Remove Brand Awareness Remove Conversion Remove Food
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6 B2B paid media platforms where you can advertise effectively

Martech

But how do you ensure you’re reaching someone truly looking for a food supplier for their restaurant and not just Joe Schmoe craving a steak dinner? Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. The key is strategic targeting. Display, video and search.

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Story-driven marketing campaigns: Best of the MarTechBot

Martech

By leveraging the power of storytelling, brands can differentiate themselves from competitors, create a memorable brand identity, and ultimately drive customer engagement, loyalty, and conversions. Highlight their experiences and how our food has been part of their special moments (e.g., Consideration stage Strategy.

Marketing 108
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Using multi-touch attribution to build a brand: Best of the MarTechBot

Martech

Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale. I’m a brand manager for a new organic juice brand. Prompt What is multi-touch attribution? Understood? Please use simple language.

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How CMO of 90-year-old fast food chain Krystal is pushing to expand brand relevance

Digiday

After 90 years of slinging its iconic sliders, Atlanta-based fast food chain Krystal is looking for new ways to not just boost brand awareness, but retain relevance with each new generation of customers. There’s other conversations that we’re having with some other pretty big names that are coming.

Food 70
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Programmatic’s ad targeting and optimization comes to digital out-of-home

Martech

Behavioral segmentation: Segments are based on specific behaviors like frequent traveling, fitness activities, food preferences, shopping habits, etc. Take our brief 2023 MarTech Replacement Survey Engagement and conversions. Donzis offered some examples of how brands can engage with DOOH.

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Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

Google Ads has emerged as one of the most effective platforms for maximizing a brand’s online presence and reaching potential customers in the current digital landscape. With an effective strategy, you can harness its potential to drive traffic, increase conversions and boost revenue. But what if you’re new to Google Ads strategies?

ROI 52
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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

A sweeping majority of advertisers agree that this is a huge concern of any brand, too: Weve selected only premium TV networks that we know are aligned to your brand, and your audience and specifically hand-picked to drive performance. Which OTT device is driving more view-through conversions?