Martech

AUGUST 27, 2024

AI is rapidly reshaping various industries, and martech is no exception. Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences. Or do you have valuable data in your martech tools that marketers can easily leverage?

MarTech 130

MarTech Machine Learning ROI CPA 130

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Why we care.

Retail 113

Retail eCommerce ROI Conversion 113

Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. It’s about understanding the true impact of campaigns and driving better outcomes for brands and retailers.” In-store retail media. Processing.

Retail 113

Retail Media Pop-Up Brand Lift 113

Martech

JANUARY 9, 2025

Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi. Processing.

Retail 120

Retail Machine Learning Conversion Rate eCommerce 120

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. The post AI-powered martech news and releases: January 9 appeared first on MarTech.

MarTech 120

MarTech CPM Banner Retail 120

Martech

JULY 19, 2024

Business is a little sluggish for a number of martech vendors. Earlier this month, MarTech contributor Gene De Libero wrote about the lack of net-new deals available to martech vendors as the category reaches saturation. The high tech, retail and consumer goods industries were also constrained. Subscription revenue: $603.8

MarTech 122

MarTech Marketing Agency ROI 122

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Dig deeper: How in-store technology will bolster retail media networks Why we care. Photo: Chris Wood.

Retail 123

Retail Media Video Ads Advertising 123

Martech

DECEMBER 20, 2024

.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. Can retailers forget about it for now? ” Smith also talked about the fast growth of retail media and CTV. So what if Google sells Chrome?

Retail 124

Retail Marketing Conversion Cookies 124

Martech

JULY 11, 2024

Now, here are this week’s AI-powered martech releases, updates and integrations. Kai includes two new features: Forecast, which uses machine learning to predict ad performance, and Custom Relevancy, which allows retailers to integrate their own AI models for targeted advertising. Email: Business email address Sign up now Processing.

MarTech 107

MarTech Machine Learning SEO Audience 107

Martech

JULY 25, 2024

Anyway, here are this week’s AI-powered martech releases etc.: Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning. Mobile Insight , a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform. Processing.

MarTech 117

MarTech Click Through Rate Machine Learning Conversion 117

Martech

MAY 12, 2025

Retailers across the U.S. The importance of holistic advertising for retail If you think traditional advertising methods, such as Google Ads alone, still suffice, then its time for a reality check. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience?

Retail 109

Retail Affiliates ROI Advertising 109

Martech

FEBRUARY 5, 2025

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. Ninety-two percent said retail media was the most important major retail channel, a double-digit increase from the previous year. On average, brands were 3.4x

Retail 121

Retail Media Marketing Manufacturing 121

Martech

SEPTEMBER 4, 2024

Churn risk at renewal: Smaller companies in the retail and finance industries were at higher risk of churn during the renewal stage. I’ve followed insights from leaders like David Raab , kept up with developments in the CDP space on MarTech , and absorbed content from experts like Greg Krehbiel. Processing.

MarTech 125

MarTech Marketing Healthcare Finance 125

Martech

MARCH 20, 2025

Now, here is this weeks roundup of AI-powered martech releases. These tools help retailers measure and optimize customer experiences by using automated, high-engagement marketing across channels such as email and text. dunnhumby expanded its retail media platform by integrating ad-serving capabilities from Osmos. Processing.

MarTech 102

MarTech Retail Conversion Education 102

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. and Constantine von Hoffman, managing editor, MarTech. from retailers or digital platforms). Collaborating with tech providers or retailer partners can supercharge your targeting and insight generation. Email: Business email address Sign me up!

MarTech 103

MarTech A/B Testing Retail ROI 103

Martech

APRIL 3, 2025

News about tariffs is inescapable this week as concerns about retail spending mount. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% over 2024 to between $5.42

Retail 121

Retail Advertising ROI MarTech 121

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. This solution enables retail media networks to build and activate AI-enhanced custom audiences across various media channels. Processing.

MarTech 120

MarTech Non-Profit eCommerce Machine Learning 120

Martech

MARCH 27, 2025

Here are this weeks AI-powered martech releases. Constructor announced a Retail Media Suite with Sponsored Listings, an AI-powered solution that creates personalized ads integrated within search results and product recommendations. The post AI-powered martech news and releases: March 27 appeared first on MarTech.

MarTech 85

MarTech Retail eCommerce Audience 85

Martech

MARCH 6, 2025

Semrush is MarTech’s parent company.) Jivox released an AI-powered creative compliance tool for retail media ads. The post AI-powered martech news and releases: March 6 appeared first on MarTech. Semrush introduced AI Optimization (AIO), an enterprise tool for managing brand presence in AI-powered search platforms.

