Martech

MAY 16, 2022

Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Take the 2022 MarTech Replacement Survey today! Let us know! DoorDash, Kroger Co.,

Retail 97

Retail Media Ad Inventory Ad Space 97

Martech

APRIL 16, 2024

ad revenue, conducted by PwC. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. Retail media. appeared first on MarTech. Why we care.

Advertising 115

Advertising Retail Ad Inventory Media 115

Martech Series

OCTOBER 3, 2022

In fact, an e-commerce retailer with a large first-party CRM data set that was using UID 2.0 saw better than average performance on campaigns transacted through FuboTV’s ad inventory. Marketing Technology News: MarTech Interview With Jorge Poyatos, Co-founder at Seedtag. “As Advertisers leveraging UID 2.0 Unified ID 2.0

Advertising 71

Advertising CPA Conversion Rate Impressions 71

Martech Series

DECEMBER 16, 2022

The initiative enables marketers to deploy Experian’s audience ecosystem across addressable and programmatic inventory, digital-video and over 139 million IDs in connected-TV. Marketing Technology News: MarTech Interview with Hila Shitrit Nissim, CMO at BLEND.

Cookies 60

Cookies Ad Inventory Audience Retail 60

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. What is a retail media network?

Advertising 120

Advertising Marketing Ad Exchange Retail 120

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

VideoWeek

JULY 8, 2022

NielsenIQ and GfK announced a merger designed to scale retail measurement products across new markets and consumer segments. Vevo and WebAds have signed a deal enabling the independent sales house to conduct direct ad sales on behalf of Vevo in the Dutch, Spanish, French and German markets. NielsenIQ Merges with GfK.

Ad Tech 98

Ad Tech eCommerce Media Agency 98