The Ad Tech Blog

APRIL 23, 2024

RTB involves automated auctions, where advertising inventory is bought and sold in real-time on a per-impression basis. Disclaimer This article is AI-generated for educational purposes and does not intend to give advice or recommend its implementation. It aims to inspire readers to research and delve deeper into the topics covered.

Machine Learning 130

Machine Learning GDPR Ad Exchange Advertising 130

Martech Series

FEBRUARY 17, 2023

Part of the problem with online advertising is that until now, a large proportion of impressions have gone unnoticed, thanks to poor placements, as well as bot traffic stealing valuable ad spend. At the other end of the scale, shopping and education sites do not tend to perform as well. Putting ads out there is only half the battle.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Martech Series

JULY 15, 2022

The 2022 SaaS Awards shortlisted the AI-powered, conversational video startup as Best Newcomer and Best Product for Non-Profits or Education . StoryFile launched its first SaaS product, Conversa, in March of this year, and major corporations and cultural organizations are already using it.

Non-Profit 109

Non-Profit Education Conversion Communications 109

Ad Monsters

DECEMBER 7, 2023

Market Made for Advertising Sites Account for 21% of Impressions Purchased Additionally, the study found that display ads account for 56% of media spend on MFA websites, and video accounts for 44%. What’s more, the study found a huge variation between SSPs in terms of the percentage of media spend from MFA websites on their platforms.

Marketing 105

Marketing Brand Lift CPM Viewability 105

Martech Series

SEPTEMBER 22, 2022

tons of carbon (source: Good-Loop) – around a third of what a US consumer generates every year, while 1M video impressions has the same carbon footprint as someone flying from Boston to London and back (source: Scope3). Marketing Technology News: Dynamicweb Announced 2022 Most Valuable Professionals. A typical online ad campaign emits 5.4

Education 82

Education Marketing MarTech Impressions 82

Martech Series

JUNE 23, 2022

Given the audience size, market education and instilling consumer confidence in cryptocurrencies should have been the goal for all crypto advertisers. But the only crypto advertiser that might have helped to educate prospective customers was eToro.

Education 93

Education Audience Impressions Advertising 93

Basis

DECEMBER 1, 2023

As such, it’s extra important for cannabis marketers to drive education of their brands and generate interest in their products. At the same time, while there are many restrictions when it comes to advertising cannabis online, DOOH comes with fewer restrictions, so advertisers can get many more impressions from a wider audience.

Marketing 59

Marketing Brand Awareness Education Audience 59

Martech

FEBRUARY 28, 2024

The simplest form of brand awareness is recognizing your logo, which comes from seeing it enough and in the right places to leave a lasting impression. With all the focus on generating leads, the effort to educate and convince the audience is increasingly being shifted to sales, which is a losing strategy. Brand understanding.

Marketing 137

Marketing Brand Awareness Viewability Audience 137

Rob Campbell

DECEMBER 1, 2022

And if that wasn’t impressive enough … they were the ones who first noticed there may be an area of challenge for him and were proactive in acting on it. What’s scary is Sunak’s attitude towards education will only make this situation for kids like Otis, even harder. Preparing you for exams rather than life.

Education 56

Education Communications Impressions Agency 56

Martech

JANUARY 30, 2024

We’ve really been investing in developer content, technical tutorials, building this more of an educational approach to marketing and letting the developer then choose when they’re ready to speak to us and talk to us.” You have to great brand investments that are consistent, that are resonant.

Cookies 118

Cookies Marketing Retargeting CPC 118

Martech

OCTOBER 11, 2023

Their posts offer high educational value and most often link to studies and research. In the digital past, you had, on average, eight seconds to make an impression. Instagram (IG) is now one of the four essential platforms for B2B (YouTube, LinkedIn and Facebook, to a lesser extent).

Media 123

Media Pharmaceuticals Audience Impressions 123

Martech

JANUARY 13, 2022

A brand’s website is often the first, and most lasting, impression customers will have of your organization. Educate your team and higher-ups about the necessity of organic search. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham.

