Martech Series

JULY 26, 2022

Tealium for Pharma utilizes deep integration technology and partnerships to deliver an enhanced customer journey in one of healthcare’s most vital sectors. Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll.

Healthcare 97

Healthcare Pharmaceuticals Communications MarTech 97

Martech Series

FEBRUARY 14, 2023

This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry. This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry.

Healthcare 90

Healthcare Machine Learning MarTech Conversion 90

Martech Series

NOVEMBER 9, 2022

Proprietary Audience Intelligence Provides Unique Insights into the C-Suite. The Bliss Group and Ringer Sciences have announced the launch of the Executive Signals Platform (ESP), one of the first audience intelligence platforms to analyze the behavior of executives in key media channels dedicated to business.

Healthcare 86

Healthcare Manufacturing Retail Audience 86

Martech Series

SEPTEMBER 7, 2022

Arti, creators of a leading cloud-based augmented reality (AR) presentation platform, announced that Storytelling with AR, a project featuring Arti’s AR platform, was named the overall winner, as well as the audience choice, in Oracle’s annual GenO Innovations Project competition, which uncovers groundbreaking new tech that can help businesses.

Healthcare 95

Healthcare Audience MarTech Conversion 95

Martech Series

SEPTEMBER 29, 2022

Interactive live video includes live-streaming video where the audience can react with chat or emojis, and streamer(s) can interact with their audiences in real-time. 13% said healthcare apps, like ZocDoc and Doctors on Demand. Marketing Technology News: MarTech Interview with Jake Athey, VP of Marketing and Sales at Widen.

Healthcare 82

Healthcare Entertainment Education Audience 82

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. It should be the lifeblood of martech.

MarTech 104

MarTech Healthcare Retargeting Audience 104

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

Machine Learning 99

Machine Learning Marketing Healthcare eCommerce 99

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. He’s also spoken at The MarTech Conference. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? We built their first public websites.

eCommerce 101

eCommerce Healthcare MarTech Marketing 101

Martech Series

AUGUST 2, 2022

The Silicon Valley-based event connects founders of the hottest venture backed, emerging and early-stage companies with an exclusive audience of venture capitalists, corporate investors, private investors, investment bankers, and strategic partners. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

Healthcare 80

Healthcare Audience MarTech Marketing 80

Martech Series

AUGUST 1, 2022

The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 60

Pharmaceuticals Healthcare Media Brand Lift 60

Martech

AUGUST 17, 2023

This suggests that among the soccer crowd’s mass audience of 3.5 Other categories just outside the top 10 include Hotel, Restaurant, Government and Healthcare, according to SponsorUnited. Dig deeper: Will Women’s World Cup bring the prize audience marketers want? Get MarTech! Why we care. Image: SponsorUnited.

Healthcare 91

Healthcare Food Audience MarTech 91

Martech

OCTOBER 23, 2023

As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. followers) Get MarTech! Individuals included on MarTech Experts to Follow lists post currently, frequently and substantively, on the specific topic of the list. In your inbox.

Pharmaceuticals 118

Pharmaceuticals Electronics Healthcare MarTech 118

Martech Series

SEPTEMBER 23, 2022

PM360 also named DeepIntent’s Patient Modeled Audiences platform as one of its ‘Most Innovative Products of 2020’ and its Healthcare Planner solution as one of the ‘Most Innovative Services’ in 2019. ” Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice.

Healthcare 83

Healthcare Pharmaceuticals MarTech Audience 83

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. If your audience doesn’t care about the content you deliver, they won’t be opening your emails very often.

Healthcare 116

Healthcare Marketing Cookies Electronics 116

Martech Series

SEPTEMBER 9, 2022

FullThrottle Technologies , LLC, an end-to-end privacy-compliant first-party data platform that helps marketers identify and target audiences and measure results, announced the appointment of Spencer Janis as the company’s new Vice President of Enterprise Partnerships. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Healthcare 79

Healthcare MarTech Audience Media 79

Martech Series

SEPTEMBER 8, 2022

Industry veteran brings over 25 years of experience in TV and digital research, audience insights, sales, and data strategy. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Advertising 91

Advertising Healthcare MarTech Audience 91

Martech Series

JANUARY 12, 2023

Marketing Technology News: Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement. With the acquisition, the combined employee and customer footprint across the United States and Europe helps bring MessageGears’ unique, data-connected approach to a more global audience.

Marketing 101

Marketing Healthcare MarTech Audience 101

Martech Series

DECEMBER 1, 2022

It can gauge audience affinity for products and brands shown in digital video advertisements, so that advertisers can optimize creative content. GlassView and its customers will use the data to finetune ads and drive engagement, creating a more enhanced experience for target audiences and more effective advertising for brand owners.

