Martech Series

OCTOBER 10, 2022

Moloco Retail Media Platform enables e-commerce marketplaces to host their own native performance ad business. Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia. The solution is also able to process 5.5

Machine Learning 98

Machine Learning Retail Media A/B Testing 98

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 94

Retail Media ROI Impressions 94

Martech Series

SEPTEMBER 8, 2022

Billion Ecommerce Campaigns, Bluecore’s “2022 Retail Ecommerce Benchmark Report” Offers Industry-First Benchmarks to Engage and Convert Shoppers Across Their Lifecycle. Key findings include: At-Risk Buyers and Lost Buyers represent a massive opportunity to retailers. Based on Insights from Over 35.5 The new report, based on over 35.5

Retail 81

Retail eCommerce Conversion Rate Conversion 81

Martech Series

NOVEMBER 23, 2022

VSBLTY Groupe Technologies Corp, a leading software provider of security and retail analytics technology, announced that the company has been named “Most Promising Data Analytics Solutions Provider 2022” by CIOReview magazine. These solutions help improve the guest experience and leave a lasting brand impression on customers.

Impressions 81

Impressions Retail Machine Learning Audience 81

Martech

NOVEMBER 10, 2023

“Retail media is hard, but worth it. In Belsky’s view, the acquisition is a sign that the big holding companies — the Omnicoms, Dentsus, WPPs, etc — have finally recognized the critical importance of digital commerce and retail media advertising and are playing catch-up. It’s advertising as utility.

Retail 106

Retail Electronics Media SEO 106

Martech Series

JANUARY 27, 2023

billion consumer impressions (emails sent), encompassing 8.6 Messages spanned industries, with the largest concentration in retail. Marketing Technology News: MarTech Interview with Cary Tilds, Chief Strategy and Operations Officer at Frameplay “In 2022, we saw customers engage most when messages promised something tangible.

Machine Learning 110

Machine Learning Impressions Retail Communications 110

Martech

FEBRUARY 8, 2024

Clinch’s platform is certified for serving direct and programmatic campaigns to omnichannel adtech platforms and publishers, including: The Trade Desk DV360 Yahoo Xandr Adswizz Videoamp iHeartMedia Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. How has it been for you? GenAI audio production. “We

Video Ads 112

Video Ads MarTech Audience Impressions 112

Martech Series

JANUARY 24, 2023

Nearly 100% of shoppers say that the search bar is important to their online experience; 40% of people get a negative impression of a retailer if search results aren’t relevant Lucidworks , the leading search solutions provider, shared results from a survey of consumers in the U.S. regarding their online shopping habits.

eCommerce 81

eCommerce Retail Impressions MarTech 81

Martech Series

JANUARY 16, 2023

“Shoppers expect to receive a positive first impression when interacting with a brand. Our partnership with Sprinklr helps our retail customers meet this mission by consolidating social media content, promotions and reviews that are updated in real-time while consumers are shopping.”.

Retail 81

Retail Electronics Impressions MarTech 81

Martech Series

OCTOBER 25, 2022

Indeed, the company already supports many large retail brands across all their jurisdictions with one well-known high street retailer using the platform across all 51 countries and territories in which they operate. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed.

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech Series

JANUARY 17, 2023

Designed to increase advertisers’ revenue, the proprietary platform advances integration of retail into the overall media funnel. Neon starts with the sale in mind using automated predictive analytics to make investment decisions across retailers.

eCommerce 72

eCommerce Media ROI Retail 72

Martech

NOVEMBER 28, 2023

This increases ad campaign efficiency by eliminating wasted impressions. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S. retail media CTV ad spend forecasted to grow nearly seven times to $5.63 Get MarTech! It also leads to higher engagement and conversion rates.

Advertising 90

Advertising Conversion Rate Conversion Impressions 90

Martech

OCTOBER 4, 2022

FuboTV reports they saw ad impressions increase 25% year-over-year for campaigns that were transacted using Unified ID 2.0. faster than the impressions available on the streaming service. Get MarTech! appeared first on MarTech. Cloud data platforms like Snowflake and Oracle have also announced their support. Why we care.

