Martech

MAY 16, 2022

Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. Take the 2022 MarTech Replacement Survey today! Take the 2022 MarTech Replacement Survey today! The need for data caused by the end of third-party cookies is spurring innovation. Let us know!

Retail 85

Retail Media Ad Inventory Ad Space 85

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Martech

MARCH 21, 2024

The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. With Google continually pushing back the cookie deprecation deadline, advertisers didn’t expect, or prepare, for the demise of cookies to actually happen. Marketers can’t call Google’s bluff anymore.

Cookies 112

Cookies Advertising Finance Machine Learning 112

Martech Series

JUNE 10, 2022

Brick-and-mortar stores for online retailers. Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Marketing Technology News: MarTech Interview with Sam Chapman, Director of Content Strategy and Brand Experience at Aprimo.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Martech

APRIL 16, 2024

Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. The digital ad ecosphere has met challenges due to snowballing privacy regulations and the deprecation of third-party cookies. Retail media. Even higher growth came from retail media networks (RMNs), which saw a 16.3%

Advertising 103

Advertising Retail Ad Inventory Media 103

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 75

Cookies Marketing Demand Side Platform Ad Server 75

Martech

APRIL 19, 2024

What are the top loyalty trends in industries such as retail, fuel, travel, and others? How will the end of the third-party cookies affect loyalty solutions? The post Comarch Holds New Webinar – Top Loyalty Trends: Industry-Specific Ideas 2024 appeared first on MarTech.

Cookies 89

Cookies Retail Conversion MarTech 89

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. The first is that, due to the comparatively limited quantity of first-party data, this approach just won’t achieve the results seen with third-party cookies.

Cookies 106

Cookies Advertising GDPR MarTech 106

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

Machine Learning 99

Machine Learning Marketing Healthcare eCommerce 99

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech! We’d like to know how it’s been for you. In your inbox.

Marketing 126

Marketing Cookies Machine Learning MarTech 126

Martech

DECEMBER 29, 2021

Real-time human behavior analytics will help retailers achieve higher in-store sales through improved employee training,” Shaw said. Google’s announced deprecation of third-party cookies rocked the boat enough in 2021 that marketers were left scrambling for alternative data sources to keep their future campaigns afloat. “In

Cookies 125

Cookies Retail Communications Conversion 125

Martech

MARCH 16, 2023

The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers. While third-party cookies reigned supreme in the early and mid-2000s, they are blocked in Safari and Firefox today. While third-party cookies reigned supreme in the early and mid-2000s, they are blocked in Safari and Firefox today.

Marketing 93

Marketing Cookies Banner Conversion 93

Martech

APRIL 7, 2022

The crumbling of third-party cookies has made consumer data harder to come by and thus more expensive. This is good news for tech giants like Google (which killed cookies on its Chrome browser), Snap, TikTok, Amazon, Pinterest, et al. The post Good morning: Inflationary pressures hitting consumer data appeared first on MarTech.

Cookies 78

Cookies Retail MarTech Marketing 78

Martech Series

NOVEMBER 28, 2022

Google parent Alphabet is phasing out third-party cookies on its Chrome browser to “fundamentally enhance privacy.”. Businesses depend on the data gathered by tracking browsing habits through third-party cookies to shape digital marketing and advertising campaigns, product development and consumer experience programs.

Cookies 94

Cookies GDPR Retail Marketing 94

Martech

DECEMBER 21, 2022

Good news for retail media networks. All of which means next year will be a really good one for retail media network (RMN) owners. Marketers aren’t waiting to find out when third-party cookies will finally go away. Get MarTech! Ad placement with publishers with first-party data — 53%. Why we care. In your inbox.

Marketing 80

Marketing Retail Cookies MarTech 80

Martech Series

OCTOBER 25, 2022

Indeed, the company already supports many large retail brands across all their jurisdictions with one well-known high street retailer using the platform across all 51 countries and territories in which they operate. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed.

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech

OCTOBER 4, 2022

One e-commerce retailer with a large CRM data set also reported that cost per action (CPA) was reduced nine percent on the part of the campaign using Unified ID 2.0,, and that return on ad spend (ROAS) was improved by 14% higher than the average performance on their campaign overall. “CTV Get MarTech! appeared first on MarTech.

Non-Profit 110

Non-Profit CPA Impressions Cookies 110

Martech

AUGUST 4, 2021

There are plenty of retailers that will text coupons on their own, but this service is centered around the brands being sold by retailers. Other participating brands include Halo Top, Utz, Tate’s Bake Shop Cookies and Beyond Meat. The post Creative discounts solution for grocery brands appeared first on MarTech.

Retail 122

Retail Cookies MarTech Marketing 122

Martech

MARCH 8, 2022

That’s according to a new study from mobile marketing platform InMobi which examined actual consumer behavior to determine the value of apps for the retail, CPG and QSR categories. Retail: 37% Big-box general merchandise: 24% Grocery: 25% Pharmacy: 27% QSR: 28%. Users generally cited convenience as the most important reason for use.

Retail 107

Retail Cookies MarTech Marketing 107

Martech Series

JANUARY 10, 2023

Tealium , the largest independent and most trusted customer data platform (CDP), launched its fourth annual State of the CDP report, which comprised a global survey of 1,200 IT, operations, marketing, and data and analytics leaders across industries, including financial services, healthcare, retail, government, and more.

Healthcare 81

Healthcare Cookies Retail ROI 81

Martech Series

SEPTEMBER 6, 2022

Investment will continue ZineOne’s growth and leadership in using real-time behavioral intelligence to convert anonymous consumers without cookies or PII. Marketing Technology News: MarTech Interview With Adriana Gil Miner, CMO at Iterable. Luxury retailer +15% conversion rate lift for overall online purchases. ?

