Martech Series

OCTOBER 4, 2022

Conversational Automation Platform Recognized for its High Market Impact. Uniphore’s flagship conversational AI and automation platform is the industry’s only platform that delivers a complete analysis of intent, sentiment, emotion and tone for every contact center conversation. Its strong presence in North America and APAC.

Conversion 90

Conversion Machine Learning Healthcare MarTech 90

Martech Series

OCTOBER 25, 2022

Conversational AI platform, with a rating of 4.9 Leading Conversational AI provider Cognigy announced that its platform, Cognigy.AI, has received the highest evaluation from customers to date on Gartner Peer Insights in the categories of Enterprise Conversational AI Platforms (4.8) and Conversational Platforms (4.9).

Conversion 68

Conversion Healthcare MarTech Cookies 68

Martech Series

SEPTEMBER 8, 2022

Co-hosted by DISCO’s Andrew Shimek and Kristin Zmrhal and produced in partnership with ALM, Just Hearsay features entertaining and illuminating conversations showcasing methods for improving the practice of law with technology – and having fun along the way. ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Conversion 85

Conversion Machine Learning Healthcare Education 85

Martech Series

OCTOBER 7, 2022

The analyst firm highlights Avaamo’s low code approach, proprietary NLP engine, and advanced conversational capabilities as key strengths. Avaamo, announced that it has positioned as a Leader in the Everest Group report, “Conversational AI – Technology Vendor Landscape with Products PEAK Matrix® Assessment 2022”, for the third year in-a-row.

Conversion 67

Conversion Healthcare MarTech Marketing 67

Martech Series

DECEMBER 5, 2022

Authenticx , the new standard in healthcare for listening to customer voices at scale, has had a momentous year in 2022. Driven to provide the best conversational intelligences product, the company added new features to its robust platform, including the Eddy Effect Dashboard and a quality management solution.

Healthcare 85

Healthcare Pharmaceuticals Conversion MarTech 85

Martech

APRIL 17, 2024

There are page views and things like that, key events, like newsletter sign-ups, and conversions, like, making a sale or getting a lead. A: Because Google is not HIPAA compliant, some of our healthcare clients have either made the move to a different healthcare HIPAA-compliant system or have added a buffer solution that makes them compliant.

Healthcare 109

Healthcare Conversion Cookies MarTech 109

Martech Series

FEBRUARY 14, 2023

This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry. This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry.

Healthcare 90

Healthcare Machine Learning MarTech Conversion 90

Martech Series

DECEMBER 15, 2022

mPulse Mobile , a leader in conversational AI and digital engagement solutions for the healthcare industry, announced the launch of new content capabilities and streaming courses that address health literacy barriers in a consumer-friendly format. Marketing Technology News: MarTech Interview with Hila Shitrit Nissim, CMO at BLEND.

Healthcare 82

Healthcare Conversion Education MarTech 82

Martech

NOVEMBER 4, 2021

It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19. The post Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.

Healthcare 88

Healthcare Marketing Communications MarTech 88

Martech Series

NOVEMBER 29, 2022

DecisionLink , the leader in secure, SaaS-based Customer Value Management solutions that simplify and automate business value conversations at all customer journey stages, announces Express Value Insights. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

Healthcare 84

Healthcare Manufacturing Conversion MarTech 84

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. He’s also spoken at The MarTech Conference. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? We built their first public websites.

eCommerce 101

eCommerce Healthcare MarTech Marketing 101

Martech Series

OCTOBER 13, 2022

Partnership enables innovative connections and engagements, including WELL ROOM, a virtual healthcare service designed for expats living in Japan. ” Marketing Technology News: MarTech Interview with Alexa Kilroy, Head of Brand at Triple Whale. Powering the Future of Human Connection.

Healthcare 87

Healthcare Communications MarTech Conversion 87

Martech Series

JANUARY 19, 2023

This enables enterprises to incorporate the latest advances in AI technology, in a no-code environment, into their conversational experiences to substantially enhance their customer engagement. Marketing Technology News: Advertising through Economic Uncertainty “GPT-3 represents a massive improvement in language and conversational abilities.

Conversion 84

Conversion Healthcare MarTech Retail 84

Martech Series

JANUARY 11, 2023

Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. Verse’s AI-powered technology allows companies to engage with their customers and prospects using conversational text messages, automating routine tasks and conversations and freeing up human agents to focus on more complex and valuable interactions.

Healthcare 84

Healthcare Conversion Impressions MarTech 84

Martech Series

OCTOBER 5, 2022

New conversation intelligence capabilities empower brands to drive more efficient marketing, faster revenue growth, and better customer experiences using the best of digital and human touch. This helps sales agents increase conversion rates and support agents more quickly resolve more customer issues.

Conversion Rate 84

Conversion Rate Healthcare Conversion Finance 84

Martech Series

DECEMBER 6, 2022

Sendbird , the most proven conversations platform for mobile apps, announced two new features designed to spark even more fruitful interactions between in-app chat users and brands. Healthcare: Scheduled messages allow healthcare providers to send appointment reminders to patients to reduce no-shows and ultimately improve health outcomes.

Healthcare 52

Healthcare Conversion Finance eCommerce 52

Martech Series

SEPTEMBER 7, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr. Named Winner of Oracle GenO Innovation Projects Competition appeared first on MarTech Series. Director of Product Marketing at Mailchimp. The post Arti.AR

Healthcare 95

Healthcare Audience MarTech Conversion 95

Martech Series

JULY 29, 2022

Google Business Messages is a mobile conversational channel that allows users to post questions to businesses directly on Google Maps and Search, such as: “Can we visit without a prior appointment?” Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll.

