Monetize More

APRIL 27, 2023

What is Ad Quality? Ad quality refers to the overall user experience and effectiveness of advertisements on a website. It encompasses several factors such as relevance, placement, format, and targeting, which affect the user’s perception of the ad and its impact on their behavior. Why does it matter?

Click Through Rate 96

Click Through Rate Pop-Up Impressions Viewability 96

Digiday

JANUARY 29, 2023

As the various segments of the video industry slowly prepare for an upfront season that will start around the beginning of second quarter 2023, one corner of the business hopes it can secure a slightly bigger share of dollars — the cinema ad firms of National CineMedia (NCM) and Screenvision.

Video Ads 68

Video Ads Media Advertising Brand Awareness 68

YieldBird

JUNE 27, 2023

While there are opportunities to serve limited ads, the trade-off is a lower eCPM rate. This serves as a protective measure for both advertisers and publishers against various forms of ad fraud. It also creates healthy competition among advertisers, driving up prices and maximizing the revenue potential of your ad inventory.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

While there are opportunities to serve limited ads, the trade-off is a lower eCPM rate. This serves as a protective measure for both advertisers and publishers against various forms of ad fraud. It also creates healthy competition among advertisers, driving up prices and maximizing the revenue potential of your ad inventory.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

AdvertiseMint

SEPTEMBER 21, 2023

Instagram Stories is a feature that allows users to share photos and videos for 24 hours. Mix media types: You can post a mixture of photos and videos on your Instagram Story. Include Calls to Action: Adding Calls to Action (CTA) will encourage your viewers to take action. What Is Instagram Story For?

Audience 52

Audience Agency Marketing Advertising 52

illumin

JUNE 20, 2019

For starters, it sets buyers up for inefficient and ineffective campaign management. The “mass blast” approach of grouping people together, deeming them “the same” or “similar”, and shooting them an ad at predetermined times is simply not enough to reach and connect with consumers today. How It Works. Pretty cool, right?

Audience 68

Audience Machine Learning Media Advertising 68

MediaFuse

DECEMBER 15, 2016

ConvertMedia recently sat down with Paul Salomone, Founder & CEO of MediaFuse to get his take on key issues facing publishers, the opportunity that Outstream video provides and what waits ahead for the upcoming year! We always recommend that our publishers find a way to leverage ConvertMedia’s technology into their ad tech stack.

Header Bidding 52

Header Bidding Ad Server Non-Profit Banner 52

Digiday

JUNE 2, 2022

market using Adelaide, and the Lumen data from the rest of world into one singular, global attention database,” he added. Those metrics make you buy lots of little tiny little crappy ads. “We’re aiming to take the intelligence from the U.S. The two things are complimentary.”.

Media 53

Media Viewability Impressions Ad Tech 53

VideoWeek

MAY 12, 2023

Musk added he will transition to the role of CTO and executive chair in the next few weeks. Yaccarino is well known throughout the ad industry thanks to her time at NBCU, where she has spent more than a decade, and she was a key figure in the launch of NBCU’s ad-supported streaming service Peacock.

Advertising 52

Advertising Entertainment Media Non-Profit 52

Digital Ad Blog

OCTOBER 22, 2022

Professional printing services can also add a personal touch to your mail by adding a custom message or logo. Your direct mail will likely be ineffective without a solid call to action. Another way is to use attractive visuals, including images, graphics, or even videos. Include a powerful call to action. Use attractive visuals.

Audience 40

Audience Marketing 40

MobileAds

JANUARY 20, 2021

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. Interstitial Ads. On overall ad spending for interstitial is high.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Martech

MARCH 15, 2022

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Successful campaigns use it to glean actionable data and send audiences the most relevant ads. Programmatic ad-buying. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Lemonads

AUGUST 5, 2020

Let’s deep dive to earn that engagement you are looking for through what we’ll overview: Outbrain Review : Ads, Company & Tips; Native Advertising ; Outbrain Review for Advertisers: Prices, Pros & Con s; Outbrain Review for Publishers: Prices, Pros & Cons; Outbrain Review Alternatives and Competitors.

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52

Lemonads

AUGUST 18, 2020

Let’s go and dive deeply to earn that engagement you are looking for: Taboola Review : Ad Examples, Company, Tips; Native Advertising ; Taboola Review for Advertisers : Pricing, Pros & Cons; Taboola Review for Publishers : Pricing, Pros & Cons; Taboola Review Conclusions. So, are you ready to discover it ? Recommended from the Web!

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Lemonads

OCTOBER 6, 2020

So, let’s discover more about TripleLift and earn that engagement you’ve been looking for by discovering: TripleLift Review: Company, Ads, Tips; Native Advertising; TripleLift Review For Advertisers: Pros & Cons; TripleLift Review For Publishers: Pros & Cons; TripleLift Review Conclusions. They hate annoying ads.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

AdvertiseMint

SEPTEMBER 18, 2023

This includes marketing expenses like: Paid search ads (e.g., Google Ads) Social media advertising Content marketing Email marketing Display and video ads Direct mail Print ads TV and radio spots Billboards Trade shows and events Add up spending on creative work, ad placement, print materials, giveaways, and any other campaign expenses.

