Martech

JULY 13, 2023

The yearly Prime Day summer sales event forces online and brick-and-mortar competitors to roll out their own promotions. Big ticket items in categories like furniture/home and electronics become possible for more consumers when they buy now, pay later. Top categories. Consumers spent $12.7 billion on July 11 and 12, up 6.1%

eCommerce 87

eCommerce Electronics Retail Food 87

Martech

MARCH 14, 2024

A recent survey finding about AI use reminded me of a joke by the brilliant satirist Tom Lehrer: “I know some people feel that marriage as an institution is dying out, but I disagree and the point was driven home to me rather forcefully not long ago by a letter I received which said: ‘Darling, I love you and I cannot live without you.

MarTech 106

MarTech eCommerce Retail Marketing 106

Basis

MARCH 14, 2024

Read on to find out! Heard an ad for a home security system while listening to a true crime podcast? I’m going to target ads about my home security offerings to the audience of a true crime podcast, as security may be top of mind for many of those listeners). What Is Contextual Targeting? How Does Contextual Targeting Work?

Advertising 76

Advertising Cookies CPM Retargeting 76

Martech Series

AUGUST 18, 2022

Out of home (OOH) advertising revenue increased 28.9 billion , based on figures released by the Out of Home Advertising Association of America (OAAA). ” Eight of the top ten product industry categories increased double digits led by Public Transportation, Hotels and Resorts industry category at a 56.5

Real Estate 86

Real Estate Advertising Healthcare Food 86

AdvertiseMint

OCTOBER 11, 2023

This article will unveil the top-selling categories on the Amazon store marketplace. These top-selling items are top choices among many customers and consistently sell well in their respective categories. Hence, new Amazon sellers can easily discover popular categories and the best products to sell on the platform.

Electronics 52

Electronics Fashion Entertainment Agency 52

Ad Colony

JUNE 1, 2022

A Niche Category with Niche Apps. At-home orders kept people at home and people turned to at-home gyms and equipment. This also caused a boom for fitness apps like Peloton that brought instructor led training to the comfort of people’s homes. The BRAG Blog gives you deeper insight into our findings.

Finance 75

Finance Pop-Up Food Marketing 75

Martech Series

JUNE 8, 2022

Nominations now open for first ever out-of-home people’s choice award, deadline to submit June 30. As the world opens, ad budgets increase and out-of-home continues its fast growth trajectory this is the perfect time to recognize the best in DOOH excellence and innovation,” said Barry Frey, President & CEO of DPAA. “We

Ad Tech 92

Ad Tech MarTech Agency Media 92

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories. Black Friday. A survey of U.S.

eCommerce 110

eCommerce Marketing Shipping Retail 110

Martech

NOVEMBER 7, 2023

Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. The post Google rolls out new shopping features to boost conversions appeared first on MarTech. Why we care. New pricing features. Annual Holiday 100 list. Get MarTech! In your inbox.

Conversion 86

Conversion Electronics Retail MarTech 86

InMobi

APRIL 11, 2023

“Women are emerging as the big spenders during Ramadan: Almost one out of three women are now looking to spend five million Indonesian rupiahs this year during Ramadan. . ” On the top categories of items that Indonesians are shopping for on mobile: “Gadgets, gift bags, and clothing and accessories.

Food 98

Food Electronics Audience Marketing 98

VideoWeek

FEBRUARY 21, 2024

These segments let advertisers target interest-based personas based on categories like, technology, DIY, and sports. With Smart Demographics, the company is rolling out socio-demographic targeting segments based on its datasets. Advertisers can target based on age group, gender, life stage, financial status, or home ownership.

Cookies 52

Cookies Audience Media Advertising 52

Digiday

AUGUST 10, 2023

Then, it was a hologram of a giant Barbie breaking out of its box two weeks ago in Dubai. Welcome to the era of what’s being called faux out-of-home advertising: Hyper-realistic, augmented reality or CGI-based digital ads that appear as real-world, OOH activations. who oversees the makeup brand’s eye category.

Advertising 66

Advertising Marketing Media 66

Basis

MARCH 14, 2024

Read on to find out! Heard an ad for a home security system while listening to a true crime podcast? I’m going to target ads about my home security offerings to the audience of a true crime podcast, as security may be top of mind for many of those listeners). What Is Contextual Targeting? How Does Contextual Targeting Work?

