The Ad Tech Blog

APRIL 24, 2024

Understanding AI-driven Personalization in AR Advertising Key Points AI-driven personalization allows for highly targeted advertising, enhancing user engagement and conversion rates. This leads to higher conversion rates and improved ROI for marketers. This leads to more engaging and effective advertising experiences.

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

MNTN

JULY 6, 2023

In sales, conversion—the change that happens when a potential lead turns into an actual sale— is the holy grail of metrics. That’s where the conversion funnel comes in. What Is a Conversion Funnel? Conversion funnels are also known as sales funnels.

Conversion 52

Conversion eCommerce Conversion Rate Click Through Rate 52

MNTN

MAY 22, 2023

As you create and launch ad campaigns, you may be setting lofty goals related to your desired number of conversions. Accounting for micro, as well as macro conversions, will give you a clearer assessment of how well your marketing campaigns are building awareness, driving traffic to your brand, and converting leads into customers.

Conversion 52

Conversion Retargeting Non-Profit Conversion Rate 52

MNTN

MAY 16, 2023

When you run an ad campaign, you may measure success based on the number of conversions , or the volume of people who made a purchase following the ad. While it’s good to get conversions from an ad campaign (because conversions often equal revenue), your ad campaign could also bring people to your website for more information.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

Martech

MARCH 26, 2024

Prompt: How often should a new business post on social media? Answer: As a marketing expert, I would recommend that a new business post on social media at least 3-5 times per week. How often should a new small-to-medium retailer post on social media? Here’s something somebody asked me! Updated answer: Yes, understood.

Media 58

Media Retail Conversion Rate Audience 58

Digiday

FEBRUARY 22, 2023

But instead of a television network, the shopping is happening across social media and retail platforms, from Walmart to Amazon. Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. The fashion brand then extended the livestream to Europe and North America.

Conversion 87

Conversion Agency Fashion Retail 87

Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Thus, a media buyer needs to know that both sides have the same settings.

CPC 112

CPC Demand Side Platform CPM Media 112

Martech

MARCH 4, 2024

Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. Tracking conversion rates at different stages of the customer journey can help identify areas of improvement and optimize the customer experience.

Conversion Rate 91

Conversion Rate Manufacturing Conversion ROI 91

Ad Rants

DECEMBER 1, 2022

Ensure that you include links in both the title and description of both text format and videos embedded within the content so viewers can easily find out more about you or be directed towards social media sites where they can follow you if they liked what they saw. Wrapping Up. YouTube makes a great platform to share your business videos.

Media 239

Media Audience Conversion Rate SEO 239

Martech Series

FEBRUARY 21, 2023

Admiral’s AI-Powered Engagement grows conversion rates and revenue for site owners. News and media publishers can now leverage Generative AI to Generate revenue via Admiral’s Visitor Relationship Management (VRM) platform. The result: ever-optimizing visitor relationships and revenue for media publishers.”

A/B Testing 90

A/B Testing Machine Learning Media Conversion Rate 90

Martech

JANUARY 29, 2024

Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. Lead Generation and Conversion Optimization: AI algorithms can help startups identify and target potential customers with precision.

Conversion Rate 96

Conversion Rate Conversion MarTech Marketing 96

Martech Series

AUGUST 9, 2022

Recently, KAWO, a China-specific social media management platform, released the “2022 Ultimate China Social Media Marketing Cheatsheet,” providing an overview of the country’s mainstream social media platforms. Understanding the Chinese social media landscape. Understanding the Chinese social media landscape.

Media 87

Media Marketing Conversion Rate eCommerce 87

Martech

NOVEMBER 28, 2023

It also leads to higher engagement and conversion rates. Whether it involves suggesting personalized content or implementing dynamic pricing strategies, AI is set to lead in helping elevate customer satisfaction and increase conversion rates. retail media CTV ad spend forecasted to grow nearly seven times to $5.63

Advertising 91

Advertising Conversion Rate Conversion Impressions 91

MNTN

APRIL 23, 2024

Let’s take a look at some of their conversation: How Does Search Marketing Help on CTV? With features similar to other digital marketing channels, like paid search and social media, MNTN’s PTV platform might feel more familiar to advertisers than they might expect, with tools that can help complement and boost their existing strategies.

Marketing 52

Marketing Conversion Rate Brand Awareness Conversion 52

Martech

FEBRUARY 19, 2024

Use data to optimize campaigns for better ROI and conversion rates. Lead generation and conversion: Analyze data to identify the most effective lead generation sources and strategies. Use data analytics to track and optimize the conversion rates at each stage of the customer journey.

Conversion Rate 91

Conversion Rate ROI Conversion MarTech 91

Digiday

JULY 19, 2023

This week’s Media Briefing takes a look at how four commerce publishers focused their efforts on who they’ve deemed “premium shoppers” in an effort to increase affiliate commerce revenue during the two-day-long sales event this year. This is a member-exclusive article from Digiday.

Media 50

Media Conversion Rate Affiliates Conversion 50

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

Martech

APRIL 1, 2024

It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers.

Retargeting 86

Retargeting Retargeting platforms Conversion Rate Conversion 86

Ad Rants

FEBRUARY 22, 2023

Interacting with Patients via Social Media Social media is another excellent way to interact with your target audience. You can answer questions, share updates about your practice, and interact with your patients in real time by having an active social media presence.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Conversion tracking: It helps track conversions, such as form submissions, purchases, or newsletter sign-ups, providing insights into the effectiveness of your marketing efforts.

