How to balance ROAS, brand safety and suitability in social media advertising
Martech
SEPTEMBER 27, 2024
While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising.
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