Non-Profit 110

Non-Profit CPA Impressions Cookies 110

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. After multiple delays.

Cookies 134

Cookies Impressions Retail MarTech 134

Martech Series

JANUARY 8, 2023

and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments. Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc.

Media 76

Media Retail eCommerce Electronics 76

Martech Series

JULY 21, 2022

the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, is pleased to provide the following business update following its fiscal fourth quarter and fiscal year ending June 30, 2022. INEO Tech Corp.

Fill rate 87

Fill rate Retail Impressions MarTech 87

Martech Series

DECEMBER 4, 2022

Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow. Beauty and Apparel retail categories had the highest YoY revenue growth, at 22% and 16% respectively. Most retailers offered heavy discounts during Thanksgiving week, which helped convert shoppers.

Retail 85

Retail MarTech Impressions Agency 85

Martech Series

DECEMBER 1, 2022

At a time when enterprise retail brands and consumers are uncertain about the economy, Zeta’s record-setting activity levels prove how the efficiency of its marketing platform supports how brands engage and convert high-value audiences across all digital channels. 64% YoY increase in ad impressions served to online shoppers.

Marketing 92

Marketing Retail MarTech Impressions 92

Martech Series

JANUARY 30, 2023

Through this membership, Eye Square seeks to contribute to the industry’s ongoing evolution from purely technical (impression-/exposure-based) measurement toward truly meaningful tracking, measuring and analyzing consumer attention across all digital ad channels.

Advertising 80

Advertising Impressions Retail MarTech 80

Martech Series

JULY 11, 2022

Report ranks website performance of the 100 most popular retail brands in the UK, measuring speed, usability and responsiveness. With Core Web Vitals playing such an important role in a brand’s digital success, Contentsquare set out to analyse the performance of the UK’s most popular retail websites. Speciality Retail.

Retail 89

Retail eCommerce Fashion SEO 89

Martech

OCTOBER 19, 2022

What is a retail media network? Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Programmatic advertising costs can vary because they are priced by cost per 1,000 ad impressions. What is a retail media network? How much does it cost?

Advertising 110

Advertising Marketing Ad Exchange Retail 110

Martech Series

AUGUST 19, 2022

Within five years, he built the team from 20 to 1300 people, expanded to 18 countries and attracted 60 million app subscribers to fight food waste by purchasing surplus meals from a network of 154,000 restaurants and retailers. Marketing Technology News: MarTech Interview with Chris Savio, Director of Product Marketing at GoTo.

Marketing 97

Marketing Finance Food Retail 97

Martech

OCTOBER 18, 2022

So out-of-home can act as a bridge to other emerging areas in adtech, including retail media networks and even the metaverse. Retail media. This relationship and trust with customers is why advertisers would want to connect with them through CVS retailer channels. Out-of-home ads in the “real world” don’t happen in a vacuum.

Retail 110

Retail Impressions Shipping Media 110

Martech

FEBRUARY 11, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Retailers acquire AI-powered startups to build out their advertising services, morphing into a Hydra-like amalgam of adtech vendor, agency and publisher. Get the daily newsletter digital marketers rely on.

Marketing 104

Marketing Shipping Retail Ad Tech 104

Digiday

SEPTEMBER 14, 2022

For the last 100 years, we’ve optimized media on impression delivery — did I reach the audience that I said I was going to reach?” The change here is, I can now connect an impression with a SKU level sale — not with a [checkout] basket, not with a credit card, but with a direct sale. McKinsey estimates it all adds up to some $1.3

Media 67

Media Retail Marketing Impressions 67

Martech Series

JULY 20, 2022

In partnership with a Coca-Cola bottling group, Tag and supplier partner Green Bay Packaging, created an impressive Coca-Cola holiday display. Tag’s entry was one of 128 entries that competed at the retail industry’s longest-running contest. ” Tag has been recognized by Shop! The post Tag Receives Gold for 2022 Shop!