Click Through Rate 105

Click Through Rate A/B Testing Marketing Conversion Rate 105

Digiday

JULY 20, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how publishers are using registration walls to convert readers into subscribers. The rate of conversion broadly ranges for the publishers included in the benchmark report, between 0.5% make the conversion within the first month of registration.

Media 65

Media Non-Profit Conversion Rate Conversion 65

InMobi

FEBRUARY 13, 2013

InMobi has enjoyed great success with both performance and brand ads, driving robust conversions on both ends. Now combine rich media with performance ads, and add context, relevance, and great targeting and you have a recipe for success. The possibilities are many. Retail is an obvious choice." Amen, Alan!

Conversion Rate 40

Conversion Rate Conversion Rich Media Finance 40

Martech Series

FEBRUARY 16, 2023

Edge Storefronts help brands acquire more customers and drive campaign revenue from social media by creating multichannel and campaign-specific e-commerce stores in minutes. We’ve seen consistently lower bounce rates and conversion rates of up to 8%, cutting the cost of customer acquisition by more than half in some cases.”

Conversion Rate 81

Conversion Rate Conversion Rich Media Media 81

Martech

APRIL 22, 2024

Implement lead capture forms on your website, landing pages, and social media channels to collect email addresses. Measure and optimize: Track the performance of your email campaigns using key metrics such as open rates, click-through rates, conversion rates, and ROI.

Conversion Rate 100

Conversion Rate Click Through Rate MarTech Audience 100

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Dig deeper: The B2B CEO’s social media checklist Getting started. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads.

Brand Lift 68

Brand Lift Conversion Rate Retargeting Video Ads 68

Martech

DECEMBER 7, 2023

To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Social media analytics (followers, likes, shares, etc.) to evaluate the impact of your social media campaigns. Behavioral data (browsing history, search queries, etc.)

Conversion Rate 76

Conversion Rate CPA Click Through Rate Conversion 76

Martech

NOVEMBER 8, 2022

Conversion rate. Looking at the conversion rate helps build a bigger picture about the customer journey beyond opens and clicks. The conversion rate, of course, happens more often than not on the landing page,” Pay explained. “So This will help decide if paid media campaigns on other channels are worth it.

Conversion Rate 92

Conversion Rate Marketing ROI Conversion 92

Martech Series

OCTOBER 5, 2022

New conversation intelligence capabilities empower brands to drive more efficient marketing, faster revenue growth, and better customer experiences using the best of digital and human touch. The marketing imperative: Focus on media efficiency and measurable ROI. It’s had a huge impact on our conversion rate.

Conversion Rate 84

Conversion Rate Healthcare Conversion Finance 84

Digiday

FEBRUARY 6, 2023

To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys. Advertisers saw 22% stronger conversion rates for paid search and 9% stronger conversion rates for paid social after launching a CTV campaign.” CTV ad spend in the U.S.

Retargeting 63

Retargeting Media Conversion Rate Retail 63

Martech

JUNE 29, 2022

If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. The paid media platforms in GMP have advanced, automated reporting. Through settings in GA, you can also link other products and share audience and conversion data.

Media 102

Media A/B Testing Conversion Audience 102

Martech

JULY 26, 2022

The crossover appeal has a multiplying effect for awareness and conversion rates. Brands that activated during multiple holiday periods in 2021 saw a four-times higher conversion rate than those brands that only activated during Christmas, according to the Pinterest study. Processing.Please wait.

Conversion Rate 99

Conversion Rate Conversion Retail Marketing 99

illumin

FEBRUARY 6, 2024

When done well, however, SMS marketing is more effective at driving conversion and encouraging previous customers to make another purchase. Text messages also have higher click-through and open rates than other forms of messaging such as email and social media marketing. mobile conversion rate for behavior-based SMS messages.

Marketing 95

Marketing Communications Conversion Rate Conversion 95

Martech Series

JANUARY 3, 2023

Engagement with shoppable ads featured in social media video (e.g., Of these consumers, 39% have engaged a shoppable TV ad, 70% of which also purchased a featured product either at that time or thereafter. video viewed on YouTube, TikTok, and Facebook) is significantly higher than with shoppable TV ads (61% vs. 40%, respectively).

Conversion Rate 89

Conversion Rate Video Ads Retail Manufacturing 89

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Digiday

APRIL 23, 2023

Locaria has been using automation of multilingual content and AI for their global brands in particular, Hannes Ben, CEO of Locaria, said the agency is continuing to work with AI to “connect the dots” across audience insights, media plans, content and performance – which traditionally work in silos. “AI France, Germany and Australia.

Media 69

Media Agency Entertainment Audience 69

Ad Monsters

DECEMBER 1, 2023

Amidst escalating bid costs and intensified competition in paid media campaigns this holiday season, businesses must proactively address rising CPMs, expand targeting strategies, refine demographics, and utilize A/B testing to maintain cost-effectiveness and optimize ad spend. One way to do this is by optimizing your website’s load times.

A/B Testing 98

A/B Testing Marketing Conversion Rate Audience 98

Ad Rants

JULY 25, 2022

PPC strategies for voice search should focus on creating conversational ads that are triggered by common questions and queries. Some of the most popular data sources include web analytics, social media data, customer data, and purchase data. It's also a good way to boost sales and increase conversion rates.

Machine Learning 239

Machine Learning Mobile Search Conversion Rate Conversion 239