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Influx Marketing Wins 2022 Award for Best Healthcare Provider Website

Martech Series

Influx wins the Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising for the Best Healthcare Provider Website in 2022. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne. Marketing Technology News: Marketers’ Next Moves as the “User Experience” Dies Down.

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Forsta Names Joel Headley as VP of Product Management, Rio SEO

Martech Series

Forsta , a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, announced the appointment of Joel Headley as its new Vice President of Product Management, Rio SEO. Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P.

SEO 92
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Conductor raises $150M in funding

Martech

This news will allow Conductor to help companies increase traffic, conversions, and ROI from organic search. The company also built a free hyper-advanced Chrome Extension to make all things SEO and content marketing smarter, better and faster directly from your browser.

SEO 107
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A marketer’s guide to AI: Working with text generators

Martech

Generative AI uses large language models (LLM) trained on terabytes of data that allow us to enter simple, conversational requests or prompts to produce almost anything within seconds. Many of these help with specific text-based tasks like SEO, website, blog and social media copy creation. Get MarTech! In your inbox.

SEO 127
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What is call analytics and how does it deliver key insights to marketers?

Martech

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. AI is increasingly being applied to analyze and “spot” keywords, phrases and speech patterns for positive or negative signals of conversion intent.

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15 B2B Social Media Trends You Can’t Ignore

Single Grain

Fourteen industries see over 50% of revenue from social sales , including the key B2B sectors of advertising, healthcare, software and logistics. If your B2B company targets a wide demographic of businesses, broad paid reach will result in more conversions than narrow reach. There are many reasons why UGC captures the B2B crowd.

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