MarTech 109

MarTech SEO Conversion Retail 109

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. This means retailers will be under pressure to hit holiday sales goals. AI-powered insights.

Retail 133

Retail MarTech Advertising Marketing 133

Martech

JANUARY 14, 2025

Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology to elevate your marketing efforts. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech. Save your spot here!

Retail 116

Retail A/B Testing MarTech Marketing 116

Martech

MARCH 24, 2025

The retail sector continues to evolve to become more digital, social and connected, a new report from Salesforce found. The report said retailers are transforming their stores more than shopping destinations, delivering elevated retail experiences. As their duties expand, retail associates face mounting technological complexity.

Retail 116

Retail MarTech Media eCommerce 116

Martech

FEBRUARY 26, 2025

Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce.

eCommerce 113

eCommerce Retail Marketing Conversion 113

Martech

MAY 8, 2025

Yet, after years of helping companies tackle these challenges, I’ve watched the same pattern unfold: millions spent on martech solutions that deliver a fraction of the promised value. Martech integration is not a technical problem. A clothing retailer spent 18 months connecting their website to their store systems.

MarTech 111

MarTech Healthcare eCommerce Retail 111

Martech

SEPTEMBER 26, 2024

Here are this week’s AI-powered martech releases. The post AI-powered martech news and releases: September 26 appeared first on MarTech. Similarly, the European Central Bank said that using a handful of AI systems for investing decisions could cause “herding behavior or bubbles.” Email: Business email address Sign me up!

MarTech 73

MarTech Conversion Fashion Retail 73

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. Processing.

Retail 114

Retail Food Cookies Banner 114

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. The post AI-powered martech releases and news: April 3 appeared first on MarTech. billion, up from $4 billion last year.

MarTech 77

MarTech Ad Server Audience Entertainment 77

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” The influence of TikTok creators on younger consumers isn’t in question.

eCommerce 128

eCommerce Retail Conversion Rate Electronics 128

Martech

NOVEMBER 13, 2024

Retailers are facing significant challenges and opportunities as they prepare for 2025. Join our expert panel for Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025. The post Get ready for 2025 with insights from industry leaders appeared first on MarTech. Don’t miss it!

Retail 117

Retail MarTech Marketing eCommerce 117

Martech

SEPTEMBER 9, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I am the first generative AI chatbot for marketing technology professionals. Processing.

Food 116

Food MarTech Retail SEO 116

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 128

Retail Media Cookies Electronics 128

Martech

AUGUST 1, 2024

In other martech company earning news: Zeta Global reported $228 million in quarterly revenue, a 33% year-over-year increase. Retail Media revenue grew 23%, while Performance Media revenue declined 2%. The post Meta ad revenue up 22% in second quarter appeared first on MarTech. Email: Business email address Sign me up!

Retail 122

Retail Impressions MarTech Media 122

Martech

OCTOBER 31, 2024

As PebblePost founder Lewis Gersh told me almost 10 years ago, a customer can go to a retailer website, look at some shirts and blazers, and then leave without purchasing — and a 4×6 postcard with an offer on an apparel purchase could be sent out within 24 hours of her visit. . “We got really good at that,” he said. Processing.

Marketing 135

Marketing Retail Retargeting Conversion Rate 135

Martech

OCTOBER 7, 2024

Google is showing product information when using Lens for shopping, including a product’s price across retailers, reviews or where to buy. The post Google rolls out new AI-organized search results, AI Overview links appeared first on MarTech. Shop easily with Lens. Why we care. Email: Business email address Sign me up! Processing.

Retail 130

Retail MarTech Marketing 130

Martech

SEPTEMBER 9, 2024

One of the most notable trends highlighted in the report is the continued ascent of retail media. This surge in retail media investment underscores its growing importance in the marketing mix. The post Optimistic marketers increase expected ad spend appeared first on MarTech. to an impressive +25.1%. Processing.

Marketing 122

Marketing Retail Impressions Media 122

Martech

SEPTEMBER 13, 2023

It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies. Get MarTech! Why we care. In your inbox.

Retail 130

Retail Media Demand Side Platform Viewability 130

Martech

DECEMBER 4, 2024

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. 35% will only shop from retailers with generous return policies. trillion in 2024 to $8 trillion by 2027. 60% of returns are due to fit or quality issues.

eCommerce 125

eCommerce Retail Shipping Communications 125