Martech

JUNE 10, 2025

The stakes are higher in complex sales In high-consideration industries (healthcare, finance, insurance, etc.), GEO centers around things like presence, brand impressions, sentiment, trust and share of voice. The post Why high-consideration industries need AI optimization appeared first on MarTech. Email: See terms.

Healthcare 84

Healthcare Finance SEO Impressions 84

Chief Martech

SEPTEMBER 20, 2022

Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. In my previous post, I discussed how the 2nd Age of Martech is all about convergence in ecosystems. It’s been impressive to see how much they’ve advanced over the past couple of years.

MarTech 119

MarTech Manufacturing Finance eCommerce 119

Martech

JANUARY 7, 2025

For example, a rich blog post for a fintech company could be titled What is embedded finance? Test how your content performs in AI summaries by monitoring impressions and engagement metrics. The post Optimizing LLMs for B2B SEO: An overview appeared first on MarTech. Use cases in real-world scenarios. Processing.

SEO 112

SEO Education Conversion Rich Media 112

Martech

APRIL 3, 2025

The marketing report looks impressive, but the sales report tells a different story. Your tech stack is built for conversion volume, not value Too often, our martech stacks chase vanity metrics like site traffic, social media followers and free downloads when they need to focus on generating revenue. Do we know the true cost-per-lead?

Conversion 110

Conversion ROI Brand Awareness Click Through Rate 110

Martech Series

FEBRUARY 16, 2023

New resource offers finance best practices to HubSpot’s startup community. The popular program also provides valuable resources to help founders succeed in every area of business, from marketing to hiring, as well as finance. According to Plappert, “Finance is a difficult topic for most founders.

Finance 98

Finance Impressions MarTech Marketing 98

Martech Series

AUGUST 12, 2022

In addition to funding from angel investors, Littledata secured a revenue-based loan from Element Finance, a boutique growth finance firm with offices in San Antonio, Texas and Dublin, Ireland. Element Finance in particular had a genuine understanding of where we want to go, and we feel that they will back us all the way.

eCommerce 98

eCommerce Finance MarTech Impressions 98

Martech Series

MARCH 6, 2023

I’m incredibly excited to work with the Semrush team as the company continues to expand their customer base and impressive suite of products,” said Baird. Mulroy has a broad business background with more than 20 years of finance leadership experience at market-leading technology companies.

Finance 98

Finance Communications Impressions MarTech 98

Martech Series

JULY 26, 2022

Sovrn, a publisher technology platform that empowers content creators to remain independent and thrive on the open web, announced it raised $36 million in a new round of equity financing. Marketing Technology News: MarTech Interview With Eric Williamson, CMO at CallMiner.

Finance 98

Finance Affiliates eCommerce MarTech 98

Martech Series

JULY 8, 2022

As we expand globally, grow our workforce, and reimagine the future of work, Lori’s impressive, highly evolved leadership skills will drive an inclusive, empowering workplace aligned with Pax8’s values. Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow. We welcome her to the Pax8 team.”.

Finance 98

Finance MarTech Impressions Marketing 98

Martech

MAY 14, 2024

The right metrics Martech is an asset, but also a distraction from ROI measurement. Most marketing KPIs and related technology have an underdeveloped view of ROI the solution may not lie in more martech. Occasionally, key marketing metrics may impress thm. Many marketers believe these metrics are ROI.

ROI 124

ROI Marketing Click Through Rate Impressions 124

Martech Series

AUGUST 19, 2022

He has an impressive track record of driving rapid growth and shares our focus on inspiring people to do great things and build brilliant online experiences with our technology.”. Marketing Technology News: MarTech Interview with Chris Savio, Director of Product Marketing at GoTo. We’re looking forward to working together.”.

Marketing 105

Marketing Finance Food MarTech 105

Martech Series

OCTOBER 1, 2022

Blockchain Founders Fund boasts an impressive portfolio of over 100 companies in the Web3 space with an equally impressive track record of effectively scaling them to targeted audiences. ” Marketing Technology News: MarTech Interview with Peter (P.H.) . Mullen, Chief Marketing Officer at Interactions.

