Ad Monsters

FEBRUARY 12, 2024

The digital industry is now familiar with AI-driven technology because it delivers value in data analysis and ad targeting. Realizing the true benefit of synthetic voice requires the involvement of a platform that can automate the delivery of thousands of dynamic audio variants. This is the next logical step in using AI in advertising.

Advertising 116

Advertising Ad Targeting Audience Brand Awareness 116

Martech Series

JUNE 1, 2022

Applicaster, a powerful OTT and mobile app platform, has published a comprehensive guide to building, managing, delivering, and monetizing a streaming app. “Users see an OTT app as a service that makes it possible for them to consume content in the most convenient ways,” says Guy.

Media 87

Media MarTech Marketing Advertising 87

Martech Series

FEBRUARY 13, 2023

Frost & Sullivan recently researched the secure messaging solutions industry and, based on its findings, recognizes NetSfere with the 2023 Global Competitive Strategy Leadership Award. NetSfere delivers centralized administrative control over end-user policies and privileges.

Healthcare 80

Healthcare Finance GDPR Communications 80

Martech Series

JUNE 28, 2022

CDP for Service, a Customer Data Platform, Garners Premium App Status on Genesys AppFoundry and Delivers Real-Time Customer Profile Data to Support Agents. The post Treasure Data’s CDP for Service Now Available As a Premium App on Genesys AppFoundry appeared first on MarTech Series.

MarTech 102

MarTech Conversion Marketing 102

AdvertiseMint

NOVEMBER 2, 2023

Amazon Fresh is one of the biggest grocery delivery services today. Source: Canva Amazon Fresh is a grocery delivery and pickup service offered by Amazon. Amazon shoppers will process your orders within your preferred 2-hour delivery window. You can also decide if you want your delivery to be attended or unattended.

Food 52

Food Manufacturing Impressions Agency 52

Martech Series

DECEMBER 7, 2022

Most marketers just focus on their push notification delivery rates, but a “delivered” notification that doesn’t render on the user’s device is a wasted effort. ” Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention?

Conversion Rate 85

Conversion Rate Viewability ROI MarTech 85

Martech Series

JANUARY 4, 2023

The mobile conversational app streamlines the way people interact with complex processes so that they can simply chat on their phone and lean on the assistant to get work done on their behalf.”. Hitachi Solutions’ end-to-end go-to-market and delivery approach is called Digital Compass.

Conversion 96

Conversion MarTech Marketing 96

Martech Series

JANUARY 9, 2023

401 distinct cloud apps shown to deliver malware; Microsoft OneDrive delivered 30% of all cloud malware downloads. Cloud apps are widely used by businesses, a fact not lost on attackers, which view these apps as an ideal home for hosting malware and causing harm. and 7.6%, respectively.

Healthcare 79

Healthcare Manufacturing Communications MarTech 79

Chief Martech

AUGUST 29, 2022

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. ” Software vs. Services Blended Delivery Models.

MarTech 123

MarTech Non-Profit Pop-Up Marketing 123

Digiday

SEPTEMBER 21, 2022

The American fast-food chain has partnered with Hot Ones, a YouTube interview series where celebrities eat progressively hotter hot sauces, to build awareness for its brand and attract new users to its app. Shake Shack has seen one million app installs since the beginning of the year, Livingston said and 4.3

Food 68

Food Pop-Up Brand Awareness Conversion 68

Digiday

JULY 10, 2022

The goal is to inform and update you on the latest happenings in the industry at the top of your inbox each Monday. GrubHub is not Amazon’s first attempted venture into the food delivery industry, with former CEO and Founder Jeff Bezos trying and ultimately failing in 2019 to get Amazon Restaurants off the ground.

Machine Learning 67

Machine Learning Food Media Advertising 67

RevX

AUGUST 17, 2021

As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find their right audience. Food delivery services have grown immensely in the past five years, and that growth hasn't slowed down even during the pandemic. Increasing orders, not just new users.

Food 52

Food Advertising Retargeting Non-Profit 52

All About Advertising Law

JUNE 30, 2022

million to resolve allegations that it failed to pay its contracted delivery drivers the full amount of tips the drivers received from customers, despite representing to its drivers and customers that the drivers would receive 100% of the tips earned. Part IV – Website and In-App Design Features Must Be Transparent.

