Digiday

DECEMBER 23, 2022

As brands look to associate themselves with engaging and reliable content, publishers are meeting advertisers’ needs by increasingly leveraging audio and video as storytelling and monetization tools. Publishers are investing more in video content. ” Why video will become critical to brand awareness. .

Advertising 62

Advertising Audience Video Ads Brand Awareness 62

VideoWeek

MARCH 1, 2024

BritBox launched in the US in 2017 and the UK in 2019, in efforts to combine British broadcaster content in the face of competition from US streaming companies. But evidently those moves did not drive the desired results for ITV, which launched its new streaming service in 2022, and folded BritBox into the premium tier.

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Ad Tech GDPR Cookies Communications 52

Smart-Hub

OCTOBER 5, 2022

Any business owner is constantly thinking about how to increase their profitability. At SmartHub, we are also constantly thinking about how to make our platform the most effective and useful for our clients. CTV ads are ads that are displayed through streaming services on connected devices. In-app video.

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InMobi

MAY 18, 2020

With most of us across the United States sheltering in place throughout March, April and May, we’re turning to mobile apps for entertainment. While stuck at home, many are turning to their mobile devices (iPhone, iPad, Android devices, etc.) That’s what we wanted to find out. Here’s what we uncovered.

Entertainment 52

Entertainment Electronics Audience Impressions 52

Digiday

JANUARY 1, 2023

Even as we start 2023 clouded by economic uncertainty, marketers are looking to digital video, retail media, social media and the metaverse as priorities this year. Forecasts predict streaming and digital video to grow, as will social media — TikTok especially. He said this hunger for on-demand content will continue to grow.

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Agency Retail Media Advertising 77

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. In the last year, Meta has scrapped its mobile news product Instant Articles, as well as Facebook News in the UK, France and Germany.

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Video Ads Impressions Viewability Media 52

VideoWeek

AUGUST 18, 2023

In this week’s Week in Review: Senators call for YouTube investigation, TV4 launches a new streaming service, and Mediaocean trials alternative currency capabilities. The portions of this report that were shared with us didn’t identify a single example of these policies being violated.”

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Ad Tech Audience Agency Media 52

Martech Series

JUNE 23, 2022

Welcome to this MarTech Series chat, Jerry, tell us about yourself and what inspired Firework? How has the platform evolved over the years? My career started in 2005, when I was brought on as one of LinkedIn’s earliest recruits and the creator of LinkedIn Mobile. To be clear, I don’t think that’s going away any time soon.

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MarTech eCommerce Shipping Conversion 79

VideoWeek

JANUARY 20, 2023

million new subscribers in Q4 2022, the streaming giant revealed in its earnings call on Thursday – its first since launching an ad-supported tier at the end of the year. Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard.

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Monetize More

MAY 17, 2022

So how does an app publisher go about standing out from the crowd? Typically we think of playable ads as being relevant only to mobile games. Those of us who play games on our devices have all seen them. They appear in much the same way as other embedded ads, such as video ads or banner ads. There are currently 4.83

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Banner Mobile Ads Conversion Affiliates 52

Digiday

APRIL 26, 2023

This is the second installment in Digiday’s two-part series covering the top ad-supported streaming services. 01 Introduction and methodology Streaming claimed the largest share of U.S. 01 Introduction and methodology Streaming claimed the largest share of U.S.

Impressions 54

Impressions Ad Targeting Audience Agency 54

Basis

SEPTEMBER 13, 2022

of all spending on US digital display inventory—a broad bucket that includes digital display (obviously!), digital video , connected TV (CTV), digital audio (as a subset of rich media), and, within that, podcast advertising. Video is experiencing huge growth (thanks to CTV!). Private marketplaces are growing in popularity.

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Advertising Cookies Rich Media Video Ads 88

VideoWeek

JULY 21, 2023

In this week’s Week in Review: Ads are no longer Italian TV’s primary revenue stream, Publicis outlines AI’s role in CTV, and Netflix looks for ways to boost its ad business. This marks the first time advertising has not been the main revenue stream in the Italian TV sector, which was worth around €8 billion in 2022, down 0.3

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Retail Agency Media Impressions 52

InMobi

MAY 1, 2020

Welcome to our second edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. Welcome to another edition of Mobile Insights with InMobi. So we've been consuming a lot of content.

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Entertainment Retargeting Audience Media 52

InMobi

MAY 29, 2020

Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. Note: Want to listen to previous editions of Mobile Insights with InMobi? How do we take it to the market?

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Demand Side Platform Education Conversion Retail 52

VideoWeek

MAY 20, 2022

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. CTV Overtakes Mobile on Video Impressions. Top Stories.

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Impressions Ad Tech Media Agency 52

InMobi

MAY 27, 2020

Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. And we can identify these CMOs by looking at the kind of work they are opening in front of us.

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Fashion Ad Tech Cookies Conversion 52

Basis

JULY 7, 2023

To curate impeccable user experiences during this critical time of year, marketers need a deep understanding of how to succeed on each of the channels they plan to leverage, as well as a savviness for how to use them together to create a holistic experience throughout the customer journey.

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Advertising Retargeting Brand Lift Audience 52

VideoWeek

NOVEMBER 25, 2022

In this week’s Week in Review: Omdia predicts video ad spend will overtake social in 2025, Lightbox completes its seed funding round, and police raid Dentsu’s offices. Video Ad Spend to Overtake Search by 2025, Finds Omdia. Online video is the fastest-growing segment in digital advertising, according to Omdia.

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Video Ads Ad Tech Media Agency 52

VideoWeek

DECEMBER 9, 2022

In this week’s Week in Review: Amazon launched a new vertical video feed, Reach announces plans to expand into America, and the UK government delays its junk food ad ban. Amazon unveiled a new “TikTok-like” feature on Thursday, allowing customers to purchase products within a customised photo/video feed. Top Stories.