Impressions 105

Impressions Finance eCommerce MarTech 105

TechCrunch Ads

JULY 15, 2022

Sophisticated AI systems like OpenAI’s GPT-3 can write prose that’s impressively human-like, or at least good enough to fool the average person. They’ve been used to generate essays, poetry, stories, news reports and more to impressive effect. Investors are bullish on the idea, in any case.

Machine Learning 111

Machine Learning Finance Impressions Marketing 111

Martech Series

AUGUST 2, 2022

These dynamic communities are devoted to a vast array of passions and interests – from gaming to fashion, entertainment to finance – and represent an unparalleled opportunity for advertisers seeking to engage with audiences that influence behavior, drive decisions and shape culture.

Advertising 97

Advertising Marketing Finance Fashion 97

Martech Series

DECEMBER 19, 2022

His experience spans corporate development, sales, finance, and operations leadership roles across the technology and financial services industries. Michael Sullivan commented: “Steve is immensely respected at Acquia and the ideal individual to continue the company’s impressive growth and momentum.

Finance 98

Finance MarTech Impressions Marketing 98

Martech

JUNE 3, 2025

Multi-touch attribution to track clicks and impressions. Train for strategic interlock : GTM must interlace with finance, product and ops not just scale itself. The post How AI flipped the funnel and made GTM tactics obsolete appeared first on MarTech. Funnel metrics as a proxy for intent and effectiveness. Email: See terms.

Finance 65

Finance SEO ROI Impressions 65

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. ” Get MarTech!

Cookies 138

Cookies Impressions MarTech Retail 138

Martech Series

JANUARY 18, 2023

Verticalized Data: Vertical-specific data across automotive, B2B, CPG, dining, finance, retail, travel and more. Each AdTheorent Predictive Audience model evaluates millions of impressions per second to drive performance, considering 1000+ data variables in its models.

Audience 98

Audience Machine Learning Impressions Finance 98

Martech Series

AUGUST 25, 2022

Cordial’s platform grew at an impressive: 51% year-over-year in email. Cordial made key hires, including Jigar Jethva as vice president of finance and strategy and Russell Garter as vice president of client experience. Marketing Technology News: MarTech Interview With Peter Birch, MD EMEA, Hybrid Theory.

Marketing 105

Marketing Data Management Platform Communications Finance 105

Martech Series

JULY 22, 2022

The details of the financing were not disclosed. We’ve been extremely impressed with twine for Zoom, and believe it is a wonderful complement to Zoom Events’ core functionality,” said Joel Ndreu, Senior Product Manager at Zoom Events. “We

Finance 97

Finance Conversion Impressions MarTech 97

Martech Series

SEPTEMBER 12, 2022

The fund will leverage the opportunities of Web3 as it reimagines culture and entertainment, from how it is financed, produced and distributed to how it’s consumed, owned and monetized. Marketing Technology News: MarTech Interview with Ian Cohen, Founder and CEO at Lokker.

Entertainment 97

Entertainment Non-Profit Media Finance 97

Martech

FEBRUARY 8, 2024

Though basic metrics like clicks or impressions can help, the insights gained will be limited. On top of this, detailed data can prove invaluable for enhancing collaboration between departments, especially marketing and finance. Get MarTech! The post Navigating the future of marketing with data appeared first on MarTech.

Marketing 117

Marketing Finance Cookies MarTech 117

Martech Series

AUGUST 9, 2022

Equalum, a best-in-class provider of data integration and ingestion solutions, announced a $14M Series C financing round. Over the past several years, Equalum has seen impressive growth, driven by the company’s flagship platform. Funding to Accelerate Growth, Innovation, and Expansion into New Markets.

Healthcare 98

Healthcare Manufacturing Finance Impressions 98

Martech Series

JULY 18, 2022

For the report methodology, TVision and Upwave conducted a linear regression analysis of over forty campaigns across verticals such as Finance, CPG, QSR, Auto, Retail, Telecom, and Pharma between Q42019 and Q12022. Marketing Technology News: MarTech Interview With Mark McKenna, Chief Executive Officer at Postclick.

