VideoWeek

AUGUST 25, 2023

In this week’s Week in Review: WAR predicts global ad spend to top $1 trillion, the DSA comes into force for largest tech platforms, and Nielsen folds ACR data in its currency. Ad spend is projected to grow 4.4 Ad spend is projected to grow 4.4 percent in 2023 and 8.2 percent in 2023 and 8.2 percent of total spend.

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Digiday

OCTOBER 12, 2022

The bedrock of digital advertising — that’s third-party cookies, by the way — are not long for this world , causing the ad industry great difficulty when it comes to activating online ad campaigns. PAIR is the latest solution on Google’s Display & Video 360, a.k.a. But what does this mean?

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Monetize More

APRIL 11, 2023

Google AdSense crawls websites to display relevant ads to users. Sometimes, AdSense may encounter errors while crawling a website, which can impact the delivery of ads. For publishers who focus on monetizing their ad inventory , it is a huge plus to know what AdSense crawlers are and how they can help you to fix issues.

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Martech

MARCH 15, 2022

This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. How is adtech changing the marketing landscape? Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers.

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Martech Series

JULY 11, 2022

Michal Bignitz, General Manager, Head of Partners at Wix chats about Wix’s evolution through the years and what it takes for online businesses to drive deeper impact: Welcome to this MarTech Series chat, Michal, tell us about yourself and your role at Wix…. I have been at Wix for more than 9 years working in different managerial roles.

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Clearcode

AUGUST 8, 2023

This means that AdTech companies must strategically incorporate privacy-enhancing technologies (PETs) to protect user data, maintain their privacy, and deliver targeted ads. In this blog post, we’ll explore the possibilities that PETs offer for enhancing user privacy.

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Monetize More

APRIL 19, 2023

Looking to monetize your website or blog? With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore.

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VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 Sees Fall in Ad Revenues. Top Stories. ProSiebenSat.1 German broadcasting group ProSiebenSat.1 German broadcasting group ProSiebenSat.1 billion to €4.375 billion.

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Ad Ops Hero

OCTOBER 2, 2023

AI and change management Change management has long been instrumental to the success of AI projects. It doesn’t matter how accurate an AI model is, or how much benefit it’ll bring to a company if the intended users refuse to have anything to do with it. According to McKinsey, gen AI is poised to add up to an annual $4.4

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Martech

AUGUST 27, 2021

Good morning, Marketers, and how are your customers trying to “hack” your products and services? Indeed, how to begin when everything is so fluid? MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Here’s my hack. Not the same, but not terrible.

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Spoton Digital Media

JUNE 28, 2021

It protects your investment and keeps your online visibility up so more customers can find and do business with you. So, how do you manage website maintenance? How often you perform each audit will depend on your business and how often you update your website. Well, not so fast. Be invisible to searches.

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Digiday

JULY 26, 2022

This week’s Future of TV Briefing looks at how platforms like TikTok and Pinterest are providing opportunities for search-oriented video approaches. In search of views Streaming’s viewership share continues to surge WTF is the Video Privacy Protection Act? In search of views. But maybe that’s about to change.

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Audience Entertainment Agency Food 68

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back. Advertisers and effective ad buying.

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Martech

APRIL 26, 2023

Today we’re talking to Monique Battiste , senior social media specialist at Solera , a business that offers risk management and asset protection software and services to the automotive industry and property insurance marketplace (Interview edited for length and clarity.) Q: What has your career path been? I’m done.

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Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. First-party cookies store login details, website configuration, and information about added products to the shopping cart. What Is The Role Of Third-Party Cookies?

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Lemonads

AUGUST 26, 2020

For this reason, it’s important to understand the different tools you have available to protect your marketing efforts and ensure that deceitful interactions don’t go undetected. According to some estimates, the digital marketing industry lost more than $42 billion to ad fraud in 2019, which adds up to more than 4.7

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NewProgrammatic

MARCH 15, 2022

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. And at the same time, how search ads work allows users to quickly and effectively find what they are looking for. What are Search Ads? Search Engine Text Ads (eg. Product Listing Ads (eg.

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AdvertiseMint

NOVEMBER 21, 2023

Have you ever wondered how brands serve up eerily precise ads and recommendations just for you? Or generate thousands of ad variations to boost performance? You’ll see how companies like Nike and Coca-Cola are using AI for personalized and automated marketing. AI and machine learning make all that possible.

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Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. It can be mistaken as a payment figure, but in reality, it’s more of an estimation of what the publisher could earn from ad revenue.

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Basis

MAY 18, 2022

How do they approach spending? Here, we take a look at Gen Z’s technology and media use and how they are predicted to evolve over the coming years. These young citizens of the world ( defined as being born between 1997 and 2012 ) have quickly become potent influencers on the consumer landscape. What channels are they on most?