Finance 97

Finance Advertising Impressions Communications 97

Ad Monsters

MARCH 13, 2023

To learn more about today’s bot networks and how the industry can work together to limit their damage, Admonsters spoke with Zach Edwards, Senior Manager of Threats Insight for HUMAN. AdMonsters: In a previous email, HUMAN said that the bot economy is flourishing with SaaS delivery and customer support. ZE : Not exactly.

Impressions 97

Impressions Affiliates Conversion Advertising 97

Martech

JANUARY 31, 2023

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. What constitutes a great customer experience is set by industry leaders. Personalizing customer interactions in real time.

Conversion 104

Conversion Machine Learning A/B Testing Conversion Rate 104

Brid.tv

SEPTEMBER 19, 2022

Launch an OTT or CTV App With Brid.TV. The term “linear” comes from the linear content delivery method. So in a wider sense, linear TV can refer to any content delivered in this way , regardless of the means of delivery. The video broadcasting industry is riddled with vague terms and abbreviations. What Is Linear TV?

Audience 52

Audience Ad Inventory Fashion Video Ads 52

Martech Series

AUGUST 24, 2022

A strong business leader with cross-industry experience, Sanjay brings 25+ years of experience in sales, account management, consulting, advisory and global delivery roles. Prior to LatentView Analytics, he was responsible for Accenture’s Microsoft Business Group for Products Industries in the UK and Ireland.

MarTech 76

MarTech Marketing 76

Martech

DECEMBER 14, 2021

Are we able to sufficiently optimize content delivery speed so that it isn’t a hindrance to our SEO goals? Although KPIs will vary by organization or industry, you should be able to measure site or app speed, SEO ranking and traffic improvements, and conversion rate gains for lead generation or e-commerce. How it works.

SEO 107

SEO ROI Conversion Rate MarTech 107

RevX

OCTOBER 5, 2021

Engagement and revenue growth opportunities abound for mobile apps willing to bet on solid advertising plans during this particular period. The IPL fever extends to different mobile industries, with cricket aficionados spending more time on streaming apps, mobile games, and food delivery apps that fuel hungry fans.

Advertising 52

Advertising Food CPM Entertainment 52

Ad Colony

JUNE 6, 2022

In this edition of Mobile Monday, we’re covering methods that can increase app user acquisition, the latest data on consumer preferences for mobile apps, in-app advertising, and in-app ads, and mobile gamers leaning into purchasing virtual goods. Currently, the most popular apps for U.S. million users in 2019.

Retail 78

Retail Manufacturing Mobile Ads Advertising 78

Martech Series

DECEMBER 6, 2022

Scheduled Messages and Polls provide two new ways for brands and users to interact when chatting in apps. Sendbird , the most proven conversations platform for mobile apps, announced two new features designed to spark even more fruitful interactions between in-app chat users and brands. Instant Insights from In-App Chat Polls.

Healthcare 52

Healthcare Conversion Finance eCommerce 52

PubMatic

JULY 27, 2022

Meanwhile, everchanging privacy laws and technical changes by Apple and Google have shaken the industry. Brand advertisers are looking for engagement and conversion, which means making sure in-app gamers are viewing ads (viewability) and completion rates (view through rate) are high. Here’s the secret: Metrics.

Click Through Rate 91

Click Through Rate Viewability Impressions Advertising 91

Martech Series

DECEMBER 11, 2022

Hungerbox wanted to optimize its delivery system and customer experience by making it easier for the takeaway customers to spot their order tickets and track them. HungerBox Menu app: This app publishes daily changes and updates on each vendor’s menu board display. . Basudev Saha, Cofounder & CTO, Pickcel.

Food 81

Food Brand Awareness MarTech Marketing 81

Martech Series

AUGUST 2, 2022

Contextual APP provides an efficient, consumer privacy-forward data processing solution that offers leading publishers greater data control, insights, and access to monetization pathways. According to Guenther, the three core operating components of Contextual APP include: a.

Audience 84

Audience Ad Server MarTech ROI 84

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site? These are both examples of contextual targeting at work.