Brand Lift 98

Brand Lift Brand Awareness Impressions Finance 98

Martech Series

NOVEMBER 2, 2022

Financing round led by Thoma Bravo, Sanabil Investments, and Costanoa Ventures with participation from Databricks Ventures, a new strategic investor. We’re excited to lead Alation’s Series E round and support the company as it continues its impressive business growth, product innovation, and market leadership.”. Alation Inc.,

Finance 98

Finance MarTech Marketing ROI 98

Martech Series

FEBRUARY 24, 2023

“After dedicating the last five years to financial inclusion and digital identity projects, I deeply understand the complexity of an identity technology stack and the challenges of operating in the highly regulated finance world. Now we’re sharing this knowledge to help Web3 transition into the mainstream.”

Verification services 98

Verification services Finance MarTech Impressions 98

Martech Series

SEPTEMBER 26, 2022

Over nearly two decades, he has put together an impressive track record of success at a high level, particularly at tech start-ups that were later acquired by companies such as Google and Microsoft. Marketing Technology News: MarTech Interview with Ivan Ostojic, Chief Business Officer at Infobip.

Machine Learning 98

Machine Learning Finance Impressions MarTech 98

Martech Series

OCTOBER 27, 2022

Mafia Capital managing partner Jeff Wen and Red Building Capital founding partner Denny Yang both said that Web3 infrastructure, especially the public chain, cross-chain and wallets, as well as decentralized finance (DeFi) are the most popular investment targets.

Marketing 97

Marketing Finance Impressions MarTech 97

Martech

SEPTEMBER 24, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. In writing about marketing, I’m not always impressed when the customer experience is explained in terms of a marketer’s (or journalist’s) experiences.

MarTech 109

MarTech Finance Marketing Impressions 109

Martech Series

OCTOBER 24, 2022

To finance the rapid growth of the company, Spiny announced its first institutional round of funding led by Nashville Capital Network (NCN). I’ve been extremely impressed with the Spiny team. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. The post Spiny.AI

Ad Ops 97

Ad Ops Machine Learning Finance Audience 97

Martech Series

JULY 1, 2022

Senior hires assume critical roles in marketing, finance, and compliance. Allen previously led AtTask/Workfront (acquired by Adobe) into the MarTech space as CMO and, before that, served as Vice President of Marketing at Venafi, a leading cybersecurity company.

Finance 52

Finance MarTech Education Marketing 52

Martech Series

AUGUST 2, 2022

Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. The directors will provide focused strategic guidance as the company drives growth and scaling efforts adding to an assemblage of industry veterans with vast experience in technology, finance and impact investing.

Finance 52

Finance MarTech Impressions Marketing 52

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Full Circle Insights. Click here to download! Marketing Evolution.

Marketing 112

Marketing Machine Learning ROI Cookies 112

Martech

FEBRUARY 3, 2023

I was fortunate enough to get a special invite to present at their fall event in Santa Clara and I was thoroughly impressed. The AR/VR Association is an active group of immersive industry professionals focused on verticals successfully leveraging immersive technologies such as education, marketing, finance, and others. Get MarTech!

Marketing 102

Marketing Public Relations Healthcare Finance 102

Martech

JANUARY 25, 2022

Verint’s Customer Engagement Platform was marked as an impressive niche option due to its omnichannel capabilities and analytics tools. With so much sensitive information involved in finances, brands need tools that can safely handle customer data. appeared first on MarTech. Banking and financial services. Healthcare providers.

Marketing 98

Marketing Communications Healthcare Finance 98

Martech Series

FEBRUARY 21, 2023

Agnes has worked in customer success management for over six years in multiple areas such as PR, finance and technology. Marketing Technology News: 3 Overlooked Critical Metrics B2B Webstores Need to Track in 2023 The post Brand Metrics Bolsters Client Services Team As Brand Lift Measurement Booms appeared first on MarTech Series.

Brand Lift 40

Brand Lift Finance MarTech Impressions 40

Martech

NOVEMBER 29, 2021

” KeepWOL’s small but growing catalog of games was designed to be applicable to any line of business — marketing, sales, engineering, finance, HR, or procurement. ” The post New solutions support workplace diversity and inclusion appeared first on MarTech. They’re also applicable to SMBs as well as enterprise.

Healthcare 106

Healthcare Finance Entertainment Impressions 106