Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

MarTech 93

MarTech eCommerce Conversion Rate Healthcare 93

Martech Series

MARCH 2, 2023

Gupshup.io , the world’s leading Conversational Engagement Platform, announced the availability of its pre-built virtual assistants for the Retail and BFSI industry on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions. Beerud Sheth, Co-founder and CEO of Gupshup.io

Conversion 77

Conversion Retail MarTech Marketing 77

Martech

NOVEMBER 3, 2022

During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will drive more conversions and revenue. Click here to view more MarTech webinars.

Conversion 93

Conversion Rich Media Retail MarTech 93

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 60% of retailers estimate they are in the planning or execution phase of their unified engagement platform journey. Shoppers and retailers eye generative AI.

Retail 88

Retail Media Ad Inventory MarTech 88

Martech Series

NOVEMBER 1, 2022

Company Changing the Rules for Conversational AI Is Recognized for Its Comprehensive, Cutting-edge Platform, Cognigy.AI. Cognigy , a market leader in Conversational AI, announced that it was named to the Constellation ShortList for Conversational AI in Q3 2022. The Cognigy.AI

Conversion 82

Conversion Healthcare MarTech Retail 82

Martech Series

JANUARY 16, 2023

Today at NRF, the retail industry’s largest event, Lucidworks and Google Cloud announced a significant expansion of their partnership. Lucidworks combined its Fusion technology with Google Cloud’s Retail Search (GCRS) solution to deliver an elevated online product discovery experience.

Retail 81

Retail eCommerce MarTech Conversion 81

Martech Series

FEBRUARY 8, 2023

Conversational Commerce is an in-demand retail trend that capitalises on the growing convergence of shopping and conversations on platforms such as Messenger, WhatsApp and Instagram, using the chat feature to create a seamless shopping experience. This secures its place as an established leader in this highly competitive market.”

Conversion 76

Conversion Communications Manufacturing eCommerce 76

Martech Series

NOVEMBER 15, 2022

New integration with HCL Commerce helps online retailers build a better customer experience for a privacy-first world. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. The integration can be explored via HCL SoFy 2.0,

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Martech Series

SEPTEMBER 8, 2022

Billion Ecommerce Campaigns, Bluecore’s “2022 Retail Ecommerce Benchmark Report” Offers Industry-First Benchmarks to Engage and Convert Shoppers Across Their Lifecycle. open rate and click rate to conversion rate) for campaigns across ecommerce sites and email. Based on Insights from Over 35.5 The new report, based on over 35.5

Retail 81

Retail eCommerce Conversion Rate Conversion 81

Martech Series

SEPTEMBER 20, 2022

Conversational AI can enable eCommerce and retailer/e-tailer units to drive better customer experiences during the holiday rush. This is why brand marketers belonging to these segments need to strengthen their conversational AI experience to differentiate their customer journeys…. Mullen, Chief Marketing Officer at Interactions.

Conversion 76

Conversion eCommerce Marketing Retail 76

Martech Series

JUNE 17, 2022

Human-level conversations will change the way we interact with each other and do business.”. Vocinity already provides the most advanced, interactive conversational video assistants that engage by having natural voice-based, rich media conversations. Adam Sypniewski, CTO of Deepgram.

Conversion 89

Conversion Rich Media Retail MarTech 89

Martech Series

JANUARY 16, 2023

The research paper, launched at NRF 2023, discusses the top three investments brands and retailers should make to drive customer engagement and profitability this year. The research, powered by VTEX partner AWS, highlights important investment opportunities for retailers looking to earn profitable growth, despite the economic headwinds ahead.

Retail 72

Retail eCommerce Conversion Rate ROI 72

Martech Series

AUGUST 9, 2022

Alpine IQ, the leading data and marketing solutions provider for cannabis Retailers and Brands, today expanded their suite of omnichannel messaging tools to include geofence messaging. When a customer enters or exits the geofenced radius, Retailers and Brands can send highly targeted automatic messages to their customers.

