Ad Monsters

MAY 8, 2023

If you’re anything like me, you have familiarized yourself with TransUnion over your obsession with checking your credit report, but now it looks like the credit reporting company is taking its talents in a new direction, healthcare marketing. MS: The U.S.

Healthcare 98

Healthcare Pharmaceuticals Audience ROI 98

Basis

SEPTEMBER 27, 2023

Digital healthcare. Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! Ryan Sperry: I’d say the need for taking an omnichannel approach, which focuses on creating a seamless, holistic customer experience across all the channels where an audience spends time.

Pharmaceuticals 98

Pharmaceuticals Healthcare Marketing ROI 98

Basis

DECEMBER 4, 2024

This is particularly true in highly regulated industries like healthcare, where advertisers must navigate strict regulations when interacting with consumers. This shift—moving from hands-on, granular targeting to relying on AI for audience selection—is a big leap that many advertisers aren’t fully comfortable with yet.

Advertising 97

Advertising Retail Pop-Up Media 97

Single Grain

MAY 1, 2025

This comprehensive analysis explores how marketing budgets are evolving, where top CMOs are investing, and how to optimize your marketing spend to drive maximum ROI in today’s complex landscape. Single Grain’s paid advertising experts can help you identify and partner with the right creators to maximize your marketing ROI.

Marketing 52

Marketing ROI Finance Media 52

Advendio

APRIL 14, 2025

Performance-driven advertising: Retail media offers measurable outcomes tied to sales, making it a high-ROI channel. Standardization is crucial for brands investing heavily in retail media to ensure transparency and ROI. A scalable ad management platform helps retailers: Implement privacy-first audience segmentation.

Retail 52

Retail Ad Inventory Cookies ROI 52

Martech

NOVEMBER 6, 2023

Response rate A healthy response rate indicates that your content resonates with your audience. A low one might need refining your value proposition or reevaluating your target audience. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Marketing 130

Marketing ROI A/B Testing Conversion 130

Martech

OCTOBER 11, 2024

At its heart, it helps create faster, smarter and more secure customer experiences — exactly what marketers need to build stronger connections with their audience. This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. Customers today expect immediacy.

Machine Learning 73

Machine Learning Communications Retail Healthcare 73

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

Click Through Rate 98

Click Through Rate Impressions Audience ROI 98

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Campaign channels.

ROI 128

ROI Machine Learning Conversion Rate Healthcare 128

Single Grain

DECEMBER 30, 2024

These tailored solutions result in more qualified leads, greater revenue, and a better ROI. Agencies with experience in your sector will have a better understanding of: Your target audiences pain points and priorities. Evaluate Their Pricing Structure While ABM efforts can boost your ROI, it is a serious marketing investment.

Agency 52

Agency Marketing ROI Communications 52

Agility Ads

MARCH 18, 2022

Healthcare advertising is essential now that patients have more options than ever before. This helps improve your ROI on advertising dollars because there’s no longer any wasted advertising budget spent on showing ads to consumers who aren’t in your target audience. Pair Geofencing with Programmatic Advertising.

Healthcare 52

Healthcare Advertising ROI Audience 52

Single Grain

JUNE 21, 2023

Sprout Social ) Video ads must draw an audience in within the first 10 seconds before losing a lead’s attention. Influencer Marketing Hub ) Use hashtags in your ads to reach a wider audience. Hootsuite ) LinkedIn members have double the buying power compared to other online audiences. Oberlo ) Bermuda has an ad reach of 104.8%.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

APRIL 29, 2025

The reasons why are compelling: rising CPCs on Google platforms, changing consumer behaviors, and the emergence of specialized alternatives that deliver superior performance for specific audience segments. Audience diversification : Different platforms reach unique audience segments that Google might miss.

Media 52

Media ROI CPC CPA 52

Single Grain

APRIL 16, 2025

Audience architecture : Building precise targeting frameworks. Strategy 3: Develop a Sophisticated Audience Architecture Moving beyond basic account lists to sophisticated audience architecture significantly improves targeting precision. LinkedIn Audience Construction Build sophisticated LinkedIn audiences to improve targeting.

Retargeting 52

Retargeting ROI Audience Conversion 52

Single Grain

APRIL 10, 2025

LinkedIn’s matched audiences feature allows for precise targeting of specific accounts and decision-makers. Regular targeting refinement based on performance data can improve campaign ROI by 25-30%. Company Targeting Company targeting is when ABM marketers build audiences and segments by businesses and organizations.

Retargeting 52

Retargeting A/B Testing Audience Conversion Rate 52

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Adobe Marketo. Product overview.

Marketing 122

Marketing Manufacturing Communications Healthcare 122

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. The Philadelphia-based company has 11 global offices, with execution across 100 countries. Target customers.

Marketing 114

Marketing Machine Learning Cookies MarTech 114

Martech

JANUARY 17, 2024

That’s impacting ROI for the organization as a whole, and probably the CEO had no clue,” Schlau said. For example, if the organization is in the healthcare industry, a new marketing platform might be used to reduce the number of dropped appointments, saving lost revenue with every appointment it saves. Get MarTech!

Communications 114

Communications MarTech Healthcare Conversion 114

Martech

MAY 22, 2024

Your data quality program should result in: Increased campaign effectiveness Your marketing team’s campaigns will be more effective thanks to the following improvements: Improved targeting: Cleaner, more accurate data allows the marketing team to segment audiences more precisely. leading to higher engagement and conversion rates.

