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AdExplainer: The Rise Of Ecommerce Ad Metrics

AdExchanger

Ecommerce isn’t just a new category for online advertising. Those metrics were an attempt to prove that online […] The post AdExplainer: The Rise Of Ecommerce Ad Metrics appeared first on AdExchanger. It’s changing how online advertising works.

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The Top 8 Retail Media Networks for Advertisers In 2024

Adweek

However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering growth and speculation into how this ad category will transform the marketing ecosystem. It's no secret that Amazon has dominated retail media for most of the past decade.

Retail 308
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2024 Predictions: Ecommerce and retail

Martech

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

eCommerce 120
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Ecommerce sets new Prime Day record, up 6.1%

Martech

Amazon is an ecommerce giant. Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. Big ticket items in categories like furniture/home and electronics become possible for more consumers when they buy now, pay later. Top categories. Why we care. Get MarTech!

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Ecommerce trends to watch for this Prime Day

Martech

As a result, it’s a great snapshot of ecommerce trends. While Amazon is expected to offer discounted prices on top categories like electronics, toys and home goods, other top retailers will look to poach shoppers next week as well. Top categories. Amazon will run its yearly summer Prime Day promotions July 11 and 12.

eCommerce 107
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The New Rules for Performing in Today’s Adult Beverage Category

Adweek

The adult beverage category is in a state of disruption, with the implications of evolving consumer demographics having been greatly exacerbated by two years of pandemic-altered habits.

eCommerce 260
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Final 2022 holiday numbers break ecommerce records

Martech

billion online in November and December 2022, representing a new ecommerce record and 3.5% Demand for toys and video games soared conspicuously compared to pre-season levels, while other categories that performed well included wristwatches, cosmetics, gift cards and — perhaps looking ahead to the spring — outdoor grills. growth YoY.

eCommerce 109