Digiday

OCTOBER 20, 2022

Google is rolling out My Ad Center, a portal it hopes will attract users to sign in and indicate preferences for the types of ads they want to see across its Discover, Search, YouTube, and network properties. ” So, how does it work? ” So, how does it work? So, why this, and why now?

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Cookies Advertising Media 65

Ad Rants

AUGUST 2, 2022

Organic search has the potential to attract more traffic to a website than any other known marketing source: social media, paid ads, and other channels that we use for this purpose. The unique architectural structure makes the headless content management system so special. A headless content management system solves this problem.

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Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Get a Consultation For Free Contact us How Do Ad Exchanges Work? The ad buying process is now swift and streamlined.

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Automatad Inc.

JANUARY 23, 2024

Google is enabling more privacy-focused targeting with Privacy Sandbox and its Application Programming Interfaces (APIs). Google is enabling more privacy-focused targeting with Privacy Sandbox and its Application Programming Interfaces (APIs). Here is the list of alternatives marketers are considering to choose in 2024.

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Digiday

OCTOBER 12, 2022

The bedrock of digital advertising — that’s third-party cookies, by the way — are not long for this world , causing the ad industry great difficulty when it comes to activating online ad campaigns. PAIR is the latest solution on Google’s Display & Video 360, a.k.a. But what does this mean? .”

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Monetize More

FEBRUARY 21, 2023

Both AdSense and Google Ad Exchange are critical components of a successful publishing business. Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. Publishers receive 68% of the ad cost paid by advertisers in ad revenue.

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VideoWeek

APRIL 26, 2024

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio.

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Digiday

JANUARY 20, 2023

Alphabet today has confirmed that it plans to cut 12,000 jobs, reportedly the largest round of layoffs in its history, a development that comes as advertisers note a gradual shift in how Google deals with its largest paying customers.

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Demand Side Platform Ad Server Electronics Media 68

Monetize More

JULY 14, 2022

If you are a publisher on Google AdSense and have enabled Vignette ads, you would want to check out this blog post. Vignette ads are one of the most popular ad formats on the internet, accounting for 20% of all online ads. On mobile devices, they account for a whopping 70% of all mobile display ad revenue.

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Monetize More

NOVEMBER 29, 2022

With real-time bidding, advertisers can bid on an impression and, if the bid wins, the buyer’s ad is displayed on the publisher’s site instantly. Through real-time bidding, advertisers can manage and optimize ads for multiple ad networks. Master your ad inventory like the pros with PubGuru University! Impressions.

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VideoWeek

AUGUST 25, 2023

In this week’s Week in Review: WAR predicts global ad spend to top $1 trillion, the DSA comes into force for largest tech platforms, and Nielsen folds ACR data in its currency. Ad spend is projected to grow 4.4 Ad spend is projected to grow 4.4 percent in 2023 and 8.2 percent in 2023 and 8.2 percent of total spend.

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Martech

MARCH 15, 2022

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Successful campaigns use it to glean actionable data and send audiences the most relevant ads. Programmatic ad-buying. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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First-Party Cookies Cookies Impressions Ad Exchange 118

Automatad Inc.

NOVEMBER 20, 2023

This blog explores preferred deals, breaks down the steps to set preferred deals in GAM, and gives tips for effective preferred deals and suggestions for when you can choose preferred deals. Then, the Ad Manager renders the ad on your website. Once the deal is final, you serve the ad programmatically.

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VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 Sees Fall in Ad Revenues. Top Stories. ProSiebenSat.1 German broadcasting group ProSiebenSat.1 German broadcasting group ProSiebenSat.1 The Week in Tech.

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Advertising GDPR Banner Healthcare 98

Monetize More

APRIL 11, 2023

Google AdSense crawls websites to display relevant ads to users. Sometimes, AdSense may encounter errors while crawling a website, which can impact the delivery of ads. For publishers who focus on monetizing their ad inventory , it is a huge plus to know what AdSense crawlers are and how they can help you to fix issues.

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Ad Inventory Impressions Ad network Advertising 52

Mediavine

JANUARY 19, 2023

These are facts, but if you’re looking for gloom and doom predictions for the next 12 months, you’ve come to the wrong blog post and guy. 2023: The Year of Privacy While Google punted third-party cookie depreciation until 2024 , privacy is still very much the theme of this year and beyond. In 2023, five U.S. Which leads me to ….