Retail 86

Retail MarTech Conversion Marketing 86

Martech

MARCH 30, 2022

Google Cloud’s Retail Search aims at providing retailers with Google-quality search capabilities on their own sites as part of the Google Cloud Discovery Solutions for Retail suite of products. Retail search capabilities. Retailers in a number of countries, including Lowe’s in the U.S.,

Retail 93

Retail Conversion MarTech Marketing 93

Martech Series

NOVEMBER 16, 2022

Welcome to this MarTech Series chat, Jill, tell us more about your B2B marketing journey and your time as CMO at Jitterbit…. We’d love to hear more about your own marketing processes closer home at Jitterbit and the martech that helps drive it? Some last thoughts martech best practices for B2B marketers? Start small.

MarTech 104

MarTech Retail Communications Marketing 104

Martech

AUGUST 29, 2022

What this has to do with martech. Of special note is that this item is totally sold out at retailers. The answer is that the conversations about the product are happening elsewhere, in non-public places,” he wrote. A lot of the public’s online conversations are happening in some not-so-public places. Get MarTech!

Conversion 93

Conversion Pop-Up MarTech Retail 93

Martech Series

OCTOBER 25, 2022

Conversational AI platform, with a rating of 4.9 Leading Conversational AI provider Cognigy announced that its platform, Cognigy.AI, has received the highest evaluation from customers to date on Gartner Peer Insights in the categories of Enterprise Conversational AI Platforms (4.8) and Conversational Platforms (4.9).

Conversion 68

Conversion Healthcare MarTech Cookies 68

Martech Series

JUNE 17, 2022

Dynamicweb recently secured another great retail win with a commerce solution delivered to BHG Singapore. The solution won the Retail Award at the Singapore International Business Awards, which honors exceptional international businesses based in Singapore. Dynamicweb recently completed an exciting project with BHG Singapore.

Retail 88

Retail Conversion Rate Communications MarTech 88

Martech Series

JULY 6, 2022

Debjani Deb, CEO at ZineOne chats about the inception of ZineOne and thriving in an evolving martech ecosystem in this quick catch-up: _. Welcome to this 2022 MarTech Series chat, Debjani, we’d love to hear more about your B2B journey and more about being CEO at ZineOne…what’s a day at work like?

MarTech 88

MarTech Machine Learning eCommerce Conversion 88

Martech Series

NOVEMBER 21, 2022

Laura Goldberg, CMO at Constant Contact chats about a few marketing practices that can create better brand and business output: Welcome to this MarTech Series chat, Laura, tell us about yourself and more about your role as CMO at Constant Contact…. When you have that mindset, you start having better conversations and more creative ideas.

MarTech 88

MarTech ROI Retail eCommerce 88

Martech Series

JULY 20, 2022

Highly regarded CPG retail and shopping veteran to lead and deliver first-to-market client solutions. ” Brown is a 25-plus year CPG retail and shopping marketing veteran leading Shopper strategies and customer marketing activations with some of the world’s most recognized brands, including Kellogg’s and Coca-Cola.

Retail 93

Retail Media eCommerce Affiliates 93

Martech Series

JUNE 1, 2022

retail websites, including Safeway, Vons, Jewel-Osco, and Shaw’s. We’re proud to be one of the first grocers to offer this authentic conversation with our shoppers about their favorite products.”. Marketing Technology News: MarTech Interview with Jeffrey Ha, Chief Go-to-Market Officer at Rev.

Retail 76

Retail A/B Testing MarTech Conversion 76

Martech Series

NOVEMBER 29, 2022

There are a lot of fundamentals that marketers and advertisers need to keep in mind to drive an effective contextual ad campaign; Khalid El Khatib, Chief Marketing Officer at Stack Overflow weighs in with some best practices: Welcome to this MarTech Series chat, Khalid, what inspires you about B2B marketing today?

MarTech 83

MarTech Marketing Communications Retail 83

Martech Series

NOVEMBER 2, 2022

Brands and retailers need to embrace the fact that while allowing or creating fake reviews on their website may seem like an easy way to gain customers, they actually very much hurt businesses – and their bottom lines. They want rules for fake reviews : 70% think the retail industry needs a new set of standards to combat fake reviews.

Retail 76

Retail MarTech Conversion Media 76

Martech Series

JUNE 21, 2022

Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio? Marketing Technology News: Top UK Retailer River Island Selects Cloudinary to Enrich its Online Shopping Experience. What do you feel will dominate video marketing trends through the year?