Marketing 117

Marketing MarTech Conversion Rate Healthcare 117

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. The selection of a mobile ad platform depends on your target audience, so it is important to understand the needs of your audience and choose a platform that can offer you the maximum ROI.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Digiday

NOVEMBER 17, 2022

HR services company Randstad worked with Khoros to reach new audiences, including Gen Z users starting their careers, via TikTok strategies. Contentgine & Quarry – Driving Smarter Campaigns and ROI. Lasso – Omnichannel Campaign Measurement for Healthcare. Best Content Management System. SIDEARM Sports. ID5 Identity Cloud.

A/B Testing 79

A/B Testing Ad Server Data Management Platform Native Advertising 79

Martech

SEPTEMBER 28, 2021

Nearly as many marketers also say that they struggle to understand how much of their addressable audience is active and reachable online. Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels.

Cookies 122

Cookies GDPR Mobile Ads Ad Tech 122

MNTN

AUGUST 5, 2024

However, if you are trying to target a very niche audience, you might end up paying for more space than you need. Precise Audience Targeting An ad network will offer sophisticated targeting options, allowing you to direct your content to specific demographics, geographic locations, interests, and behaviors. How Do Ad Networks Work?

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

MNTN

AUGUST 5, 2024

However, if you are trying to target a very niche audience, you might end up paying for more space than you need. Precise Audience Targeting An ad network will offer sophisticated targeting options, allowing you to direct your content to specific demographics, geographic locations, interests, and behaviors. How Do Ad Networks Work?

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

Martech

FEBRUARY 3, 2023

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. the developer audience using augmented reality. Prior years have included tracks that feature brands leveraging immersive technology to engage audiences.

Marketing 104

Marketing Public Relations Healthcare Finance 104

Martech

FEBRUARY 3, 2023

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. the developer audience using augmented reality. Prior years have included tracks that feature brands leveraging immersive technology to engage audiences.

Marketing 98

Marketing Public Relations Healthcare eCommerce 98

Digiday

OCTOBER 4, 2022

By streamlining content creation workflows, social media teams can better engage audiences with unique, on-brand creative. Best Content Marketing Platform Contentgine & Quarry – Driving Smarter Campaigns and ROI Linkwell Health McCormick Eliminates Content Silos With Acquia DAM and PIM Persado.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Single Grain

SEPTEMBER 7, 2023

Interactive Tools & Calculators: For industries that deal with numbers, such as finance or real estate, an interactive ROI calculator or mortgage estimator can be a game-changer. For example, a masterclass on “Advanced AI Algorithms for Healthcare” would attract professionals in the intersection of tech and health.

Healthcare 52

Healthcare Real Estate Audience Conversion Rate 52

Single Grain

OCTOBER 5, 2023

A realm where your brand’s narrative doesn’t just inform, but captivates and resonates with your target audience. Professional commentaries and insights are the B2B equivalent of the emotional appeal to B2C audiences. A single piece of content may not address the diverse concerns and interests of this varied audience.

Audience 59

Audience Healthcare Finance Marketing 59

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. Programmatic advertising utilizes algorithms to get your ads in front of your audience. You need a combination of algorithmic automation and human intelligence to drive the best ROI.

Agency 52

Agency Advertising Retargeting Conversion 52

Lemonads

OCTOBER 30, 2020

billion monthly active users , so it’s safe to assume it has a global audience that’s suitable for all industries, including B2B. However, Facebook’s value isn’t limited to a large audience. And, Facebook Ads campaigns have an average conversion rate of more than 9% , which translated to exceptional ROI across all industries.

Affiliates 52

Affiliates Healthcare Education Electronics 52

Single Grain

MARCH 4, 2022

Online PPC advertisements provide a 200% ROI. Do you need someone to track your advertisement ROI and manage your analytics? Single Grain is an ROI-focused digital marketing agency with a professional team of experts to help you skyrocket your business's growth. They create ROI-focussed ad copy to boost CTR and drive more leads.

Agency 52

Agency SEO Marketing ROI 52

Single Grain

FEBRUARY 17, 2022

The SaaS adoption in the healthcare industry is growing at 20% every year. Single Grain is an ROI-focused, full-service digital marketing agency focused on growing your SaaS business. Their expert teams create personalized marketing strategies for each client that are data-driven, get a high ROI and increase conversion rates.

Agency 59

Agency Marketing SEO ROI 59

Single Grain

FEBRUARY 24, 2023

Their SEO and SEM professionals can elevate your online revenue by cutting down your ads spending and increasing your ROI. They focus on minimizing cost per lead and cost per order to deliver the highest ROI on your B2B marketing campaigns. Why Choose Single Grain? Why Choose Sculpt?

Agency 59

Agency Marketing SEO Conversion Rate 59

Lemonads

MARCH 15, 2021

If your audience isn’t interested in the products or services you offer, there’s very little chance that affiliate marketing will change that. Larger Reach (Local, National, and Global Markets) The affiliate marketing industry relies on content publishers that target different audiences across the world.

Affiliates 52

Affiliates Conversion SEO Healthcare 52

Single Grain

JUNE 20, 2019

Well, you can build them from scratch, but that can be time consuming and the labor cost can really eat into your ROI. The product/service described is desirable to the target audience, and because the headline outlined their want or need well, the prospect clicked. How to Pick a Landing Page Builder. How do you create landing pages?

A/B Testing 110

A/B Testing Conversion Rate Conversion Banner 110