Advertising 52

Advertising Cookies CPM Retargeting 52

Martech

JULY 6, 2023

While Amazon is expected to offer discounted prices on top categories like electronics, toys and home goods, other top retailers will look to poach shoppers next week as well. The wider adoption of hybrid shopping means this year’s Prime Day promotions could open up non-traditional ecommerce categories, like groceries.

eCommerce 101

eCommerce Electronics Retail Fashion 101

Digital Turbine

JUNE 1, 2022

A Niche Category with Niche Apps. At-home orders kept people at home and people turned to at-home gyms and equipment. This also caused a boom for fitness apps like Peloton that brought instructor led training to the comfort of people’s homes. The BRAG Blog gives you deeper insight into our findings.

Finance 52

Finance Pop-Up Food Marketing 52

MNTN

DECEMBER 2, 2022

Specific industry categories saw more growth than others. rise overall), SMI ultimately found that every category saw at least some increase in CTV ad spend. Just enter your email below and you’ll never be out of the CTV / OTT advertising loop again. Connected TV in the News.

Entertainment 98

Entertainment Advertising Media Marketing 98

More About Advertising

OCTOBER 12, 2023

Saatchi & Saatchi and Mr President have secured the top prizes in Ocean Outdoor’s annual digital creative competition which rewards bold, original ideas that push the boundaries of digital out of home (DOOH) advertising.

Advertising 45

Advertising Media Agency 45

Martech

JANUARY 31, 2022

Pinterest has launched an augmented reality (AR) feature that enables users to see what furniture looks like in their homes before they buy, the company announced Monday. Called “Try On for Home Decor,” the feature is already available for retailers such as Crate & Barrel, CB2, Walmart, West Elm and Wayfair. Image: Pinterest.

Marketing 82

Marketing Mobile Search Retail MarTech 82

AdvertiseMint

NOVEMBER 8, 2023

You can find deals on various product categories, from electronics to home appliances. Additionally, items in Warehouse Deals can fall into several categories, including “Used,” “Like New,” and “Open Box.” This guide will explore the process of finding the best Amazon Warehouse deals.

Electronics 52

Electronics Shipping Manufacturing Fashion 52

AdvertiseMint

SEPTEMBER 28, 2023

This simple guide will show you the best items to sell on Amazon and how to find the top-selling categories. Navigate the “Best Sellers” section on the Amazon page to access information about the popular categories across various products. Watch out for trending electronics and stay up-to-date with the latest releases.

Electronics 52

Electronics Fashion Shipping Manufacturing 52

VideoWeek

AUGUST 22, 2023

Content is organised by category via a sidebar, with some content also displayed on a home page (in the version seen by VideoWeek, live news channels had top positioning on the home page, followed by entertainment news on-demand videos).

Entertainment 52

Entertainment Electronics Food Audience 52

Martech

MARCH 8, 2022

That’s according to a new study from mobile marketing platform InMobi which examined actual consumer behavior to determine the value of apps for the retail, CPG and QSR categories. Here’s a breakdown by category of how much more often app users visited physical stores. Getting people to use the apps. 2: Mobile advertising.

Retail 106

Retail Cookies MarTech Marketing 106

InMobi

MARCH 21, 2022

As a nod to Godrej Consumer Products Limited's (GCPL) incredible mobile-first campaign, InMobi brought home 4 prestigious awards from the 8th edition of the Indian Marketing Awards (IMA). Read on to learn about the stellar campaign that stood out at this year's IMA.

Marketing 52

Marketing Brand Lift Communications Audience 52

Martech

OCTOBER 6, 2021

Today, digital out-of-home technology provider Vistar Media announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory. Top categories who use this technology include consumer packaged goods, automotive, lottery and financial services.

Media 95

Media Mobile Ads Agency MarTech 95

Ad Colony

MAY 17, 2022

The Food & Drink Category Overview. Food & Drink was one category that was likely affected by fluctuations of the pandemic. Food & Drink was one category that was likely affected by fluctuations of the pandemic. In September, the Delta variant threatened another wave of stay at home orders. So What Happened?

