Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. RMNs do provide ROI.

Retail 93

Retail Media ROI MarTech 93

Martech Series

JANUARY 16, 2023

The research paper, launched at NRF 2023, discusses the top three investments brands and retailers should make to drive customer engagement and profitability this year. The research, powered by VTEX partner AWS, highlights important investment opportunities for retailers looking to earn profitable growth, despite the economic headwinds ahead.

Retail 72

Retail eCommerce Conversion Rate ROI 72

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I spent many years working at a variety of martech companies focused on both B2C and B2B solutions, before deciding that I not only wanted to sell technology, but wanted to build solutions for marketers.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech

APRIL 29, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Also, how can the retailer use a CDP or other tools to unify first-party data?

Retail 92

Retail MarTech ROI Communications 92

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 94

Retail Media ROI Impressions 94

Martech Series

SEPTEMBER 23, 2022

America’s largest powersports aftermarket retailer will join customer data platform BlueConic to discuss its omnichannel marketing efforts across its family of brands. Marketing Technology News: Domo and Walker Edison Named 2022 Nucleus ROI Winners. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

MarTech 91

MarTech eCommerce Media Marketing 91

Martech Series

JUNE 10, 2022

Brick-and-mortar stores for online retailers. Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Marketing Technology News: MarTech Interview with Sam Chapman, Director of Content Strategy and Brand Experience at Aprimo.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Martech Series

JULY 20, 2022

Highly regarded CPG retail and shopping veteran to lead and deliver first-to-market client solutions. ” Brown is a 25-plus year CPG retail and shopping marketing veteran leading Shopper strategies and customer marketing activations with some of the world’s most recognized brands, including Kellogg’s and Coca-Cola.

Retail 93

Retail Media eCommerce Affiliates 93

Martech Series

JULY 22, 2022

A survey of 323 retail marketing executives revealed that 52% allocated more than half their marketing budget to new customer acquisition, versus 15% who allocated more than half their budget to customer retention. The Optimove 2022 Retail Marketing Survey was designed by Optimove and fielded by Survey Monkey in the second quarter of 2022.

Retail 92

Retail Marketing Manufacturing Brand Awareness 92

Martech

APRIL 10, 2024

It published an article on AI and retail over four years ago. By infusing AI into everything we do, SAP Emarsys will help our customers save time and effort on complex tasks, so they can focus on ROI and delighting their customers.” The post SAP Emarsys launches AI Product Finder appeared first on MarTech. All-in on AI.

ROI 102

ROI Retail MarTech Marketing 102

Martech Series

DECEMBER 5, 2022

Welcome to this MarTech Series chat, Laura, tell us about yourself and your role at GWI…. Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow. What precautionary measures should brands take to ensure growth and no loss of ROI through their social efforts? Build trust.

MarTech 92

MarTech Retail Media Audience 92

Martech Series

JUNE 21, 2022

Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio? Marketing Technology News: Top UK Retailer River Island Selects Cloudinary to Enrich its Online Shopping Experience. What do you feel will dominate video marketing trends through the year?

MarTech 88

MarTech ROI Audience Media 88

Martech Series

JANUARY 17, 2023

Designed to increase advertisers’ revenue, the proprietary platform advances integration of retail into the overall media funnel. Neon starts with the sale in mind using automated predictive analytics to make investment decisions across retailers.

eCommerce 72

eCommerce Media ROI Retail 72

Martech Series

FEBRUARY 15, 2023

Our new identity reflects the company’s holistic mission: to help customers discover data and its underlying insights at scale through an arsenal of turnkey analytics products and solutions, ultimately enabling better decision-making and maximizing ROI.”

Retail 86

Retail ROI Food MarTech 86

Martech Series

JULY 28, 2022

InContext Solutions, a 3D virtual reality platform for retailers and consumer goods manufacturers, announced the availability of InContext Virtual Commerce on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions. Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho.

Retail 81

Retail Manufacturing ROI MarTech 81

Martech Series

JANUARY 8, 2023

and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments. Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc.

Media 76

Media Retail eCommerce Electronics 76

Martech

OCTOBER 25, 2023

All of that’s leading to more precise conversion predictions, improved ROI for advertisers.” Get MarTech! The post Snap revenue up 5% on stronger digital ad market appeared first on MarTech. We are taking steps to integrate into our models to help folks see more relevant content and advertising.” In your inbox.

Marketing 110

Marketing ROI Conversion Retail 110

Martech Series

OCTOBER 3, 2022

In fact, 60% of brands that increased media investment during the last recession saw ROI improvements according to the recent ROI Genome Intelligence Report from marketing intelligence provider Analytic Partners. The post It’s Time to Recession-Proof Your Marketing Strategy appeared first on MarTech Series. If the U.S.

Marketing 98

Marketing ROI Food Retail 98

Martech Series

SEPTEMBER 8, 2022

Bridging the gap improves precision and marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI.

Audience 95

Audience Agency Advertising ROI 95

Martech Series

OCTOBER 5, 2022

Company earned top rankings for high ROI and customer satisfaction from mid-market and enterprise organizations. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Best Estimated ROI . This ranking is based on a combination of estimated time to ROI and time to go live. UK Leader .

