Audience, Conversion, Healthcare and MarTech

DISCO Debuts Just Hearsay, a New Podcast Series Featuring Deep Conversations with Legal Tech and Innovation Luminaries

Martech Series

SEPTEMBER 8, 2022

Co-hosted by DISCO’s Andrew Shimek and Kristin Zmrhal and produced in partnership with ALM, Just Hearsay features entertaining and illuminating conversations showcasing methods for improving the practice of law with technology – and having fun along the way. ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Conversion

Conversion Machine Learning Healthcare Education

Authenticx Expands Automation Capabilities with New Autoscoring Tool

Martech Series

FEBRUARY 14, 2023

This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry. This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry.

Healthcare

Healthcare Machine Learning MarTech Conversion

Arti.AR Named Winner of Oracle GenO Innovation Projects Competition

Martech Series

SEPTEMBER 7, 2022

Arti, creators of a leading cloud-based augmented reality (AR) presentation platform, announced that Storytelling with AR, a project featuring Arti’s AR platform, was named the overall winner, as well as the audience choice, in Oracle’s annual GenO Innovations Project competition, which uncovers groundbreaking new tech that can help businesses.

Healthcare

Healthcare Audience MarTech Conversion

Milton Hwang: Spotlight on the expert

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. He’s also spoken at The MarTech Conference. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? We built their first public websites.

eCommerce

eCommerce Healthcare MarTech Marketing

Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. It should be the lifeblood of martech.

MarTech

MarTech Healthcare Retargeting Audience

Sendbird Expands Featureset to Give Brands a Leg Up in User Engagement

Martech Series

DECEMBER 6, 2022

Sendbird , the most proven conversations platform for mobile apps, announced two new features designed to spark even more fruitful interactions between in-app chat users and brands. Healthcare: Scheduled messages allow healthcare providers to send appointment reminders to patients to reduce no-shows and ultimately improve health outcomes.

Healthcare

Healthcare Conversion Finance eCommerce

FullThrottle Announces Hire of Spencer Janis as Vice President of Enterprise Partnerships

Martech Series

SEPTEMBER 9, 2022

FullThrottle Technologies , LLC, an end-to-end privacy-compliant first-party data platform that helps marketers identify and target audiences and measure results, announced the appointment of Spencer Janis as the company’s new Vice President of Enterprise Partnerships. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Healthcare

Healthcare MarTech Audience Media

MRI-Simmons Appoints Brian Katz as Vice President of Advanced Advertising

Martech Series

SEPTEMBER 8, 2022

Industry veteran brings over 25 years of experience in TV and digital research, audience insights, sales, and data strategy. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Advertising

Advertising Healthcare MarTech Audience

Direct-to physician marketing, FLoC: Wednesday’s daily brief

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. If your audience doesn’t care about the content you deliver, they won’t be opening your emails very often.

Healthcare

Healthcare Marketing Cookies Electronics

Kaltura Study Finds 80% of Streaming Services Executives Feel Their Quality of Experience is Not On Par With the Streaming Giants, and 64% Plan to Improve it

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Only 25% of respondents claimed an excellent understanding of their audience and 47% acknowledged their understanding is limited, resulting in a misalignment in priorities across numerous functionalities.

Healthcare

Healthcare Entertainment Conversion MarTech

Salesforce experts share tips for ensuring a smooth implementation

Martech

JANUARY 17, 2024

Kirsten Schlau, director and Salesforce Marketing Cloud practice lead at martech consultancy Sercante, saw one such implementation go up in smoke when a client she advised acquired a new company. Lost in the conversation was the business value being wasted by not using Marketing Cloud, which the organization had already paid for.

Communications

Communications MarTech Healthcare Conversion

Jennifer Ross Joins Intentsify as CMO

Martech Series

SEPTEMBER 9, 2022

Prior to joining Intentsify, Ross led the B2B Marketing Executive service at Forrester and SiriusDecisions, a global research and advisory firm, where she empowered leading global CMOs with actionable intelligence, transformative frameworks, and expert industry guidance to deliver exceptional audience-centric go-to-market strategies.

Healthcare

Healthcare MarTech Conversion Marketing

Email outreach for marketers: Measuring and optimizing performance

Martech

NOVEMBER 6, 2023

Response rate A healthy response rate indicates that your content resonates with your audience. A low one might need refining your value proposition or reevaluating your target audience. Instead of providing your benefits, highlight your success with improved UI/UX, leading to a surge in visitor-to-subscriber conversions.

