. URW is a French retail property operator with 82 shopping centres around the world.

Real Estate 111

Real Estate Pop-Up Retail Retargeting 111

MNTN

NOVEMBER 2, 2023

And as sports continue their shift to streaming, networks and streaming companies will have to find new, innovative ways to capture the attention of viewers. Women’s sports coverage has jumped from a measly 4% to a solid 15% in the media universe, according to new research.

Retail 98

Retail Entertainment Media Advertising 98

Exchange Wire

MAY 31, 2023

One of ExchangeWire’s flagship events, ATS London brings together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations, fireside chats, and networking. In a first for ATS, this year’s event is split into [.]

Media 52

Media Marketing Ad Tech 52

Martech

FEBRUARY 28, 2024

Your data is talking Consumers are leaving digital breadcrumbs for you to follow — from specific website feedback to the content they’re viewing to their social media reactions and online searches. For example, you can identify the most common terms being searched related to your market. But what about interruption marketing?

Retail 115

Retail Marketing Fashion Audience 115

Digiday

MARCH 27, 2023

market this year — boosted by retail, streaming and the auto industry’s bounceback. media owner revenue grew by 6% in 2022, totaling $315 billion. media owner revenue grew by 6% in 2022, totaling $315 billion. Overall, Magna is expecting all media ad revenue to increase by 3.4% advertising market keeps growing.

Retail 77

Retail Media Marketing Entertainment 77

Martech Series

FEBRUARY 9, 2023

Online events that offered impressive immersive experiences: The ongoing global pandemic of 2020 also brought on many changes – many industries had to adapt their approach to events. This is especially true for the event sector, which is typically centered around bringing people together at a physical location.

Electronics 85

Electronics Audience Entertainment Marketing 85

Martech Series

OCTOBER 25, 2022

Keynote speakers Kason Morris , Morgan Matthews , Jenny Hoffman and Karelle Gordon to headline premier event for email practitioners. Litmus, a leader in email marketing, unveils its premier conference for email marketers, Litmus Live 2022. 25 and 26.

ROI 94

ROI Education Finance SEO 94

Seth Godin

NOVEMBER 15, 2023

The rapid rise of tech and the power of the network effect is mysterious to many. Add to that the proven but non-obvious foundations of successful marketing, and it seems like the easiest way forward is to simply copy some antics we see in the media. But co-incident events aren’t always causes.

Media 80

Media Marketing 80

Martech Series

SEPTEMBER 30, 2022

Leading Event for Brands, Media, and Investors to Tackle the Most Pressing Issues Impacting Businesses in Today’s Economy. Featured Speakers Include: Adidas, Harry’s, Macy’s Media Network, Meta, Sam’s Club, ThredUP, Unilever, and many more . Tehmina Haider , Chief Growth Officer, Harry’s.

Retail 83

Retail Media ROI MarTech 83

Martech Series

DECEMBER 8, 2022

Questex’s Digital Signage Experience 2022 (DSE), the preeminent event and digital platform for the digital signage industry, brought together the entire ecosystem from advertising, brand marketing, experience design, entertainment, hospitality, and retail, as well as IT systems integrators, manufacturers and more.

Entertainment 87

Entertainment Education Retail Manufacturing 87

Martech Series

SEPTEMBER 12, 2022

A new metaverse track hosted by the Linux Foundation is being offered at next month’s O3DCon event, taking place October 17-19 in Austin, Texas. The event will also host open floor discussions each day for event attendees to share thoughts and ideas about the presentations delivered in the metaverse track.

Healthcare 95

Healthcare Entertainment MarTech Marketing 95