Martech

AUGUST 15, 2024

Marketing ROI. While ROI provides a common language, the perception of value can differ greatly across functions. While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads. The two most hopeful — yet sometimes frustrating — words in business. Processing.

ROI 124

ROI Finance Brand Awareness Conversion 124

Martech

OCTOBER 31, 2024

Marketing organizations make changes to their martech stacks all the time. After all, there are more than 14,000 martech applications on the market, and licenses are constantly coming up for renewal. We all know there’s no such thing as a “typical” martech app replacement. Who championed martech replacements in 2024?

MarTech 70

MarTech Finance ROI Marketing 70

Martech

OCTOBER 29, 2021

“Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. Businesses are improving their stacks and marketing ops teams with the overall goal of improving ROI.

ROI 122

ROI Marketing Finance MarTech 122

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 126

ROI Marketing Click Through Rate Impressions 126

Martech

MARCH 12, 2025

With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI.

Marketing 114

Marketing ROI Finance MarTech 114

Martech

JANUARY 22, 2025

” Nashville finance experts took the stage, followed by several local CEOs who had successfully built seven-figure-plus enterprises. These tools help track ROI and create valuable first-party data for future marketing efforts. The post How three companies are reinventing event marketing with SoLoMo appeared first on MarTech.

Marketing 115

Marketing Finance ROI Media 115

Martech

MARCH 3, 2025

The entire martech and demand gen ecosystem is built around maximizing MQLs rather than revenue. Finance teams have lost confidence in marketing-driven revenue forecasts. Marketing, sales and finance must align with the actual drivers of revenue, rather than using artificial engagement signals as a proxy.

Marketing 125

Marketing Finance Conversion Rate MarTech 125

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

MarTech 122

MarTech ROI Healthcare Finance 122

Martech

MAY 19, 2022

What else delivers an ROI of $36 for every $1 spent, after all? In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5 million in financing. Take the 2022 MarTech Replacement Survey today! Take the 2022 MarTech Replacement Survey today! Venture funding. Download it today! Let us know!

MarTech 117

MarTech Marketing Demand Side Platform Finance 117

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. The ad platform system has learned to optimize and spend money on goals with little ROI. Your operations and finance directors will thank you. Where is the disconnect?

Conversion 113

Conversion ROI Brand Awareness Click Through Rate 113

Martech

NOVEMBER 21, 2024

Part of this is the way we refer to ‘ROI’ in business, which, unfortunately, is just a historical efficiency metric that assumes that what’s being discussed was effective. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. I knew he had it.

Marketing 110

Marketing Finance ROI Conversion 110

Martech

JANUARY 7, 2025

For example, a rich blog post for a fintech company could be titled What is embedded finance? What is the ROI of implementing ERP software? The post Optimizing LLMs for B2B SEO: An overview appeared first on MarTech. Optimize for nuanced, contextual responses by addressing multiple facets of a topic in the same piece.

SEO 114

SEO Education Conversion Rich Media 114

Martech Series

SEPTEMBER 28, 2022

Welcome to this MarTech Series chat, Nick, we’d love to hear more about your B2B journey and key learnings, and what it’s like being Mendix’s new CMO…. Marketing Technology News: MarTech Interview With Varun Sharma, Vice President, APAC & Japan at Emplifi. I started as a Cobol programmer in the steel Industry in Sheffield.

MarTech 98

MarTech Communications Manufacturing Finance 98

Martech

JUNE 20, 2025

Dig deeper: How to prove the value of brand marketing without sacrificing ROI Practical methods for measuring brand impact Some practical approaches for measuring the commercial impact of brand activities include: Geographic testing. The post CFOs want hard numbers, not brand vibes appeared first on MarTech. Marketing mix modeling.

Brand Awareness 75

Brand Awareness Finance Marketing ROI 75

Martech

DECEMBER 5, 2023

Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner.

Finance 126

Finance Marketing Communications ROI 126

Martech

MAY 2, 2023

Beyond marketing, sales and customer success, your product, finance, operations and executive teams are invaluable partners. Finance groups prioritize resources, structure contracts and deliver ROI metrics back to customers Finance was labeled a risk-averse team with a “deal prevention” reputation. Get MarTech!

Finance 119

Finance ROI Brand Awareness Marketing 119

Martech

AUGUST 7, 2023

Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. The survey gathered insights from nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more.

ROI 98

ROI Finance MarTech Media 98

Martech

OCTOBER 11, 2024

This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. For CMOs tasked with demonstrating ROI, edge computing can deliver better experiences without breaking your budget. Evaluate what you already have You don’t necessarily need new martech or infrastructure.

Machine Learning 73

Machine Learning Communications Healthcare GDPR 73

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. Does your finance team use QuickBooks? Get MarTech! The post HubSpot’s December releases: A manager’s guide appeared first on MarTech. Check out the details below.

Finance 117

Finance Communications Conversion ROI 117

Martech Series

JULY 18, 2022

Measuring Success at All Project Phases: quantitative and qualitative methods to track and measure ROI. Eight Industries Represented: consumer packaged goods, education, engineering and construction, finance, insurance, nonprofit, professional services, and technology.

Banner 98

Banner Finance Education ROI 98

Martech Series

OCTOBER 25, 2022

“Litmus Live will equip every marketing professional with the proper training, tools and innovative tactics to maximize email results and ROI,” said Cynthia Price , SVP of Marketing for Litmus. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial.

