Digiday

OCTOBER 4, 2023

The first two days of Digiday’s biannual Media Buying Summit , in Naples, Fla., touched on a host of issues and opportunities media agencies face this year. A discussion on AI focused on what agencies should be considering when creating AI frameworks for brands. Continue reading this article on digiday.com.

Retail 80

Retail Brand Lift Media Agency 80

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. When used for display ads, contextual also serves to protect brand safety by ensuring that ads are placed in premium digital environments.

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

VideoWeek

MAY 17, 2024

In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.

Retail 98

Retail Media Ad Tech Audience 98

Digiday

MARCH 7, 2024

If data is the oil of the media business, new repositories and refineries are popping up everywhere. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Especially when the biggest oil field — third-party cookies — is drying up. Continue reading this article on digiday.com.

Cookies 74

Cookies Pop-Up Agency Brand Lift 74

Martech Series

AUGUST 1, 2022

Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands. The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 60

Pharmaceuticals Healthcare Media Brand Lift 60

Exchange Wire

MAY 30, 2023

Teads, the global media platform, released the findings of its recent attention meta-analysis, which has further proven the practicality of attention as a new measurement metric, and underscored actionable ways for companies to leverage attention for improved brand lift and [.]

Brand Lift 52

Brand Lift Media 52

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. Media buyers want more proof that their investments in newsletters are worth the budget allocation.

Media 66

Media Brand Lift Click Through Rate Brand Awareness 66

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. Lyft Media has added a number of digital and out-of-home touchpoints to make the rider experience more engaging and to provide opportunities for advertisers. Image: Lyft Media. Why we care.

Machine Learning 93

Machine Learning Brand Lift Real Estate eCommerce 93

Martech Series

JUNE 23, 2022

Lumen Research , the leader in attention measurement, has signed a deal with global media platform, Teads , to provide measurement and native creative testing tools to its clients worldwide. Measuring attention has the power to reshape and turbocharge the way media, creative and data work together.”.

Brand Lift 92

Brand Lift MarTech Communications Media 92

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Marketers also have more ways to find their customers on CTV/OTT by partnering with retail media networks.

Marketing 100

Marketing Brand Lift Retail MarTech 100

Martech Series

JANUARY 11, 2023

Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Dig deeper: The B2B CEO’s social media checklist Getting started. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness. Driving results.

Brand Lift 68

Brand Lift Conversion Rate Retargeting Video Ads 68

Martech Series

FEBRUARY 27, 2023

Audio was once the medium of choice for marketers a generation ago but fell out of favor with the advent of TV and subsequent introduction of Digital and Social Media advertising. More brands are leveraging audio as a key element of their overall media strategy and storytelling ability.

Brand Lift 86

Brand Lift Food ROI MarTech 86

Digiday

DECEMBER 7, 2022

For all the potential of full-funnel marketing, however, one key challenge persists — the difficulty of effectively measuring impact across the funnel, especially upper-funnel efforts like brand marketing. To reach and engage their audiences with brand-building campaigns, brands are increasingly running multichannel campaigns.

Brand Lift 65

Brand Lift Brand Awareness Viewability Audience 65

Martech Series

AUGUST 4, 2022

Amdocs , a leading provider of software and services to communications and media companies, today announced a three-year expanded agreement with Oi, one of the largest telecom operators in Brazil, to provide an expanded catalog of subscription video-on-demand titles to consumers through Amdocs’ Vubiquity platform.

Brand Lift 77

Brand Lift Communications Entertainment MarTech 77

Ad Monsters

DECEMBER 7, 2023

A peek inside the data that’s driving the ANA’s Programmatic Media Supply Chain Transparency Study. In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. Sellers typically have more or better information than buyers about the quality of media inventory being sold in auctions.

Marketing 98

Marketing Brand Lift CPM Viewability 98

VideoWeek

DECEMBER 6, 2023

But Meta-owned Facebook has slid down the marketing agenda, with just 3 percent of respondents planning to increase their spending on the social media platform in 2024. These include brand lift studies, econometrics/MMM, experiments and attribution – and 22 percent of marketers say they do not use any of these forms of modelling.

Marketing 105

Marketing Brand Lift Advertising Media 105

Basis

JANUARY 17, 2024

What’s happened recently in the realms of paid search and social media? Lift partners measure the incremental impact of TikTok advertising, focusing on brand lift, sales lift, store visit lift, and tune-in lift.

Social Advertising 75

Social Advertising Advertising Cookies Brand Lift 75

Digiday

JULY 3, 2022

Media analysts Borrell Associates recently polled 1,881 local media buyers as part of its Spring 2022 Survey , and captured the media they plan to increase and decrease in the foreseeable future. Attention metrics firm Adelaide will use Disqo’s Brand Lift and Outcomes Lift ad measurement products to enhance its AU metric.