ROI 70

ROI Electronics Manufacturing MarTech 70

Martech

DECEMBER 28, 2021

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. Simplified stack. Empowered store associates.

Retail 138

Retail eCommerce ROI Machine Learning 138

Martech Series

NOVEMBER 17, 2022

Retailers love them because they bring in new shoppers and show how effective their marketing initiatives are. By now, most shoppers know how coupons work when shopping on retailer websites. For the retailer, it cuts into sales and eats up already slim profit margins. Shoppers love coupons because they save money.

Affiliates 87

Affiliates Retail Conversion Rate MarTech 87

Martech Series

AUGUST 1, 2022

From Seedtag’s latest funding to RollWork’s newest CRM enhancements, catch the latest B2B marketing and martech updates from this weekly highlight: __. MarTech Quote-of-the-Week! Top MarTech News of The Week: 25 th July to 29 th July 2022. MarTech QnA with the Expert. – Lynne Capozzi, CMO at Acquia.

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Martech

NOVEMBER 9, 2022

Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Get MarTech! The post Podcasts now a top channel for B2B marketing appeared first on MarTech. 57% higher brand consideration. 24% higher brand favorability. 16% higher engagement.

Marketing 129

Marketing Information Technology ROI Retail 129

Martech Series

JUNE 3, 2022

CallRevu, an industry leader in automotive call monitoring and analytics, enables OEMs, retail dealerships and advertising agencies the ability to analyze and make strategic marketing decisions based on the effectiveness and profitability of their marketing campaigns, multi-channel investments and customer engagement using CallVision DNI.

Marketing 96

Marketing ROI SEO Conversion 96

Martech Series

SEPTEMBER 26, 2022

With projected recessionary headwinds, now is the time to put in place the digital transformation and automation that enables your teams to proactively engage the consumer with right offers at the right time, and with the right retailer.

Manufacturing 83

Manufacturing Retail Food ROI 83

Martech Series

JULY 29, 2022

500, and Best Est. ROI in 2021 by G2 Reviews – has been used by 300,000+ businesses to date. It currently supports clients across verticals including retail, restaurants, automotive, hospitality, healthcare, financial services, and real estate. The post Synup Launches Messenger appeared first on MarTech Series.

Real Estate 89

Real Estate Healthcare Communications Retail 89

Martech Series

NOVEMBER 29, 2022

In Australia, Publicis’ eCommerce retailer clients saw an increase in click-based conversions for attention-optimised line items, and a luxury automotive client in Singapore, whose objective was to drive landings to site for registration, had a +17% lift in performance when optimising delivery based on Attention Time.

ROI 81

ROI Display Advertising eCommerce Video Ads 81

Martech Series

DECEMBER 14, 2022

This partnership enables Cadent’s portfolio of clients to gain insight into metrics that matter for their campaigns, while measuring the true ROI of their ad spend. Marketing Technology News: MarTech Interview with Hila Shitrit Nissim, CMO at BLEND.

Marketing 76

Marketing Retail ROI MarTech 76

Martech Series

NOVEMBER 21, 2022

Read the latest in marketing and CX from this weekly martech highlight: _. MarTech Quote-of-the-Week! Top MarTech News of The Week: 14 th November to 18 th November. MarTech QnA with the Expert. MarTech Articles on Customer Loyalty, Driving Webinar ROI, Boosting Digital Marketing Growth. Read More !

Marketing 97

Marketing Finance Retail MarTech 97

Martech

APRIL 8, 2022

Healthcare and online retail have performed well throughout the pandemic, whilst financial services, property, and travel have lagged the most. Fueled by the change in pandemic-driven changes in consumer behavior, it has been embraced by companies because the ROI is easier to measure. trillion by 2025 appeared first on MarTech.

Marketing 118

Marketing Healthcare ROI Retail 118

Martech Series

NOVEMBER 18, 2022

Only time will tell, but regardless, the margin for error across retail and consumer packaged goods (CPG) is tighter than ever before. In turn, retailers and CPG companies need to ensure that no stone is left unturned as they continue to weather the market volatility. percentage point of share of wallet on average.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Martech Series

OCTOBER 25, 2022

Bubbl delivers relevant, situation-specific content and offers to app users, driving engagement and delivering ROI thanks to dynamic, context-based messaging across push notifications, video or audio content surveys and mcommerce and using a variety of contextual triggers including geofencing.

Marketing 80

Marketing GDPR ROI Entertainment 80

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Human movement data can improve your targeting, which then increases your ROI,” said Bianchini. Get MarTech! Read next: Real-world location data analytics tools during the pandemic. In your inbox.

Marketing 82

Marketing ROI Retail Mobile Ads 82

Martech Series

JULY 1, 2022

The first page of Google search is, in many ways, today’s top-shelf retail placement. Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media. For example, interruptive digital ads are often ignored, and their impact is difficult to measure — making ROI murky. Misallocated marketing budgets.

Marketing 102

Marketing SEO Mobile Search ROI 102

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Marketing 121

Marketing ROI A/B Testing Conversion 121

Martech Series

NOVEMBER 15, 2022

New integration with HCL Commerce helps online retailers build a better customer experience for a privacy-first world. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. The integration can be explored via HCL SoFy 2.0,

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81