Real Estate 89

Real Estate Healthcare Communications Retail 89

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. It should be the lifeblood of martech.

MarTech 104

MarTech Healthcare Retargeting Audience 104

Martech Series

SEPTEMBER 9, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr. The post MT Tower Proceeds With Seed Round After Successful Strategic Raise appeared first on MarTech Series. ” – Igor ?ukasik,

Healthcare 84

Healthcare Entertainment MarTech Media 84

Martech

MARCH 15, 2022

“The ongoing conversation on the metaverse reflects the fact that the distinction between what people do in the physical and virtual worlds is blurring.” Adobe Experience Cloud for healthcare, supporting enhanced digital experiences from healthcare providers.

Healthcare 97

Healthcare Conversion MarTech Marketing 97

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Conversely, 28% of consumers want ways to find new content fast and no providers viewed that as a priority. “For Marketing Technology News: MarTech Interview With Jamal Miller, Sr. Director of Product Marketing at Mailchimp.

Healthcare 90

Healthcare Entertainment Conversion MarTech 90

Martech Series

MARCH 5, 2023

This move is set to revolutionize the capabilities of the Aido range, as it will now be equipped with the most advanced conversational AI available in the market. With more personalized, human-like interactions, the Aido robots are set to become even more useful and valuable across a range of industries.

Education 89

Education Shipping Healthcare Conversion 89

Martech Series

NOVEMBER 4, 2022

From Banking, Healthcare through to Edutainment and more, the HYPERVSN SmartV Digital Avatar is a solution which will totally revolutionise your physical customer experience. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze.

Healthcare 78

Healthcare Entertainment MarTech Conversion 78

Martech

JANUARY 17, 2024

Kirsten Schlau, director and Salesforce Marketing Cloud practice lead at martech consultancy Sercante, saw one such implementation go up in smoke when a client she advised acquired a new company. Lost in the conversation was the business value being wasted by not using Marketing Cloud, which the organization had already paid for.

Communications 100

Communications MarTech Healthcare Conversion 100

Martech Series

SEPTEMBER 9, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr. The post Granite Named Spotlight Award Winner by Spectrum Business appeared first on MarTech Series. Director of Product Marketing at Mailchimp.

Communications 96

Communications Healthcare MarTech Conversion 96

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr. The post Michael Brooks Appointed Chief Operating Officer of Verve Group appeared first on MarTech Series. Director of Product Marketing at Mailchimp.

Healthcare 95

Healthcare Ad Tech MarTech Conversion 95

Martech

DECEMBER 13, 2021

IRI, which also serves the OTC healthcare, financial services and media verticals, maintains a cloud-based repository of purchase, media, social, causal and loyalty data that can be leveraged to support personalized and relevant communications. Amobee will use this data as a cue to bid more aggressively on potential high value customers.

Conversion Rate 89

Conversion Rate Healthcare Manufacturing eCommerce 89

Martech Series

SEPTEMBER 9, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr. The post FullThrottle Announces Hire of Spencer Janis as Vice President of Enterprise Partnerships appeared first on MarTech Series.

Healthcare 79

Healthcare MarTech Audience Media 79

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr. The post MRI-Simmons Appoints Brian Katz as Vice President of Advanced Advertising appeared first on MarTech Series.

Advertising 91

Advertising Healthcare MarTech Audience 91

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr. Using anonymized and aggregated user and household data, XroadMedia builds accurate profiles to deliver content discovery and other key personalization services.

Healthcare 84

Healthcare Entertainment MarTech Conversion 84

Martech Series

SEPTEMBER 8, 2022

” Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr. The post Open Raven Raises $20M in Series B from Pelion Ventures, Kleiner Perkins, and Upfront Ventures appeared first on MarTech Series.

Healthcare 82

Healthcare MarTech Conversion Marketing 82

Martech

JUNE 2, 2022

Rather than say, “Social post” say something like “Patient stories on social media” (in a healthcare context — see below). Brainstorming a healthcare Guidepoint. Here’s an example from a team of marketers from a healthcare system. This activity replaces work requests that come through to the team without any conversation.

Healthcare 87

Healthcare Marketing Conversion MarTech 87

Martech

SEPTEMBER 20, 2023

Martech is flooded with solutions. Could a healthcare company develop an AI model to predict patient outcomes and individualize treatments? Other tools like Brand24 can be used to track brand sentiment and conversations happening about your brand. Dig deeper: Here’s how we did it with MarTechBot Get MarTech!

Healthcare 113

Healthcare MarTech Education Agency 113

Martech

SEPTEMBER 28, 2023

Generative AI uses large language models (LLM) trained on terabytes of data that allow us to enter simple, conversational requests or prompts to produce almost anything within seconds. However, the tools and analysis ChatGPT provides on your brand’s voice can help guide the conversation. Get MarTech! In your inbox.

SEO 127

SEO Conversion Healthcare Education 127

Martech Series

FEBRUARY 1, 2023

Marketing Technology News: MarTech Interview with Wayne Matus, Co-Founder | General Counsel & EVP at SafeGuard✓Privacy and Richy Glassberg Co-Founder & CEO “Shift work is a critical component for many industries including healthcare, manufacturing, retail, and more.

Marketing 59

Marketing Healthcare Manufacturing MarTech 59

Martech Series

AUGUST 8, 2022

XSELL Technologies, a leader in conversational AI for contact center agent optimization, announced that XSELL Agent Experience powered by VoiceStream is available on the Five9 CX Marketplace, empowering customers to amplify top performer outcomes across their contact centers.

Conversion Rate 81

Conversion Rate Healthcare Conversion MarTech 81