Advertising 76

Advertising Cookies CPM Retargeting 76

Martech Series

JANUARY 19, 2023

Text is rapidly becoming a vital element of the customer service experience and is being prioritized by businesses, with 80% of customer service organizations set to abandon native mobile apps in favor of messaging by 2025. Marketing Technology News: Message, Frequency, Delivery – which is #1?

Conversion 85

Conversion MarTech Marketing 85

InMobi

JULY 16, 2020

The consumer packaged goods (CPG) industry, like all verticals, has been significantly impacted by the current reality of shelter in place in the U.S., Some have embraced mobile and apps, for example, while others are elected to lay low or partner with existing outlets. We polled 1,900 people from across the U.S. remain intact.

Marketing 52

Marketing Audience Advertising Media 52

Ad Rants

SEPTEMBER 27, 2022

In addition, technological advancements with the help of AI have further accelerated the process of how industries are looking to market. The businesses adopting AI within the marketing industry have grown tremendously in the last few years and are expected to surpass $48.8 billion by 2030. Predictive Analytics and Forecasting.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Martech Series

JULY 14, 2022

Sustaira, as early adopter of this initiative, is certified for the Marketplace, sharing its sustainability solutions and services with all users of the platform to meet the increasing needs of a digital transformation across industries. The partnership signifies an important impact to Sustainability across all industries.

Information Technology 85

Information Technology MarTech Retail Conversion 85

Martech Series

SEPTEMBER 2, 2022

RoboKiller , the app that eliminates 99% of robocalls and robotexts, identified that Americans received 10.8 While it appears scammers pumped the brakes in August, Americans can expect robotexts to ramp back up in the coming months as scammers get back to work on delivery and bank-related scams.

Finance 82

Finance MarTech Marketing 82

Digital Turbine

JUNE 6, 2022

In this edition of Mobile Monday, we’re covering methods that can increase app user acquisition, the latest data on consumer preferences for mobile apps, in-app advertising, and in-app ads, and mobile gamers leaning into purchasing virtual goods. Currently, the most popular apps for U.S. million users in 2019.

Retail 52

Retail Manufacturing Mobile Ads Advertising 52

Martech Series

JANUARY 17, 2023

Providing enterprises with industry-leading technology, expertise and ROI analysis to unlock innovation and transform cost-structures at any scale. Simplifying the complex and automating the routine with general availability of new industry-leading no-code Contentstack Automation Hub.

ROI 85

ROI MarTech Food Marketing 85

Martech Series

FEBRUARY 6, 2023

ProTexting offers fast MMS delivery that is the best in the industry. HubSpot integration for SMS and MMS works with many other ProTexting apps such as Amazon, Zapier, Google Calendar, Mail Chimp, Shopify, Intercom and more. Users can also send longer SMS messages.

MarTech 88

MarTech Marketing Advertising 88

Martech Series

AUGUST 1, 2022

Numerous renown academicians, university scholars, industry experts, and representatives from leading companies participated in the conference, discussing the latest explorations in the field of data security, and exchanging their insights on current hotspots and practical achievements.

Verification services 84

Verification services Communications MarTech Marketing 84

Smart-Hub

NOVEMBER 1, 2023

Get a Consultation For Free Contact us Understanding Mobile Ad Formats Banners Banner ads are rectangular display ads that occupy a prominent position at the top, or bottom, or sides of a mobile app or website. These ads are commonly used in gaming apps, news apps, and content-rich websites. SmartHub's Features Have No Limits!

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Brid.tv

SEPTEMBER 14, 2022

Although IPTV content delivery differs from online video-sharing platforms like YouTube or OTT services like Netflix, it shares many of their conveniences. The entire content delivery process is quite simple and can be illustrated in a few steps: The user requests to watch a specific program, and the IPTV provider receives the request.

Education 87

Education Marketing Advertising Audience 87

AdvertiseMint

OCTOBER 24, 2023

With the rise of digital marketing and the increasing demand for precise ad targeting, the IDFA has become an invaluable tool for marketers aiming to understand user behavior on iOS apps. Advertisers use the IDFA to track users across different apps and websites. In 2021, the IDFA was used by over 90% of iOS App Store apps.

Ad Targeting 52

Ad Targeting Conversion Rate Advertising ROI 52