Audience GDPR Healthcare MarTech 
Martech
JANUARY 3, 2022
Whether it’s GDPR, CCPA, or upcoming U.S. As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our MarTech conference. “As What it is.
Martech
MARCH 14, 2024
Whether it’s a blog or a LinkedIn post, you should respect your audience enough to give them something worth reading rather than posting for the sake of posting. This means implementing stronger cybersecurity measures for sensitive data, following regulations like GDPR and transparently communicating these practices to customers.
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Martech
SEPTEMBER 28, 2021
Nearly as many marketers also say that they struggle to understand how much of their addressable audience is active and reachable online. Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels.
Martech Series
AUGUST 3, 2022
A full set of features are available as part of the Lytics platform, ranging from data pipeline and profile management, to audience exploration, creation, and activation, to be deployed inside a customer’s Google Cloud environment. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.
Martech
FEBRUARY 24, 2022
Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. CallRail’s platform (via Callrail). Product overview. Target customers.
Martech
SEPTEMBER 22, 2021
The number and breadth of robust pre-built connectors to other martech systems. Analytics, including those powered by machine learning and artificial intelligence , that surface insights, enable journey mapping, audience segmentation and predictive modeling. DMP, DSP, ad exchange) that will use them as advertising audiences.
Martech
JANUARY 13, 2022
Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Click here to download! Product overview.
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