ROI 98

ROI Education Finance SEO 98

Martech Series

AUGUST 1, 2022

This round of financing will enable further development of the company’s growing network of versatile and cutting-edge communication platforms and solutions, along with new tools to support Communication Service Providers, Telcos, and Enterprises to fully integrate and tokenize their communication suite in the cloud. .

Communications 98

Communications Finance MarTech ROI 98

Martech

SEPTEMBER 8, 2021

Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. This is MarTech. This week, we’re sharing some key data on specific platforms from the report.

Marketing 142

Marketing SEO Finance Retail 142

Martech

JUNE 3, 2025

Dig deeper: A 3-step guide to unlocking marketing ROI with causal AI GTM’s counterforce becomes its undoing Let’s walk the mat together: GTM assumption AIs jujitsu reversal More content = more results AI ignores content thats duplicative or low-signal. Is understandable by a model. Is trustworthy enough to be cited or synthesized.

Finance 67

Finance SEO ROI Impressions 67

Martech

NOVEMBER 18, 2021

This news will allow Conductor to help companies increase traffic, conversions, and ROI from organic search. The funding will enable Conductor to invest more in product innovation and deliver industry-leading support to clients ranging from healthcare to retail and finance.

SEO 114

SEO Healthcare Finance ROI 114

Martech

MARCH 18, 2022

Read next: Getting back to basics on marketing ROI. ROI and attribution are not the same. Crater had read one of our previous articles on marketing attribution and wanted to demonstrate that ROI and attribution are not the same thing. ROI is a tricky term for marketers, she explained. What’s the cost of a web page?

Marketing 128

Marketing ROI Finance MarTech 128

Martech Series

JANUARY 18, 2023

The only AI and blockchain-based tool that removes the complexity and cost of valuing and transacting IP, allowing enterprises to achieve greater ROI for their intangible assets. Marketing Technology News: MarTech Interview with Susan Beermann, CMO at Contentstack. IPwe Inc.,

ROI 98

ROI Finance MarTech Marketing 98

Martech Series

NOVEMBER 21, 2022

Read the latest in marketing and CX from this weekly martech highlight: _. MarTech Quote-of-the-Week! Top MarTech News of The Week: 14 th November to 18 th November. Million in Financing and Launches Free Tier to Unlock Customer Data Without Engineering Work. MarTech QnA with the Expert. Freshpaint Announces $14.5

Marketing 105

Marketing MarTech Finance Retail 105

Martech Series

AUGUST 25, 2022

One of these global brands, Orveon (a collective of iconic cosmetic brands including Laura Mercier, bareMinerals, and BUXOM) joins Cordial’s existing roster of industry-leading clients using Cordial to witness 250x ROI. Marketing Technology News: MarTech Interview With Peter Birch, MD EMEA, Hybrid Theory.

Marketing 105

Marketing Data Management Platform Communications Finance 105

Marketing Dive

JUNE 25, 2025

Squatch, valuing brand’s viral marketing to Gen Z men Olipop turns fans into influencers for pennies with PR boxes on Amazon How Liquid I.V.’s

Marketing 78

Marketing Cookies Agency Ad Tech 78

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Marketing 130

Marketing ROI A/B Testing Conversion 130

Martech Series

AUGUST 4, 2022

” Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. Its portfolio includes Airlines, Bluecap Future Finance, EdTech, Gaming, Life Sciences, Media & Entertainment, Smart Payments, and Travel & Hospitality Studios.

Machine Learning 105

Machine Learning Manufacturing Entertainment Finance 105

Martech Series

DECEMBER 8, 2022

Banzai Accelerates Marketers’ Opportunities to Drive and Track ROI With Engaging Live and On-Demand Video Experiences. Hyros’ strength is growing revenue attribution for digital marketers, helping enterprise and SMB customers get accurate sales and marketing data that they can leverage into making better ROI decisions. Holdings Inc.

ROI 98

ROI Non-Profit Public Relations Audience 98

Martech

SEPTEMBER 27, 2021

And at Third Door Media, the parent company of MarTech, our CEO and founding partner Chris Elwell has recently shared some of these experiences , along with the news that MarTech and SMX events will be all virtual in 2022. At his talk at this month’s MarTech conference, TrustInsights.ai Boost ROI with clean data .

MarTech 114

MarTech ROI Finance Marketing 114

Martech Series

NOVEMBER 2, 2022

Financing round led by Thoma Bravo, Sanabil Investments, and Costanoa Ventures with participation from Databricks Ventures, a new strategic investor. Our calling cards are consistent ROI, engagement, and adoption. Marketing Technology News: MarTech Interview with Lindsay (Boyajian) Hagan, VP – Marketing at Conductor.

Finance 98

Finance MarTech Marketing ROI 98

Martech

JANUARY 5, 2022

While I believe that the B2B and B2C categories have utility, I’m not sure how useful they are for my experience as a martech maestro. Martech maestros keep a strategic view over the entire tech stack. The post Not all B2B and B2C categorizations are alike appeared first on MarTech. Not such a clean-cut distinction.

Real Estate 120

Real Estate AutoMobile Education Electronics 120

Martech Series

JANUARY 31, 2023

Organizations have increasingly turned to Saviynt EIC to maximize ROI, lower costs, reduce complexity, and streamline IAM processes. The company will use this funding to meet the market’s growing demand for its converged identity platform and accelerate innovation.

ROI 97

ROI Finance Affiliates Food 97