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Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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Automatad Inc.

NOVEMBER 16, 2023

Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. This blog walks you through what are programmatic direct deals and how to set them up in the GAM. This blog walks you through what are programmatic direct deals and how to set them up in the GAM.

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Monetize More

APRIL 19, 2023

Looking to monetize your website or blog? With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore.

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Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. form the adtech ecosystem.

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Ad Wisey

AUGUST 2, 2022

To serve advertising throughout the Google network, Performance Max campaigns employ asset groups that consist of pictures, text, logos, YouTube videos, and other forms of media related to that specific group. In this blog, we take a closer look at Google Performance Max ads: their mechanisms, benefits, drawbacks, and potential impact.

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Conversion Audience eCommerce Advertising 52

Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Now, we have multiple regulations regarding cookie management, consent requests, privacy policy, and other aspects. For instance, these can be language preferences, login credentials, products added to the cart, viewed pages, etc. The order is completed faster.

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Cookies First-Party Cookies Ad Exchange Marketing 56

AdvertiseMint

JULY 15, 2023

You can showcase customer reviews or product feedback from famous individuals. Moreover, one of the best ways to boost your website’s credibility is by adding customer reviews or comments on your homepage or landing page. You can use images that explain how your product or service works. However, do not overdo it!

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Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. This blog post is going to explain how server-side header bidding works and its primary benefits. Stay tuned!

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NewProgrammatic

MARCH 15, 2022

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. And at the same time, how search ads work allows users to quickly and effectively find what they are looking for. What are Search Ads? Search Engine Text Ads (eg. Google Search Ads, Bing Search Ads, etc.).

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VideoWeek

AUGUST 24, 2023

The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. As such the websites are dominated by ads to the detriment of the user experience. The first issue is the lack of a clear definition.

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Monetize More

JUNE 27, 2022

The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone. Google AdX : As a top Google Ad Exchange partner for publishers, we provide you with access to premium advertisers.

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Monetize More

JUNE 27, 2022

The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone. Google AdX : As a top Google Ad Exchange partner for publishers, we provide you with access to premium advertisers.

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Brid.tv

JULY 3, 2023

This can include social media posts, images, blogs, user-generated advertising, and video sharing. Due to quality control and legality, so bear in mind that you’ll need to manage and moderate this content actively. You can monetize user-generated content with ads, sponsorships, product placements, and more.

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SEO Rich Media Fashion Media 52

VideoWeek

JULY 8, 2022

YouTube has invested heavily in attracting creators onto the service, and left Short ad free at first to help kickstart the feature – though recently YouTube has begun rolling out ads within the Shorts feed. Azerion acquired the French and German subsidiaries of mobile ad tech firm Madvertise this week.

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Ad Tech eCommerce Media Agency 98

Monetize More

AUGUST 26, 2022

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

AUGUST 26, 2022

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

MAY 17, 2023

You Can Opt for Blogging Blogging is an excellent money-making tactic that doesn’t come with a direct video selling approach. However, several bloggers use this pathway to earn cash via video ad placements , ad networks, product sales, or sponsorships. We also generate VAST tags from Google Ad Manager UI.

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Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. It can be mistaken as a payment figure, but in reality, it’s more of an estimation of what the publisher could earn from ad revenue.

CPM 52

CPM Fill rate Impressions CPC 52

Smart-Hub

AUGUST 23, 2023

In this blog post, we will delve into the world of programmatic advertising. Explore the programmatic monetization strategies if you are willing to know how to successfully start your profitable ad exchange. This allowed The Economist to serve highly targeted and relevant ads to each viewer.

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Martech

AUGUST 27, 2021

According to the Real Story Group’s Sarah Brown, the increasing pace of privacy legislation, privacy-protecting tools and advocacy, and the market-shaking actions by Apple and Google to limit cross-device and cross-site tracking have left all parties scrambling for secure footing. Here’s my hack. Not the same, but not terrible.

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SEO Machine Learning Food MarTech 114

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back. Advertisers and effective ad buying.

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