Retail 85

Retail Impressions Communications MarTech 85

Martech

APRIL 21, 2023

Global emissions per 1000 programmatic ad impressions are approximately 514.8 Retail giant Walmart has saved billions of dollars by requiring more environmentally friendly packaging for the products it sells. Get MarTech! The post ‘Bad’ digital ad spending can harm the environment appeared first on MarTech.

Impressions 88

Impressions Retail MarTech Advertising 88

Martech Series

NOVEMBER 22, 2022

Retailers also love the concept of beacon technology. Marketing Technology News: MarTech Interview with Assaf Baciu, Chief Operating Officer and Co-founder of Persado. The post GEORA App is set for its Pre-Launch to take Proximity Marketing to the Next Level appeared first on MarTech Series.

Marketing 90

Marketing Affiliates MarTech Impressions 90

Martech Series

FEBRUARY 8, 2023

AutoAnything, one of America’s largest and fastest-growing online retailers of specialized automotive products, has partnered with Blue Meteor, a leader in product information management, to accelerate new product introduction and product updates from its suppliers.

Retail 86

Retail Impressions MarTech Marketing 86

Martech

OCTOBER 6, 2022

This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. For the current Halloween campaign, the retailer drafted Super League Gaming to support the virtual 3D experience within Roblox. Get MarTech! Dig deeper: What’s hot in the metaverse for consumers?

Pop-Up 96

Pop-Up Retail Impressions MarTech 96

Martech Series

NOVEMBER 16, 2022

As part of this program, advertisers who launch a new Q4 campaign with Aki in November or December will have the option of donating Aki-funded advertising impressions to their charity of choice. Marketing Technology News: MarTech Interview with Brian Thomas, VP of Product and Design at Customer.io. “We

Retail 91

Retail MarTech Impressions Advertising 91

Martech

JUNE 2, 2022

32% of organic and direct traffic in the retail sector is invalid. The advertisers who are paying the money, they want to buy hundreds of billions of ad impressions. The post Studies find big increases in ad fraud attempts and fake traffic appeared first on MarTech. 32% of organic and direct traffic from mobile is invalid.

Affiliates 100

Affiliates Impressions Retail MarTech 100

Martech

JULY 13, 2022

consumers about their experiences with technology, financial services, retail and hospitality brands. It found six things that drove satisfaction: first impression, ease of use, reward, personalization, communication and community. The survey asked some 13,500 U.S. Get the daily newsletter digital marketers rely on.

Communications 84

Communications Impressions Retail MarTech 84

Martech Series

JANUARY 18, 2023

Verticalized Data: Vertical-specific data across automotive, B2B, CPG, dining, finance, retail, travel and more. Each AdTheorent Predictive Audience model evaluates millions of impressions per second to drive performance, considering 1000+ data variables in its models.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech

AUGUST 24, 2023

As we’ve seen in retail media networks (RMNs) , sellers with loyal customers and engaging experiences can drive more sales for advertisers when the buyer journey is managed intelligently. The trick is that every retailer and customer base is different, and new opportunities arise based on the retailer’s specific strengths.

Machine Learning 90

Machine Learning Brand Lift Real Estate eCommerce 90

Martech Series

OCTOBER 3, 2022

faster than the increase in available impressions. year-over-year, ad impressions increased by 25% year-over-year in addition to an increase in CPMs year-over-year for campaigns transacted through FuboTV using the identity solution. In fact, an e-commerce retailer with a large first-party CRM data set that was using UID 2.0

Advertising 71

Advertising CPA Conversion Rate Impressions 71

Martech Series

AUGUST 31, 2022

By utilizing Aki’s personalization tactics on mobile, the Primal Kitchen brand has seen impressive results with past campaigns, including generating conversions at key retail partners. Marketing Technology News: MarTech Interview With Rob Hall, CEO at Playground xyz.

Retail 73

Retail Electronics MarTech ROI 73