Martech Series

FEBRUARY 20, 2023

In order to apply improvements to increase traffic or conversions, website optimization involves examining the user experience (UX), accessibility, and search performance of your website. MozPro The Moz Pro toolkit was developed to assist you in optimizing your website using a data-driven strategy. What is website optimization?

SEO 94

SEO Marketing A/B Testing Conversion Rate 94

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. And, of course, there’s the rapid development of generative AI, which is both presenting new challenges and introducing fresh possibilities for marketers.

Brand Lift 52

Brand Lift Advertising Cookies Impressions 52

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. Improved file management within the CRM. But that’s just the beginning.

Marketing 52

Marketing MarTech Communications Media 52

Digiday

FEBRUARY 1, 2023

WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 Yet in a new Association of National Advertisers retail media report in January, marketers expressed having “mixed feelings” and concerns with RMNs despite the continued spending. In the U.S.,

Retail 66

Retail Media GDPR Shipping 66

Monetize More

MAY 23, 2023

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. Audience targeting is a critical component of in-game advertising that allows publishers to match ads with players who are most likely to be interested in their content.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

AdvertiseMint

JANUARY 21, 2024

Marketing automation tools can take your digital marketing to the next level. In this guide, we’ll discuss 25 of the best marketing automation tools. You’ll learn: What marketing automation software do Why you need to use automation How to assess automation tools I aim to demystify marketing automation solutions.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Digiday

OCTOBER 4, 2022

E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places.

Viewability 68

Viewability Healthcare A/B Testing Food 68

Martech

NOVEMBER 18, 2022

Are they placed within the correct markets? As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives. You’ll find that some potential products are geared more toward niche markets (i.e.,

Communications 123

Communications Real Estate AutoMobile Audience 123

Lemonads

AUGUST 17, 2020

As an affiliate marketer , there are many techniques you can implement to give your campaign a performance boost. Take advertorials, a common tactic used for decades in traditional marketing. Not only this but placing your advertorial in the right place in terms of context can also improve the results you get.

Native Advertising 52

Native Advertising Advertising Conversion Audience 52

Lemonads

OCTOBER 26, 2020

Becoming a successful marketer requires discipline, creativity, and a strategic approach. In addition to learning about the latest marketing trends and ad formats available, affiliates and similar professionals need to determine how to apply this knowledge in order to get the best results. Why Do Marketers Need to Conduct Research?

Marketing 52

Marketing Affiliates Audience Conversion 52

Basis

JULY 19, 2022

To help political marketers keep their wits about them in this churning environment, we’ve identified three key trends to be aware of this year. Political marketer or not, you’re likely familiar with the degree of political division in the U.S. Let’s dig in: #1 : Early Voting: Still a Thing. election campaigns.

Advertising 52

Advertising Geo targeting Machine Learning Cookies 52

Martech

FEBRUARY 1, 2024

Before we get to this week’s releases, here are the three most important things marketers need to know about AI, according to our very own MarTechBot. Marketers need to ensure they have robust data collection and management systems in place. However, it is not a silver bullet that can solve all marketing challenges.

MarTech 107

MarTech Machine Learning Conversion Media 107

Lemonads

AUGUST 2, 2020

The affiliate marketing forums should be part of every affiliate marketer toolbox. There are hundreds or maybe even thousands of different affiliate marketing forums out there and most of them have earned a bad reputation for being spammy. Without further ado, let’s jump in!

Affiliates 52

Affiliates CPA Marketing SEO 52

Lemonads

MAY 26, 2021

At the time of writing, the ad formats supported on Datspush include: Push Notifications Push notifications are now a staple in the affiliate marketer’s toolkit, and for good reason. This format uses innovative technology to embed your ads on the publisher’s site, making them appear as if they are part of the page’s native content.

Affiliates 52

Affiliates Ad network Pop-Up Marketing 52

Ad Ops Hero

OCTOBER 2, 2023

They can code, write poetry, draw in any art style, create PowerPoint slides and website mockups, write marketing copy and emails, and find new vulnerabilities in software and plot holes in unpublished novels. Normally, he says, these kinds of reports are refreshed every two years, but this market is moving too quickly for that.

Finance 91

Finance Marketing Conversion 91

Basis

APRIL 22, 2024

Marketing's AI revolution has officially commenced. AI for Efficiency Early usage indicates that AI could lead to a productivity boom, allowing marketers to get more done in less time. When used all together, AI can help make us not just more productive, but better marketers and professionals.

Marketing 78

Marketing Cookies Audience Agency 78

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.

SEO 98

SEO Click Through Rate Conversion CPC 98

Martech Series

FEBRUARY 13, 2023

Narrative BI Partners with Semrush to Amplify Website Analytics For Digital Marketers In today’s rapidly changing business landscape, it is more important than ever for companies to stay on top of their marketing data. It has a simple, intuitive interface and a wide range of integrations with popular marketing platforms.

Marketing 84

Marketing SEO Audience Conversion 84

Martech

JUNE 27, 2023

A company’s website is the single most important media channel in the marketing communications toolkit. And I am frequently surprised by how many B2B companies still neglect features and functionality that would improve the effectiveness of their sites. As with any marketing investment, start with the end in mind.

eCommerce 113

eCommerce Education Retargeting Communications 113

Martech

OCTOBER 17, 2023

OK, now picture that warm vibe in the digital marketing scene. Yet, there’s a light cutting through this online haze: influencer marketing. Before swiping that company card, join me as we uncover the genuine power of influencer marketing and how it can redefine your brand’s narrative. Tough, right? Not so much.

Marketing 122

Marketing Audience Brand Awareness ROI 122

Automatad Inc.