Click Through Rate 83

Click Through Rate Marketing Healthcare Audience 83

Martech Series

OCTOBER 18, 2022

Designed for use across all audiences and at every stage of the commercialization process, Elevalt serves as the foundation of the company’s data-driven approach to pharmaceutical marketing. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

Pharmaceuticals 81

Pharmaceuticals Marketing Healthcare MarTech 81

Martech Series

JULY 26, 2022

The company drove high audience engagement with their content hub, with 60% of attendees becoming recurring visitors. The company drove digital engagement to help healthcare professionals around the world deliver care to cancer patients in need. The company exceeded its audience attendee goals by 300%.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Martech Series

DECEMBER 6, 2022

Healthcare: Scheduled messages allow healthcare providers to send appointment reminders to patients to reduce no-shows and ultimately improve health outcomes. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Healthcare 52

Healthcare Conversion Finance eCommerce 52

Martech Series

SEPTEMBER 30, 2022

Indegene, a leading global technology-led healthcare solutions provider, and Tealium, announced a strategic collaboration to combine Tealium’s customer data platform (CDP) solutions with Indegene’s life sciences domain knowledge and advanced data and analytics expertise.

Healthcare 71

Healthcare Communications MarTech Audience 71

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr. Many of these innovations are changing how legal professionals are approaching their careers, and the need for continuing education is important to them.”

Conversion 85

Conversion Machine Learning Healthcare Education 85

Martech Series

SEPTEMBER 9, 2022

Prior to joining Intentsify, Ross led the B2B Marketing Executive service at Forrester and SiriusDecisions, a global research and advisory firm, where she empowered leading global CMOs with actionable intelligence, transformative frameworks, and expert industry guidance to deliver exceptional audience-centric go-to-market strategies.

Healthcare 80

Healthcare MarTech Conversion Marketing 80

Martech Series

JANUARY 9, 2023

Marketing Technology News: Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement. Future’s portfolio of content, audience-data capabilities and execution are second-to-none and exactly what’s needed in the current advertising environment.”. Sales Leadership With New Hires appeared first on MarTech Series.

eCommerce 87

eCommerce Healthcare Agency Entertainment 87

Martech Series

AUGUST 23, 2022

Marketing Technology News: Vault AI Selects Whip Media’s Global Audience Engagement Data to Expand Its AI-Powered…. Service and financial businesses, sit-down restaurants, quick-service restaurants, retail and healthcare organizations collectively saw YoY increases in local search behavior: 32% increase in total listing views.

Retail 90

Retail SEO Healthcare MarTech 90

Martech Series

JANUARY 18, 2023

Streamlines workflows and insight sharing and makes getting fast feedback from the right audience easier. These latest updates expand the ability to access valuable human insights more quickly, accurately, and securely–further enabling companies to be able to better interpret and understand how their target audiences feel and why.

Machine Learning 85

Machine Learning Audience Healthcare MarTech 85

Martech

JANUARY 17, 2024

Kirsten Schlau, director and Salesforce Marketing Cloud practice lead at martech consultancy Sercante, saw one such implementation go up in smoke when a client she advised acquired a new company. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech! In your inbox.

Communications 100

Communications MarTech Healthcare Conversion 100

Martech Series

NOVEMBER 7, 2022

These challenges have inspired Adello to further improve cookie-less targeting through AdCTRL , used since 2008 to serve target mobile audiences. Marketing Technology News: MarTech Interview with Emerson Welch, Vice President of Marketing at Quark Software Inc. How do you want your target audience to feel when your ads are served?

Advertising 63

Advertising Rich Media Healthcare Cookies 63

Martech Series

OCTOBER 20, 2022

He has extensive senior leadership within other organizations on the marketing side and he has run the gamut of product positioning and customer acquisition from healthcare to technology. Marketing Technology News: MarTech Interview with Zohar Gilad, Co-Founder and CEO at Fast Simon.

eCommerce 88

eCommerce Marketing Healthcare Food 88

Martech

AUGUST 29, 2023

Media plans are largely built to ensure creative content effectively reaches the right audience at the right moment. And when the most valuable insights come from finding an optimal combination of message, audience and timing, we have to work in new ways to flex the creative messaging to yield optimal brand performance and sales.

Audience 93

Audience A/B Testing Agency Media 93

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Martech Series

SEPTEMBER 19, 2022

Brian has held top creative positions across several verticals from retail to finance to automotive to healthcare, working with brands like Hallmark, Ocean Spray, Mercedes-Benz and Invisalign. Marketing Technology News: MarTech Interview With Lauren Vaccarello, CMO at Salesloft.

Healthcare 75

Healthcare Finance Communications Agency 75

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Only 25% of respondents claimed an excellent understanding of their audience and 47% acknowledged their understanding is limited, resulting in a misalignment in priorities across numerous functionalities.

Healthcare 90

Healthcare Entertainment Conversion MarTech 90

Martech

MARCH 28, 2024

Nowhere is this shift more evident than in healthcare products and services. Dig deeper: Breaking through the noise: How brands can connect with today’s consumers Implementing owned asset optimization Owned asset optimization (OAO) is an approach to digital marketing that has revolutionized brand strategies for healthcare organizations.

Healthcare 103

Healthcare Pharmaceuticals Audience Conversion 103

Martech

JANUARY 3, 2022

“As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our MarTech conference. Adhere to data ethics within our privacy landscape. What it is.

Marketing 137

Marketing MarTech GDPR Healthcare 137

Martech Series

SEPTEMBER 7, 2022

By using their algorithm to serve videos to larger audiences, Instagram is helping brands expand their reach and boost engagement.”. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Healthcare 84

Healthcare MarTech Media Conversion 84