SEO 144

SEO Marketing Education MarTech 144

Martech Series

DECEMBER 9, 2022

Coveo is an essential enabler of our philosophy in focusing on the customer, and with their AI, relevance, and personalization, we can create smooth and impressive website experiences that feel easy and natural. Our goal is to continually improve. Marketing Technology News: The Algorand Foundation Appoints Anil Kakani as India Country Head.

eCommerce 70

eCommerce Machine Learning Conversion Rate Impressions 70

Unruly

JULY 28, 2022

This was definitely an educational experience for both the students and our volunteers. “I I was so impressed by the student CEOs drive and can-do attitude. It was impressive, a little unexpected, and so cool to see. That can-do attitude absolutely shone through.

Non-Profit 52

Non-Profit Education Impressions 52

Martech Series

OCTOBER 13, 2022

condition sufferers, caregivers, HCP or prescription users) based on non-sensitive data such as age, location, gender HHI and education level. AdTheorent Health Predictive Audiences define the data-driven universe within which AdTheorent predictive targeting scores individual ad impressions for optimization. Performance Focused.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Digital Turbine

SEPTEMBER 12, 2022

S ince we launched our first bidding impression, it’s been a priority to make bidding accessible industry-wide. Overall, our publisher education initiatives have played a role in helping game businesses shift their mindset to a more transparent and efficient approach through bidding. Test on a stable app.

Audience 98

Audience A/B Testing Fill rate Impressions 98

Martech

OCTOBER 20, 2023

The role of education is also a significant thread in Gene’s career. He self-educated himself about emerging technologies that then had no manual. A: With my book being a textbook, we got to meet a number of great people in education and behavioral science, like Donald Norman. It was too big, too fast, too much.

Education 100

Education Agency Electronics MarTech 100

Martech Series

DECEMBER 8, 2022

DSE highlights included: A dynamic educational experience with 90+ industry leaders covering 8 tracks including retail, entertainment, public spaces, restaurants, content, strategy, technology, and digital out-of-home (DOOH). I met so many great people and was impressed with the conference as a whole.

Entertainment 87

Entertainment Education Retail Manufacturing 87

Martech Series

DECEMBER 27, 2022

initiative, Akshaya Patra Foundation, the world’s largest NGO driven school meal program sponsored meals for children for every employee undertaking a course while KHUSHII NGO sponsored education of a child for every 100 employees logging in. Under the Learn for a Cause 2.0

Education 69

Education Impressions MarTech Marketing 69

Ad Monsters

NOVEMBER 3, 2022

Regarding understanding podcast monetization, this year’s Advertising Week in New York was extremely educational. “So unless you monetize every impression, you aren’t losing any money on the ad side. Most ads were baked in, meaning they were a part of the audio file. Today, most podcasting ad serving is dynamic.

Impressions 92

Impressions Audience Conversion Media 92

Martech Series

SEPTEMBER 23, 2022

Hadean has developed vital metaverse components and signed multi-year agreements in entertainment (Minecraft, Pixelynx, Sony and Gamescoin), as well as with education and enterprise digital twin providers. .” Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice.

Entertainment 91

Entertainment MarTech Education Impressions 91

Martech Series

AUGUST 4, 2022

Ian Marshall, commented, “We have an impressive opportunity at RAEK to truly add value to businesses looking for solutions to improve their marketing ROI by deploying RAEK. Educating the market and presenting a simple, easy-to-use solution such as RAEK is a massive asset.”

ROI 84

ROI Cookies MarTech Education 84

Martech

JULY 10, 2023

I have been testing many of these tools and the capabilities are impressive! She skillfully outlined the true potential of AI to dramatically impact how we learn, teach and educate. The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique.

Marketing 131

Marketing Education Communications Entertainment 131

AdvertiseMint

DECEMBER 7, 2023

You need clever yet ethical marketing tactics to educate potential patients and spur interest. You must educate people on how chiropractic treatment can help with their specific needs. I mean good old educational blog posts, articles, social messages, and videos. Helpful demos make an impression! But hear me out!