Marketing

Marketing ROI A/B Testing Conversion

Brands Earn Nearly 40% More Engagement with Reels Compared to Other Instagram Content Formats

Martech Series

SEPTEMBER 7, 2022

By using their algorithm to serve videos to larger audiences, Instagram is helping brands expand their reach and boost engagement.”. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Healthcare

Healthcare MarTech Media Conversion

How to protect customer trust when using AI

Martech

MARCH 14, 2024

Still, you’ll also want to make sure any conversation or content they engage with is a positive experience. Whether it’s a blog or a LinkedIn post, you should respect your audience enough to give them something worth reading rather than posting for the sake of posting. Get MarTech! In your inbox.

Communications

Communications GDPR Healthcare MarTech

Intuit Mailchimp Debuts NYFW: The Shows Capsule Collection And Pop-up Shop in Partnership With The Black in Fashion Council

Martech Series

SEPTEMBER 9, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr. Larissa designs for women who find comfort in standing out and letting their wardrobe be the conversation starter. Kwame Adusei.

Pop-Up

Pop-Up Fashion Healthcare MarTech

Data-driven content: The key to connecting with healthcare consumers

Martech

MARCH 28, 2024

Nowhere is this shift more evident than in healthcare products and services. At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. Consumers are taking ownership of their buying journeys more than ever.

Healthcare

Healthcare Pharmaceuticals Audience Conversion

What is identity resolution and how are platforms adapting to privacy changes?

Martech

SEPTEMBER 28, 2021

Nearly as many marketers also say that they struggle to understand how much of their addressable audience is active and reachable online. Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels.

Cookies

Cookies GDPR Mobile Ads Ad Tech

Writing customer stories to improve team collaboration

Martech

AUGUST 30, 2021

” User stories were created to get rid of heavy documentation and to spur a conversation with the team. . When everyone on the team is clear on who the target audience is for the marketing, what work we’re doing, and why it benefits the customer, we can have a better shared understanding as a team.

Healthcare

Healthcare Conversion Marketing MarTech

What is CRM and how does it support marketing?

Martech

JANUARY 25, 2022

Healthcare providers. CRM systems’ ability to synchronize and share vital health information makes them key assets for hospitals, doctors and other healthcare providers. They also assist in the process of gathering patient insights and providing better healthcare experiences. appeared first on MarTech. billion by 2028.

Marketing

Marketing Communications Healthcare Finance

What Are the Challenges and Opportunities of In-Game Advertising?

Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Programmatic advertising platforms allow: Game developers to monetize their audiences and create new revenue streams.

Advertising

Advertising Brand Awareness Audience Banner

What Is a Data Clean Room and How Does It Work?

Clearcode

APRIL 7, 2022

The data can then be activated — i.e. used for various advertising and marketing processes such as targeting, measurement, and audience analysis. From there, you can show ads to members of your target audience and receive reports, which you can then analyze and utilize for other advertising-related activities. Ready to use.

Cookies

Cookies Ad Targeting Retail Audience

How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

JANUARY 22, 2023

Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time. Here are some examples of industries that would benefit from DCO technology: E-commerce FMCG Automotive Consumer packaged goods (CPG) Financial services Healthcare Travel services And many more.

Retargeting

Retargeting Data Management Platform Demand Side Platform A/B Testing

It’s day two of MarTech: Wednesday’s Daily Brief

Martech

SEPTEMBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and today is Day 2 of MarTech! The one thread running through almost everything at the fall MarTech conference is the data challenge. Chris Wood, Editor.

MarTech

MarTech Healthcare Finance Cookies

9 call analytics platforms for marketing teams to consider

Martech

FEBRUARY 24, 2022

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. CallRail’s platform (via Callrail). Product overview. Target customers.

Marketing

Marketing Healthcare Real Estate Conversion

What does ‘better data quality’ mean for marketers? And how do we get there?

Martech

MAY 22, 2024

In the context of martech tools like CRMs, CDPs and marketing automation platforms, data quality means the data in these systems is: Accurate: Information like contact details, purchase history and preferences are correct and up-to-date. leading to higher engagement and conversion rates. But what does good quality data look like?

Marketing

Marketing MarTech Conversion Rate Healthcare

“I say CDP, you say CRM”: Wednesday’s Daily Brief

Martech

OCTOBER 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. I recently had a conversation with a European-based marketer, trying to ask him questions about his CDP. ActionIQ brings its CDP to healthcare. Read more here. Why we care. Given the scale of the U.S.