Media 70

Media Brand Lift Agency Banner 70

Martech Series

MARCH 6, 2023

Advertisers benefit from both Sharethrough’s ad enhancement technology, as well as Adelaide’s attention metrics Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory.

Machine Learning 86

Machine Learning Ad Exchange Brand Lift Impressions 86

Digiday

DECEMBER 11, 2022

Run by Sir Martin Sorrell as a sort of professional revenge on his original holding company creation, WPP, which he quit in 2018 after being accused of misusing company funds, S4 Capital operates under three veins of business according to its balance sheet: content, data and digital media, and technology services. Takeoff & landing.

Media 65

Media Mobile Ads Brand Lift Agency 65

Digiday

DECEMBER 11, 2022

Run by Sir Martin Sorrell as a sort of professional revenge on his original holding company creation, WPP, which he quit in 2018 after being accused of misusing company funds, S4 Capital operates under three veins of business according to its balance sheet: content, data and digital media, and technology services. Takeoff & landing.

Media 65

Media Mobile Ads Brand Lift Agency 65

Exchange Wire

JUNE 28, 2022

Customer experience (CX) platform DISQO today (June 28th, 2022) announced that its advertising measurement products, Brand Lift and Outcomes Lift, have been selected by Adelaide to improve its media quality measurement capabilities and help advertisers drive better outcomes. DISQO’s lift [.].

Brand Lift 52

Brand Lift Advertising Media 52

Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Bundlr will be released to a wider community this August via the App Store and Google Play and expects to integrate the Credder API and data this fall.

Brand Lift 96

Brand Lift MarTech Advertising Media 96

Digiday

SEPTEMBER 2, 2022

Babycare brand Coterie has rolled out its first out-of-home campaign, looking to get in front of parents and families venturing back outside now that Covid-19 restrictions have been lifted. Efforts included art installations around the city to catch the attention of parents with OOH partner Quan Media Group.

Brand Lift 66

Brand Lift Advertising Marketing Retargeting 66

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Blavity Inc has therefore needed to double the size of its pre-sales team, which includes sellers and media planners, to five full-time staffers.

Media 60

Media Advertising Cookies Impressions 60

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for….

Brand Lift 100

Brand Lift Communications MarTech Media 100

Martech Series

AUGUST 3, 2022

One of Aki’s biggest value propositions lies in helping our brand partners understand their consumers’ most receptive moments.”— Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for….

Brand Lift 89

Brand Lift MarTech Conversion Marketing 89

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. “Receiving certification is quite meaningful.”— CEO Bae-young Myung.

Brand Lift 86

Brand Lift Impressions MarTech Marketing 86

Automatad Inc.

MARCH 23, 2022

The Financial Times invests heavily in brand lift measurement. Media and entertainment were the product/service category that remained the highest spender. Examples like DC Thompson, a media company, comfortably churned close to six figures with their specialist podcasts, as well as, The Press & Journal, and The Courier.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. This release, now in general availability, meets both of these criteria.”.

Brand Lift 100

Brand Lift Healthcare MarTech Marketing 100

Basis

JANUARY 24, 2024

Finally, B2B marketers can lean on using others’ first-party data (aka, second-party data)—for instance, by tapping into social media sites or premium publishers that have proprietary targeting capabilities based on user-entered information. On LinkedIn, they can use the platform’s proprietary data to do job title/description targeting.

Advertising 84

Advertising Marketing Cookies Brand Lift 84

Martech Series

AUGUST 1, 2022

Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for YouTube. Amid rapid digitization, consumers have many various touchpoints where they can begin their relationships with a brand. Retail Media Networks Should Take a Page from The Mobile Gaming Playbook.

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Martech Series

AUGUST 2, 2022

By empowering creators and innovators with access to the GPU resources they need, brands, businesses, and individuals can now share ongoing interactive 3D experiences without the burden of having to predict traffic and reserve cloud computing resources in advance.

Brand Lift 88

Brand Lift MarTech Marketing Media 88

Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Bojarski holds a bachelor’s degree in electrical engineering from the Georgia Institute of Technology and a master’s degree in business administration from Georgia State University.

Manufacturing 78

Manufacturing Brand Lift Electronics MarTech 78

Martech

APRIL 7, 2022

The road to games has been widened by powerhouse gaming publishers like Activision Blizzard (acquired by Microsoft in a jaw-dropping deal ), media publishers like NBCUniversal and the adtech leaders who are connecting the pipes to playable ads and virtual metaverse activations. Untapped audiences identify as gamers. moms playing games. “It

Marketing 112

Marketing Brand Lift Audience Media 112

Digiday

FEBRUARY 7, 2023

Produced by Urban One and receiving significant radio distribution from American Urban Radio Network, the show claims to have generated $8 million in investment into Black-owned media.

Advertising 67

Advertising Brand Lift Conversion Education 67