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Barb Prepares to Integrate Return Path Data from Connected TVs

VideoWeek

UK TV measurement body Barb has this morning issued an invitation to tender for ‘Barb Panel Plus’, the next iteration of Barb’s audience measurement service which will combine Barb’s panel-based data with big data sources. Our subscribers increasingly want fusion across all these data sources.”

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Lenovo Commits to Net-Zero Emissions by 2050, Validated by Science Based Targets initiative

Martech Series

This is because: Standardization : SBTi is the first body to standardize what net-zero means as it relates to the effort to limit global warming to 1.5 Aligning goals to reduce climate change to an external body provides accountability and continuity. degrees Celsius. degrees Celsius above pre-industrial levels.

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How Spanish Broadcasters Have Eliminated Zero Ratings

VideoWeek

As much as it gets criticised by some corners of the industry, and some specific measurement bodies have come under fire, the traditional panel methodology for measuring TV viewing remains the gold standard in TV. Like Kantar and Nielsen, major measurement bodies are becoming more and more open to working with new data sources.

Ad Tech 52
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The Promise of Low-Code Approach for MarTech Product Teams

Martech Series

You can see the result for yourself; he depicts an animal with rigid plates covering its body like sheets of armor. In the early days, auto manufacturers had to build cars from scratch. They couldn’t source engine parts from a component manufacturer because the industry was so new, and ancillary companies simply didn’t exist.

MarTech 88
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The Legal Framework for Consumer Protection and Product Safety in the U.S.

Digital Ad Blog

exploring key laws, regulatory bodies, and enforcement mechanisms that safeguard consumer rights and promote product safety. Product Recalls and Reporting: The CPSC has the authority to initiate recalls of unsafe products and requires manufacturers, distributors, and retailers to report any potential product hazards.

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Aveda, Consumer Reports and Harry’s are winners of the 2022 Greater Good Awards

Digiday

Additionally, Aveda’s primary facility manufactures products using 100% wind and solar power, and the brand pioneered using 100% post-consumer recycled PET bottles. For its 2022 Pride set, Harry’s worked with Flamingo (its sister in shaving products) to offer customers a limited edition, genderless, Face & Body Pride Shave Set.

Food 70
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The Benefits of Retail Media for Retailers and Advertisers

Clearcode

Key Points Retail media networks (RMNs) are capturing a growing portion of marketing budgets as manufacturers and brands redirect their expenditures to focus on engaging consumers in proximity to the point of purchase.

Retail 90