Audience, Healthcare, Machine Learning and MarTech

AdTheorent Health Unveils the Industry’s First and Only Predictive Audiences for Health Advertisers

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience

Audience Healthcare Machine Learning Advertising

The customer data platform market

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

Machine Learning

Machine Learning Marketing Healthcare eCommerce

Authenticx Expands Automation Capabilities with New Autoscoring Tool

Martech Series

FEBRUARY 14, 2023

This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry. This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry.

Healthcare

Healthcare Machine Learning MarTech Conversion

UserTesting Launches New Workspace Experiences for Faster Access to Critical Insights Across Teams

Martech Series

JANUARY 18, 2023

Streamlines workflows and insight sharing and makes getting fast feedback from the right audience easier. Additionally, UserTesting has introduced machine learning-powered enhancements to its transcription and sentiment analysis features. Screener Guidance to Find the Right Audience, Faster.

Machine Learning

Machine Learning Audience Healthcare MarTech

DISCO Debuts Just Hearsay, a New Podcast Series Featuring Deep Conversations with Legal Tech and Innovation Luminaries

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr. Many of these innovations are changing how legal professionals are approaching their careers, and the need for continuing education is important to them.”

Conversion

Conversion Machine Learning Healthcare Education

How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

JANUARY 22, 2023

Here are some examples of industries that would benefit from DCO technology: E-commerce FMCG Automotive Consumer packaged goods (CPG) Financial services Healthcare Travel services And many more. The main difference lies not in the dynamic change of content but in machine-learning (ML) mechanisms.

Retargeting

Retargeting Data Management Platform Demand Side Platform A/B Testing

What is CRM and how does it support marketing?

Martech

JANUARY 25, 2022

Healthcare providers. CRM systems’ ability to synchronize and share vital health information makes them key assets for hospitals, doctors and other healthcare providers. They also assist in the process of gathering patient insights and providing better healthcare experiences. Learn more here. appeared first on MarTech.

Marketing

Marketing Communications Healthcare Finance

New Acquia CDP Capabilities Spur CX Innovation for Customers and Partners Across Industries

Martech Series

FEBRUARY 14, 2023

Marketing Technology News: MarTech Interview with John Payne, CEO of Croquet “The enhancements we’ve made to Acquia CDP, as well as pricing and delivery models, will enable more organizations to get started managing and using customer data, even without big budgets or teams,” said Mark Picone, SVP and General Manager, Acquia Marketing Cloud.

Machine Learning

Machine Learning Healthcare Retail Food

What is a customer data platform or CDP and why are so many marketers talking about them?

Martech

SEPTEMBER 22, 2021

The number and breadth of robust pre-built connectors to other martech systems. Analytics, including those powered by machine learning and artificial intelligence , that surface insights, enable journey mapping, audience segmentation and predictive modeling. Orchestration. Data regulation compliance.

Marketing

Marketing Machine Learning GDPR Healthcare

9 call analytics platforms for marketing teams to consider

Martech

FEBRUARY 24, 2022

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions.

Marketing

Marketing Healthcare Real Estate Conversion

Katie Robbert: Spotlight on the expert

Martech

MARCH 18, 2024

Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. The data point supplements the narrative around our customers, our audience. And he was experimenting with machine learning and AI. Get MarTech! In your inbox.

Pharmaceuticals

Pharmaceuticals Machine Learning Agency Healthcare

A marketer’s 2022 guide to Marketo: What it does today

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Learn more here. Click here to download!

ROI

ROI Machine Learning Conversion Rate GDPR

6 marketing attribution and predictive analytics platforms your organization should consider

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Full Circle Insights. Click here to download! Marketing Evolution.

Marketing

Marketing Machine Learning ROI Cookies

16 marketing automation platforms your organization should consider

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing

Marketing Manufacturing Communications Healthcare

Resonate Reveals 10 Voter Segments That Will Determine the Outcome of the 2022 Midterms

Martech Series

OCTOBER 13, 2022

This audience has diverse interests, most of them apolitical, and is largely made up of teachers. This straight ticket audience shares some similarities with ConservaDems, including being majority-minority and blaming inflation on specific products becoming more expensive. The Build Back Better Democrats (9.4% ConservaDems (8.5%

Healthcare

Healthcare Machine Learning Education Affiliates

AdTech Trends

AdTheorent Health Unveils the Industry’s First and Only Predictive Audiences for Health Advertisers

The customer data platform market

Trending Sources

Authenticx Expands Automation Capabilities with New Autoscoring Tool

UserTesting Launches New Workspace Experiences for Faster Access to Critical Insights Across Teams

DISCO Debuts Just Hearsay, a New Podcast Series Featuring Deep Conversations with Legal Tech and Innovation Luminaries

How to Build a Dynamic Creative Optimization (DCO) Tool

What is CRM and how does it support marketing?

New Acquia CDP Capabilities Spur CX Innovation for Customers and Partners Across Industries

What is a customer data platform or CDP and why are so many marketers talking about them?

9 call analytics platforms for marketing teams to consider

Katie Robbert: Spotlight on the expert

A marketer’s 2022 guide to Marketo: What it does today

6 marketing attribution and predictive analytics platforms your organization should consider

16 marketing automation platforms your organization should consider

Resonate Reveals 10 Voter Segments That Will Determine the Outcome of the 2022 Midterms

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