MarTech 88

MarTech ROI Audience Media 88

Martech

MARCH 26, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. How often should a new small-to-medium retailer post on social media? Understood?

Media 59

Media Retail Conversion Rate Audience 59

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Developing experiences and optimizing them for conversion takes testing and some trial and error.

Conversion Rate 90

Conversion Rate Conversion Retail MarTech 90

Martech

APRIL 19, 2024

What are the top loyalty trends in industries such as retail, fuel, travel, and others? Sign up for HERE to join the conversation on May 7 th , 2024, at 4:00 PM (CEST). The post Comarch Holds New Webinar – Top Loyalty Trends: Industry-Specific Ideas 2024 appeared first on MarTech. What do modern customers (Society 5.0)

Cookies 89

Cookies Retail Conversion MarTech 89

Martech

JULY 27, 2023

The partnership has the goal of connecting data from offline experiences with traditional media, such as catalogs and direct mail, with digital conversions. Together with Criteo, we handle the buying and selling of omnichannel retail media and Phuzion makes it shoppable and plugs the data gap. Get MarTech! Why we care.

eCommerce 87

eCommerce Retail MarTech Conversion 87

Martech

OCTOBER 10, 2023

The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail. Product feeds for retailers. Get MarTech! The post Google Ads rolls out Demand Gen globally appeared first on MarTech. In your inbox.

Click Through Rate 112

Click Through Rate CPA Entertainment Audience 112

Martech

DECEMBER 26, 2023

With AI assistance, B2B and high-end retail will see an overhaul of personalized customer experiences in the year ahead. He added, “As retailers increasingly embrace new ways of online and mobile shopping, brands need to bring this luxury brand experience to a broader set of consumers through two-way communication.” Get MarTech!

Retail 142

Retail MarTech Communications eCommerce 142

Martech Series

NOVEMBER 10, 2022

Retailers can increase consumer trust by building unique customer journeys and anticipating shopper needs. In recent years, personalization has been at the heart of retailers’ e-commerce strategies as brands compete to show customers who knows them best. The study also found that sentiments varied between age demographics.

Retail 84

Retail eCommerce Shipping Communications 84

Martech Series

FEBRUARY 1, 2023

the technology-driven e-commerce retailer and e-commerce enabler, announced that Spresso, its SaaS modular solution platform has partnered with global enterprise digital commerce platform VTEX. The retail environment in the US will be more and more competitive.”

Retail 71

Retail Machine Learning MarTech Conversion 71

Martech Series

FEBRUARY 15, 2023

The Ecommerce Site Search Trends 2023 report reveals retailer takeaways on search technologies, personalization, and hybrid retail strategy Algolia , the only end-to-end AI-First Search and Discovery Platform, released its Ecommerce Site Search Trends 2023 report, compiled in partnership with B2B research specialist, Coleman Parkes Research.

eCommerce 84

eCommerce Retail MarTech Conversion 84

Martech Series

JANUARY 19, 2023

This enables enterprises to incorporate the latest advances in AI technology, in a no-code environment, into their conversational experiences to substantially enhance their customer engagement. Marketing Technology News: Advertising through Economic Uncertainty “GPT-3 represents a massive improvement in language and conversational abilities.

Conversion 84

Conversion Healthcare MarTech Retail 84

Martech

NOVEMBER 28, 2023

It also leads to higher engagement and conversion rates. Whether it involves suggesting personalized content or implementing dynamic pricing strategies, AI is set to lead in helping elevate customer satisfaction and increase conversion rates. retail media CTV ad spend forecasted to grow nearly seven times to $5.63 Get MarTech!

Advertising 90

Advertising Conversion Rate Conversion Impressions 90

Martech Series

NOVEMBER 2, 2022

One of the enhanced reports ties social media ad campaigns to foot traffic at physical locations, such as restaurants, auto dealerships, casinos, or retail stores. These are the metrics that matter most to marketers who advertise for physical retailers, restaurant chains, and other multi-location brands,” said Schrader.

Advertising 82

Advertising Retail Conversion Entertainment 82