Digiday

OCTOBER 4, 2022

Productivity platform Notion is ramping up its out-of-home efforts with ad placements across the globe to boost brand awareness beyond U.S. In August, the brand rolled out its first international brand campaign with billboards across eight cities: San Francisco, New York, Toronto, London, Dublin, Paris, Tokyo and Seoul.

Brand Awareness 80

Brand Awareness Conversion Communications Media 80

Martech Series

JANUARY 17, 2023

To make this as concrete as possible, let’s dive into use cases that demonstrate how consumer closeness can be a major growth driver for brands. The first use case demonstrates how social teams can bridge the consumer closeness gap to improve social campaign performance, monitor sentiment, and grow brand awareness among key consumers.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

Martech Series

AUGUST 2, 2022

Study Reveals Opportunity for Brands to Improve Consumer Data Privacy Education and Communications; Data Collection Remains at the Core of Consumer Trust. 75% of brands report greater difficulty building and maintaining trust with their customers post-pandemic, although online shopping is up 63%.

Education 75

Education Communications Cookies Conversion Rate 75

Ad Monsters

NOVEMBER 27, 2023

Effective communication is crucial in the world of podcast advertising. Instead, it confirmed podcasting’s increasingly well-understood ability to drive performance related to lower funnel, conversion-oriented metrics and deliver on buyer objectives across the entire marketing funnel, including lifts in brand awareness and purchase intent.

Communications 52

Communications Conversion Brand Awareness ROI 52

Martech

JANUARY 9, 2024

Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. Reaching out directly Many (if not most) creators operate independently, meaning they control their schedule, brand negotiations and communications.

Marketing 126

Marketing Audience Click Through Rate Conversion 126

Martech

OCTOBER 1, 2021

The psychology of brand awareness. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter. Brand awareness can be found in obvious areas like the ad you see when you’re scrolling through social media, or a pop-up that you click on,” said Sangha.

Brand Awareness 131

Brand Awareness Pop-Up MarTech Communications 131

Martech

DECEMBER 21, 2023

If you’re going to chime into an established community, do so with purpose. If you’re running a brand awareness ad be sure it can stop someone in the midst of their scrolling long enough to debate reading the next word. Which channels should you use? All of them. It isn’t just about responding to queries or comments.

Education 105

Education Audience Communications MarTech 105

Martech Series

NOVEMBER 11, 2022

The primary goal of an integrated B2B marketing campaign is to generate traffic, and brand awareness, and drive higher conversions by leveraging as many marketing channels as possible such as content, emails, display ads, social media, and many more. Why B2B companies should think of an integrated marketing campaign?

Marketing 93

Marketing Brand Awareness Audience Conversion 93

Martech

MARCH 11, 2024

For the sales team, better conversions, less garbage in, less time wasted, etc. For the company, less alienation and more effective communication with most of our market. And for 95% of our future customers, a better brand experience. Brand association. Brand affinity. Adtech We will still need adtech.

MarTech 81

MarTech Conversion Cookies Brand Awareness 81

Martech

DECEMBER 11, 2023

Examples: Increase brand awareness Drive lead generation Improve customer engagement Increase sales 3. This helps to guide customers through their journey and increases the likelihood of conversion. While AI-powered marketing tools offer significant benefits, it’s important to be aware of potential downsides and risks.

MarTech 102

MarTech Marketing Conversion Rate Brand Awareness 102

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Craft a compelling page.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Martech

MAY 8, 2023

We love to put this in place for CPG brands. Tailor the experience and communication to fit the channel and content that draws new subscribers. Approach this series as an opportunity to set the tone on the frequency and type of communication users should expect. What will enable marketers to use these automations?

Marketing 115

Marketing eCommerce Communications Brand Awareness 115

AdvertiseMint

JANUARY 19, 2024

A seasoned Facebook ads agency should be able to showcase tangible results, such as increased engagement, lead generation, and conversion rates. A transparent conversation about costs, fees, and potential additional expenses will prevent surprises. Communication and reporting. Customization and flexibility. Ad spend alignment.

Agency 52

Agency Marketing Conversion Rate Audience 52

VideoWeek

JULY 3, 2023

While consumers clearly care about the sustainability of the brands whose products they buy, some brands have a tricky time communicating their sustainability credentials. Where brands have something to add to the conversation, and are able to talk from a position of authority (i.e,

Food 52

Food Brand Awareness Retail Communications 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

AdvertiseMint

JANUARY 20, 2024

They are usually digital marketing experts who help brands: Review current online efforts Find gaps, risks, issues Create a digital strategy Optimize digital marketing campaigns Track performance These experts blend creative ideas and data-driven decisions. Consultants fine-tune your online presence and boost brand awareness.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Advendio

NOVEMBER 8, 2022

This will be useful in assisting these brands in creating consistency across all channels, thereby assisting them in increasing brand awareness and loyalty, and ultimately enabling them to successfully generate income from numerous channels. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Digiday

SEPTEMBER 22, 2022

“Timing worked out perfectly to partner and create something fans of both brands would enjoy in anticipation of Halloween,” he said. The companies aim to use this campaign for brand awareness of the pumpkin beer and increase engagement with Chucky on SYFY and USA Network.

Impressions 61

Impressions Brand Awareness Entertainment Retail 61

MNTN

JULY 15, 2022

A demand generation strategy is a series of actions you can implement to build brand awareness through different channels. Here are the top ten demand generation best practices you should be implementing to build brand awareness and capture healthy qualified leads. What Is a Demand Generation Plan?

Brand Awareness 52

Brand Awareness Audience Click Through Rate Education 52

Martech

FEBRUARY 25, 2022

Customers don’t care whether the communication comes from marketing or sales, says Methananda, they just want a “holistic experience.” And in the B2B space, treating business prospects as buying groups can help brands work toward that goal. When COVID-19 hit, it was a shock to everyone,” she said. Source: Nirosha Methananda.