Conversion Rate 52

Conversion Rate ROI Conversion A/B Testing 52

Lemonads

DECEMBER 2, 2020

Let’s start and earn that engagement you’re looking for by discovering all you need to know about Nativo: Nativo Review: Company, Ads & Tips; Native Advertising; Nativo Review for Advertisers: Pros & Cons; Nativo Review for Publishers: Pros & Cons; Nativo Conclusions. That’s how native advertising is done wrong!

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

Lemonads

AUGUST 10, 2020

AdNow is a profitable and targeted advertising network helping advertisers who want to generate a lot of traffic to their business sites through interesting article recommendations with ads strategically placed as widgets on the publisher’s blog sites that look like original content with related post models.

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

MNTN

MARCH 18, 2024

It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend.

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52

VideoWeek

AUGUST 23, 2023

Ad tech research group Adalytics has today released new evidence which it claims strongly suggests that YouTube has been running personalised ads on made-for-kids videos, despite pledging not to do so. While YouTube says it doesn’t run personalised ads on made-for-kids content, Adalytics claimed it does.

Impressions 52

Impressions Audience Ad Tech Cookies 52

VideoWeek

SEPTEMBER 1, 2023

VAB Accuses Nielsen of Tipping Scales in Amazon’s Favour The Video Advertising Bureau (VAB) has asked Nielsen not to go ahead with plans to incorporate Amazon’s own data into its measurement of some of Amazon’s programming, saying that Nielsen risks tipping the scales in Amazon’s favour.

Entertainment 52

Entertainment eCommerce Agency Media 52

Fuel Lines

SEPTEMBER 16, 2013

His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. home page, I used to have a video displayed where the big yellow box is. While video does have terrific engagement, using it for this particular squeeze page was ineffective. I was wrong!

Pop-Up 276

Pop-Up Agency Affiliates Conversion Rate 276

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Digiday

FEBRUARY 14, 2023

Discovery+’s future, Peacock’s promise, Tubi’s value and more Capping out The key hits: Streaming advertisers struggle with some viewers being overexposed to ads while others are underexposed. There are ways for advertisers to more strictly manage ad frequency, but they come with costs. I was wrong. households.

Advertising 66

Advertising Demand Side Platform Agency Ad Tech 66

Single Grain

JULY 25, 2023

Facebook Ads statistics play a key role in optimizing your ad campaigns and staying ahead of the competition in the advertising landscape. Source ) Facebook ads performance: Facebook ads get an average CTR of 0.90% across all industries. billion of ad revenues worldwide will come from Facebook, while the remaining 41.5%

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Single Grain

JULY 24, 2023

You’ve been staring at your Google Ads account for hours now, and you’re sure there are opportunities somewhere. Even if you’re not inheriting your ad account, taking time to audit is still worthwhile, as it can help you pinpoint what’s working, what isn’t, and what you could be doing better.

SEO 52

SEO Conversion Conversion Rate ROI 52

Single Grain

JULY 6, 2023

Related Content: 10 Inspiring Examples of Promotional Campaign Videos for Startups Conduct a SWOT Analysis After having outlined your activities and marketing efforts, you then need to put your plan out there. What’s extremely important is to make sure that you conduct some sort of situation analysis or SWOT analysis. I don’t know!

Public Relations 52

Public Relations Audience Media Non-Profit 52

Single Grain

JULY 7, 2023

When a business outsources its advertising, it might involve activities like: Creating and managing advertisements on platforms like Google Ads , social media (Facebook, Instagram, LinkedIn Ads , etc.), Some might charge a flat fee, while others work on a retainer or a percentage of ad spend. after one month and 16.5%

Advertising 52

Advertising Communications Agency Real Estate 52

Single Grain

APRIL 27, 2023

Your ads are on point, your SEO is firing on all cylinders, and your traffic is on the rise – but your online store isn’t generating the kind of sales you were expecting. Here are some key areas that may be examined: Product descriptions – The product description should be informative (such as size, weight, material etc.),

eCommerce 52

eCommerce Conversion Rate Shipping A/B Testing 52

Brid.tv

AUGUST 31, 2022

And if you’re using video ads to monetize your website , this is the logical next move in expanding your business. hide ] What Is OTT Advertising How OTT Advertising Works How Are OTT Ads Delivered? How Are OTT Ads Inserted? For instance, the OTT space doesn’t support VPAID ad tags, unlike the web and mobile.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

NOVEMBER 16, 2023

Without this strategy, there’s a risk of generic and ineffective communication that fails to address the unique needs and pain points of the target audience. Videos : Videos bring a dynamic element to your content strategy. If visual demonstration is crucial, videos or infographics might be the way to go.

Marketing 98

Marketing SEO Conversion Rate Audience 98

Single Grain

JUNE 16, 2023

Perhaps you’ve been hesitant to delve into video content, or maybe you’ve overlooked a growing demographic on a particular social media platform. Instead of persisting with this potentially ineffective strategy, consider pressing pause on the creation of new content. Critical Examination of Existing Strategies.

Marketing 52

Marketing SEO Audience Shipping 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 68

Marketing Retail Ad Targeting Conversion 68

Single Grain

MARCH 6, 2023

Impressions : An impression is counted each time your site or ad is shown to people. Clicks : A click is counted each time people click on your website link from search engine result pages or ad campaigns. This post is detailed and loaded with stunning images and videos, and it answers a lot of valuable questions.

SEO 105

SEO Conversion Audience Conversion Rate 105