Audience Cookies Healthcare MarTech 
Martech Series
OCTOBER 13, 2022
Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.
Martech
APRIL 12, 2024
At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.
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Martech
JULY 14, 2021
About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. If your audience doesn’t care about the content you deliver, they won’t be opening your emails very often.
Martech Series
NOVEMBER 7, 2022
These challenges have inspired Adello to further improve cookie-less targeting through AdCTRL , used since 2008 to serve target mobile audiences. Marketing Technology News: MarTech Interview with Emerson Welch, Vice President of Marketing at Quark Software Inc.
Martech
SEPTEMBER 28, 2021
Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Pre-built connections to martech/ad tech platforms.
Martech
JANUARY 3, 2022
“As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our MarTech conference. Adhere to data ethics within our privacy landscape. What it is.
Clearcode
APRIL 7, 2022
Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. Various solutions to this problem have emerged, with data clean rooms being one of the main ones.
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