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Media Entertainment Audience Communications 71

VideoWeek

FEBRUARY 17, 2023

Discovery plans a FAST service, Google rolls out Privacy Sandbox on Android, and TikTok moves to comply with European data regulation. Kids content and animated series are more likely to join WBTV, offering families free streaming alternatives while boosting ad revenues. In this week’s Week in Review: Warner Bros.

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VideoWeek

MAY 12, 2023

Musk added he will transition to the role of CTO and executive chair in the next few weeks. Yaccarino is well known throughout the ad industry thanks to her time at NBCU, where she has spent more than a decade, and she was a key figure in the launch of NBCU’s ad-supported streaming service Peacock.

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VideoWeek

JULY 8, 2022

YouTube has invested heavily in attracting creators onto the service, and left Short ad free at first to help kickstart the feature – though recently YouTube has begun rolling out ads within the Shorts feed. Top Stories. YouTube’s Shorts Reaches 30 Billion Views Per Day. billion logged in users watching Shorts each month.

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VideoWeek

MAY 27, 2022

In this week’s Week in Review: BBC plans to go digital-first, Firework raises $150 million, and IAB AdEx data shows video’s continued growth. Top Stories. BBC Unveils Plans to Go Digital First. Shoppable Video Startup Firework Raises $150 million.

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Ad Tech Agency Media Audience 59

PrograMetrix

APRIL 28, 2021

How Data Decentralization Will Shape the Future of Programmatic. In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The Shifting Data Landscape.

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Cookies Ad Targeting GDPR Advertising 52

Monetize More

DECEMBER 21, 2022

Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. These models vary greatly, as do the ad monetization strategies from which they profit. The Moz Blog, Vogue.com, remezcla.com, instyle.com. Selling Branded Content.

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Lemonads

SEPTEMBER 10, 2020

Let’s check some ad examples! Nativo Ad Examples Nativo Ad Example #1 Nativo Ad Example #2 Nativo Ad Example #3 Nativo Pros for Advertisers: Ease of setting up a campaign User-friendly interface platform Great digital performer in the Native space. That’s right! No more searching and no more excuses ! ??

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VideoWeek

OCTOBER 1, 2022

Magna Predicts Strong Growth in CTV Ad Revenues Next Year. Interpublic Group-owned media agency Magna this week released an updated ad revenue forecast running up to the end of 2023, predicting that while CTV revenues are set for a strong two tears, other TV ad revenues will suffer next year due to macroeconomic conditions.

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Automatad Inc.

NOVEMBER 24, 2023

Share Tweet Share There is no end to Google’s continuous effort to bring out a user-conscious digital ecosystem. In that sense, Google recently announced new consent requirements for publishers in the EEA and the UK. Transparency and Consent Framework) to serve ads in the EEA and the UK region. Now, what exactly is TCF?

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Smart-Hub

DECEMBER 8, 2023

Programmatic infrastructure, in which ad sales are automated within a split second, has replaced direct ad sales agreements. They are still used, but only for a small percentage of the premium ad segment. They are still used, but only for a small percentage of the premium ad segment. SmartHub's Features Have No Limits!

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Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). The DSP market exclusively was valued at $20.77

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VideoWeek

AUGUST 26, 2022

DoubleVerify reported a newly uncovered connected TV ad fraud scheme this week, in which smart fridges and other internet-connected devices essentially posed as connected TVs, in order to cover up fraudulent traffic. But the product is still young and relatively experimental, and doesn’t yet run ads. Top Stories.

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Monetize More

FEBRUARY 23, 2023

Google has announced that Linked Ad Exchange Accounts are being deprecated, and publishers must take action before April 2023. Find out what it means for you and your revenue stream in this blog post. You will continue to have access to manage any existing Ad Exchange linked accounts to your Google Ad Manager (GAM).

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Single Grain

APRIL 10, 2020

Besides health and safety concerns, most people’s fears are about their finances and how they can either continue to run their business (if they’re digital), revamp their business (if they haven’t had much of a digital presence) or hustle up a side job or learn new skills to adapt and evolve in this difficult situation. 1Password (software).

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AdvertiseMint

JULY 5, 2023

Do you feel like your Facebook ads are not driving any meaningful results? In this blog post, we will provide an informative guide on how to thoroughly assess your Facebook ad campaigns so that they can start driving better ROI. Now, a Facebook ads account audit decides the effectiveness of your ad spend.

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Clearcode

OCTOBER 9, 2022

Examples include the ePrivacy directive and General Data Protection Regulation (GDPR). Examples include the ePrivacy directive and General Data Protection Regulation (GDPR). As a result, the EU, and the UK government, have opened antitrust investigations into the tech giants of the Internet — mainly Google, Meta, Apple and Amazon.

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