Single Grain

APRIL 28, 2025

Intent-driven ABM campaigns can reduce sales cycles by up to 30% and significantly increase conversion rates. Implementing intent data requires the right tools, transparent processes, and ongoing optimization to maximize your return on investment (ROI). TABLE OF CONTENTS: What Is Intent Data and Why Does It Matter for ABM?

ROI 52

ROI Conversion Rate Manufacturing Education 52

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Targeted, personalized display ads.

ROI 126

ROI Machine Learning Conversion Rate Healthcare 126

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. What’s more, the agency’s efforts managed to increase CBS’s conversion rate from paid search by almost 58%. We’ll take a look at the tactics employed and the results achieved.

ROI 52

ROI Advertising Conversion SEO 52

Martech Series

JUNE 24, 2022

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. HubSpot is an excellent example for every B2B brand to create specific and relevant content to drive conversions. It is an impressive feat for the company, which only specializes in manufacturing computer chips.

Marketing 133

Marketing Manufacturing Audience Entertainment 133

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Target customers. Product overview.

Marketing 120

Marketing Manufacturing Communications Healthcare 120

Martech

APRIL 15, 2022

While companies tend to focus on B2B marketing channels that produce more leads, it may make sense to prioritize the ones that produce the highest ROI for your company. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Why we care.

Marketing 124

Marketing ROI Audience Education 124

Martech

DECEMBER 29, 2023

Tone is critical when it comes to communicating with consumers and it can truly make or break a brand,” said Joscha Koepke, head of product at conversational marketing company Connectly. In 2024, achieving the right tone via AI will be a major priority for brands, particularly as they increasingly use channels like conversational commerce.

eCommerce 122

eCommerce Retail Electronics Conversion 122

Martech

FEBRUARY 24, 2022

CallRail offers four solutions: Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. It has more than 100 employees.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Single Grain

DECEMBER 27, 2024

Pricing While account-based marketing drives a higher ROI than other strategies, using ABM tools requires a steep investment. According to a case study, Adobe increased visitor-to-lead conversion rates by 3x using Demandbase. In a case study, 6sense increased Ceros’ meeting-to-SQL conversions to over 72%.

Impressions 52

Impressions Marketing ROI Conversion Rate 52

Martech

MAY 20, 2024

Executives, under pressure to deliver results for the next quarter, might crave quick wins and prioritize immediate ROI. They see through the manufactured enthusiasm. Ring 3: The client disconnect One of the biggest marketing challenges is aligning with our clients’ perspectives.

Audience 124

Audience Marketing ROI Manufacturing 124

Martech

NOVEMBER 15, 2021

The UI has modules including dashboard insights, media reporting (contribution, efficiency, and ROI), attribution reporting (touchpoint credit to conversions at the consumer id level), and media planning (scenario-based optimizations). It is marketed to technology, finance, healthcare and manufacturing organization.

Marketing 112

Marketing Machine Learning ROI Cookies 112

Single Grain

APRIL 29, 2025

B2B marketers who use ABM are achieving 81% higher ROI compared to those who don’t, according to Demandbase. Key Takeaways Effective ABM content frameworks drive superior ROI, with companies implementing strategic ABM frameworks achieving 48% year-over-year revenue growth and 81% higher ROI compared to traditional marketing approaches.

ROI 52

ROI Conversion Rate Education Conversion 52

Single Grain

SEPTEMBER 29, 2020

While it may not have an immediate impact on conversions, using existing paid advertising campaigns to improve your landing pages offers an excellent alternative to traditional methods of conducting A/B testing. Optimized e-commerce UX is one of the major factors in conversion. How to Run A/B Tests that Actually Increase Conversions.

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Single Grain

APRIL 10, 2025

Retargeting strategies that capture engaged prospects increase conversion rates by up to 40%. Regular targeting refinement based on performance data can improve campaign ROI by 25-30%. Depth targeting : Target highly engaged users with conversion-focused content. AI-powered tools like Karrot.ai

Retargeting 52

Retargeting A/B Testing Audience Conversion Rate 52

Single Grain

JULY 31, 2019

With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And it supports the data needs of the entire firm, from manufacturing to finance. And so many choices out there.

Marketing 97

Marketing eCommerce Pop-Up Communications 97

Clearcode

NOVEMBER 6, 2023

Key Points Retail media networks (RMNs) are capturing a growing portion of marketing budgets as manufacturers and brands redirect their expenditures to focus on engaging consumers in proximity to the point of purchase.

Retail 102

Retail Media Advertising Manufacturing 102

Martech

MAY 22, 2024

The expectation was that data would change the way we create wealth and inspire new ways of doing business the way oil changed how we manufacture products, transport people and goods and create billionaires. leading to higher engagement and conversion rates. The first of which was probably “data is the new oil.”

Marketing 115

Marketing MarTech Conversion Rate Healthcare 115

Martech

AUGUST 21, 2023

For example, we have a CPG client with a sophisticated data science practice for predicting futures pricing and availability of ingredients to manufacture its products. The conversion rate of the AI-powered seed audience outperformed the rules-based segment by 25%. If it does, use the adtech approach above. Get MarTech! In your inbox.