Food 82

Food Finance Conversion Marketing 82

Digiday

JANUARY 19, 2023

By using its co-working network around the world, WeWork is looking for new revenue sources beyond real estate — turning locations into destinations for events, sponsored products and out-of-home ads. That’s why we’re choosing very specific categories to be broader category partners.”

Real Estate 75

Real Estate Retail Ad network Audience 75

Martech

NOVEMBER 9, 2021

In October, shoppers saw two billion out-of-stock messages, a rise of 250% over a comparable pre-pandemic period (January 2020) and a staggering rise of 325% compared with October 2019. The electronics category is hardest hit, followed by jewelry, apparel, home and garden, and pet products. Why we care.

Electronics 97

Electronics Shipping Retail MarTech 97

MNTN

SEPTEMBER 15, 2023

By category, after the political ad frenzy of the 2022 midterms cooled down, there was (unsurprisingly) a dip in spending for law and politics on CTV. Share your email below and you’ll never be out of the CTV/OTT loop again. Despite some early concerns about the economy, this year’s CTV game is still going strong.

Advertising 98

Advertising Impressions Food Communications 98

Martech

MAY 11, 2022

April was the 23rd consecutive month of online price inflation, but more than half the categories tracked by Adobe showed a price decrease from March to April. Powered by Adobe Analytics, the DPI is based on one trillion visits to retail sites and over 100 million SKUs across 18 product categories. Why we care. growth YoY. Let us know!

Electronics 83

Electronics Retail MarTech Marketing 83

Martech

APRIL 1, 2022

This week, Yahoo expanded its partnership with Glewed TV, a significant player in AVOD with over 20,000 hours of premium content and display inventory in food, sports, movies, documentaries and other categories. In 2022, more advertisers will proactively seek out planning and buying solutions that include this coveted data.”.

Advertising 103

Advertising Pharmaceuticals Food Entertainment 103

AdvertiseMint

SEPTEMBER 3, 2023

Amazon is a giant platform in the e-commerce world where you can sell product categories of different diversities. While some categories of products require special approvals, you can sell many items on Amazon without fuss. One of the easiest and most accessible categories on Amazon for sellers is the book category.

Electronics 52

Electronics Food Shipping Manufacturing 52

AdvertiseMint

SEPTEMBER 7, 2023

If you have a garage of handbags, sports collectibles, toys, consumer electronics, home appliances, etc., Below are the different categories of items you can sell: 1. Books Books are one of the most popular categories of used items you can sell on Amazon. You can list them in the “Home & Kitchen” category.

Shipping 52

Shipping Electronics Food Audience 52

Martech

JULY 19, 2021

Understanding these users through better data empowers marketers across all categories, not just the cannabis market. As cannabis products become more widely used, these consumers can be messaged about packaged goods, consumer electronics, financial services or any other category. Reaching cannabis and CBD users.

Electronics 117

Electronics Food Cookies Retail 117

Digital Turbine

DECEMBER 12, 2022

Consumers have been inundated with apps from all types of categories, many of which they have become dependent on during their daily lives. Getting a mobile user to install a new app to an already crowded home screen is no longer an easy feat. More than half (54%) of consumers download less than five new apps within a year.

Entertainment 98

Entertainment Audience Advertising Marketing 98

Ad Monsters

OCTOBER 18, 2022

As we loom closer to a recession (and budget reset time), now is the time to consider how the out-of-home (OOH) market will impact 2023’s ad trends. OOH delivers in the ROI category. This time last year, advertisers started taking a closer look at OOH. How OOH Can Elevate AdSpend, Even During a Recession . in sales result. .

Advertising 97

Advertising Pharmaceuticals ROI Conversion Rate 97

Martech

NOVEMBER 18, 2022

IAB highlights several high-growth categories, led by B2B (up 20.8%), travel (20.6%), restaurants/beer/wine/liquor (17.1%) and financial services (11.1%). Advertisers are also looking to get more out of their ad campaigns by spending more time on measurement, first-party data and creators. Media ad spend in 2023 will grow 5.9%

Retail 106

Retail eCommerce Agency Media 106

Martech

MARCH 21, 2022

The digital transformation of out-of-home (DOOH) includes more than just public streets and malls. For high-end brands and categories, the ability to access inventory programmatically to advertise to golfers while they’re out on the links is likely new territory to be considered by marketers. Why we care.

Media 93

Media Advertising Impressions MarTech 93