Marketing 52

Marketing Education SEO Media 52

Martech Series

JUNE 16, 2022

Such verification can help ad buyers harness audio ad metrics by providing insights into performance, industry education, and listening to client feedback for future innovations. “IAS is well-suited to deliver comprehensive transparency to the digital audio ecosystem and to help marketers make every audio impression count.”

Media 90

Media Viewability Education Impressions 90

Monetize More

JUNE 28, 2023

Facilitation of Bot Traffic Generation Through Code Creation ChatGPT’s ability to generate code is an invaluable tool for education and troubleshooting. Since advertisers typically pay for impressions and clicks based on user interactions, bot-generated engagement can artificially inflate these metrics.

Machine Learning 97

Machine Learning Education Advertising Ad network 97

Martech Series

JANUARY 17, 2023

Oort has already cultivated an impressive customer base by delivering proven outcomes, and I look forward to leading my team to continued success,” said Martin. “By By expanding platform exposure and adoption and exploring new channel partnership opportunities, there is significant growth opportunity for Oort.”.

Marketing 81

Marketing MarTech Education Impressions 81

Ad Rants

FEBRUARY 22, 2023

Your website is often the first point of contact for potential patients, and it's important that you make a good impression. This can include blog posts, educational resources, and patient testimonials. In today's digital age , having a strong online presence is just as critical as having a good reputation in the real world.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

Martech Series

OCTOBER 11, 2022

“Our mission has always been to provide a platform specifically for higher education while responding to the changing needs of today’s learners,” Ardis Kadiu, CEO of Element451, said. “We have gotten to know Ardis over the last few years and seeing Element451’s growth and customer retention has been impressive.

Communications 70

Communications Education Impressions MarTech 70

Basis

JULY 26, 2022

Meaning the ad exchange announces each impression—with the inventory flowing through DSPs and SSPs—in real time and asks buyers if they are interested in buying said impression and at which price. DSPs like Basis DSP give you access to over 40 billion daily impressions across all devices and channels.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

Ad Monsters

DECEMBER 22, 2023

Given that Disney+ has only been operating as a hybrid model for a year, these numbers are impressive. According to Insider Intelligence/eMarketer , the Disney+ ad-supported streaming option will hit $786.6 million in advertising revenue for 2023 — somewhat higher than the $684.6 million projected for Netflix’s advertising tier.

Education 64

Education Audience Entertainment Impressions 64

AdvertiseMint

OCTOBER 7, 2023

She is known for her impressive dance skills and often creates viral dance challenges. Spencer shares educational videos to teach his followers the art of beatboxing. These educational videos showcase his expertise and help aspiring beatboxers learn and improve their skills. However, he’s not just an entertainer.

Fashion 52

Fashion Education Entertainment Media 52

Martech

NOVEMBER 17, 2023

They’re the ones that teach us all how to recycle and are well educated on the issues.” We were impressed at how many of them that you wouldn’t expect are actually driving some of the biggest impact,” said Frey. They’re super passionate.

Shipping 97

Shipping Communications Education Impressions 97

Monetize More

DECEMBER 22, 2022

This type of report typically provides an overview of all the different ad networks that the publisher is using, along with key metrics such as impressions, RPMs, and revenue generated. This feature makes it a lot easier for publishers to access data tailored to their situation and make educated decisions as necessary.

Non-Profit 52

Non-Profit Ad network GDPR Pop-Up 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. How does this relate to cutting carbon costs, you may ask? Win-win-win.

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

Martech

SEPTEMBER 7, 2022

They are building an impressive list of partners such as Microsoft, Accenture and Nvidia and are one of the first to offer “Metaverse-as-a-Service.” Learning, education and training. And speaking of training, there’s quite a bit of education that must go into most B2B campaigns. ” Get MarTech! See terms.

Marketing 105

Marketing Communications Education MarTech 105

Rob Campbell

JUNE 21, 2022

While what they were saying was right – ie: we should resist giving brands who actively choose to still trade with Russia, our time or money – the way they said it bothered me as it gave the impression people working for these companies – regardless of situation or circumstance – should focus on getting a new job.

Communications 56

Communications Education Entertainment Impressions 56