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CCPA Compliance Guide for Tech Startups

The Ad Tech Blog

With the California Consumer Privacy Act ( CCPA ) in full swing, tech startups are navigating through the tight corridors of compliance, making sure every turn is well-calibrated to align with the law. Update Privacy Policies: Ensure your privacy policy reflects CCPA requirements.

Education 100
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The GLB Act

The Ad Tech Blog

At its core, the GLB Act mandates that financial institutions —startups included— must be transparent about their information-sharing practices and safeguard sensitive data: Privacy Notices: Your startup must inform customers about the collection and sharing of their financial information. Regular training sessions can keep everyone aligned.

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Jebbit Releases Sixth Consumer Data Trust Index Revealing Ranking Consumer Trust in World’s Leading Brands

Martech Series

Study Reveals Opportunity for Brands to Improve Consumer Data Privacy Education and Communications; Data Collection Remains at the Core of Consumer Trust. In fact, 49% of consumers polled stated that data transparency communications, cookie consent banners, and privacy emails make them trust a brand more.

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IAB Hires Industry Veteran Pam Zucker as SVP, Chief Strategy Officer, to Lead IAB’s Thought Leadership Engine Including Centers of Excellence and Research Team

Martech Series

Pam will oversee the evolution of the IAB point of view through the creation of industry guidelines, standards, and marketplace education by protecting and enabling growth for an open, ad-supported digital ecosystem. Chris will help educate the marketplace by leading member education meetings on various research-based discussions.

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Elevating Monetization: APAC Mobile Publishers’ Path to Progress

PubMatic

Moreover, fostering direct communication between sell-side and buy-side stakeholders is crucial to educating buyers about the inherent value of mobile ads and the immense potential of mobile users. Deprecation of Apple’s IDFA led to a decrease in CPMs on iOS traffic and higher user acquisition costs, leading to lower lifetime value.

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2024 Trends for Cannabis Marketers

Basis

Cannabis is becoming more and more mainstream in the US: 2023 saw continued growth in the social acceptability of cannabis use, new states legalize medicinal and recreational cannabis sales, and a major social media platform change its policies to allow for cannabis advertising. The cannabis market is forecast to reach a whopping $50.7

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Consent Summit 2022 Takeaways: Privacy and Compliance are Ad Tech’s Regulators

Ad Monsters

If any marketer pitched a conference centered around privacy a decade ago, they would have been laughed out of the room, expressed Playwell LLC Founder, Linette Attai. Today, data privacy is an essential component of any publisher or advertiser’s professional life and they would be remiss for not paying attention to it. .

Ad Tech 77