Marketing 105

Marketing Audience Brand Awareness Conversion 105

Basis

SEPTEMBER 26, 2023

Direct buys can be somewhat complicated to set up and execute, because they require negotiating and communicating with publishers outside of the platform you use to run media. Are you focusing on brand awareness, conversions, or another goal? Pick your publisher.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

AdOpsHouse

JUNE 2, 2021

” The inquiry usually calls for a combination of brand awareness efforts and lead generation. Whether that goal is branding and communications oriented or more action oriented is up to you. Whatever your goals are, they need to be clearly communicated above the fold on the page where they land.

Marketing 52

Marketing Ad Ops Communications Banner 52

MNTN

SEPTEMBER 27, 2023

A sales funnel — broad on top, narrow at the bottom — represents how your broad pool of potential customers narrows to a few actual conversions. But by visualizing the sales funnel and its stages, your task of maximizing conversions and inspecting each stage for “leaks” is that much easier.

Click Through Rate 52

Click Through Rate eCommerce Conversion Retargeting 52

Martech Series

DECEMBER 23, 2022

A charity drive must be initiated for brand awareness. Because desktops have a higher engagement rate and more conversions, they wanted potential customers to visit the desktop version of the website. Improve your smartphone conversion rates and landing page optimization efforts in order to get ready for the Christmas season.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. It was a great question. My answer to her also sums up why you should care about this article. Or so Verizon hopes is the case.

Education 107

Education Communications Audience Brand Awareness 107

Lemonads

SEPTEMBER 17, 2021

Let’s Define Affiliate Marketing for Brands Affiliate marketing is a type of digital advertising used by millions of companies across the globe. In this model, companies (also called advertisers) work with independent marketers (affiliates) to attract consumers and generate conversions.

Affiliates 52

Affiliates Marketing Conversion Brand Awareness 52

Digital Turbine

JULY 28, 2022

With brand research revealing that 3 out of 4 mothers check everything BUT the ingredients of their baby products, the campaign’s main objective was to educate young parents on the importance of understanding the ingredients that are in baby products. The impact was crucial, especially when the brand was surrounded in controversy.

Education 40

Education Click Through Rate Pharmaceuticals Banner 40

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. Use a “reply to” address instead, and reap the benefits of higher delivery rates and brand awareness by including your brand’s domain in your sending address.

Marketing 111

Marketing Audience Communications Electronics 111

AdvertiseMint

SEPTEMBER 27, 2023

Social media platforms have changed how we connect and communicate with friends and family. Engagement: Snapchat: Focused on direct, one-to-one, or small group communication with features like private messaging, calls, and streaks. It provides privacy and encourages users to communicate freely.

Audience 52

Audience Communications Entertainment Media 52

MNTN

AUGUST 1, 2023

Importance of Bottom-of-Funnel Marketing Bottom-of-funnel marketing, sometimes referred to as the conversion funnel , is the part of your interaction with a potential customer in which you (hopefully) close the sale. Strategies at this stage involve setting yourself apart and proving your case as the best brand.

Marketing 52

Marketing Retargeting Conversion Audience 52

Digiday

NOVEMBER 28, 2022

That this year’s World Cup has indeed had issues associated with human rights and labor issues , LGBTQ+ acceptance and support and miscues and poor communication with sponsors including Budweiser among others. For the brands who did sponsor the games, doing so has already caused problems. Kimeko McCoy. Quote of the Week.

Marketing 64

Marketing Brand Awareness Education Media 64

Martech

SEPTEMBER 25, 2023

How many substantive conversations with customers or potential customers did sales have at the event? Because marketing’s primary goal is to build brand awareness, shape customer perspectives and cultivate customer relationships, these goals take time to yield tangible results. How many saw your product demonstration?

Marketing 112

Marketing A/B Testing Machine Learning Finance 112

MNTN

JULY 5, 2023

But there’s a common mistake marketers make that can seriously hurt their overall strategy: only focusing on the bottom of the funnel—on sales conversions. A full-funnel marketing strategy considers customers at all stages of the funnel, from awareness to purchasing. In the sales funnel, customers are already aware of your brand.

Marketing 52

Marketing Conversion Conversion Rate Shipping 52

Digiday

MARCH 23, 2023

Though some publishers are seeing ad revenue pace behind forecasts this quarter , newsletter publishers have been able to continue to attract dollars from existing advertisers as well as bring on new advertisers to their products, according to conversations with six publishing executives.

Advertising 75

Advertising ROI Media Brand Awareness 75

Martech Series

NOVEMBER 23, 2022

It helps brands to communicate with their target market, building familiarity with those who play these games. Empowering brands to simplify and scale audience engagement. Through brand awareness, performance and forecasting capabilities, immersiion helps advertisers achieve scalable growth.

Audience 90

Audience Advertising Rich Media Entertainment 90

Digiday

DECEMBER 26, 2022

Below are highlights from the conversations, which have been lightly edited and condensed for clarity. At the same time, they are still trying to make sure that brand awareness and brand advertising goals are folded into this. The culprit of platforms’ revenue decline is not solely the economy.

Media 61

Media Retail Brand Awareness Agency 61

MNTN

MAY 17, 2023

Stages of a marketing funnel: A marketing funnel has four stages: Awareness: This stage involves targeted marketing and ad campaigns that draw the right customers to your brand. Conversion: At this stage of the marketing funnel, a potential customer may become a qualified lead. Top-of-the-Funnel (aka ToFu) Your goal?

Marketing 52

Marketing Retargeting Brand Awareness Conversion 52