Healthcare

Healthcare MarTech Retail Communications

Reputation Adds New Social Experience Features to Enhance Its Complete Customer Experience Platform

Martech Series

AUGUST 11, 2022

To make that process easier, Reputation has configured smart, standardized, subscription-based industry monitors that capture and highlight the most relevant social chatter within each segment of the most popular sectors, including Automotive, Government, Healthcare, Hospitality, Retail and Technology.

Healthcare

Healthcare Conversion Media Retail

A marketer’s 2022 guide to Marketo: What it does today

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Click here to download! Product overview.

ROI

ROI Machine Learning Conversion Rate GDPR

6 marketing attribution and predictive analytics platforms your organization should consider

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Full Circle Insights. Click here to download! Marketing Evolution.

Marketing

Marketing Machine Learning ROI Cookies

15 B2B Social Media Trends You Can’t Ignore

Single Grain

MAY 1, 2023

B2B companies must be transparent with their audience and explain ways they will assist their customers. Fourteen industries see over 50% of revenue from social sales , including the key B2B sectors of advertising, healthcare, software and logistics. But B2B marketers should tailor a Facebook strategy differently than in the past.

Media

Media Audience Brand Awareness SEO

8×8 Launches New Channel Program for Microsoft Gold Partners with Exclusive Purpose-built Edition for Organizations Adopting Microsoft Teams

Martech Series

JUNE 23, 2022

Marketing Technology News: MarTech Interview with Gaurav Chand, Chief Marketing Officer at Cognizant. Think Research Corporation provides knowledge-based digital health software solutions to a clinical audience of more than 300,000 doctors, nurses, and pharmacists in over 13,000 healthcare facilities in five continents.

Communications

Communications Real Estate Healthcare MarTech

16 marketing automation platforms your organization should consider

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing

Marketing Manufacturing Communications Healthcare

AdTech Trends

DISCO Debuts Just Hearsay, a New Podcast Series Featuring Deep Conversations with Legal Tech and Innovation Luminaries

Authenticx Expands Automation Capabilities with New Autoscoring Tool

Trending Sources

Arti.AR Named Winner of Oracle GenO Innovation Projects Competition

Milton Hwang: Spotlight on the expert

Martech’s moment of truth: Why product excellence beats slick sales pitches

Sendbird Expands Featureset to Give Brands a Leg Up in User Engagement

FullThrottle Announces Hire of Spencer Janis as Vice President of Enterprise Partnerships

MRI-Simmons Appoints Brian Katz as Vice President of Advanced Advertising

Direct-to physician marketing, FLoC: Wednesday’s daily brief

Kaltura Study Finds 80% of Streaming Services Executives Feel Their Quality of Experience is Not On Par With the Streaming Giants, and 64% Plan to Improve it

Salesforce experts share tips for ensuring a smooth implementation

Jennifer Ross Joins Intentsify as CMO

Email outreach for marketers: Measuring and optimizing performance

Brands Earn Nearly 40% More Engagement with Reels Compared to Other Instagram Content Formats

How to protect customer trust when using AI

Intuit Mailchimp Debuts NYFW: The Shows Capsule Collection And Pop-up Shop in Partnership With The Black in Fashion Council

Data-driven content: The key to connecting with healthcare consumers

What is identity resolution and how are platforms adapting to privacy changes?

Writing customer stories to improve team collaboration

What is CRM and how does it support marketing?

What Are the Challenges and Opportunities of In-Game Advertising?

What Is a Data Clean Room and How Does It Work?

How to Build a Dynamic Creative Optimization (DCO) Tool

It’s day two of MarTech: Wednesday’s Daily Brief

9 call analytics platforms for marketing teams to consider

What does ‘better data quality’ mean for marketers? And how do we get there?

“I say CDP, you say CRM”: Wednesday’s Daily Brief

Reputation Adds New Social Experience Features to Enhance Its Complete Customer Experience Platform

A marketer’s 2022 guide to Marketo: What it does today

6 marketing attribution and predictive analytics platforms your organization should consider

15 B2B Social Media Trends You Can’t Ignore

8×8 Launches New Channel Program for Microsoft Gold Partners with Exclusive Purpose-built Edition for Organizations Adopting Microsoft Teams

16 marketing automation platforms your organization should consider

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