Machine Learning 73

Machine Learning Conversion Rate Conversion Marketing 73

Martech Series

OCTOBER 26, 2022

Retailers looking to tech to optimize pricing and inventory to meet consumer demands. A new Oracle Retail consumer research study found that price will be paramount this holiday season as shoppers are increasingly worried about inflated costs and tighter budgets. . The price is right. Equally as important is its impact on margins.

Retail 72

Retail Finance Electronics Shipping 72

Martech

MAY 2, 2023

“Despite today’s marketplace being 24/7 and 365-day experience, NewFronts provides a singular moment in time for buyers and sellers to meet and discuss planning for the remainder of the year and next,” Cohen told MarTech. Get MarTech! New programs and ad capability Amazon Live, Prime Video and Freevee. In your inbox.

Retail 108

Retail Electronics Manufacturing MarTech 108

Martech Series

OCTOBER 20, 2022

Marketing Technology News: MarTech Interview with Zohar Bronfman, CEO and Co-Founder at Pecan. Through the Fyllo partnership, advertisers can access Fyllo’s Data Marketplace, its next-generation retail offering and contextual insights from Semasio, now a Fyllo company.

Header Bidding 91

Header Bidding Advertising Marketing Audience 91

Martech

OCTOBER 19, 2022

But for many, this new era of ultra-sophisticated audience-based targeting is begging more questions than the martech industry can answer. Martech platforms have removed the most sensitive audiences over the past few years. Get MarTech! Dig deeper: Going beyond cookie consent: 3 strategies to achieve data compliance.

Ad Targeting 131

Ad Targeting Audience Cookies Retail 131

Martech Series

DECEMBER 8, 2022

These data points and segments are based on non-personal data and do not rely on cookies and visitor history. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit. “To deliver experiences that customers expect, retail brands must process and action millions of data points in real-time.

Machine Learning 82

Machine Learning Retail Cookies MarTech 82

Martech

NOVEMBER 29, 2022

For marketers to overcome the challenges of third-party cookie deprecation and new privacy regulations, they need to make the most of their first-party data. Brands, retailers and publishers will need efficient, comprehensive, and accurate solutions to leverage their first-party data for growth,” said Pillai. Get MarTech!

Cookies 97

Cookies Retail MarTech Marketing 97

Martech

OCTOBER 25, 2021

This was the conclusion made by Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. More from the MarTech Conference >> “This essentially means consolidating three types of data,” Silhol said. Using personalization to create marketing moments.

MarTech 103

MarTech GDPR Audience Retail 103

Martech Series

DECEMBER 22, 2022

Rewards programs, including both retailers’ proprietary loyalty programs as well as multi-brand rewards programs such as cashback rewards for shopping, are an important driver of customer loyalty in a time of economic instability. Marketing Technology News: First-Party Data in the Post-Cookie World.

Retail 89

Retail Cookies MarTech Communications 89

Martech

APRIL 25, 2022

It is universally acknowleged that the deprecation of third-party cookies next year will enhance the importance of first-party data. The same consumer might supply first-party data to a newspaper, a retailer, a financial advisor, a realtor and a car dealer. The post Why we care about data clean rooms appeared first on MarTech.

Cookies 101

Cookies Retail MarTech Marketing 101

Martech Series

JANUARY 25, 2023

Namogoo provides a new generation of data points and segments that are unique in the industry and do not rely on cookies and visitor history. Audience Insights Prevail The post Namogoo Announces New Integration With Google Cloud to Shed New Light on the Customer Journey appeared first on MarTech Series.

Cookies 82

Cookies Retail MarTech Audience 82

Martech Series

OCTOBER 28, 2022

“As the industry moves away from cookies and linear TV viewing and towards first-party data and streaming, retail/private media networks and connected TV are shaping the future of advertising. ” Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial.

Media 73

Media Advertising Audience Cookies 73

Martech

OCTOBER 14, 2022

Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. The Comoto Family of Brands is one such retailer. Putting data at the heart of customer engagement.

A/B Testing 114

A/B Testing Marketing Retail Communications 114

Martech Series

OCTOBER 3, 2022

In fact, an e-commerce retailer with a large first-party CRM data set that was using UID 2.0 Marketing Technology News: MarTech Interview With Jorge Poyatos, Co-founder at Seedtag. “As The solution also decreases the industry’s reliance on third-party cookies, which only account for browser-based environments. “As

Advertising 71

Advertising CPA Conversion Rate Impressions 71

Martech Series

DECEMBER 16, 2022

Marketing Technology News: MarTech Interview with Hila Shitrit Nissim, CMO at BLEND. Advertisers can now activate Audigent inventory and media products that have been curated against Experian’s industry-leading audience segments, including Financial Services, Retail Shopper, and Auto consumers.

Cookies 60

Cookies Ad Inventory Audience Retail 60

Martech Series

MARCH 1, 2023

In this highly fragmented world, it has never been more important for brands to maximize marketing spend by identifying audiences in a cookie-less way and mobilizing them across different pathways to create efficiencies. They need to know who their potential audiences are, all in a privacy compliant, cookie-less way.

Audience 73

Audience Cookies MarTech ROI 73

illumin

APRIL 24, 2024

By using AI as a tool, the same way we use other tools in all our Ad and MarTech stack, we can replace mundane and repeatable tasks, letting our entire team elevate how we work (which is in line with a recent EMARKETER study ). All that data Two other big standouts should be of no surprise: cookieless and retail media.

Cookies 59

Cookies Retail Conversion Marketing 59