OCTOBER 27, 2023

Share Tweet Share Video is the king of content format and is witnessing unbelievable annual growth. million digital video viewers, of which 91% of the consumers prefer video content. 92% of the marketers say they got high ROI using video marketing. You must find talent, resources, and tools to create video content.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Martech Series

NOVEMBER 15, 2022

When executed effectively, webinars offer value to marketers and audiences alike. Webinars play a significant role in demand generation, with 53% of marketers saying webinars generate the most qualified leads of any content format in their toolkit. What is a webinar? How to stand out in the crowd.

Audience 88

Audience Education Impressions Conversion 88

Single Grain

DECEMBER 5, 2023

In the past year, the term “AI” has become more ubiquitous than we’ve ever seen in the past, especially in the marketing world. It’s so prevalent in everyday language that something like “AI marketing strategy” can feel generic without some sort of qualifier, given the different types of AI technology that now exist.

Marketing 52

Marketing Audience CPA Conversion Rate 52

Single Grain

NOVEMBER 17, 2023

While Grammarly may have all these features, sometimes I find myself in need of a specific tool – a more dedicated content marketing tool. The app can detect the tone of a piece of content (formal or informal, friendly, assertive, etc). Over the years it has evolved and incorporated lots of other features. Want some proof?

Marketing 126

Marketing 126

Martech

FEBRUARY 22, 2022

Marketing your services is essential for building your brand image and reputation. When optimizing for customer experience, marketers emphasize tasks that increase engagement at every touchpoint. How improved customer experience helps brands. Poor customer experience has the potential to derail your B2B marketing campaigns.

Communications 143

Communications Marketing Machine Learning MarTech 143

Single Grain

SEPTEMBER 19, 2022

Conducting an SEO analysis can yield important insights about how your site is performing and, thus, where to improve. SEO content analysis. An SEO analysis is the process of reviewing the organic search performance for your website’s content. 1) SEO Content Analysis. We’ll take a look at: What is SEO analysis?

SEO 144

SEO Affiliates Conversion Food 144

Single Grain

NOVEMBER 29, 2023

This integration marks a significant milestone in both enhancing the user experience on YouTube and the digital marketing landscape, offering a more interactive and informative way to engage with video content. Bard will respond by providing a selection of relevant YouTube videos or specific information about the content of a video.

Marketing 52

Marketing Education Audience Entertainment 52

Martech

APRIL 4, 2022

Are you running tests in your marketing? Testing is the single most powerful tool in a marketer’s toolkit. For too long, testing has been misunderstood and underutilized by marketers. There’s a testing gap in marketing. The reality is most marketers have zero experience with testing and experimentation.

Marketing 98

Marketing Education Audience MarTech 98

Digiday

JANUARY 1, 2023

This year, 2023, might offer the murkiest start to a year in recent memory — it’s simply unclear where the brand marketing ecosystem (and all its participants) will end up financially, even though we know it’s not starting from a great place.

Media 70

Media Agency Retail Machine Learning 70

Brid.tv

OCTOBER 3, 2022

We wrote this in-depth overview of the best enterprise video platforms to help educate publishers on some of the best EVPs on the market. If you’re only interested in our list, feel free to skip to it from the table of contents below. Table of Contents. That is why it’s essential to do thorough research before settling on one.

Header Bidding 52

Header Bidding Video Ads Audience Communications 52

AdvertiseMint

SEPTEMBER 9, 2023

Are you a business owner or agency eager to win a Marketing and Advertising Award? Do you want to understand the awards landscape so you can enter and improve your chances of winning? Consider this your inside scoop into the glitzy world of marketing honors. What are Marketing and Advertising Awards? The answer is yes!

Advertising 52

Advertising Marketing Agency ROI 52

Single Grain

AUGUST 7, 2019

Although there are some tweaks you can make to improve this situation from within the WordPress Dashboard (such as updating your permalinks and ensuring that search engine visibility is turned on), you’re going to want to install some SEO plugins to help with these issues as well. Click here to download it for free right now! Social Snap.

SEO 101

SEO Banner Media Conversion Rate 101

Single Grain

APRIL 17, 2023

The word “MarTech” is a portmanteau of “marketing” and “tech,” and a “ MarTech stack ” is a collection of marketing technology tools that an organization uses to execute and optimize their marketing campaigns. Content marketing: Standard CMSs and optimization or analysis tools that work together. ?

ROI 52

ROI MarTech SEO Machine Learning 52

Ad Wisey

MAY 13, 2022

Here are a few insights from the HubSpot marketing review : 68% of marketing managers say that paid advertising is “very important” or “extremely important” to their general marketing strategy. 33% of marketers turn to paid advertising to boost their brand awareness. Alternative market. Want to see some proof?

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Single Grain

APRIL 13, 2021

Over the past 30 days, I had the opportunity to work with ClickFlow , an SEO tool designed to help you optimize your content and increase your organic traffic. Challenge 1: Many Keywords to Target = Lots of Content to Manage. Because of this, they must create, track and manage a great deal of content. ClickFlow’s Toolkit.

SEO 52

SEO Impressions Click Through Rate Pop-Up 52

Brid.tv

NOVEMBER 11, 2022

Whether you use video for internal communications in your company or are building an OTT streaming service , you must keep your content protected. If you want to skip straight to our top picks for private video hosting platforms, you can do that from the table of contents below. Table of Contents.

Header Bidding 79

Header Bidding Communications Video Ads Ad network 79

AdvertiseMint

JANUARY 24, 2024

Cutting through online noise to reach potential customers is a big deal for advertisers and marketers. Improved Targeting Capabilities Programmatic ads are like smart billboards that know exactly the people to show your message. Improved ROI Making more money from your ads is a big reason to use programmatic ad platforms.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52