Audience 98

Audience Machine Learning ROI Conversion Rate 98

Single Grain

MARCH 14, 2025

The key to increasing sales from SEO is to balance visibility with conversion-boosting CTAs. In addition to increasing visibility with content marketing , brands must also optimize for conversions and track sales metrics. A study in Ad Age found that while attention can boost brand awareness, it does not guarantee conversions or sales.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Single Grain

MARCH 14, 2025

The key to increasing sales from SEO is to balance visibility with conversion-boosting CTAs. In addition to increasing visibility with content marketing , brands must also optimize for conversions and track sales metrics. A study in Ad Age found that while attention can boost brand awareness, it does not guarantee conversions or sales.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Digiday

APRIL 11, 2023

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. With addressable buying, brands can measure brand lift and ROAS more accurately than traditional channels.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. Dive Deeper: How Remarketing Can Help Increase Conversions. It has an overall conversion rate of about 14.7%.

Marketing 141

Marketing Audience Media ROI 141

Martech Series

JUNE 16, 2022

The company believes that this value creation and ROI is leading to the rapidly growing demand for the company’s 3D technology.Transform your online store into a dynamic virtual showroom. ARitize CAD enables the conversion of CAD files into 3D/AR models at scale. ARitize CAD. CAD is a function of product engineering.

eCommerce 97

eCommerce Click Through Rate Banner Manufacturing 97

Single Grain

JANUARY 6, 2020

ERP/Manufacturing/Supply Chain. Unbundling strategies will help to improve conversions. Video helps your customers understand what they can do with your product, thereby increasing the conversion rate and reducing the churn rate. Trend #5: Unbundling Strategies Will Improve Conversions. Procurement/Spending/Sourcing.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Lemonads

JUNE 26, 2020

Despite the fact that it's earned a reputation for low conversions, email marketing is still an effective way to promote products and services in almost every region. When crafted properly, email campaigns can also yield a whopping $42 return-on-income (ROI) for every $1 spent in B2C companies. Is Email Marketing Still Effective?

Affiliates 52

Affiliates Non-Profit Manufacturing ROI 52

AdvertiseMint

SEPTEMBER 10, 2023

Return on Investment (ROI): Calculate the potential ROI for each product. Manufacturing: If you have a unique product idea, you can explore manufacturing it yourself or working with a manufacturer to produce it. This can lead to higher conversion rates. Bulky or fragile items may require more handling.

Shipping 52

Shipping Manufacturing Retail ROI 52

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. How a Brand Persona Plays Into Effective ROI. Dive Deeper: .

Marketing 111

Marketing Banner Audience Impressions 111

SODP

MAY 30, 2023

Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. These tools allow advertisers to deliver their ads to specific audiences with great accuracy, leading to improved conversion rates and better RoI.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Lemonads

NOVEMBER 5, 2020

These marketing professionals have to track click-through rates, ad spend, conversions, return-on-income, and an array of different statistics, so keeping these organized and updated can be a challenge on its own. This is especially helpful if you want to use the same ad copy for two brands that manufacture the same product.

Affiliates 52

Affiliates Media Conversion Rate Click Through Rate 52

Lemonads

MARCH 15, 2021

Advertisers are only required to pay when an affiliate generates conversions, which makes affiliate advertising a type of performance marketing. Affiliate marketing, on the other hand, only requires that you pay when marketers generate a conversion. Keep in mind that, as the advertiser, you set the parameters for what a conversion is.

Affiliates 52

Affiliates Conversion SEO Healthcare 52

Lemonads

NOVEMBER 8, 2020

And, social networks are invaluable tools that you create stronger relationships with users, thus resulting in better conversion metrics. Sweepstakes Sweepstakes offers are the second type of program that has an incredibly high ROI whenever combined with Snapchat traffic.

Affiliates 52

Affiliates Audience Manufacturing Conversion 52

Lemonads

MARCH 11, 2021

Device manufacturers like Apple take advantage of these device updates to make adjustments that are perceived as positive, but they can actually have a negative effect on the digital marketing ecosystem and user experience as a whole. This means that developers and mobile publishers can’t segment ROI or attribute conversions properly.

Affiliates 52

Affiliates Retargeting Audience Manufacturing 52

Single Grain

OCTOBER 20, 2020

” Whatever your opinion on that matter, something we do know for sure is that modern-day consumers love interactive content, as proven by these stats: Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%. People spend 4x as much time watching live videos than pre-recorded videos.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

APRIL 20, 2025

For products manufactured domestically, test “Made in the USA” messaging to attract consumers seeking to avoid tariff-impacted goods. As Jason Landro, co-CEO of digital marketing agency Nectar, advises: “Focus on improving your conversion rates. Attempt to increase click-through rates.”

Marketing 52

Marketing CPC Conversion Rate Click Through Rate 52

Martech

JANUARY 26, 2024

Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. A client wants to target a nationwide manufacturer. Not diving deep into pain points Sending generic messages to every title in the company won’t bring you many conversions into deals.

Manufacturing 126

Manufacturing Marketing Communications MarTech 126

VideoWeek

DECEMBER 20, 2022

Finally, attention dominated conversations in 2022 and we expect that this will continue well beyond 2023. and demonstrate the ROI of their investments. To get there, TV manufacturers will need to work with advertisers to implement the technology that reads what’s playing on screen.

Cookies 126

Cookies Audience Media Ad Tech 126