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Cumulus Media Pioneers Data-Driven Targeting Via Swoop for Broadcast Radio Pharmaceutical Brand Campaigns

Martech Series

The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

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Lytics Launches Private Instance and Private Cloud on Google Cloud

Martech Series

A full set of features are available as part of the Lytics platform, ranging from data pipeline and profile management, to audience exploration, creation, and activation, to be deployed inside a customer’s Google Cloud environment. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.