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Food Ad Tech Media Agency 52

Digiday

JULY 28, 2022

The series follows up on a report Digiday produced five years ago to discover how technologies previously reported on have evolved and to explore new technologies that have since emerged, including blockchain and robotics. In this segment, we look at how publishers are using virtual reality and augmented reality. Key findings.

Entertainment 76

Entertainment Media Marketing Education 76

NewProgrammatic

MARCH 15, 2022

And at the same time, how search ads work allows users to quickly and effectively find what they are looking for. To help users understand that what they see on top of the page is actually sponsored ads, search text ads have this additional information included right next to them. What are Search Ads? Search Engine Text Ads (eg.

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Search Advertising CPC Header Bidding Audience 52

Digiday

JANUARY 15, 2023

The generation succeeding Gen Z will be the first entirely digital-only generation — more plugged in and surrounded by newer digital innovations like artificial intelligence, virtual and augmented reality content, and social media influencers from day one. ” Impact of Gen Alpha in the market.

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Agency Media Conversion Marketing 57

VideoWeek

JANUARY 27, 2023

In this week’s Week in Review: French streaming service Salto is set to close down, IAB Tech Lab announces a new decarbonisation initiative, and Disney reveals plans to bring Hulu’s targeting capabilities to Disney+. That Ad server is now powering Hulu and is at the heart of the ads on Disney+.”

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Ad Tech Media Ad Server Agency 59

Lemonads

AUGUST 5, 2021

For now, we found these ones really interesting. Electronics and software best affiliate programs No matter how minimalistic a person is, electronics are one way or another present in their everyday life. You are an affiliate marketer and you are seeking some gold mines? Here we crafted our 2022 list of the best affiliate programs.

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Affiliates Cookies Electronics Food 52

Smart-Hub

OCTOBER 24, 2022

Of course, as specialists in this field, we follow all trends, analyze them to understand which ones are really promising and which are not so promising, and implement them in our products. Many brands are actively using AI to promote their products, as it is an extremely profitable and timely investment. Cookies are done?

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Advertising Cookies Banner Machine Learning 40

VideoWeek

JUNE 2, 2023

In this week’s Week in Review: Barb chart’s a fall in UK SVOD subs, IPG looks at quantum computing’s use cases in advertising, and Twitter’s content moderation chief steps down. percent, Amazon Prime Video down by -1.7 million) fell 1.7 million in Q4 2022. percent, and Netflix down by -1.1

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Viewability Audience Media Ad Tech 52

VideoWeek

APRIL 6, 2023

Top Stories Brands Increase TikTok Spend Despite Potential Ban The threat of TikTok being banned is having no effect on its ad revenues, the FT reported, with US ad spend on the platform growing 11 percent in March. Last month the ByteDance-owned firm was grilled by US legislators over national security concerns.

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Retail Media Ad Tech Agency 52

VideoWeek

MAY 27, 2022

In this week’s Week in Review: BBC plans to go digital-first, Firework raises $150 million, and IAB AdEx data shows video’s continued growth. Shoppable Video Startup Firework Raises $150 million. Video Drives European Ad Spend Growth. percent in 2021 to reach €92 billion, with video climbing 46.2 Top Stories.

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Ad Tech Agency Media Audience 59

Martech Series

FEBRUARY 3, 2023

When two or more people interact visually in real time via the internet using a program or piece of software, this is known as video conferencing. It is a virtual online meeting where participants can communicate in real time via video and voice. from 2022 to 2028.

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Communications Healthcare Manufacturing Marketing 73

Martech

MAY 2, 2024

With digital video poised to overtake linear ad spend for the first time , there was a celebratory feel to this year’s IAB NewFronts week of events. “I Many of the presentations this year pointed the way forward to make video experiences better for consumers through improved browsing and better programming. Why we care.

Retargeting 101

Retargeting Audience Ad Exchange Food 101

Clearcode

APRIL 26, 2022

Watch the video below to learn about AdTech and programmatic advertising. The video covers the follow topics: A run down on the key terms. The transcript from the video can be found below. If you have any questions about programmatic advertising or AdTech, then feel free to get in contact with us here.

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Advertising Header Bidding Ad Server Ad Exchange 52

Ad Beat

OCTOBER 30, 2019

Life Takes Visa reinforces our brand promise to deliver innovative products and services that can be used anytime, anywhere and that empower Visa cardholders to experience life and business their way and on their terms,” she added. Google Maps functionality that’d show local merchant recommendations based on user preferences. .

Finance 52

Finance Marketing Conversion Electronics 52

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. Media buyers want more proof that their investments in newsletters are worth the budget allocation.

Media 63

Media Brand Lift Click Through Rate Brand Awareness 63

Digiday

NOVEMBER 20, 2022

The series follows up on a report Digiday produced five years ago to discover how technologies previously reported on have evolved and to explore new technologies that have since emerged, including blockchain and robotics. Marketers mainly use NLP in the form of chatbots to streamline customer service responses and increase e-commerce sales.

Marketing 61

Marketing Retail Ad Targeting Conversion 61

Single Grain

JUNE 26, 2020

TABLE OF CONTENTS: Improve User Experience Across Your Entire Site. Design for Mobile First. Write Longer Content (Most of the Time). Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework.

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SEO A/B Testing Click Through Rate Conversion 145

Single Grain

SEPTEMBER 6, 2023

After the Facebook algorithm update that deprioritized brand content several years ago, Groups have become even more important for connecting with your followers. We’ll show you how to grow a Facebook Group from 0 to 10,000 members using proven strategies that don’t require any money. Work With Us What Is a Facebook Group?

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